London Underwriters

What London Underwriters does

London Underwriters is a wholesale insurance broker headquartered in Hallandale, Florida, founded in 2010 to provide admitted and non-admitted property and casualty markets to independent retail insurance agencies across the continental United States. The company's core platform is LU One, a proprietary Single Sign-On portal that unifies access to more than fifteen InsurTech partner programs and is used to quote and bind coverage online for over 95% of ISO class codes, complemented by a Brokerage division that gives appointed agents access to over one hundred additional markets for more complex or higher-TIV risks. London Underwriters also operates as an approved Lloyd's of London coverholder with two proprietary Lloyd's programs, including AUGold (backed by Atrium Syndicate at Lloyd's) for excess and surplus specialty lines.

Revenue is generated entirely through commissions paid by insurance carriers on bound policies — InsurTech carriers pay commissions 30 to 60 days after the bind date and Brokerage carriers pay commissions upfront — with no access fees charged to appointed agents. The company distributes exclusively through its appointed agent network, onboards agents in 24 to 48 hours, and serves end customers ranging from small businesses (InsurTech channel, up to $5M revenue and $1M TIV) to mid and large commercial accounts (Brokerage channel, up to $10M TIV per account) across nearly all 50 US states. Product coverage spans commercial lines (workers' compensation, general liability, professional liability, commercial property, cyber liability, builders risk, marine, casualty, excess, surety), personal lines (boats and yachts, residential flood), and emerging specialty lines such as parametric hurricane and earthquake coverage via the NormanMax partnership. London Underwriters employs more than 40 people under CEO Daniel Feigenbaum and a leadership team that includes Chief Underwriting Officer Patricia Izaguirre-Garcia, Chief Operating Officer Carlos Marcano, and Chief Financial Officer Mayer Abbo, and has received the Insurance Business America 5-Star Wholesale Broker & MGA award in four consecutive years from 2023 through 2026.

Name

London Underwriters

Legal name

London Underwriters, LLC

Website

https://londonuw.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

London Underwriters is a wholesale insurance broker serving independent retail agencies across the continental US via its proprietary LU One SSO platform, integrating 15+ InsurTech programs and 100+ Brokerage markets.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAD

Wholesale Insurance Brokerage (Excess & Surplus Lines)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Wholesale insurance brokerage
• Insurance distribution platform
• Commercial P&C coverage
• InsurTech quote and bind
• Retail agency appointments

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission Revenue: London Underwriters generates revenue through commissions paid by insurance carriers on policies bound through their platform. Agents access InsurTech markets where commissions are paid between 30 to 60 days after bound date, and Brokerage markets where commissions are paid upfront. No access fees are charged to agents for using the services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

London Underwriters is a wholesale insurance broker that appoints independent retail insurance agencies and gives them access to multiple InsurTech online raters via its proprietary LU One single sign-on (SSO) portal, enabling online quote and bind for over 95% of ISO class codes. It also operates a Brokerage division with access to 100+ additional markets, plus 2 proprietary Lloyd's of London programs, for admitted and non-admitted commercial and personal P&C placements.

Product overview

London Underwriters operates as a wholesale insurance broker offering a multi-platform architecture centered on the proprietary LU One SSO platform, which provides unified access to over 15 InsurTech partner programs for instant online quoting and binding. The company also provides Brokerage Services with access to 100+ additional markets for admitted and non-admitted business. As an approved Lloyd's coverholder, they offer 2 proprietary Lloyd's of London programs including AUGold for excess and surplus lines. The product portfolio spans commercial lines (Professional Liability, General Liability, Commercial Property, Workers' Compensation, Cyber Liability, Liquor Liability, Excess Liability, Terrorism, Builders Risk), personal lines (Boats & Yachts, Residential Flood), and specialty coverages (Marine, Parametric Insurance, Surety Bonds). All offerings are accessible through appointed independent retail agencies across nearly all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• LU One Proprietary Single Sign-On (SSO) platform providing unified access to multiple InsurTech raters for appointed insurance agents, enabling streamlined quoting, binding, and renewals.
• InsurTech Online Programs

Quantifiable outcome

• Quote & bind online in less than 5 minutes
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core.

• Berkshire Hathaway GUARDcoreTechnology or Integration · 4 September 2025Berkshire Hathaway GUARD partnered with London Underwriters to provide insurance agencies streamlined access to GUARD's commercial insurance products. Through London Underwriters' LU One digital platform, agents can now quickly quote and bind Berkshire Hathaway GUARD Workers' Compensation policies using integrated digital tools. The partnership reflects ongoing investment in digital innovation and commitment to helping partners grow their commercial portfolios.
• LIO InsurancecoreTechnology or Integration · 4 August 2025London Underwriters partnered with LIO Insurance to revolutionize specialty P&C access through the LU One platform. The partnership makes it easier for insurance agencies to access LIO's extensive commercial property and casualty insurance offerings.
• Simply BusinesscoreTechnology or Integration · 25 March 2025Simply Business, a digital insurance marketplace for small businesses, partnered with London Underwriters to integrate its carrier panel with London Underwriters' proprietary single sign-on portal, LU One. The partnership enables agents to access general liability, professional liability, property coverage, and inland marine insurance through a fully digital experience.
• NormanMax Insurance SolutionscoreTechnology or Integration · 29 January 2025London Underwriters and NormanMax Insurance Solutions partnered to offer parametric hurricane and earthquake insurance on LU's LU ONE platform. This partnership provides agents with streamlined, tech-driven solutions for natural disaster coverage.
• Blitz InsurancecoreTechnology or Integration · 28 January 2025London Underwriters and Blitz Insurance partnered to provide a simpler way to secure specialty E&S coverage through the LU ONE platform. Blitz's advanced technology delivers bindable quotes in under five minutes, enhancing efficiency for agents. Focus on simplifying commercial property and casualty insurance processes.
• Draftrs InsurancecoreTechnology or Integration · 10 January 2025London Underwriters partnered with Draftrs Insurance, a cutting-edge InsurTech company dedicated to small business professional service firms and agents. The partnership expands access to commercial insurance products.
• Atrium Syndicate at Lloyd'scoreTechnology or Integration · 16 May 2024London Underwriters reintroduced AUGold, backed by Atrium Syndicate at Lloyd's of London. Accessible via the LU One SSO Portal, AUGold offers streamlined specialty coverages for the construction industry, vacant property owners, and small commercial insureds.
• FoxquiltcoreTechnology or Integration · 8 May 2024London Underwriters and Foxquilt unveiled a strategic partnership. Foxquilt is a pioneer in digital insurance solutions for small businesses and individuals. The collaboration expands access to innovative insurance products.
• First InsurancecoreTechnology or Integration · 23 April 2024London Underwriters announced strategic alliance with First Insurance & Risk Management to expand access to commercial insurance products through the platform.
• biBERKcoreTechnology or Integration · 18 April 2023London Underwriters partnered with Berkshire Hathaway's biBERK to provide retail agents with direct access to admitted small business insurance products nationwide.
• Plum LifecoreTechnology or Integration · 26 January 2022Plum Life and London Underwriters announced a new distribution agreement giving 8000 wholesale Property and Casualty agents access to Plum Life products.
• Pie InsurancecoreTechnology or Integration · 8 June 2020London Underwriters announced partnership with Pie Insurance as an InsurTech partner to provide workers' compensation solutions.
• SlicecoreTechnology or IntegrationSlice provides workers' compensation and general liability coverage for artisans, remodelers, and contractors with over 100+ available classes. London Underwriters offers access to Slice through its platform.
• CoteriecoreTechnology or IntegrationCoterie provides small business insurance with general liability coverage up to $2M/$4M limits. Available through London Underwriters' LU One platform.
• Neptune FloodcoreTechnology or IntegrationNeptune Flood provides residential and commercial flood insurance solutions. Available through London Underwriters platform.
• USLIcoreTechnology or IntegrationUSLI provides various small business insurance products available through London Underwriters.
• Hiscox NOWcoreTechnology or IntegrationHiscox NOW provides small business insurance solutions available through London Underwriters platform.
• Next InsurancecoreTechnology or IntegrationNext Insurance provides small business insurance products. London Underwriters was Next Insurance's first wholesale partner (2019).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RPS (Risk Placement Services): RPS is one of the largest US wholesale insurance brokers and managing general agents, providing independent retail agents with access to specialty and standard markets across P&C lines. Direct comparable to London Underwriters in wholesale distribution model, market access, and retail agent GTM.
• CRC Group: CRC Group is a leading US wholesale insurance broker and MGA offering specialty and admitted market access to retail agents across P&C, professional, and personal lines. Direct peer with similar multi-market distribution architecture and appointed-agent model.
• Burns & Wilcox: Burns & Wilcox is a major North American wholesale insurance broker and MGA specializing in excess & surplus lines for high-risk commercial exposures. Direct peer to London Underwriters in E&S distribution and broker-driven market access for retail agents.
• Brown & Riding: Brown & Riding is a US wholesale insurance brokerage serving independent retail agents with access to admitted, non-admitted, and specialty markets for complex P&C risks. Direct peer to London Underwriters in broker-driven multi-market distribution to retail agents.
• IMA Financial Group: IMA Financial Group is a US insurance brokerage offering commercial, personal, surety, and wholesale brokerage services to retail agents and insureds. Direct peer with overlapping wholesale brokerage distribution and broad P&C market access.
• Worldwide Facilities: Worldwide Facilities is a national wholesale insurance broker and MGA providing retail agents with access to admitted and E&S markets for commercial and personal lines. Direct peer in wholesale distribution, market access breadth, and appointed-agent GTM.
• M.J. Kelly & Associates: M.J. Kelly is a wholesale insurance broker and MGA serving independent retail agents with access to standard and specialty markets across P&C lines. Direct peer to London Underwriters in wholesale broker distribution and multi-market access.
• MGA of America: MGA of America is a wholesale insurance broker and MGA offering US retail agents access to specialty and standard markets for commercial lines. Direct peer in wholesale distribution architecture and appointed-agent market access.

Broad incumbents

• Amwins: Amwins is the largest US specialty wholesale broker and MGA with broad product offerings across P&C, professional, and personal lines plus owned carrier capacity. Larger incumbent operating in the same wholesale distribution space as London Underwriters but at materially greater scale and with owned underwriting entities.

Emerging players

• Boost Insurance: Boost Insurance is an InsurTech infrastructure platform that enables carriers and MGAs to launch and distribute digital insurance products via APIs. Partial overlap with London Underwriters' LU One digital aggregation model but focused on embedded infrastructure rather than appointed-agent wholesale brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvh68lgnsXdfopYK92GYNLg?view_as=subscriber
• Facebookfacebook.com/londonuw
• LinkedInlinkedin.com/company/london-underwriters-llc
• Instagraminstagram.com/london_underwriters
• Xx.com/londonuw_uw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Underwriters