Five Watt Coffee
Five Watt Coffee is a Minneapolis-based for-profit coffee shop founded in 2014 with 51-100 employees, offering vanilla, milk, and black Hawaiian sea salt products under founder and Beverage Director Lee Carter.
- Company typePrivate
- Founded2014
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Five Watt Coffee does
Five Watt Coffee is a Minneapolis-based coffee shop operating as a private for-profit company founded in 2014 with 51-100 employees. Per the firmographic profile, the company's product offering is characterized by vanilla, milk, and black Hawaiian sea salt varieties alongside its coffee menu, and its website is fivewattcoffee.com. Lee Carter is identified as the founder and Beverage Director, indicating founder-led ownership and operating leadership. Notably, a substantial portion of the aggregated source material pertains to a separate entity — Santeria Tools / Herramientas de Santeria, a Miami-based wholesale retailer of stainless-steel religious tools and accessories — and has been excluded from this analysis because it does not describe Five Watt Coffee. As a result, the depth of this assessment is constrained by the limited first-party information available about Five Watt Coffee itself; the assessment should be treated as a low-fidelity baseline rather than a full diligence output.
Five Watt Coffee firmographics
Firmographics- Name
- Five Watt Coffee
- Website
- https://fivewattcoffee.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Five Watt Coffee is a Minneapolis-based for-profit coffee shop founded in 2014 with 51-100 employees, offering vanilla, milk, and black Hawaiian sea salt products under founder and Beverage Director Lee Carter.
- Ownership category
- akta.pro rank
Five Watt Coffee industry classification
Industry- Product category
- Specialty Coffee Shop
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
- akta.pro secondary industries
- Espresso Bars & Coffee Bars (THAFADAD), Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI)
Keywords
Where Five Watt Coffee is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Five Watt Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels6 records
Five Watt Coffee product offering
Product offeringCore offering
Five Watt Coffee is a privately held coffee shop based in Minneapolis that serves flavored coffee beverages to walk-in consumers, including vanilla, milk, and black Hawaiian sea salt varieties. The shop is a for-profit specialty coffee retailer established in 2014 and staffed by 51-100 employees.
Product overview
Herramientas de Santeria is a wholesale retailer specializing in stainless steel Santeria religious tools and accessories. The product portfolio consists of two main categories: (1) Religious tools representing various Orishas/deities including Oba, Oya, Ochosi, Ochun, Ogun, Olokun, Obatala, Yemaya, San Lazaro, and Ochun Crown; and (2) Bracelets and bangles (accessories) for various deities including Oya, Ochun, Yemaya, Elegua, Ogun, Shango, Obatala, Orula, and Ochosi. The company operates on a wholesale-only model with a minimum purchase requirement of US$400.
Differentiator
Problem solved
Functional benefit
Products and services
- Vanilla coffee
Companies that use Five Watt Coffee
Customer profileIdeal customer profiles1 record
Five Watt Coffee technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Five Watt Coffee competitors and assessment
Company assessmentBroad incumbents
- Intelligentsia Coffee: Pioneering third-wave specialty roaster with cafés in multiple metros. Direct philosophical peer on direct-trade, single-origin, bar-program-quality positioning.
- Blue Bottle Coffee: National third-wave specialty coffee café and roaster. Comparable third-wave positioning, signature-menu marketing, and craft origin story — operates at a much larger scale as a category-defining incumbent.
- Stumptown Coffee Roasters: Specialty coffee roaster and café operator with cafés in multiple U.S. cities. Similar craft positioning and bar-program focus; a much larger incumbent benchmarking five-Watt-style brand strength.
- Caribou Coffee: Headquartered in Minneapolis and one of the largest U.S. specialty coffee chains. Operates in the same café/coffee category but at a national incumbent scale, offering a useful benchmark for a Minneapolis-anchored specialty competitor.
- Dunn Brothers Coffee: Minneapolis-originated specialty coffee chain with a much larger footprint of franchised and company-owned cafés. Comparable category and origin, but operates at significantly broader scale and is now a regional incumbent.
- La Colombe Coffee Roasters: Specialty coffee roaster and multi-city café operator, also producer of bottled RTD draft lattes. Comparable café-plus-product hybrid strategy that Five Watt could emulate.
Emerging players
- Black Coffee & Co: Independent specialty coffee operator in Minneapolis. Comparable size-stage and craft positioning; useful peer view for the small/mid independent segment within the Minneapolis market.
Regional players
- Colectivo Coffee: Midwest specialty coffee roaster and café chain anchored in the upper Midwest. Regionally adjacent competitive set to a Minneapolis-based operator, useful for regional benchmark on cafe economics.
Direct peers
- Dogwood Coffee: Minneapolis specialty coffee roaster and multi-unit café. Closely comparable on craft coffee bar program, neighborhood-café format, and Minneapolis operating geography.
- Spyhouse Coffee: Independent Minneapolis-based specialty coffee roaster and café operator with multiple locations. Direct geographic and product-category peer — same third-wave positioning and Twin Cities consumer base as Five Watt.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights5 records
Customer concentration
Five Watt Coffee social profiles
Digital presenceFive Watt Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five Watt Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Five Watt Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five Watt Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five Watt Coffee
What does Five Watt Coffee do?
Five Watt Coffee is a privately held coffee shop based in Minneapolis that serves flavored coffee beverages to walk-in consumers, including vanilla, milk, and black Hawaiian sea salt varieties. The shop is a for-profit specialty coffee retailer established in 2014 and staffed by 51-100 employees.
When was Five Watt Coffee founded?
Five Watt Coffee was founded in 2014. It employs 51 to 100 people.
Where is Five Watt Coffee based?
Five Watt Coffee is headquartered in Minneapolis, United States, in the North America region.
Who are Five Watt Coffee's main competitors?
Broad incumbents on record are Intelligentsia Coffee, Blue Bottle Coffee, Stumptown Coffee Roasters, Caribou Coffee, Dunn Brothers Coffee and La Colombe Coffee Roasters. Black Coffee & Co is listed as an emerging player. Colectivo Coffee is listed as a regional player. Direct peers are Dogwood Coffee and Spyhouse Coffee.
Does Five Watt Coffee have an API?
No public API is recorded for Five Watt Coffee.
What industry is Five Watt Coffee in?
Five Watt Coffee's product category is Specialty Coffee Shop. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave), with a secondary code of THAFADAD, Espresso Bars & Coffee Bars. Its NAICS code is 722515 and its SIC code is 5810.