Dogwood Coffee Company

What Dogwood Coffee Company does

Dogwood Coffee Company is a specialty coffee roaster founded in 2010 and based in Minneapolis, Minnesota, operating as a privately held LLC. The company runs three retail cafe locations in the Minneapolis-St. Paul metro (Northeast, East Lake, and St. Paul) and a direct-to-consumer e-commerce storefront built on Shopify, with Recharge Payments powering subscription billing and Square handling in-store pickup orders. Its core product portfolio centers on single-origin coffees sourced from named farms and cooperatives across Kenya, Colombia, Peru, Rwanda, Ethiopia, Brazil, and Costa Rica (1,215 farmer members at the Kii factory alone), supplemented by house espresso blends (Neon, Bear Hug), seasonal blends (Panorama, Snow Emergency), cold brew (Zamboni, Rec League), decaf, cascara tea, and ancillary categories retailed under partnership with Fellow Products (Aiden Precision Coffee Maker, Espresso Series 1, Stagg EKG Pro, Ode Brew Grinder Gen 2) plus branded apparel and drinkware under "Dogwood Gear." A roast-to-order fulfillment model ships within the continental US with free shipping above $50.

The business generates revenue across four streams: one-time DTC coffee product sales (12oz, 2lb, and 5lb SKUs priced at $19.50-$28 for 12oz), recurring subscriptions with flexible 7/14/30-day cadences and prepaid 6- and 12-month gift terms, in-cafe beverage and merchandise retail, and a B2B wholesale program serving restaurants, cafes, and offices via a dedicated wholesale inquiry channel. Distribution combines the Shopify storefront, three physical cafes, and wholesale outreach; international shipping is explicitly not supported. The company employs 11-50 staff, discloses no external funding, and operates without disclosed institutional investors.

Dogwood positions community impact as a structural element of the product cycle through its "Coffee for Others" program, which rotates custom blends where proceeds support Twin Cities-area nonprofits spanning domestic violence services, LGBTQ+ youth mental health, autism support, food security, music education, and youth soccer. In 2024, Dogwood co-founded the Sweet Renaissance Coffee Academy with The Get Down Coffee Co., a 30-hour paid barista residency for individuals from underrepresented communities, alongside a co-branded MISEDUCATION blend. The company has also extended into shelf-stable instant coffee via a partnership with Swift Cup Coffee, broadening the format mix beyond fresh roast.

Name

Dogwood Coffee Company

Legal name

Dogwood coffee, llc

Website

https://dogwoodcoffee.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Dogwood Coffee Company is a Minneapolis-based specialty coffee roaster founded in 2010, serving direct-to-consumer subscribers, Twin Cities cafe customers, and B2B wholesale partners with single-origin and blended coffees, subscriptions, branded gear, and brew equipment.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Wholesale coffee supply
• Direct trade coffee
• Specialty coffee retail

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Product Sales: Direct-to-consumer sales of roasted coffee beans in various sizes (12oz, 2lb, 5lb bags) with roast-to-order fulfillment. Single origin and blended offerings available.
2. Subscription Services: Recurring subscription model with multiple options including single origin roaster's choice, espresso blends (Neon, Bear Hug), Mixtape, Zamboni cold brew, and decaf. Flexible delivery frequencies of 7, 14, or 30 days. Gift prepaid subscriptions available for 6 and 12 month terms.
3. Cafe Retail: Three physical cafe locations serving coffee beverages for on-premise consumption. Gift cards available for cafe purchases.
4. Wholesale/B2B: B2B coffee partnerships supplying restaurants, cafes, and offices with Dogwood coffee products.
5. Merchandise (Dogwood Gear): Branded merchandise including apparel (t-shirts, hoodies, caps), drinkware (mugs, travel mugs, tumblers, Nalgene bottles), and accessories sold through e-commerce.
6. Brew Equipment: Sale of third-party brewing equipment including Fellow products (Aiden Precision Coffee Maker, Ode Brew Grinder, Stagg EKG Kettle, Espresso Series 1).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Dogwood Coffee Company is a Minneapolis-based specialty coffee roaster that operates a direct-to-consumer e-commerce store, a recurring subscription program, three retail cafes in the Twin Cities, and a B2B wholesale program supplying restaurants, cafes, and offices. The company roasts single-origin and blended coffees to order, sourced through direct trade relationships with growers worldwide, and also retails branded apparel, drinkware, and Fellow brewing equipment.

Product overview

Dogwood Coffee Company is a specialty coffee roaster based in Minneapolis, Minnesota, operating since 2010. The company offers a diverse product portfolio centered on specialty roasted coffee (whole bean and subscription), complemented by merchandise, brew equipment, and a wholesale B2B program. The core coffee lineup includes single-origin offerings (KENYA KII WASHED, COLOMBIA PATIO BONITO WASHED, PERU MARILÚ WASHED, RWANDA KANZU WASHED, COLOMBIA EL MERIDIANO), house espresso blends (NEON ESPRESSO, BEAR HUG ESPRESSO), seasonal blends (PANORAMA, SNOW EMERGENCY), cold brew options (ZAMBONI® COLD BREW, REC LEAGUE), decaf (DECAF COLOMBIA DE CAÑA), instant coffee (INSTANT COFFEE: PANORAMA), specialty tea (CASCARA), and a collaboration blend (MISEDUCATION). The subscription service provides recurring delivery of these coffees via Recharge Payments. The Dogwood Gear line sells branded apparel (Bear Hug White Tee, Black Bear Hug Crewneck, Poodle Trucker Hat) and drinkware (Dogtown Mug, Dogwood Travel Mug 16oz, Dogwood Milk Glass Mug). The company also retails Fellow brew equipment including the Aiden Precision Coffee Maker, Ode Brew Grinder Gen 2, Espresso Series 1, and Stagg EKG Pro Electric Kettle. A wholesale B2B program serves business partners, and the company operates multiple retail cafe locations in Minneapolis and St. Paul.

Differentiator

Problem solved

Functional benefit

Brands

• Sweet Renaissance Coffee Academy: A 30-hour paid residency program that trains individuals in barista skills and coffee knowledge, founded in 2024 in collaboration with The Get Down Coffee Co. for people from underrepresented communities.

Products and services

• KENYA // KII WASHED Single-origin washed Kenya coffee from the Kii factory in Kirinyaga, offering notes of monk fruit and tomatillo with a bright, complex sweetness. Available in 12oz, 2lb, and 5lb bags.
• COLOMBIA // PATIO BONITO WASHED Single-origin washed Colombia from Patio Bonito farm in Cauca, a Pink Bourbon variety with notes of lemon meringue and strawberry.
• PERU // MARILÚ WASHED Single-origin washed Peru from Marilú Lopez Padilla's farm (Naranjitos) in Amazonas, certified organic with notes of cantaloupe and almond.
• RWANDA // KANZU WASHED Single-origin washed Rwanda from the Kanzu washing station near Lake Kivu, featuring butterscotch and blood orange notes from Bourbon variety grown at high elevation.
• COLOMBIA // EL MERIDIANO Single-origin Colombia from ASOCEAS growers association in Tolima, with plum sweetness and panela sugar notes.
• PANORAMA // SEASONAL Seasonal blend offering floral and berryish flavors, including jasmine, candied orange, brown sugar, and dark chocolate. Current components include Rwanda Washed and Ethiopia Natural.
• NEON ESPRESSO House espresso blend combining Colombia Washed and Kenya Washed, characterized by bright citrus and floral notes with a syrupy body and candy-coated finish.
• BEAR HUG ESPRESSO Espresso blend with syrupy, chocolatey, and caramelly notes, using Peru Washed and Brazil Natural components.
• ZAMBONI COLD BREW Cold brew blend specifically sourced and roasted for the cold brew method with chocolatey and fruity flavors. Current components include Brazil Natural and Ethiopia Natural.
• DECAF COLOMBIA // DE CAÑA Decaffeinated Colombia from small farmers in Huila, processed using a natural sugar cane decaffeination method. Offers sweet, well-rounded flavors of churro and caramel.
• SINGLE ORIGIN (ROASTER'S CHOICE) SUBSCRIPTION Recurring coffee subscription delivering 1 or 2 bags of rotating single-origin roaster's choice coffee on a 7-, 14-, or 30-day schedule. Price includes shipping.
• Wholesale Program B2B coffee partnership program for businesses seeking a coffee supplier, with a dedicated wholesale inquiry contact ([email protected]) and a separate wholesale information page.
• Aiden Precision Coffee Maker Fellow's automatic drip coffee maker combining precision and control, brewing pour-over style coffee with the press of a button. Offers single serving to 10-cup batch options. Priced at $399.95 with a free 12oz Dogwood blend included.
• CAFE GIFT CARD Digital gift cards available in denominations of $10, $25, $50, $75, and $100, redeemable for in-store purchases only at Dogwood cafe locations.
• INSTANT COFFEE: PANORAMA Freeze-dried instant coffee in collaboration with Swift Cup Coffee, offering the Panorama seasonal blend in single-serving 5g packets. Each 1.06oz box contains 6 individual cups.

Quantifiable outcome

• Connected to coffee growers throughout the world since 2010
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• The Get Down Coffee Co.coreStrategic or Co-development PartnerCollaborative founding partner in Sweet Renaissance Coffee Academy, a 30-hour paid residency program training individuals from underrepresented communities in barista skills and coffee knowledge. Also collaborated on the Miseducation Blend, a specialty coffee featuring origins from both roasters.
• Wildflyer Coffee Co.coreStrategic or Co-development PartnerFeatured Wildflyer's coffee beans on the Coffee for Others shelf. Wildflyer creates employment opportunities for youth experiencing homelessness through coffee cultivation. Featured their beans to introduce customers to their coffee and announce their second cafe location.
• Park Pass CoffeecoreStrategic or Co-development PartnerPride Month partnership creating a special blend with proceeds supporting National Parks. Park Pass is a specialty coffee roasting company founded by Dogwood Alumni, Grant Newsome, on a mission to give back to National Parks.
• Domestic Abuse Project (DAP)minorGTM or Marketing PartnerCustom blend created for October featuring Mexican and Ethiopian coffees with chocolatey and berry notes. All profits support DAP's mission of providing whole-family therapy and advocacy.
• RECLAIMminorGTM or Marketing PartnerAugust partnership featuring Colombia and Mexico blend producing sweet, caramel and nougat tasting notes. All profits support mental health care access for queer and trans youth.
• Chops, Inc.minorGTM or Marketing PartnerJanuary 2024 partnership supporting music education and performing arts in Minneapolis and St. Paul public schools through percussion education programs.
• Autism Society of Minnesota (AuSM)minorGTM or Marketing PartnerNovember 2023 partnership with blend supporting AuSM's mission. Dogwood has been hosting bimonthly Adult Coffee Club with AuSM since February 2023.
• Every MealminorGTM or Marketing PartnerSeptember 2023 partnership supporting food security for Minnesota children. Every Meal provides tailored food bags to children facing food insecurity on weekends.
• SOL of the CitiesminorGTM or Marketing PartnerJuly 2023 partnership supporting youth development through soccer and futsal. SOL provides year-round, zero-barrier access for youth ages 6-18 to competitive and recreational opportunities.
• Minneapolis City Soccer ClubminorGTM or Marketing PartnerMarch 2023 Caw-Caw Cawfee blend supporting Futures Program for player development for Minnesota-based players age 20 and under.
• The Dripping RootminorGTM or Marketing PartnerNovember 2022 partnership supporting south Minneapolis juice bar owner's dreams for retail space. Fundraised for The Dripping Root's opening.
• Makwa StudiominorStrategic or Co-development PartnerDecember 2021 collaboration creating Sweet William blend with artist Maggie Thompson to raise funds for an Industrial Stoll Knitting Machine. Maggie is also a member of the Coffee for Others Council.
• FellowcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Fellow brewing equipment including Aiden Precision Coffee Maker, Ode Brew Grinder Gen 2, Stagg EKG Pro Kettle, and Espresso Series 1.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dogwoodcoffee
• Xx.com/dogwoodcoffee
• Facebookfacebook.com/DogwoodCoffeeCompany
• LinkedInlinkedin.com/company/dogwood-coffee-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogwood Coffee Company