Money Saving Mom
Money Saving Mom is a US-based personal finance and deal aggregation blog founded in 2007 by Crystal Paine, serving moms and families with curated daily deals, coupons, and budget content via its website, email newsletter, and social channels, generating revenue through affiliate commissions, advertising, and book sales.
- Company typePrivate
- Founded2007
- HeadquartersFranklin, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Money Saving Mom does
Money Saving Mom is a privately held, founder-led personal finance and deal aggregation blog headquartered in Franklin, United States, operating as Money Saving Mom, LLC since 2007. The company aggregates and curates daily deals, coupons, freebies, and budget-friendly content across major retailers including Amazon, Target, Walmart, Walgreens, and CVS, serving a primary audience of mothers and families seeking to reduce household spending on groceries, household items, clothing, and family activities.
The platform is built on a WordPress-based content management system with affiliate link tracking infrastructure. Core products include the MoneySavingMom.com blog with categorized deal archives, the Hot Deals Newsletter delivering 1-2 daily emails to subscribers, the Facebook Broadcast Channel for time-sensitive Messenger alerts, free downloadable resources (budgeting spreadsheets, savings challenges, printables), and published books by founder Crystal Paine including The Time-Saving Mom, Money-Making Mom, and Love-Centered Parenting. The company claims 1 million+ monthly pageviews and distributes content across Facebook, Instagram, Pinterest, and Twitter/X.
The business operates a content-led go-to-market model generating revenue through three primary streams: affiliate commissions from directing readers to partner retailers (Amazon, Target, Walmart), display advertising sold directly and through ad networks, and one-time product sales from Crystal Paine's books and digital products. Content is free to consumers with no subscription or paywall. The company is independently owned with no external institutional investment, and operates primarily in the US and Canada.
Money Saving Mom firmographics
Firmographics- Name
- Money Saving Mom
- Legal name
- Money Saving Mom, LLC
- Website
- https://moneysavingmom.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Money Saving Mom is a US-based personal finance and deal aggregation blog founded in 2007 by Crystal Paine, serving moms and families with curated daily deals, coupons, and budget content via its website, email newsletter, and social channels, generating revenue through affiliate commissions, advertising, and book sales.
- Ownership category
- akta.pro rank
Money Saving Mom industry classification
Industry- Product category
- Personal Finance & Deal Aggregation Content
- akta.pro primary industry
- Budgeting & Cash-Flow Management (FSAGADAA)
- akta.pro secondary industries
- Savings Automation & Goal-Based Savings (FSAGADAC), Expense Tracking & Financial Dashboards (FSAGADAB)
Keywords
Where Money Saving Mom is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Markets served
Money Saving Mom business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Affiliate Sales: Commission revenue generated from directing readers to partner retailers (Amazon, Target, Walmart, etc.) via affiliate links. The site uses standard affiliate tracking where readers clicking through to make purchases earn the site a commission.
- Advertising: Display advertising sold directly to brands and through ad networks. The site claims over one million monthly pageviews, attracting advertisers seeking access to the family/mom demographic.
- Books and Products: Crystal Paine has authored multiple books including The Time-Saving Mom, Love-Centered Parenting, 21 Days to a More Disciplined Life, Say Goodbye to Survival Mode, Choose Love Journal, Choose Gratitude Journal, and Money-Making Mom sold through Amazon and other channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Money Saving Mom product offering
Product offeringCore offering
Money Saving Mom is an online content platform that curates and publishes daily deals, coupons, freebies, and budget recipes from major retailers (Amazon, Target, Walmart, Walgreens, CVS) and restaurants. The site operates a free, ad- and affiliate-supported blog at MoneySavingMom.com, an opt-in Hot Deals email newsletter delivering 1-2 daily curated emails, and distributes Crystal Paine's published books and digital products. Revenue is generated through affiliate commissions on reader purchases made via tracked links and through display advertising sold directly and via ad networks.
Product overview
Money Saving Mom is a deal aggregation blog and email newsletter service founded by Crystal Paine in 2007. The platform operates primarily through MoneySavingMom.com, which aggregates and publishes daily deals across major retailers (Amazon, Target, Walmart, Walgreens, CVS) and restaurant chains. The product portfolio includes the core blog with categorized deal archives, the Hot Deals Newsletter (1-2 daily emails), free downloadable budgeting resources (spreadsheets, savings challenges, printable trackers), budget recipe content, and published books by Crystal Paine covering personal finance and productivity topics. The site generates revenue through advertising and affiliate sales while offering free resources to readers.
Differentiator
Problem solved
Functional benefit
Products and services
- MoneySavingMom.com Blog Free online blog aggregating and publishing daily deals, coupons, freebies, and money-saving tips across multiple retailers (Amazon, Target, Walmart, Walgreens, CVS, restaurant chains), budget recipes, and personal finance articles for moms and families.
- Hot Deals Newsletter
Companies that use Money Saving Mom
Customer profileSegments1 record
Ideal customer profiles1 record
Money Saving Mom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Money Saving Mom partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Money Saving Mom competitors and assessment
Company assessmentDirect peers
- The Simple Dollar: Personal finance content site covering budgeting, saving, and deals. Same content-publication model with display advertising and affiliate revenue, though more product-review and tool-comparison oriented.
- Hip2Save: Direct competitor running a coupon/deals blog targeting moms and families with similar daily deal posts, store-specific roundups, and affiliate revenue model. Closest analog in audience and content format.
- Living Well Spending Less: Mom-focused personal finance and frugal living blog using an affiliate-led, content-driven model nearly identical to Money Saving Mom. Comparable audience (Christian moms), GTM motion (content + email), and revenue mix.
- The Penny Hoarder: Direct peer in personal finance and money-saving content with a broader audience scope. Generates revenue through affiliate partnerships, display advertising, and content syndication in a comparable model.
- The Krazy Coupon Lady: Direct competitor in the deals/coupons content space serving budget-conscious families. Operates a similar affiliate-driven blog plus email, app, and social distribution targeting the same mom demographic.
- Slickdeals: One of the largest deal-aggregation platforms in the US. Comparable on deal-discovery and affiliate revenue mechanics, though more community/voting-driven and broader (not mom-focused).
Broad incumbents
- RetailMeNot: Established digital coupon and cash-back platform serving a much broader consumer base. Overlaps on coupon/deal aggregation and affiliate monetization but operates at significantly larger scale and includes a first-party cash-back product.
Others
- Ibotta: Grocery rebate and cash-back app promoted on Money Saving Mom. Comparable audience overlap (deal-seeking moms/families) and works alongside rather than against affiliate deal content.
- Swagbucks: Cash-back and rewards platform featured by Money Saving Mom as a recommended mobile savings tool. Adjacent ecosystem participant; not a direct competitor but shares the same user base seeking to save/earn via online shopping.
Emerging players
- Mr. Money Mustache: Influential personal finance/frugality blog with strong personal-brand-driven traffic. Similar content-led, ad-and-affiliate monetization, but differentiated by FIRE (financial independence) positioning rather than family/mom savings.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Money Saving Mom social profiles
Digital presenceMoney Saving Mom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Money Saving Mom leadership team
Management profileNumber of profiles
Profiles1 record
Money Saving Mom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Money Saving Mom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Money Saving Mom
What does Money Saving Mom do?
Money Saving Mom is an online content platform that curates and publishes daily deals, coupons, freebies, and budget recipes from major retailers (Amazon, Target, Walmart, Walgreens, CVS) and restaurants. The site operates a free, ad- and affiliate-supported blog at MoneySavingMom.com, an opt-in Hot Deals email newsletter delivering 1-2 daily curated emails, and distributes Crystal Paine's published books and digital products. Revenue is generated through affiliate commissions on reader purchases made via tracked links and through display advertising sold directly and via ad networks.
Is Money Saving Mom a public or private company?
Money Saving Mom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Money Saving Mom founded?
Money Saving Mom was founded in 2007. It employs 51 to 100 people.
Where is Money Saving Mom based?
Money Saving Mom is headquartered in Franklin, United States, in the North America region.
How does Money Saving Mom make money?
Three revenue lines are on record. Affiliate Sales are the primary driver. The others are advertising and books and Products.
Who are Money Saving Mom's main competitors?
Direct peers on record are The Simple Dollar, Hip2Save, Living Well Spending Less, The Penny Hoarder, The Krazy Coupon Lady and Slickdeals. RetailMeNot is listed as a broad incumbent. Others are Ibotta and Swagbucks. Mr. Money Mustache is listed as an emerging player.
Does Money Saving Mom have an API?
No public API is recorded for Money Saving Mom.
What industry is Money Saving Mom in?
Money Saving Mom's product category is Personal Finance & Deal Aggregation Content. Its primary akta.pro industry code is FSAGADAA, Budgeting & Cash-Flow Management, with a secondary code of FSAGADAC, Savings Automation & Goal-Based Savings.