Hip2Save
Hip2Save is a Dallas-based consumer deals aggregation platform that curates coupons, promo codes, and freebies from 40+ major US retailers (led by Amazon) and monetizes through affiliate commissions via website, mobile apps, email/SMS alerts, and community channels.
- Company typePrivate
- Founded2011
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hip2Save does
Hip2Save, operated by Hip Happenings LLC, is a Dallas, Texas-based consumer deals aggregation platform founded in 2008 (with one internal source citing 2011) that curates and surfaces deals, coupons, promo codes, and freebies from major US retailers. The platform is built on a WordPress CMS with a custom Hip Happenings LLC theme and is accessible through a responsive website (hip2save.com), native iOS and Android mobile apps, email newsletters, SMS text alerts, and six social channels including Facebook, a dedicated 'Hip2Save Deals' Facebook Group, TikTok, Instagram, Pinterest, and X. Product features include HipList (personal wishlist), Hip2Save Cookbook (recipe saving), post ratings, and free user accounts for personalized deal alerts.
The company serves budget-conscious consumers and Amazon Prime members as primary segments, addressing pain points around deal discovery, price comparison, and time-sensitive offer verification. It monetizes almost exclusively through affiliate commissions, most prominently as an Amazon Associate earning commissions on qualifying purchases routed through affiliate links; this single-revenue-stream model is explicitly disclosed on the site. There is no disclosed pricing charged to consumers and no B2B offering. The go-to-market is community-led, relying on content marketing, organic social sharing, and word-of-mouth through the active Facebook community and an 'insiders' user base.
Hip2Save lists 40+ major retail partners (Amazon, Walmart, Target, Kohl's, Lowe's, Nike, CVS, Sam's Club, QVC, JCPenney, Home Depot, Trader Joe's, Macy's, Wayfair, Lululemon, Old Navy, Ulta Beauty, and others) and has been featured in national media outlets including MSNBC, NBC, Parents magazine, the Today Show, Woman's Day, and the Wall Street Journal. The company is privately held, founder-led by Collin Morgan as founder and owner, with 11-50 employees and no disclosed institutional funding, acquisitions, or partnerships beyond affiliate relationships. The Hip2Save® trademark is registered.
Hip2Save firmographics
Firmographics- Name
- Hip2Save
- Legal name
- Hip Happenings LLC
- Website
- https://hip2save.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hip2Save is a Dallas-based consumer deals aggregation platform that curates coupons, promo codes, and freebies from 40+ major US retailers (led by Amazon) and monetizes through affiliate commissions via website, mobile apps, email/SMS alerts, and community channels.
- Ownership category
- akta.pro rank
Hip2Save industry classification
Industry- Product category
- Deal Aggregation and Coupon Content
- NAICS
- Media Buying Agencies (54183)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Hip2Save is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hip2Save business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Commissions: Hip2Save operates as an Amazon Associate, earning small commissions from qualifying purchases made through affiliate links to Amazon. This is the primary revenue stream that allows the platform to remain free for consumers. The site transparently discloses: 'As an Amazon Associate, Hip2Save earns a small commission from qualifying purchases in this post.'
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Hip2Save product offering
Product offeringCore offering
Hip2Save is a deal aggregation and coupon website that curates and displays the best deals, promo codes, and freebies from major retailers such as Amazon, Walmart, Target, and others. The platform is free for consumers and monetizes through affiliate marketing commissions (primarily as an Amazon Associate) when users make qualifying purchases through its tracked links.
Product overview
Hip2Save is a deal aggregation and coupon website operated by Hip Happenings, LLC, offering a single unified platform that curates deals, promo codes, and freebies from major retailers such as Amazon, Walmart, Target, and others. The core product consists of the Hip2Save website featuring a curated deals feed, enhanced by companion mobile apps for iOS and Android, a Facebook community group, and notification services including email and SMS deal alerts. Additional features include HipList for wishlist tracking and a Cookbook for saving recipes. The company generates revenue through affiliate partnerships with retailers, primarily as an Amazon Associate.
Differentiator
Problem solved
Functional benefit
Products and services
- Hip2Save Website A deal aggregation and coupon website that curates and displays the best deals, promo codes, and freebies from major retailers including Amazon, Walmart, Target, and others, organized by Deals, Coupons, Stores, and Categories for consumer shoppers.
- Hip2Save Mobile App
Companies that use Hip2Save
Customer profileSegments2 records
Ideal customer profiles2 records
Hip2Save technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hip2Save partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreAmazon is Hip2Save's primary affiliate partner. Hip2Save operates as an Amazon Associate, earning commissions from qualifying purchases made through affiliate links. The vast majority of deals featured on Hip2Save are Amazon-specific deals, particularly targeting Prime members with Subscribe & Save stacking opportunities. This relationship is fundamental to Hip2Save's business model and content strategy.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hip2Save competitors and assessment
Company assessmentDirect peers
- Slickdeals: Slickdeals is the largest community-driven deals aggregation platform in the US, operating a very similar content + community + affiliate model with active forums and user-voted deals. Direct head-to-head competitor for Hip2Save's shopping audience and advertiser revenue.
- RetailMeNot: RetailMeNot is a long-established coupons and deals platform with a similar digital-coupon and promo-code offering plus cashback features. Operates in the same affiliate-driven deal-categories space as Hip2Save across hundreds of retail partners.
- TheKrazyCouponLady: TheKrazyCouponLady is a competing money-saving lifestyle site targeting a similar budget-conscious consumer demographic with deal curation, couponing tutorials, and affiliate-driven content. Direct competitor in tone, audience, and product with Hip2Save.
- DealNews: DealNews is an editorially curated deal aggregation site publishing daily deal roundups across categories similar to Hip2Save. Operates the same core 'handpicked deals from major retailers' model with affiliate monetization.
- Brad's Deals: Brad's Deals is a curated consumer deals site with a free daily newsletter and deal posts spanning the same retail verticals as Hip2Save (Amazon, Walmart, Target, etc.). Closely comparable affiliate-driven deal-publication business.
- BensBargains: BensBargains is a long-running community-driven deals forum that aggregates deals and coupon codes from major retailers. Competes directly with Hip2Save for deal-savvy consumer traffic using a similar affiliate-revenue publishing model.
- Offers.com: Offers.com is a coupons, promo codes, and cashback site owned by Meredith Corporation with overlapping retailer partnerships and a similar audience of deal-seeking shoppers. Direct overlap with Hip2Save's category and merchant coverage.
- CouponCabin: CouponCabin is a coupons, promo codes, and cashback site operating in the same affiliate-driven deal-discovery niche as Hip2Save with overlapping retailer partners. Direct head-to-head for affiliate revenue per shopping session.
Broad incumbents
- Rakuten: Rakuten is a large, established cashback and shopping rewards platform with browser extension, in-checkout activation, and a much broader merchant network than Hip2Save. Competes for the same affiliate-driven purchase-influence revenue pool but at substantially greater scale and with proprietary wallet technology.
- TopCashback: TopCashback is one of the largest US cashback sites with thousands of merchant relationships and a similar affiliate model to Hip2Save. Differs in cashback-first delivery but competes for the same consumer savings audience and affiliate budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hip2Save social profiles
Digital presenceHip2Save financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hip2Save leadership team
Management profileNumber of profiles
Profiles1 record
Hip2Save funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hip2Save M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hip2Save
What does Hip2Save do?
Hip2Save is a deal aggregation and coupon website that curates and displays the best deals, promo codes, and freebies from major retailers such as Amazon, Walmart, Target, and others. The platform is free for consumers and monetizes through affiliate marketing commissions (primarily as an Amazon Associate) when users make qualifying purchases through its tracked links.
Is Hip2Save a public or private company?
Hip2Save is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hip2Save founded?
Hip2Save was founded in 2011. It employs 11 to 50 people.
Where is Hip2Save based?
Hip2Save is headquartered in Dallas, United States, in the North America region.
How does Hip2Save make money?
One revenue line is on record: affiliate Commissions.
Who are Hip2Save's main competitors?
Direct peers on record are Slickdeals, RetailMeNot, TheKrazyCouponLady, DealNews, Brad's Deals, BensBargains, Offers.com and CouponCabin. Broad incumbents are Rakuten and TopCashback.
Does Hip2Save have an API?
No public API is recorded for Hip2Save.
What industry is Hip2Save in?
Hip2Save's product category is Deal Aggregation and Coupon Content. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 54183.