The Crafter’s Workshop
The Crafter's Workshop is a family-owned Valhalla, NY manufacturer and DTC retailer of hand-drawn stencils and mixed media supplies, best known for its proprietary Stencil Butter spreadable shimmer paste, serving paper artists, cardmakers, and mixed media crafters primarily in North America via Shopify and a small wholesale program.
- Company typePrivate
- Founded1997
- HeadquartersElmsford, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Crafter’s Workshop does
The Crafter's Workshop (operating as TCW Stencils) is a family-owned manufacturer and direct-to-consumer retailer of art-craft stencils and mixed media supplies, headquartered in Valhalla, New York. Founded in 1997 as a multi-category paper arts shop, the company reorganized in 2005 around stencil design and manufacturing after identifying customer demand for unique templates, with all stencil designs hand-drawn by CEO/Founder Jaime and an in-house creative team.
Its product platform is anchored by Stencil Butter, a proprietary creamy, glossy, dimensional paste that spreads like room-temperature butter, holds peaks and valleys, dries in 15-30 minutes, and cleans up with water, offered in 43+ shimmery colors that can be blended. The wider catalog includes reusable plastic Art Stencils (including Layered A2 and Slimline formats), mixed-media media (Tacky-When-Dry Gel, modeling pastes, gessos, foil transfer sheets), application tools (palette knives, butter spreaders, blending brushes), themed bundles and card-making kits, A2 cards and envelopes, journals, display racks, and digital gift cards. Pricing is pay-as-you-go unit pricing, with individual Stencil Butter jars at $8.99, themed 4-packs at $26.95-$34.96, and a complete 46-jar "BIG Bundle" at $349.
The company sells primarily through its Shopify-based direct-to-consumer storefront (tcwstencils.com) shipping via UPS, USPS, and DHL, with a wholesale registration program for retailers requiring a TAX ID. Its customer base is concentrated in crafters and paper artists in North America using the products for mixed media, scrapbooking, card-making, and home décor. The company operates without disclosed external funding or institutional ownership and has no AI/ML capabilities evidenced in its product or platform.
The Crafter’s Workshop firmographics
Firmographics- Name
- The Crafter’s Workshop
- Legal name
- The Crafter's Workshop
- Website
- https://thecraftersworkshop.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Crafter's Workshop is a family-owned Valhalla, NY manufacturer and DTC retailer of hand-drawn stencils and mixed media supplies, best known for its proprietary Stencil Butter spreadable shimmer paste, serving paper artists, cardmakers, and mixed media crafters primarily in North America via Shopify and a small wholesale program.
- Ownership category
- akta.pro rank
The Crafter’s Workshop industry classification
Industry- Product category
- Craft Supplies
- NAICS
- Converted Paper Product Manufacturing (3222), Plastics and Rubber Products Manufacturing (326)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
- akta.pro secondary industry
- DIY Craft Kits & Project Kits Retail (CRALACAH)
Keywords
Where The Crafter’s Workshop is headquartered
LocationHeadquarters
- HQ city
- Elmsford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Crafter’s Workshop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct product sales through e-commerce website. One-time purchase model for stencils, Stencil Butters, mixed media products, tools, and bundled kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Stencil Butter 2oz jars |
| Unit Pricing | Pay-as-you-go | Stencil Butter 4-Packs |
| Unit Pricing | Pay-as-you-go | Stencil Butter 9-Packs (Mini) |
| Unit Pricing | Pay-as-you-go | BIG Bundle of Stencil Butters |
| Unit Pricing | Pay-as-you-go | Card Kits with Stencil Butter Bundles |
| Unit Pricing | Pay-as-you-go | Individual Stencils |
| Unit Pricing | Pay-as-you-go | Tools and Accessories |
| Unit Pricing | Pay-as-you-go | Foil Transfer Sheets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Crafter’s Workshop product offering
Product offeringCore offering
The Crafter's Workshop designs, manufactures and sells hand-drawn reusable plastic stencils alongside its proprietary Stencil Butter — a spreadable, shimmery, dimensional stencil paint available in 43 blendable colors — plus a line of mixed media products (modeling pastes, gessos, gels, foil transfer sheets) and application tools for DIY crafters, paper artists and mixed media hobbyists.
Product overview
The Crafter's Workshop (TCW Stencils) is a family-owned manufacturer and distributor of art crafting supplies founded in 1997 and headquartered in Valhalla, NY. The product portfolio centers on their signature Stencil Butters (spreadable shimmer pastes available in 43+ colors as individual 2oz jars, 4-packs, 9-packs, and a complete 46-jar bundle), complemented by a comprehensive range of Art Stencils (including Layered A2 Stencils and Slimline Stencils), Mixed Media products (Tacky-When-Dry Gel, Modeling Pastes, Gessos, and Foil Transfer Sheets), and essential Tools (Palette Knives, Butter Spreaders, Blending Brushes, Palette Paper Pads). The company also offers bundled card-making kits, A2 cards & envelopes, journals, display racks, and gift cards. All stencils are reusable plastic, designs are hand-drawn by founder Jaime and a creative team, and the product line supports various crafting techniques including stenciling, foil transfer, and mixed media art.
Differentiator
Problem solved
Functional benefit
Products and services
- Stencil Butters The company's flagship spreadable, shimmery, dimensional stencil paint — a creamy glossy paste that spreads like butter, holds peaks and valleys for texture, dries in 15-30 minutes, and cleans up with water. Sold in 43+ blendable colors and packaged in individual jars, curated 4-packs, mini 9-packs, and a full 46-jar BIG Bundle for crafters, paper artists and mixed media artists.
- Art Stencils Reusable plastic stencils for mixed media, scrapbooking, card-making, home décor and surface design. Designs include Sheet Music, Branches Reversed, Lush Petals, Flower Frenzy, Wave, Cubist, Galaxy, Cosmic Music and many others, all hand-drawn by the founder and creative team. Clean with soap and water or baby wipes.
- Tacky-When-Dry Gel
Quantifiable outcome
- 43 unique Stencil Butter colors available for blending
- +1 more outcomes
Companies that use The Crafter’s Workshop
Customer profileSegments2 records
Ideal customer profiles3 records
The Crafter’s Workshop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Crafter’s Workshop partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Crafter’s Workshop competitors and assessment
Company assessmentBroad incumbents
- Cricut: Cricut is a broad incumbent in the paper crafts and DIY space with cutting machines and a deep design library, serving overlapping card-making and stenciling customer use cases, though primarily through hardware/software rather than physical craft supplies.
- Silhouette America: Silhouette is a broad incumbent in electronic cutting machines and craft design software, serving overlapping paper crafts, card-making, and stencil use cases with a hardware-led go-to-market.
- Plaid Enterprises: Plaid is a broad incumbent in craft paints and DIY supplies (FolkArt, Martha Stewart Crafts, Apple Barrel) with overlapping dimensional paint and stencil offerings, though they operate across many categories well beyond TCW's stencil-focused niche.
Direct peers
- Simon Says Stamp: Simon Says Stamp is a direct peer — a card-making and mixed media retailer/manufacturer selling stamps, stencils, dies, and craft supplies to the same paper crafter and card-making audience TCW serves with its Layered A2 and Slimline stencil lines.
- DecoArt: DecoArt is a craft paint and medium manufacturer (Americana, Media line) with product categories — dimensional paints, mediums, brushes — that overlap TCW's Stencil Butter and mixed media portfolio, targeting the same crafter demographic.
- Stencils Online: Stencils Online is a direct peer — a stencil and craft template retailer offering reusable plastic stencils across mixed media, scrapbooking, and home decor categories that overlap directly with TCW's Art Stencils and Slimline/Layered lines.
- Prima Marketing: Prima Marketing is a peer manufacturer of mixed media art supplies including stencils, modeling pastes, and re-design furniture paints, serving the same paper arts and mixed media crafter segments as TCW.
- StencilGirl: StencilGirl is a direct peer — an artist-owned company selling hand-drawn stencils and mixed media products to the same paper arts and mixed media crafter segment, with overlapping SKU categories (stencils, stencils+bundles).
- Dina Wakley Media: Dina Wakley Media is a mixed media brand under Ranger selling stencils, paints, and mediums to the same mixed media artist and art journaler segments TCW targets with Stencil Butter.
- Ranger Industries (Tim Holtz): Ranger manufactures Distress inks, mixed media mediums, and crafting supplies under the Tim Holtz brand, directly overlapping with TCW's mixed media/medium product lines (gessos, pastes, gels) and the same mixed media artist customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Crafter’s Workshop social profiles
Digital presenceThe Crafter’s Workshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Crafter’s Workshop leadership team
Management profileNumber of profiles
Profiles1 record
The Crafter’s Workshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Crafter’s Workshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Crafter’s Workshop
What does The Crafter’s Workshop do?
The Crafter's Workshop designs, manufactures and sells hand-drawn reusable plastic stencils alongside its proprietary Stencil Butter — a spreadable, shimmery, dimensional stencil paint available in 43 blendable colors — plus a line of mixed media products (modeling pastes, gessos, gels, foil transfer sheets) and application tools for DIY crafters, paper artists and mixed media hobbyists.
Is The Crafter’s Workshop a public or private company?
The Crafter’s Workshop is a private company. It is classified as family owned and is currently operating.
When was The Crafter’s Workshop founded?
The Crafter’s Workshop was founded in 1997. It employs 1 to 10 people.
Where is The Crafter’s Workshop based?
The Crafter’s Workshop is headquartered in Elmsford, United States, in the North America region.
How does The Crafter’s Workshop make money?
One revenue line is on record: product Sales.
Who are The Crafter’s Workshop's main competitors?
Broad incumbents on record are Cricut, Silhouette America and Plaid Enterprises. Direct peers are Simon Says Stamp, DecoArt, Stencils Online, Prima Marketing, StencilGirl, Dina Wakley Media and Ranger Industries (Tim Holtz).
Does The Crafter’s Workshop have an API?
No public API is recorded for The Crafter’s Workshop.
What industry is The Crafter’s Workshop in?
The Crafter’s Workshop's product category is Craft Supplies. Its primary akta.pro industry code is CRAOAMAE, Arts, Crafts & DIY Hobby Supplies Distribution, with a secondary code of CRALACAH, DIY Craft Kits & Project Kits Retail. Its NAICS code is 3222 and its SIC code is 3950.