Prima Marketing Inc
Prima Marketing Inc is a privately held Chino, California-based manufacturer and distributor of arts, crafts, and home decor products, selling handmade Prima Flowers, scrapbooking, mixed media, watercolor, and planner supplies via DTC e-commerce and wholesale to a global hobbyist consumer base.
- Company typePrivate
- Founded1999
- HeadquartersChino, California, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Prima Marketing Inc does
Prima Marketing Inc is a privately held arts, crafts, and home decor company headquartered at 5564 Edison Avenue in Chino, California. Founded in 1999, the company manufactures handmade specialty Prima Flowers for the scrapbooking and crafts industries and has built a multi-brand portfolio that spans scrapbooking supplies (papers, embellishments, albums, metal dies), mixed media supplies (acrylic paints, waxes, pastes, gels), watercolor products (Art Philosophy), home decor products (Redesign With Prima, including Decor Transfers and Decor Moulds), and planner accessories (My Prima Planner). Specialty designer brands Finnabair, Frank Garcia, and Julie Nutting extend the catalog into mixed media, album, and stamping categories.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce through primamarketinginc.com and retail.primamarketinginc.com with B2B wholesale distribution to independent retailers and craft stores via a 'Become Retailer' program. Revenue is generated primarily from one-time product sales of physical goods, with no subscription or recurring pricing model disclosed. The company self-describes as a global leader in the arts, crafts, and home decor industries and maintains blog, YouTube, and email newsletter channels that drive top-of-funnel creative inspiration and education. Customers are individual hobbyists and craft retailers rather than enterprise accounts, and the customer base is fragmented across scrapbookers, mixed media artists, watercolor painters, planner enthusiasts, and home decor crafters.
No financial metrics, management team, funding history, acquisitions, or institutional ownership are disclosed in the available source material. There is no evidence of a software, API, or AI/ML component to the business; the company is a physical-goods manufacturer and e-commerce retailer. Operating signals include a sustained quarterly product release cadence across 2025 and 2026 and continuous brand and sub-brand expansion.
Prima Marketing Inc firmographics
Firmographics- Name
- Prima Marketing Inc
- Legal name
- Prima Marketing Inc
- Website
- https://primamarketinginc.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prima Marketing Inc is a privately held Chino, California-based manufacturer and distributor of arts, crafts, and home decor products, selling handmade Prima Flowers, scrapbooking, mixed media, watercolor, and planner supplies via DTC e-commerce and wholesale to a global hobbyist consumer base.
- Ownership category
- akta.pro rank
Prima Marketing Inc industry classification
Industry- Product category
- Arts and Crafts Supplies
- NAICS
- Converted Paper Product Manufacturing (3222), Office Supplies (except Paper) Manufacturing (339940)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Wholesale-Paper & Paper Products (5110), Papers & Allied Products (2600)
- akta.pro primary industry
- Scrapbooking & Paper Crafts Retail (CRALACAD)
- akta.pro secondary industries
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB), Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI)
Keywords
Where Prima Marketing Inc is headquartered
LocationHeadquarters
- HQ city
- Chino, California
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prima Marketing Inc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of arts, crafts, and home decor products through the company's e-commerce platforms, including specialty flowers, papers, embellishments, mixed media supplies, watercolor products, and planner accessories.
- Wholesale/Retail Distribution: Revenue from B2B sales to retail partners through a 'Become Retailer' program, supplying arts and crafts products to independent retailers and craft stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Retail pricing through direct e-commerce channels |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Prima Marketing Inc product offering
Product offeringCore offering
Prima Marketing Inc manufactures handmade specialty Prima Flowers for the scrapbooking and crafts industries and distributes a wide variety of arts, crafts, and home decor products including papers, embellishments, mixed media supplies, watercolor products, and planner accessories. The company operates a multi-brand portfolio with divisions such as Art Philosophy (fine art/watercolor), Redesign With Prima (home decor), and designer brands including Finnabair, Frank Garcia, and Julie Nutting. Products are sold through direct-to-consumer e-commerce and a wholesale retailer network.
Product overview
Prima Marketing Inc is a global leader in the arts, crafts, and home decor industries that manufactures handmade specialty Prima Flowers® for the scrapbooking and crafts industries. The company operates as a multi-brand portfolio organized around three core divisions: (1) Prima Flowers® as the flagship product line of handmade specialty flowers; (2) Art Philosophy® as a fine-art focused brand bringing watercolor and art products to everyday artists; and (3) Redesign With Prima® as a home decor powerhouse offering Decor Transfers® and Decor Moulds®. Additionally, specialty designer brands including Finnabair®, Frank Garcia®, and Julie Nutting® form designer lines that specialize in mixed media, album, and stamping crafting products. The product portfolio spans scrapbooking supplies (papers, embellishments, albums, metal dies, tools), mixed media supplies (acrylic paints, waxes, pastes, gels), planner products (planners, journals, accessories), and Art Alchemy art medium collections. Together, these brands offer products across the arts and crafts spectrum.
Differentiator
Problem solved
Functional benefit
Brands
- Art Philosophy®: Fine-art focused brand bringing fine watercolor and art products to everyday artists
- Re·Design With Prima®
- Finnabair
- Frank Garcia
- Julie Nutting
- Prima Flowers®
- My Prima Planner®
- Art Alchemy
Products and services
- Prima Flowers Handmade specialty flowers manufactured for the scrapbooking and crafts industries, including flowers, butterflies & bees, hearts, leaves, ornaments, and vines. Sold through direct e-commerce and wholesale to retailers globally.
- Art Philosophy Fine-art focused brand bringing watercolor and art products to everyday artists, including watercolor tubes, ink pads, confections, panels, paper pads, and art supplies.
- Redesign With Prima Home decor brand offering Decor Transfers, Decor Moulds, and other decorative products for transforming living spaces through DIY and upcycling projects.
- Finnabair Designer brand specializing in mixed media crafting products, including stencils, acrylic paints (Metallique, Sparks), waxes, art sleeves, and washi tapes.
- Frank Garcia Designer brand specializing in album and stamping crafting products with collections including Amber Moon, Candy Cane Lane, Cherry Sweet, and Christmas Market.
- Julie Nutting Designer brand specializing in stamping crafting products with collections including A Mermaid's Tale, Aquarelle Dreams, and Lost In Wonderland.
- Scrapbooking Supplies Complete line of scrapbooking materials including embellishments (alphabets, buttons, chipboard, stamps, stickers, stencils), papers (journaling pads, paper pads, cardstock), albums, metal dies, and tools.
- Mixed Media Supplies Art and mixed media supplies including acrylic paints (Metallique, Sparks, Opal Magic), beads & glitters, gel/gesso, pigments, specialty effect pastes (texture, icing, rust), and waxes (Metallique, Antique Brilliance, Matte, Antiquing).
- My Prima Planner Planner organization supplies including planners, Traveler's Journals, embellishments (clips, washi sheets, stickers, metal dies), and planner accessories.
- Art Alchemy Collection Comprehensive art medium collection including antiquing wax, matte wax, metallique wax, liquid acrylics, wax pastes, acrylic fluid medium, and opal magic products.
Companies that use Prima Marketing Inc
Customer profileSegments4 records
Ideal customer profiles5 records
Prima Marketing Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Prima Marketing Inc partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Prima Marketing Inc competitors and assessment
Company assessmentDirect peers
- BoBunny Press: Scrapbooking and paper crafts manufacturer offering patterned papers, embellishments, and mixed media products. Operates in the same hobbyist craft market as Prima with a similar product mix and distribution approach.
- American Crafts: Major scrapbooking and paper crafts manufacturer offering papers, embellishments, and albums under brands like Crate Paper, Pebbles, and Simple Stories. Competes directly with Prima across the scrapbooking category with a comparable multi-brand portfolio approach.
- Graphic 45: Specialty scrapbooking paper and embellishment manufacturer known for themed collections. Operates in the same paper crafts category as Prima with overlapping customer base among vintage-style and themed scrapbookers.
- 49 and Market: Direct competitor in the scrapbooking and paper crafts industry, offering similar collections of patterned papers, embellishments, flowers, and mixed media products targeting the same scrapbooking hobbyist customer base.
- Hero Arts: Long-established manufacturer of rubber stamps, ink, and paper crafting supplies with a strong designer following. Competes with Prima's Julie Nutting stamping brand and other paper crafting product lines for the same cardmaking and stamping hobbyist market.
- Authentique Paper: Scrapbooking and paper crafts brand producing patterned paper collections, card kits, and embellishments. Targets the same primary customer segment as Prima's scrapbooking and mixed media product lines.
- Paper House Productions: Manufacturer of scrapbooking papers, cardstock, stickers, and paper crafting supplies. Comparable to Prima in its focus on paper-based craft products serving hobbyist and DIY consumers.
- Ranger Industries (Tim Holtz): Manufacturer of mixed media and art supplies including the iconic Tim Holtz product line. Directly competes with Prima's Art Philosophy and Finnabair brands in the mixed media, paints, and effects category.
- Simple Stories: Scrapbooking products manufacturer offering coordinated paper, sticker, and embellishment collections. Now part of American Crafts but maintains its distinct scrapbook-focused product positioning similar to Prima.
Broad incumbents
- Stampin' Up!: Larger established direct-sales company in the paper crafting and stamping industry offering stamps, inks, paper, and accessories. While broader in scope than Prima's offering, it overlaps significantly in the stamping category where Prima's Julie Nutting brand competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Prima Marketing Inc social profiles
Digital presencePrima Marketing Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prima Marketing Inc leadership team
Management profileNumber of profiles
Prima Marketing Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prima Marketing Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prima Marketing Inc
What does Prima Marketing Inc do?
Prima Marketing Inc manufactures handmade specialty Prima Flowers for the scrapbooking and crafts industries and distributes a wide variety of arts, crafts, and home decor products including papers, embellishments, mixed media supplies, watercolor products, and planner accessories. The company operates a multi-brand portfolio with divisions such as Art Philosophy (fine art/watercolor), Redesign With Prima (home decor), and designer brands including Finnabair, Frank Garcia, and Julie Nutting. Products are sold through direct-to-consumer e-commerce and a wholesale retailer network.
Is Prima Marketing Inc a public or private company?
Prima Marketing Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prima Marketing Inc founded?
Prima Marketing Inc was founded in 1999. It employs 11 to 50 people.
Where is Prima Marketing Inc based?
Prima Marketing Inc is headquartered in Chino, California, United States, in the North America region.
How does Prima Marketing Inc make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/Retail Distribution.
Who are Prima Marketing Inc's main competitors?
Direct peers on record are BoBunny Press, American Crafts, Graphic 45, 49 and Market, Hero Arts, Authentique Paper, Paper House Productions, Ranger Industries (Tim Holtz) and Simple Stories. Stampin' Up! is listed as a broad incumbent.
Does Prima Marketing Inc have an API?
No public API is recorded for Prima Marketing Inc.
What industry is Prima Marketing Inc in?
Prima Marketing Inc's product category is Arts and Crafts Supplies. Its primary akta.pro industry code is CRALACAD, Scrapbooking & Paper Crafts Retail, with a secondary code of CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing). Its NAICS code is 3222 and its SIC code is 3950.