Oceana
- Company typePrivate
- Founded2001
- HeadquartersWashington, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Oceana firmographics
Firmographics- Name
- Oceana
- Legal name
- Oceana, Inc.
- Website
- https://oceana.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Oceana industry classification
Industry- Product category
- Ocean Conservation Advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Marine & Freshwater Conservation (BPAGAGAE)
- akta.pro secondary industries
- Oceans, Coastal & Marine Resource Management (BPADALAI), Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines) (BPAIAMAI)
Keywords
Where Oceana is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Oceana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Donations: Primary revenue stream from individual donors supporting ocean conservation. Monthly giving program called 'The Tide' provides recurring donations.
- Merchandise Sales: Online store selling Oceana-branded merchandise including gifts, apparel, and ocean-themed items
- Foundation and Corporate Partnerships: Funding from foundations (e.g., Leonardo DiCaprio Foundation granted $3 million) and corporate partnerships for specific campaigns
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly giving program (The Tide) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Oceana product offering
Product offeringCore offering
Oceana is the world's largest international advocacy organization focused solely on ocean conservation. It runs strategic campaigns combining law, science, grassroots activism, and strategic communications to win measurable policy outcomes that restore fish populations, protect marine habitats, reduce plastic pollution, and address climate impacts on oceans. The organization operates across nine countries plus the European Union, conducting scientific expeditions, litigation, and policy advocacy while funded primarily through individual donations, foundations, and corporate partnerships.
Product overview
Oceana is a non-profit ocean conservation advocacy organization (not a technology company). Its offerings consist of advocacy campaigns, educational resources, and supporter engagement programs. The core platform is the oceana.org website, which serves as a donation portal, campaign information hub, and action alert system. Supporting products include The Tide monthly giving program, Oceana Magazine publication, Marine Life Encyclopedia educational resource, and Oceana Expeditions scientific research program. The organization runs multiple focused campaigns including Save the Oceans Feed the World, Plastics, Responsible Fishing, Protect Habitat, and Climate and Energy. There are no software products, APIs, or technology platforms offered.
Differentiator
Problem solved
Functional benefit
Brands
- Sailors for the Sea: An organization focused on engaging sailors and the sailing community in ocean conservation efforts, now part of Oceana's network.
Products and services
- Save the Oceans, Feed the World Campaign Campaign to restore wild fish populations globally so the ocean can serve as a sustainable source of protein, addressing both food security and ocean health. Targets policymakers, governments, and the public.
- Plastics Campaign Advocacy campaign aimed at reducing single-use plastics, holding corporations accountable for plastic pollution, and pushing for extended producer responsibility laws including legal challenges such as the California SB 54 regulations.
- Responsible Fishing Campaign Campaign focused on combating illegal, unreported, and unregulated (IUU) fishing, reducing bycatch, and promoting sustainable fishing practices across global fisheries.
- Protect Habitat Campaign Campaign advocating for the protection of critical ocean habitats including marine protected areas and opposing offshore drilling and seabed mining.
- Climate and Energy Campaign Campaign focused on addressing climate change impacts on oceans and opposing offshore oil and gas drilling that threatens marine ecosystems.
- The Tide Monthly Giving Program Recurring monthly donation program for individual supporters who receive updates and action alerts as part of the community. Provides stable funding for ocean conservation work.
- Oceana Expeditions Scientific research expeditions that document marine life, survey ocean habitats, and gather data used to support Oceana's conservation campaigns and policy advocacy.
- Marine Life Encyclopedia Online educational resource providing information about marine species and ocean ecosystems to educate the public about ocean biodiversity.
- Oceana Magazine Digital and print magazine featuring stories about ocean conservation, campaigns, victories, and marine life, supporting donor engagement and education.
- Oceana Gift Store Online merchandise store selling Oceana-branded ocean-themed gifts, apparel, and accessories to raise funds and awareness for ocean conservation.
Quantifiable outcome
- 325+ policy victories since 2001
- +2 more outcomes
Companies that use Oceana
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Oceana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Oceana partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- VuoricoreAthletic apparel brand partnership during World Oceans Month to raise awareness about ocean ecosystem threats. Vuori is inspired by California coastal lifestyle. The partnership features testimonials from Oceana's California Campaign Director.
- XsollaminorLead sponsor of PlanetPlay's 2026 environmental campaign slate, directing net profits from game purchases to Rainforest Alliance, Oceana, and a clean energy project in Kenya.
- PlanetPlaycoreGaming industry biodiversity campaign 'Battle for the Habitats' aiming to raise $1 million for ocean conservation. Involves over 100 PC, console, and mobile games. Part of Green Games Showcase at Summer Game Fest.
- Rainforest AlliancecoreCo-development partner with PlanetPlay for the Battle for the Habitats environmental campaign, directing net profits from game purchases to environmental causes including ocean conservation.
- Discovery ChannelcoreShark Week 2025 partnership - Oceana featured as sponsor during Discovery's annual shark programming event, reaching millions of viewers with ocean conservation messaging.
- Coalition for Fisheries TransparencycoreOceana supported the creation of the Mombasa Declaration, working with coalition to advance global fisheries transparency and combat illegal, unreported, and unregulated (IUU) fishing.
- Kate WalshminorActor and ocean advocate joining Oceana at Our Ocean Conference in Kenya to meet with local fishers and community leaders and amplify their voices in global ocean decision-making.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Oceana competitors and assessment
Company assessmentBroad incumbents
- The Nature Conservancy: Major U.S.-based environmental nonprofit with significant marine conservation programs and protected-area work; comparable in scale and donor base but broader than ocean-only focus.
- Conservation International: Global environmental nonprofit with marine and coastal programs spanning policy and field work; comparable in international presence and policy-driven marine campaigns.
- World Wildlife Fund (WWF): One of the world's largest environmental NGOs with a substantial oceans program; comparable to Oceana in scale and donor-funded advocacy model, though broader in scope beyond oceans.
Direct peers
- Natural Resources Defense Council (NRDC): Major environmental advocacy organization that frequently co-files litigation with Oceana (e.g., SB 54 challenge, Gulf of Mexico endangered species suit); very similar legal-policy advocacy playbook on ocean issues.
- Blue Marine Foundation: UK-based ocean conservation charity focused on marine protected areas, sustainable fisheries, and ocean policy; directly comparable ocean-only mission, donor-funded advocacy model, and EU policy engagement.
- Environmental Defense Fund (EDF): U.S. environmental organization running dedicated oceans and fisheries programs; similar in combining science, law, and policy advocacy to influence fisheries regulation and marine protection.
- The Ocean Foundation: Community foundation dedicated exclusively to supporting ocean conservation projects globally; directly comparable ocean-only mission and grant-making advocacy model.
- Greenpeace: International environmental advocacy organization running ocean and fisheries campaigns; very similar campaign-driven, donor-funded advocacy model to Oceana, with comparable grassroots and legal activism approaches.
Emerging players
- Marine Conservation Institute: U.S.-based nonprofit focused on establishing marine protected areas through science and policy; shares Oceana's science-driven, policy-outcome approach to ocean conservation, though smaller in operational scale.
- SeaLegacy: Ocean-focused nonprofit leveraging storytelling, expeditions, and campaigns for marine protection; comparable to Oceana in ocean-only mission and campaign-style advocacy, though smaller in scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Oceana social profiles
Digital presenceOceana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oceana leadership team
Management profileNumber of profiles
Profiles3 records
Oceana subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oceana funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oceana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oceana
What does Oceana do?
Oceana is the world's largest international advocacy organization focused solely on ocean conservation. It runs strategic campaigns combining law, science, grassroots activism, and strategic communications to win measurable policy outcomes that restore fish populations, protect marine habitats, reduce plastic pollution, and address climate impacts on oceans. The organization operates across nine countries plus the European Union, conducting scientific expeditions, litigation, and policy advocacy while funded primarily through individual donations, foundations, and corporate partnerships.
Is Oceana a public or private company?
Oceana is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Oceana founded?
Oceana was founded in 2001. It employs 251 to 500 people.
Where is Oceana based?
Oceana is headquartered in Washington, United States, in the North America region.
How does Oceana make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are merchandise Sales and foundation and Corporate Partnerships.
Who are Oceana's main competitors?
Broad incumbents on record are The Nature Conservancy, Conservation International and World Wildlife Fund (WWF). Direct peers are Natural Resources Defense Council (NRDC), Blue Marine Foundation, Environmental Defense Fund (EDF), The Ocean Foundation and Greenpeace. Emerging players are Marine Conservation Institute and SeaLegacy.
Does Oceana have an API?
No public API is recorded for Oceana.
What industry is Oceana in?
Oceana's product category is Ocean Conservation Advocacy. Its primary akta.pro industry code is BPAGAGAE, Marine & Freshwater Conservation, with a secondary code of BPADALAI, Oceans, Coastal & Marine Resource Management. Its NAICS code is 813312 and its SIC code is 8600.