IMPARGO
IMPARGO GmbH operates CargoApps, a cloud-based Transport Management Platform for European road freight, offering route planning, dispatch, fleet management, and a ShipperPortal for SMB and mid-market carriers, freight forwarders, and shippers.
- Company typePrivate
- Founded2017
- HeadquartersPotsdam, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What IMPARGO does
IMPARGO GmbH operates a cloud-based Transport Management Platform marketed under the TMP® and CargoApps brands, targeting small and medium-sized European road freight operators, freight forwarders, and shippers. The modular product covers tour and route planning with truck-specific routing, EU-wide toll calculation, and ISO 14083:2023-compliant CO2 emissions reporting; order management with dispatch planning; digital freight procurement; and a fleet management module paired with a mobile DriverApp supporting GPS tracking, electronic proof of delivery, and route synchronization. The platform runs on Microsoft Azure with MongoDB, uses HERE Maps and Mapbox for geospatial services, integrates with telematics providers Webfleet and Trimble, and exposes public APIs for partner integrations. NLP-based AI functionality is applied to order capture from emails and PDFs. The company is headquartered in Potsdam, Germany, and was founded in 2017.
The product is distributed through a partner-led model that includes a strategic investment from DKV Mobility, dedicated subdomains for fuel card partners such as tankpool24, and a relationship with SVG Bundes-Zentralgenossenschaft, a German road transport cooperative. The ShipperPortal extends the platform to shippers, creating a nascent two-sided network between dispatchers and freight demand. The customer base spans 20,000+ claimed dispatchers across more than 14 European countries, with named references including KUEHNE+NAGEL, C.H. ROBINSON, DSV, and Hegelmann.
Revenue is generated primarily through tiered SaaS subscriptions: a free Basic tier, Professional from €34.90 per month, and Business from €119.90 per month (billed annually with monthly options available). Usage-based add-ons layer on top — additional DriverApp licenses at €12.90 per month, AI order capture beyond plan limits at €0.20 per order, and mass route downloads at €0.04 per route. Go-to-market combines a product-led freemium motion with inside and consultative sales for mid-market and enterprise accounts, supplemented by integration-led distribution through fuel card and telematics partners. The company has raised seed capital from First Momentum Ventures (May 2019) and a strategic seed from DKV Mobility (October 2022).
IMPARGO firmographics
Firmographics- Name
- IMPARGO
- Legal name
- IMPARGO GmbH
- Website
- https://impargo.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMPARGO GmbH operates CargoApps, a cloud-based Transport Management Platform for European road freight, offering route planning, dispatch, fleet management, and a ShipperPortal for SMB and mid-market carriers, freight forwarders, and shippers.
- Ownership category
- akta.pro rank
IMPARGO industry classification
Industry- Product category
- Transport Management Software
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Transportation (488)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)
- akta.pro secondary industries
- Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD), Appointment Scheduling & Dock/Carrier Check-in (TMS Adjacent) (TLAEAAAJ)
Keywords
Where IMPARGO is headquartered
LocationHeadquarters
- HQ city
- Potsdam
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
IMPARGO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (TMS Platform): IMPARGO generates revenue primarily through tiered SaaS subscription plans (Basic/Free, Professional, Business) with per-user, per-DriverApp, and per-feature pricing. Subscriptions are billed monthly or annually, with annual billing offering discounts.
- Additional DriverApp licenses: Additional DriverApp licenses beyond plan inclusions are charged at €12.90 per DriverApp per month, creating a usage-based upsell revenue stream tied to fleet size.
- AI order capture usage: AI-supported order capture beyond plan inclusions is charged at €0.20 per PDF/additional order creation, providing a consumption-based upsell within the Business plan.
- Route mass download add-on: Bulk route download add-on priced at €0.04 per route for mass export use cases, creating a per-unit revenue stream.
- Professional services / Custom integrations: Custom reporting, custom integrations, and personalized onboarding are offered 'auf Anfrage' (on request), suggesting a professional services revenue component for enterprise accounts.
- Platform licensing / Partnership (DKV): Seed funding partnership with DKV Mobility to develop the platform suggests potential white-label or co-branded licensing arrangements with large mobility service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free forever entry plan for small companies starting with route planning and cost calculation |
| Subscription | Annual | Mid-tier for companies planning routes precisely, gaining cost transparency, and growing revenue |
| Subscription | Annual | Full-featured TMS for companies digitizing all logistics processes and integrating with other systems |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
IMPARGO product offering
Product offeringCore offering
IMPARGO sells a cloud-based Transport Management Platform (TMP®) for road freight logistics, providing truck-specific route planning with toll and CO2 calculation, order management, freight procurement, and fleet tracking. Its modular suite combines a web application with the IMPARGO DriverApp for drivers and a ShipperPortal for shippers, with AI-powered order capture and integrations into ERP, CRM, telematics, and freight exchanges.
Product overview
IMPARGO offers the Transport Management Platform (TMP®), a modular cloud-based TMS architecture for road freight logistics. The platform comprises integrated modules: Planner (route/tour planning with LKW route calculation, toll computation, transport cost calculation, and CO₂ emissions per ISO 14083:2023), Orders (digital order management with quote creation, dispatch planning/dispoplan, real-time status tracking, invoicing, and analytics), Freight Procurement (digital carrier communication, spot bidding, freight rate comparison, and order assignment), and Fleet (driver mobile app, LKW navigation, GPS tracking with ETA, and telematics integration). The platform is marketed under the CargoApps brand and includes AI-powered order capture from emails and PDFs. Pricing tiers include Basic (free), Professional (€34.90/month), and Business (€119.90/month).
Differentiator
Problem solved
Functional benefit
Brands
- TMP® (Transport Management Platform): The company's core transport management platform offering modular features for route planning, order management, freight procurement, fleet management, and driver apps.
- CargoApps
Products and services
- IMPARGO Transport Management Platform (TMP®) Cloud-based, modular Transport Management Platform for European road freight that combines LKW-specific route planning with toll and CO2 calculation, order management, dispatch planning (Dispoplan), freight procurement, and fleet tracking with AI-powered order capture and integrations into ERP, CRM, telematics, and freight exchanges. Sold via Basic (free), Professional, and Business SaaS subscriptions to carriers, freight forwarders, and shippers.
- IMPARGO DriverApp
Quantifiable outcome
- Up to €7,500 more profit per truck annually
- +4 more outcomes
Companies that use IMPARGO
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
IMPARGO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature7 records
IMPARGO partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SVG Bundes-Zentralgenossenschaft (Straßenverkehr eG)coreSVG Bundes-Zentralgenossenschaft is a German road transport cooperative that partners with IMPARGO for digital logistics solutions. User data is shared with SVG for marketing purposes as part of the cooperation. IMPARGO participated in SVG Garage interview series.
- tankpool24 GmbHminortankpool24 GmbH is a fuel card provider that cooperates with IMPARGO. Personal data provided during registration is forwarded to tankpool24 for marketing purposes. The dedicated subdomain tankpool24.impargo.de indicates an integrated offering.
- HERE Global B.V.coreIMPARGO uses HERE Technologies' global map API to power its route planning and navigation features. HERE provides map tiles, geocoding, and reverse-geocoding services that form the geospatial foundation of IMPARGO's truck routing engine.
- Mapbox Inc.coreIMPARGO uses Mapbox Tiles for interactive map display, Mapbox Geocoder for address-to-geolocation conversion, and Mapbox Reverse-Geocoder for the reverse function on certain subpages.
- Microsoft AzurecoreIMPARGO uses Microsoft Azure cloud hosting (provided by Microsoft Corporation) for the operation of its website and subdomains, ensuring cloud-based infrastructure and data security compliance.
- MongoDB Inc.coreIMPARGO uses MongoDB Cloud for database hosting, renting servers from MongoDB Inc. for the operation of its website and all subdomains.
- HubSpot Inc.coreIMPARGO uses HubSpot as its CRM system for customer data administration, marketing automation, sales management, and customer service. HubSpot also powers IMPARGO's contact forms and meeting scheduling (meetings-eu1.hubspot.com).
- Stripe Payments Europe LtdcoreIMPARGO uses Stripe for payment processing on the platform. Stripe Payments Europe Ltd (Dublin, Ireland) handles all payment transactions including credit card processing and billing.
- Webfleet (Bridgestone)coreWebfleet telematics system is explicitly mentioned as an integration partner for IMPARGO's fleet management module, enabling consolidated GPS tracking for customers with existing Webfleet hardware.
- TrimblecoreTrimble telematics system is mentioned alongside Webfleet as an integration partner for IMPARGO's fleet management and telematics integration module.
Scale indicators6 records
Recent moves1 record
Expansion highlights6 records
IMPARGO competitors and assessment
Company assessmentDirect peers
- TIMOCOM: European freight exchange and TMS provider serving SMB and mid-market carriers and forwarders with load boards, route planning, and order management — overlapping heavily with IMPARGO's target SMB carrier segment.
- sennder: European digital road freight forwarder connecting shippers and carriers with technology-enabled pricing and procurement — comparable to IMPARGO's ShipperPortal and Freight Procurement modules in the European mid-market.
- Transporeon (Trimble Transportation Europe): European freight procurement and visibility platform (now part of Trimble) that connects shippers and carriers for spot/contract freight tendering — directly comparable to IMPARGO's Freight Procurement module and ShipperPortal.
Broad incumbents
- PTV Group: Established German provider of truck-specific route planning, toll calculation, and logistics software used widely across Europe — directly overlapping with IMPARGO's Planner module and LKW routing capabilities.
- Trimble Transportation: Global TMS and transportation management suite (parent of Transporeon) — overlaps with IMPARGO's Planner, Orders, and Fleet modules at enterprise scale.
- MercuryGate International: TMS vendor focused on shippers, 3PLs, and carriers with multimodal capabilities — competes for similar enterprise TMS deals in the European and global road freight market.
- Descartes Systems Group: Global logistics technology vendor with TMS, routing, and customs offerings for mid-market and enterprise shippers/carriers — competes with IMPARGO at the upper end of the European market.
- Webfleet (Bridgestone Mobility Solutions): Major European telematics platform (and IMPARGO integration partner) offering fleet management, GPS tracking, and increasingly TMS-adjacent features — competing with IMPARGO's Fleet module.
Emerging players
- project44: Supply chain visibility platform offering carrier TMS integration and shipment tracking across modes — adjacent but increasingly competitive as visibility platforms expand into planning.
- Frachtraum: European digital freight forwarding marketplace connecting shippers and carriers with instant pricing — emerging competitor to IMPARGO's ShipperPortal and Freight Procurement modules.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
IMPARGO social profiles
Digital presenceIMPARGO compliance and trust
Trust signalCompliance1 record
IMPARGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMPARGO leadership team
Management profileNumber of profiles
Profiles2 records
IMPARGO funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMPARGO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMPARGO
What does IMPARGO do?
IMPARGO sells a cloud-based Transport Management Platform (TMP®) for road freight logistics, providing truck-specific route planning with toll and CO2 calculation, order management, freight procurement, and fleet tracking. Its modular suite combines a web application with the IMPARGO DriverApp for drivers and a ShipperPortal for shippers, with AI-powered order capture and integrations into ERP, CRM, telematics, and freight exchanges.
Is IMPARGO a public or private company?
IMPARGO is a private company. It is classified as venture growth investor backed and is currently operating.
When was IMPARGO founded?
IMPARGO was founded in 2017. It employs 11 to 50 people.
Where is IMPARGO based?
IMPARGO is headquartered in Potsdam, Germany, in the Europe region.
How does IMPARGO make money?
Six revenue lines are on record. SaaS Subscription (TMS Platform) is the primary driver. The others are additional DriverApp licenses, AI order capture usage, route mass download add-on, professional services / Custom integrations and platform licensing / Partnership (DKV).
Who are IMPARGO's main competitors?
Direct peers on record are TIMOCOM, sennder and Transporeon (Trimble Transportation Europe). Broad incumbents are PTV Group, Trimble Transportation, MercuryGate International, Descartes Systems Group and Webfleet (Bridgestone Mobility Solutions). Emerging players are project44 and Frachtraum.
Does IMPARGO have an API?
Yes. IMPARGO offers a public API enabling developers to build custom integrations and automate workflows. API access is included in the Business plan with 1500 API calls per month. Documentation is available at https://api.impargo.de/. Developer documentation is at api.impargo.de.
What industry is IMPARGO in?
IMPARGO's product category is Transport Management Software. Its primary akta.pro industry code is TLAEAAAC, Carrier TMS (Trucking Dispatch & Back-Office), with a secondary code of TLAEAAAB, Brokerage/3PL TMS (Freight Brokerage Operations). Its NAICS code is 488510 and its SIC code is 4731.