Print Reach

What Print Reach does

Print Reach, operating as Fullsteam Software Holdings LLC DBA Print Reach Software, is a US-based private SaaS provider of management information systems (MIS) tailored to the print and mail industry. The company is a subsidiary of Fullsteam Operations LLC, headquartered operationally in Jacksonville Beach, Florida with a legal/compliance office in Auburn, Alabama, and runs a small organization of 11–50 employees. Its commercial history is presented as 'over 30 years' serving the print and mail vertical, anchored by a 2019 acquisition of Virtual Systems.

The product line is a four-SKU integrated suite: Printer's Plan (estimating, work orders, invoicing, and job tracking for digital, offset, and wide-format print operations), Midnight (cloud-based MIS with CRM integration, visual scheduling, flexible invoicing, reporting, mailing/postage, and proofing), MyOrderDesk (web-to-print storefronts with 24/7 order capture, approval workflows, and preflight), and Fulfillment (cloud-based order processing, inventory, pick-and-pack, kit assembly, and shipping integration). A proprietary JobLink component connects jobs across modules, and integrations extend the platform to ShipStation, Salesforce, and Customers Canvas. The company is signaling an AI roadmap covering generative outputs, recommendations, automated responses, and predictive functionality, though no shipped AI features or proprietary models are documented in the source material.

Print Reach generates revenue through annual and multi-year SaaS subscriptions sold on a quote basis, distributed via enterprise field sales and inside-sales motions (phone 888-581-3100, email [email protected]). GTM emphasizes direct demos, 'Request a demo' CTAs, an annual Print Reach Conference (including a 500+ Hour Development & Voting Session), industry association sponsorship, and a niche vertical community. The customer base is exclusively US-based and spans print shops, mail shops, and web-to-print businesses, with named logos including Elite Services Inc., Mele Printing, Allegra Marketing Print Mail, Direct Connection, JLS Mailing Services, and Boingo Graphics.

Name

Print Reach

Legal name

Fullsteam Software Holdings LLC DBA Print Reach Software

Website

https://printreach.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Print Management Information Systems (MIS) Software

NAICS

Support Activities for Printing (323120), Software Publishers (513210), Printing and Related Support Activities (323), Support Activities for Printing (32312)

SIC

Service Industries For The Printing Trade (2790), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)

akta.pro secondary industries

Print‑to‑Mail & Distribution Services (Fulfillment, Kitting, Direct Mail to Students) (EDAEAJAH), Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Digital Printing (Short-Run, Variable Data) (MPAJALAC)

Keywords

• Print MIS software
• Web-to-print platform
• Cloud-based management
• Mail shop solutions
• Order fulfillment software

Headquarters

HQ city

Jacksonville Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: Recurring subscription revenue from cloud-based MIS software products including Printer's Plan, Midnight, MyOrderDesk, and Fulfillment. Pricing appears quote-based with monthly/annual billing cycles indicated in service agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Print Reach provides cloud-based Management Information System (MIS) software for print and mail shops, including four integrated products: Printer's Plan (estimating and business management), Midnight (cloud MIS with CRM and visual scheduling), MyOrderDesk (web-to-print storefront and order management), and Fulfillment (order processing, inventory, and shipping). The platform is sold on a quote-based SaaS subscription model with annual billing cycles and is targeted at print shops, mail shops, and web-to-print businesses across the United States.

Product overview

Print Reach offers a suite of four integrated software products for the print and mail industry: Printer's Plan (all-in-one estimating and business management for job tracking, work orders, and invoicing), Midnight (cloud-based MIS with CRM, visual scheduling, and comprehensive reporting), MyOrderDesk (web-to-print order management with customizable storefronts for 24/7 customer ordering), and Fulfillment (cloud-based fulfillment with automated order processing, inventory management, and integrated shipping). The products are designed to work together, with MyOrderDesk feeding orders into Midnight for production management via Printer's Plan, while Fulfillment handles post-order warehouse and shipping operations.

Differentiator

Problem solved

Functional benefit

Brands

• Printer's Plan: All-in-one software solution for print shops seeking to optimize workflow and operational efficiency, offering tools for job tracking, estimating, and scheduling.
• Midnight
• MyOrderDesk
• Fulfillment

Products and services

• Printer's Plan All-in-one estimating and business management software for print shops, providing tools for job tracking, estimating, scheduling, work orders, invoicing, and inventory management across digital, offset, and wide format print operations.
• Midnight Cloud-based MIS platform for print and mail businesses offering advanced CRM integration, real-time data access, dynamic reporting, visual scheduling, flexible invoicing, integrated mailing and postage, integrated proofing, and inventory management.
• MyOrderDesk Web-based order management and web-to-print software providing customizable storefronts for customers to place orders 24/7, approval workflows, inventory tracking, permissions management, vendor routing, MIS integrations, and preflight tools.
• Fulfillment Cloud-based fulfillment management system automating order fulfillment, integrating with shipping services for label creation and tracking, providing real-time inventory tracking, pick & pack, kit assembly, and automated billing.

Quantifiable outcome

• $13,000 annual labor savings per customer through automated scheduling
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Plan ProphetcoreStrategic or Co-development PartnerFeatured sponsor highlight at annual Print Reach Conference (PRC). Strategic sponsor providing tools and services that complement Print Reach's product ecosystem for print operations management.
• Direct Mail 2.0coreStrategic or Co-development PartnerFeatured sponsor highlight at annual summit focusing on modernizing direct mail capabilities. Represents strategic partnership for enhancing direct mail product features within the Print Reach platform.
• Fullsteam Operations LLCcoreOthersParent company of Fullsteam Software Holdings LLC DBA Print Reach Software. Provides payment processing, technology infrastructure, and operational support including compliance oversight.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aleyant: Aleyant provides web-to-print and automated print ordering software including Pressero and tFLOW, directly competing with Print Reach's MyOrderDesk product for branded storefronts and online ordering in commercial print shops.
• Tharstern: Tharstern is a UK-based MIS provider for the printing industry offering estimating, production scheduling, and job management. It directly competes with Print Reach's Printer's Plan and Midnight MIS modules for print shop business management.
• EFI (Electronics For Imaging): EFI is one of the largest providers of MIS/ERP software and digital front-ends for the commercial print industry, offering Fiery, PrintSmith, and Pace. It directly competes with Print Reach's Printer's Plan and Midnight MIS products in the print shop management market.
• PTI Marketing Technologies (Vpress): PTI Marketing Technologies offers Vpress, a web-to-print and variable data printing platform that directly competes with Print Reach's MyOrderDesk and digital printing enablement capabilities.
• Avanti Computer Systems: Avanti provides print MIS software (Avanti Slingshot) for commercial printers, offering estimating, production planning, and customer management functions that directly overlap with Print Reach's Printer's Plan and Midnight products.
• PressWise: PressWise is a print MIS and workflow automation platform that competes with Print Reach's Midnight and Fulfillment products, offering estimating, job tracking, and integrated shipping for commercial print operations.

Others

• Salesforce: Salesforce is a CRM platform that integrates with Print Reach's Midnight module for customer relationship management. It is an ecosystem partner enabling Print Reach's CRM capabilities rather than a direct competitor.
• ShipStation: ShipStation is a shipping management platform that integrates with Print Reach's Fulfillment module. It is an ecosystem partner rather than direct competitor, included here as it enables Print Reach's fulfillment capabilities.

Emerging players

• Conga: Conga (now part of Jitterbit) provides document generation and order management software overlapping with MyOrderDesk's web-to-print and approval workflow capabilities, particularly in B2B print and document workflows.

Broad incumbents

• Heidelberg (HEIDELBERG Druckmaschinen): Heidelberg is a major global manufacturer of printing equipment that also offers Prinect, an integrated MIS/workflow suite. It is a broad incumbent competitor with deeper resources and global reach than Print Reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/print_reach
• Facebookfacebook.com/printreach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Print Reach