Conga
Conga is a Thoma Bravo-backed enterprise software company offering a unified Revenue Lifecycle Management platform spanning pricing, CPQ, CLM, document automation, and eSignature, now augmented by the AiMe agentic AI layer. It serves 10,000+ customers including more than half of the Fortune 100 across financial services, healthcare, manufacturing, distribution, technology, and transportation.
- Company typePrivate
- Founded2006
- HeadquartersBroomfield, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Conga does
Conga is a private enterprise software company, founded in 2006 (originally as AppExtremes, rebranded to Conga in 2013) and headquartered in Broomfield, Colorado, that builds an integrated Revenue Lifecycle Management platform spanning pricing, configure-price-quote (CPQ), contract lifecycle management (CLM), document automation, and eSignature. The company is owned by private equity firm Thoma Bravo, which has remained the lead strategic investor since the 2020 combination of Conga and Apttus ($715M transaction) and orchestrated the $1.4B all-cash take-private of PROS Holdings in December 2025, followed by Conga's February 2026 acquisition of PROS' B2B business. The current platform, the Conga Advantage Platform (launched October 2024 as the first 'truly open' RLM platform operating independently of Salesforce), is built on a unified revenue data model and orchestrates a connected product portfolio: Conga Composer (document generation, 10M+ documents/month across 8,000+ customers), Conga Sign (enterprise eSignature, tens of millions of signatures annually), Conga CLM (contract automation with AI risk analysis), Conga Advantage CPQ and Smart CPQ (configurable quoting up to 100,000+ line items), Conga Billing, Conga Digital Commerce, Conga Price Management, Conga Price Optimization (neural-network AI for 90% accurate price predictions), and Conga Rebate Management. AiMe, the agentic AI layer launched at Conga Connect 2026, sits across the platform to deliver AI agents for quote creation, price optimization, contract insights, and document template generation, built on a UNESCO-aligned ethical AI framework and backed by a TiDB distributed SQL database for high-volume workloads. The product is sold primarily through direct enterprise field sales with module-based quote-based pricing (not publicly listed), supplemented by Salesforce AppExchange and Microsoft Azure Marketplace listings, an API-first self-serve channel (developer.conga.com), and a global implementation partner network including PwC Germany, Forsys, and ArticulateIT AB. Conga serves over 10,000 customers globally, including more than half of the Fortune 100 and Fortune 50, with documented enterprise logos spanning T-Mobile, Twilio, LinkedIn, Adobe, Nestle, Hertz, Engie, Siemens, Boston Scientific, ABB, BASF, Schneider Electric, KraftHeinz, Peloton, Southwest Airlines, and others across financial services, healthcare, manufacturing, distribution, technology, and transportation. Reported third-party ARR was $198.2M (Getlatka, December 2025) with a $594.7M valuation, prior to the PROS B2B acquisition; the combined post-acquisition entity serves customers in 60+ countries.
Conga firmographics
Firmographics- Name
- Conga
- Legal name
- Conga Corp.
- Website
- https://conga.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Conga is a Thoma Bravo-backed enterprise software company offering a unified Revenue Lifecycle Management platform spanning pricing, CPQ, CLM, document automation, and eSignature, now augmented by the AiMe agentic AI layer. It serves 10,000+ customers including more than half of the Fortune 100 across financial services, healthcare, manufacturing, distribution, technology, and transportation.
- Ownership category
- akta.pro rank
Where Conga is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Conga business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions - Document Automation (Conga Composer): Recurring subscription revenue from Conga Composer document generation software; 'Over 10 million documents created per month by more than 8,000 customers.'
- SaaS Subscriptions - CPQ and Revenue & Commerce: Recurring subscription revenue from Conga CPQ (Advantage CPQ, Smart CPQ), Digital Commerce, and Conga Billing; 'Over $100 billion worth of quotes processed by more than 2 million unique CPQ users' and '46 million quotes generated annually by 10,000 global customers.'
- SaaS Subscriptions - Contract Lifecycle Management: Recurring subscription revenue from Conga CLM, including Contract AI capabilities, sold to legal, sales, and procurement teams with an average '9% revenue increase' for customers.
- SaaS Subscriptions - Price Optimization & Management: Recurring subscription revenue from Conga Price Optimization, Price Management, and Rebate Management modules powered by neural-network AI.
- SaaS Subscriptions - eSignature (Conga Sign): Recurring subscription revenue from Conga Sign enterprise eSignature, positioned as 'at least 30% cheaper than DocuSign.'
- Professional Services: Implementation, configuration, training, and ongoing customer success services that accompany platform deployments, delivered via Conga Services and partner ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise subscription (not publicly listed) |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels10 records
Conga product offering
Product offeringCore offering
Conga provides a unified Revenue Lifecycle Management (RLM) platform, the Conga Advantage Platform, that brings together pricing, configure-price-quote (CPQ), contract lifecycle management (CLM), document automation, eSignature, and billing on a single data model. The platform is augmented by the AiMe agentic AI layer and is sold as modular SaaS subscriptions (Conga Composer, Conga Sign, Conga CLM, Conga Advantage CPQ, Conga Smart CPQ, Conga Digital Commerce, Conga Billing, Conga Price Management, Conga Price Optimization, and Conga Rebate Management) to enterprise and mid-market customers globally.
Product overview
Conga offers a unified "Revenue Lifecycle Management" platform-plus-modules architecture anchored on the Conga Advantage Platform (launched October 2024 as the first "truly open" RLM platform) and the AiMe agentic AI layer (announced March 2026 at Conga Connect 2026). The platform is built on a unified revenue data model and orchestrates a connected portfolio of named products across four pillars: Document Automation (Conga Composer for document generation and Conga Sign for eSignature), Contract Lifecycle Management (Conga CLM), Revenue & Commerce (Conga Advantage CPQ, Conga Smart CPQ, Conga Digital Commerce, and Conga Billing), and Price Optimization & Management (Conga Price Optimization, Conga Price Management, and Conga Rebate Management). Following the February 2026 acquisition of PROS Holdings' B2B business, the platform combines AI-driven pricing optimization, configuration, quoting, and contracting capabilities into a single connected commerce chain spanning more than 10,000 customers.
Differentiator
Problem solved
Functional benefit
Brands
- Conga Composer: Document generation software that automatically creates on-brand PDFs, Word, Excel, PowerPoint, and HTML email documents using data from any CRM or ERP.
- Conga Sign
- Conga CLM
- Conga CPQ
- Conga Billing
- Conga Price Management
- Conga Price Optimization
- Conga Advantage Platform
- AiMe
- Smart CPQ
- Advantage CPQ
- Conga Digital Commerce
- Conga Rebate Management
Products and services
- Conga Composer Document automation software that merges data from any CRM, ERP, or system of record into branded PDF, Word, Excel, PowerPoint, and HTML email documents. Generates 10+ million documents per month for 8,000+ customers and is sold to enterprise sales, legal, finance, and operations teams.
- Conga Sign Enterprise-grade electronic signature software delivering ESIGN, UETA, and eIDAS-compliant signatures with multi-factor authentication, tamper-proof audit trails, white-label branding, and global data centers. Captures tens of millions of signatures annually and is sold to enterprises replacing legacy eSignature tools.
- Conga CLM Contract Lifecycle Management software that automates contract generation, negotiation, execution, compliance, renewals, and obligations across legal, sales, and procurement teams, with AI-driven risk analysis, automated redlining, and integration with Microsoft Office, Dynamics, and Salesforce.
- Conga Advantage CPQ Salesforce-native Configure-Price-Quote software that synchronizes complex configurations with contract terms and billing schedules for technology, healthcare, and services customers; supports up to 100,000+ line items.
- Conga Smart CPQ CRM-agnostic CPQ engine using a patented constraint-based configuration engine to manage complex industrial product logic and extensive pricing agreements for manufacturers and distributors that require AI-driven pricing guidance and high-volume mega-quote capabilities.
- Conga Billing Billing and invoicing software supporting recurring, usage-based, milestone, and hybrid billing models on a single invoice, with subscription management, automated renewal alerts, and ERP/CRM/accounting system integrations.
- Conga Price Management Price Management software that centralizes pricing data, automates price list management, and enforces pricing governance across all sales channels, managing thousands of SKUs across regions and tiers with multi-tier approval workflows.
- Conga Price Optimization AI-powered price optimization software using neural networks to deliver account-specific pricing recommendations, with documented 90% accuracy in price predictions, 5% average margin improvement, and 400% ROI with a 3-month payback.
- Conga Rebate Management AI-driven rebate management solution that automates workflows, delivers clear insights and faster approvals, and synchronizes sales behavior with margin protection across direct and indirect channels.
- Conga Digital Commerce Digital commerce solution that extends Conga CPQ logic to customer and partner portals, providing consistent configuration and pricing across self-service touchpoints for an omnichannel buying experience.
- Conga Advantage Platform Conga's flagship open Revenue Lifecycle Management platform built on a unified revenue data model that orchestrates Conga Composer, Conga Sign, Conga CLM, Conga CPQ (Advantage and Smart), Conga Billing, Conga Price Optimization and Management, Conga Rebate Management, Conga Digital Commerce, and the AiMe AI layer.
- AiMe Agentic AI layer embedded in the Conga Advantage Platform that unifies data across sales, legal, and finance to deliver prescriptive, agentic, and proactive intelligence; powers AI agents for quote creation, price optimization, contract insights, and document template generation, built on an ethical AI framework aligned with UNESCO guidelines.
Companies that use Conga
Customer profileNamed customers35 records
Segments8 records
Ideal customer profiles4 records
Conga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature7 records
Conga partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- SalesforceflagshipLong-standing ecosystem partnership: Conga Composer, Conga Sign, Conga CPQ, and Conga CLM are listed on the Salesforce AppExchange, and Conga maintains native Salesforce connectors as well as the Conga Advantage Platform that can extend beyond Salesforce. Conga also actively participates in Salesforce Agentforce events (NYC, Singapore).
- Microsoft (Dynamics 365 & Azure)flagshipConga expanded its Advantage CPQ and CLM solutions onto Microsoft Dynamics 365 and made them available on the Azure Marketplace as part of the Conga Connect 2026 platform announcements, signaling a strategic push beyond the Salesforce ecosystem.
- SAPcoreConga Advantage CPQ and CLM now extend into SAP environments, with integrations announced at Conga Connect 2026; Conga CPQ synchronizes with SAP through standard APIs to automate data flow between configuration logic and back-office billing.
- Amazon Web Services (AWS)coreAWS is a featured integration partner for the Conga platform, providing cloud infrastructure and pre-built connectors for the Conga Advantage Platform.
- OraclecoreOracle is a featured integration partner for the Conga platform, with Conga integrations enabling CRM/ERP connectivity across CPQ, billing, and document workflows.
- AdobecoreAdobe is a featured integration partner on the Conga platform, with Adobe Experience Cloud and Adobe Sign integrations enabling document automation and eSignature flows.
- PwC GermanycoreStrategic consulting partnership announced in a September 2025 white paper ('Next-Generation AI'), where PwC Germany and Conga are partnering to help companies leverage intelligent agents for sustainable revenue growth.
- ForsyscoreStrategic partnership to deliver AI-powered CLM solutions; joint article highlights measurable outcomes of 200 hours saved per attorney annually and 90% reduction in manual data entry through AI agents in contracting.
- ArticulateIT ABminorCollaboration with ArticulateIT AB to help organizations leverage AI-enabled pricing as a competitive advantage, including co-marketing and joint customer engagements.
- PingCAP (TiDB)coreConga uses PingCAP's TiDB distributed SQL database to power real-time, high-volume quote generation and revenue lifecycle workloads across global enterprise customers.
- LegalOps.comminorJoint webinar partnership targeting legal operations decision-makers.
- Distribution Strategy GroupminorJoint webinar partnership targeting distribution industry decision-makers.
- Arrow ElectronicsminorJoint webinar partnership targeting industrial and electronics distribution decision-makers.
- GraybarminorJoint webinar partnership targeting electrical distribution decision-makers.
- Industrial Supply AssociationminorJoint webinar partnership with the Industrial Supply Association for industrial sector decision-makers.
Scale indicators17 records
Recent moves7 records
Expansion highlights8 records
Conga competitors and assessment
Company assessmentDirect peers
- Salesforce (CPQ, Billing, Revenue Cloud): Salesforce's native CPQ and Billing/Revenue Cloud is the most direct competitor to Conga's Advantage CPQ and Conga Billing within the Salesforce ecosystem, and is the platform whose CPQ end-of-life is driving Conga's mid-market pipeline.
- DocuSign: DocuSign is the incumbent in eSignature and a growing CLM competitor via DocuSign CLM and Intelligent Agreement Management; Conga Sign is explicitly positioned as at least 30% cheaper, making DocuSign the primary head-to-head rival in Conga's signature business.
- Icertis: Icertis is a leading enterprise CLM platform competing head-to-head with Conga CLM, particularly in Fortune 500 procure-to-pay and sales contract use cases; both are recognized by Nucleus, Gartner, and MGI as CLM leaders.
- Ironclad: Ironclad is a fast-growing CLM platform that competes directly with Conga CLM, particularly in legal-ops-centric deployments; both firms are positioned as modern, AI-forward alternatives to legacy CLM suites.
- Agiloft: Agiloft is a highly configurable CLM platform that overlaps with Conga CLM in legal, procurement, and sales contract use cases, and is regularly co-listed with Conga in analyst evaluations such as Nucleus and Gartner CLM rankings.
- PROS Holdings: PROS' B2B business (configuration, pricing, quoting) was just merged into Conga in February 2026; the standalone PROS travel business continues to exist separately but historically was a peer in B2B pricing optimization and AI-driven quoting.
- Zuora: Zuora is a subscription billing and revenue platform that competes directly with Conga Billing for recurring, usage-based, and hybrid monetization use cases, particularly in technology and SaaS customers.
- OneSpan: OneSpan is an enterprise eSignature and agreement automation vendor that competes with Conga Sign in regulated industries such as banking, insurance, and government, where FedRAMP and strong authentication are decision criteria.
- Vendavo: Vendavo is a B2B price optimization and management vendor that directly competes with Conga Price Optimization and Conga Price Management in distribution, manufacturing, and industrial verticals.
Broad incumbents
- Coupa Software: Coupa is a broader spend-management and procurement platform whose CLM and supplier-contract capabilities overlap with Conga's CLM and procurement use cases, especially in Fortune 500 procurement organizations.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Conga social profiles
Digital presenceConga compliance and trust
Trust signalCompliance8 records
Conga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conga leadership team
Management profileNumber of profiles
Profiles8 records
Conga subsidiaries and ownership
Company hierarchySubsidiaries1 record
Conga funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conga M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conga
What does Conga do?
Conga provides a unified Revenue Lifecycle Management (RLM) platform, the Conga Advantage Platform, that brings together pricing, configure-price-quote (CPQ), contract lifecycle management (CLM), document automation, eSignature, and billing on a single data model. The platform is augmented by the AiMe agentic AI layer and is sold as modular SaaS subscriptions (Conga Composer, Conga Sign, Conga CLM, Conga Advantage CPQ, Conga Smart CPQ, Conga Digital Commerce, Conga Billing, Conga Price Management, Conga Price Optimization, and Conga Rebate Management) to enterprise and mid-market customers globally.
Is Conga a public or private company?
Conga is a private company. It is classified as private equity controlled and is currently operating.
When was Conga founded?
Conga was founded in 2006. It employs 1,001 to 5,000 people.
Where is Conga based?
Conga is headquartered in Broomfield, United States, in the North America region.
How does Conga make money?
Six revenue lines are on record. SaaS Subscriptions - Document Automation (Conga Composer) is the primary driver. The others are saaS Subscriptions - CPQ and Revenue & Commerce, saaS Subscriptions - Contract Lifecycle Management, saaS Subscriptions - Price Optimization & Management, saaS Subscriptions - eSignature (Conga Sign) and professional Services.
Who are Conga's main competitors?
Direct peers on record are Salesforce (CPQ, Billing, Revenue Cloud), DocuSign, Icertis, Ironclad, Agiloft, PROS Holdings, Zuora, OneSpan and Vendavo. Coupa Software is listed as a broad incumbent.
Does Conga have an API?
Yes. Conga offers a set of public, partner- and developer-facing APIs across its products. The Conga Composer API is included in the standard Conga Composer web application and lets developers integrate document-generation capabilities into custom workflows and applications. Conga Sign is built with an API-first approach, allowing developers to integrate eSignature capabilities into their own applications and enabling custom workflows around digital signatures; the Conga Sign API is offered as an extension of the Conga Sign web application for deeper integration and automation within external systems. Conga also exposes general APIs to embed its award-winning technology into customer websites, portals, and applications for eCommerce experiences. The platform is API-first and supports integration with any CRM, ERP, or system of record. Developer documentation is at developer.conga.com.