Cloudaware
Cloudaware is a private SaaS company offering a multi-cloud CMDB platform built on Salesforce Force.com, serving large enterprises with unified asset visibility, FinOps, security, and compliance management across AWS, Azure, GCP, Oracle, and on-prem environments.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Cloudaware does
Cloudaware is a private SaaS company, founded in 2011 and headquartered in New York, that operates a multi-cloud Configuration Management Database (CMDB) platform built natively on Salesforce's Force.com architecture. The platform continuously auto-discovers and normalizes configuration items across AWS, Azure, GCP, Oracle Cloud, Alibaba Cloud, VMware, Kubernetes, and on-premises environments, maintaining real-time visibility without API throttling. Around the core CMDB, Cloudaware offers a modular product suite including FinOps for multi-cloud cost management, IT Asset Management (ITAM), Vulnerability Management, Cloud Security Posture Management (CSPM), Security Information and Event Management (SIEM), IT Compliance, and Intrusion Detection. The company's value proposition centers on unifying FinOps, security, compliance, and asset management through a single CMDB-enriched data model, supported by 63 integrations and management of $15.7B in customer cloud spending annually.
The company generates revenue through server-based SaaS subscriptions, with entry-level pricing at approximately $200/month for 50+ servers and capacity for up to 25,000 configuration items, scaling to custom enterprise pricing for larger deployments. Cloudaware employs a sales-led go-to-market motion with 60-minute custom demos, supplemented by a 30-day free trial with read-only permissions, automated guided setup, and 1-click deployment to enable self-serve mid-market onboarding. Named enterprise customers include Coca-Cola, NASA, Boeing, Caterpillar, and ServiceChannel, spanning industries such as beverages, government, aerospace and defense, heavy industrial equipment, and facilities management.
Cloudaware achieved FinOps Certified Platform status from the FinOps Foundation in June 2026 and entered a strategic partnership with Apex Systems (ASGN) in February 2026 to deliver managed FinOps services. The company holds ISO 27001 certification and maintains 99.995% historical platform uptime. With 101-250 employees, no disclosed funding rounds, and a 14-year operating history, Cloudaware appears to be a bootstrapped, profitable-or-cash-flow-positive mid-market enterprise SaaS vendor expanding through module additions and channel partnerships rather than venture-backed hyper-scaling.
Cloudaware firmographics
Firmographics- Name
- Cloudaware
- Website
- https://cloudaware.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cloudaware is a private SaaS company offering a multi-cloud CMDB platform built on Salesforce Force.com, serving large enterprises with unified asset visibility, FinOps, security, and compliance management across AWS, Azure, GCP, Oracle, and on-prem environments.
- Ownership category
- akta.pro rank
Cloudaware industry classification
Industry- Product category
- Cloud Management Software (CMDB)
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Configuration Management Database (CMDB) Platforms (HDAEALAE)
- akta.pro secondary industries
- Configuration Management & CMDB Services (BPAEAJAK), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI), Cloud Data Security (DSPM, Cloud DLP) (HDADADAJ)
Keywords
Where Cloudaware is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Cloudaware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - CMDB Platform: Cloudaware operates as a SaaS-based subscription platform. Pricing is server-based, starting with a minimum of 50 servers and 1 user. The platform offers modular capabilities including CMDB, FinOps, ITAM, Vulnerability Management, CSPM, SIEM, and IT Compliance as separate or bundled modules. The subscription model includes dedicated technical account manager support, automated setup, and continuous discovery without API throttling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level CMDB subscription for 50+ servers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cloudaware product offering
Product offeringCore offering
Cloudaware provides a SaaS-based multi-cloud Configuration Management Database (CMDB) platform that auto-discovers, normalizes, and maps assets across AWS, Azure, GCP, Oracle, Alibaba, VMware, Kubernetes, and on-premises environments. The platform is delivered as modular subscriptions covering FinOps, Vulnerability Management, CSPM, SIEM, IT Asset Management, IT Compliance, and Intrusion Detection, all unified through a single CMDB-centric data model built natively on Salesforce's Force.com.
Product overview
Cloudaware is a multi-cloud CMDB (Configuration Management Database) platform with a modular architecture consisting of a core CMDB Platform and seven integrated modules: FinOps for cloud cost management, Vulnerability Management for security debt reduction, CSPM for cloud security posture, SIEM for centralized log management and threat detection, IT Asset Management for asset tracking, IT Compliance for automated policy enforcement, and Intrusion Detection for breach monitoring. The platform is built natively on Salesforce's Force.com and provides asset auto-discovery, relationship mapping, and workflow automation across AWS, Azure, GCP, Oracle, Alibaba, VMware, Kubernetes, and on-premises environments. Additional features include Tag Analyzer for normalized tagging, Virtual Applications for asset grouping, Flow Builder for no-code workflow design, and Change Management for governance controls.
Differentiator
Problem solved
Functional benefit
Products and services
- CMDB Platform Core multi-cloud configuration management database that auto-discovers, normalizes, and maps inventory across AWS, Azure, GCP, Oracle, Alibaba, VMware, Kubernetes, SaaS, and on-premises environments; serves as the system of record and integration backbone for all other Cloudaware modules.
- FinOps Cloud financial management module that automatically collects billing and usage data from AWS, Azure, GCP, and Oracle in near real time, normalizes tagging, allocates shared costs, and provides AI-powered forecasting and cost optimization recommendations.
- Vulnerability Management Security module that uses CMDB context to group vulnerabilities into actionable tasks, prioritize them by severity, exploitability, asset exposure, and business context, and route remediation to owners via Jira, ServiceNow, and email.
- CSPM (Cloud Security Posture Management) Cloud Security Posture Management module that evaluates all IT configurations regardless of hosting location, applies CMDB context to route findings to owners, and provides automated conformance to CIS, NIST, ISO, PCI, and HIPAA frameworks.
- SIEM (Security Information and Event Management) Centralized log management and threat detection system (Conflux) that auto-discovers log sources from cloud and on-prem environments, enriches events with CMDB context (owner, environment, application), and applies anomaly detection to reduce false alarms and storage costs.
- IT Asset Management (ITAM) Software and hardware asset tracking module that auto-discovers assets across cloud and on-premises environments, consolidates duplicates, identifies idle resources and unused licenses, and provides a complete software inventory for vulnerability response.
- IT Compliance Compliance automation module that deploys version-controlled, declarative policies as code, evaluates millions of configuration items against CMDB data, and maps results to HIPAA, PCI, ISO, CIS, and NIST frameworks.
- Intrusion Detection Security monitoring module that detects unauthorized access and abnormal behavior across cloud and on-premises infrastructure to reduce dwell time and accelerate incident response.
Quantifiable outcome
- Reduces configuration debt by 47% through CMDB change management scoring
- +6 more outcomes
Companies that use Cloudaware
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Cloudaware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability5 records
Feature10 records
Cloudaware partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apex Systems (ASGN)coreCloudaware and Apex Systems announced a strategic partnership to deliver a comprehensive FinOps solution for enterprises managing multi-cloud environments. The partnership combines Apex Systems' advisory and managed services with Cloudaware's cloud governance platform to address cloud sprawl and unpredictable spending. The joint offering provides real-time cost dashboards across AWS, Azure, Google Cloud, and private cloud environments, along with automated resource optimization and tagging strategies. For organizations lacking internal resources, Apex Systems provides dedicated experts to manage the platform and drive cost-saving targets. ASGN reported Q4 2025 revenue of $980.1 million.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cloudaware competitors and assessment
Company assessmentBroad incumbents
- ServiceNow: ServiceNow is the dominant enterprise ITSM and CMDB platform, offering its own CMDB and cloud governance capabilities that directly overlap with Cloudaware's core offering. ServiceNow competes at the platform-of-record layer where Cloudaware positions its CMDB, and Cloudaware's bidirectional ServiceNow CMDB sync indicates both competition and complementarity.
- IBM Apptio / Cloudability: IBM Apptio (including Cloudability) is an enterprise IT financial management and FinOps platform that competes with Cloudaware's FinOps capabilities. Both serve large enterprises requiring cost allocation across business units and cloud providers.
Direct peers
- Axonius: Axonius is a cyber asset management and SaaS security platform that directly competes with Cloudaware's asset discovery, ITAM, and CMDB capabilities. Both platforms emphasize unified asset visibility across cloud, on-prem, and SaaS environments with rich integration ecosystems.
- CloudZero: CloudZero is a cloud cost intelligence and FinOps platform that directly competes with Cloudaware's FinOps module. Both emphasize unit-economics-level cost attribution, which aligns with Cloudaware's CMDB-driven cost allocation approach.
- Flexera: Flexera provides IT asset management, FinOps, and cloud governance solutions that overlap directly with Cloudaware's FinOps, ITAM, and IT Compliance modules. Cloudaware publishes explicit comparison content against Flexera, confirming direct competition.
- Device42: Device42 is a CMDB and IT asset management platform that competes head-to-head with Cloudaware's CMDB and ITAM modules. Both target enterprises seeking unified infrastructure visibility across hybrid and multi-cloud environments.
- CloudHealth (VMware / Broadcom): CloudHealth is a multi-cloud cost management and FinOps platform acquired by VMware that competes directly with Cloudaware's FinOps Studio. Both target enterprises managing cost across AWS, Azure, and GCP with normalized billing and chargeback.
- Morpheus (Dell): Morpheus is a hybrid cloud management platform that competes with Cloudaware across multi-cloud orchestration, provisioning, and governance. Both target enterprises seeking unified control across public cloud and on-prem environments.
Emerging players
- Wiz: Wiz is a cloud security platform with strong CSPM and cloud asset inventory capabilities that compete with Cloudaware's CSPM module and CMDB-driven asset context. While Wiz leads in agentless cloud security, both vendors use asset context to prioritize findings.
- Turbonomic (IBM): Turbonomic is an application resource management and cloud optimization platform acquired by IBM that competes with portions of Cloudaware's FinOps and ITAM capabilities. Both automate rightsizing and cost optimization across multi-cloud estates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cloudaware social profiles
Digital presenceCloudaware compliance and trust
Trust signalCompliance2 records
Cloudaware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudaware leadership team
Management profileNumber of profiles
Profiles5 records
Cloudaware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudaware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudaware
What does Cloudaware do?
Cloudaware provides a SaaS-based multi-cloud Configuration Management Database (CMDB) platform that auto-discovers, normalizes, and maps assets across AWS, Azure, GCP, Oracle, Alibaba, VMware, Kubernetes, and on-premises environments. The platform is delivered as modular subscriptions covering FinOps, Vulnerability Management, CSPM, SIEM, IT Asset Management, IT Compliance, and Intrusion Detection, all unified through a single CMDB-centric data model built natively on Salesforce's Force.com.
Is Cloudaware a public or private company?
Cloudaware is a private company. It is classified as unknown and is currently operating.
When was Cloudaware founded?
Cloudaware was founded in 2011. It employs 51 to 100 people.
Where is Cloudaware based?
Cloudaware is headquartered in New York, United States, in the North America region.
How does Cloudaware make money?
One revenue line is on record: saaS Subscription - CMDB Platform.
Who are Cloudaware's main competitors?
Broad incumbents on record are ServiceNow and IBM Apptio / Cloudability. Direct peers are Axonius, CloudZero, Flexera, Device42, CloudHealth (VMware / Broadcom) and Morpheus (Dell). Emerging players are Wiz and Turbonomic (IBM).
Does Cloudaware have an API?
Yes. Cloudaware provides full API support including GraphQL, SOQL, REST, SOAP, and Bulk API for custom integrations. The platform is built natively on Salesforce's Force.com platform, enabling declarative governance policies, custom workflows based on CI attributes, relationships, and events. Supports API-based integrations for connecting cloud providers, DevOps tools, and ITSM systems. Developer documentation is at docs.cloudaware.com/DOCS.
What industry is Cloudaware in?
Cloudaware's product category is Cloud Management Software (CMDB). Its primary akta.pro industry code is HDAEALAE, Configuration Management Database (CMDB) Platforms, with a secondary code of BPAEAJAK, Configuration Management & CMDB Services. Its NAICS code is 5415 and its SIC code is 7372.