The Family Tree Care Services
The Family Tree Care Services is a privately held Louisville, KY–based care agency that vets and matches families with screened providers for in-home childcare, eldercare and convalescent support, housekeeping, and childcare-center staffing, operating from a single metro with a network of 259 active providers.
- Company typePrivate
- Founded1986
- HeadquartersLouisville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Family Tree Care Services does
The Family Tree Care Services is a privately held, locally owned care agency headquartered at 1400B Browns Ln, Louisville, KY 40207, operating under the tagline 'OUR FAMILY SERVING YOURS SINCE 1986' (the provider-application page alternatively states 1994, an internal discrepancy). The company functions as a vetting-and-matching intermediary between families seeking in-home care and a screened network of caregivers. Its core offerings are organized into three lines: Child Care (babysitting, group sitting, overnight stays, newborn nighttime care, and permanent nanny placement with a one-time placement fee), Eldercare (adult day care, in-home care, hospital and assisted-living support, personal care, errands, and transportation, with a $50 enrollment fee and 4-hour minimum), and Childcare Center Staffing (B2B placement of caregivers into licensed childcare facilities following state best practices). A Housekeeping Services line was added to the menu by 2022.
Revenue mechanics combine a recurring $30 annual administration fee, hourly usage-based billing (with $25 same-day/cancellation surcharges and 1.5x holiday premiums on eldercare), one-time nanny placement fees, a $50 eldercare enrollment fee, and professional services revenue from center staffing. Customers are predominantly individual families in the Louisville metro; childcare centers form a smaller B2B segment. Go-to-market is direct-to-consumer, driven by an SEO-optimized website (familytreecareservices.com), online self-serve registration and request flows, and word-of-mouth referrals.
The technology stack is intentionally thin: the platform layer consists of Wufoo for forms (registration, provider applications, medical consent, nanny contracts, placement agreements) and Fattmerchant Omni for online bill pay. There is no mobile app, no public API, no proprietary software, and no AI/ML components. Operations are staffed by 101–250 employees supporting 259 active working providers, with 3,500 families served cumulatively across the company's history.
The Family Tree Care Services firmographics
Firmographics- Name
- The Family Tree Care Services
- Legal name
- The Family Tree Care Services
- Website
- https://familytreecareservices.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Family Tree Care Services is a privately held Louisville, KY–based care agency that vets and matches families with screened providers for in-home childcare, eldercare and convalescent support, housekeeping, and childcare-center staffing, operating from a single metro with a network of 259 active providers.
- Ownership category
- akta.pro rank
The Family Tree Care Services industry classification
Industry- Product category
- Home Care Services
- NAICS
- Child Care Services (6244), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Child Day Care Services (8351), Services-Social Services (8300)
- akta.pro primary industry
- Family & Parenting Support Services (BPAGAEAC)
- akta.pro secondary industries
- Mother’s Helper (Short-Shift In-Home Support) (HSAAAAAG), Mother’s Helper + Light Housekeeping (HSAAAGAC), Mother’s Helper + Sibling Care (Multi-Child Supervision) (HSAAAGAE)
Keywords
Where The Family Tree Care Services is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Family Tree Care Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Client Registration Fees: One-time registration and annual $30 administration fee charged to families seeking care services. This provides access to pre-qualified care providers and priority service requests.
- Elder Care Service Fees: Hourly rates for elder care and convalescent services. Provider rates vary depending on need. Additional fees apply for last-minute/same-day service ($25), cancellation ($25), and holidays (1.5x hourly rate). Minimum 4-hour service requirement.
- Child Care Service Fees: Temporary childcare billed hourly for babysitting, group sitting, overnight stays. Permanent/nanny services involve a one-time placement fee for matching families with consistent caregivers.
- Enrollment Fees: $50 enrollment fee for convalescent/elderly care profile setup. Covers intake processing and provider matching for elderly care clients.
- Childcare Center Staffing: Staffing services for childcare centers following state best practices. Revenue generated through staffing placement and ongoing provider management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Family Registration |
| Usage-based | Pay-as-you-go | Elder Care Hourly Rates |
| One time/ perpetual license | Pay-as-you-go | Elderly Care Profile Enrollment |
| Usage-based | Pay-as-you-go | Temporary Childcare |
| One time/ perpetual license | Pay-as-you-go | Nanny/Permanent Placement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
The Family Tree Care Services product offering
Product offeringCore offering
The Family Tree Care Services is a Louisville, KY-based care agency that recruits, vets, and dispatches a network of 259 care providers to deliver in-home childcare, eldercare/convalescent care, and housekeeping services to local families. It also supplies qualified caregivers to licensed childcare centers in the region and operates a permanent nanny placement service for one-time placement fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Child Care Services
Quantifiable outcome
- 3,500 families served over 30+ years
- +1 more outcomes
Companies that use The Family Tree Care Services
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Family Tree Care Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Family Tree Care Services partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Family Tree Care Services competitors and assessment
Company assessmentEmerging players
- Honor Technology: Technology-enabled home care platform pairing professional caregivers with older adults for in-home care. Overlaps with Family Tree's eldercare segment while applying a digital-first operating model.
- UrbanSitter: Online marketplace for booking sitters and nannies with profile/background screening. Competes directly with Family Tree's childcare matching service via a technology-led experience.
- Care.com: Online marketplace connecting families with caregivers for childcare, senior care, and housekeeping — directly competing with Family Tree's matching function via a self-serve platform model.
- Sittercity: Online platform for finding babysitters, nannies, and senior caregivers with background-checked profiles. Targets the same family use cases as Family Tree's childcare and nanny placement services.
Direct peers
- ComForCare: Franchised home care provider delivering non-medical personal care, companionship, and family respite services. Comparable in agency structure and in-home eldercare focus.
- Home Instead: Large franchised home care agency specializing in non-medical eldercare and companionship services delivered in clients' homes. Operates with a similar vetted-caregiver matching model across multiple geographies.
- BrightStar Care: National franchise providing in-home childcare, eldercare, and skilled nursing services through a vetted caregiver network. Closely mirrors Family Tree's agency model of pre-screened providers matched to family care needs.
- Visiting Angels: National franchised agency offering in-home senior care, companionship, and personal assistance through screened caregivers. Comparable service mix and matching-style agency model to Family Tree.
- Synergy HomeCare: Franchised in-home care agency offering personal care, companionship, and homemaker services for seniors. Closely aligned with Family Tree's eldercare service set and agency-based delivery model.
Broad incumbents
- Bright Horizons Family Solutions: National operator of childcare centers, employer-sponsored back-up care, and early education programs. Overlaps with Family Tree's childcare center staffing segment and broader childcare service category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Family Tree Care Services social profiles
Digital presenceThe Family Tree Care Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Family Tree Care Services leadership team
Management profileNumber of profiles
The Family Tree Care Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Family Tree Care Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Family Tree Care Services
What does The Family Tree Care Services do?
The Family Tree Care Services is a Louisville, KY-based care agency that recruits, vets, and dispatches a network of 259 care providers to deliver in-home childcare, eldercare/convalescent care, and housekeeping services to local families. It also supplies qualified caregivers to licensed childcare centers in the region and operates a permanent nanny placement service for one-time placement fees.
Is The Family Tree Care Services a public or private company?
The Family Tree Care Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Family Tree Care Services founded?
The Family Tree Care Services was founded in 1986. It employs 101 to 250 people.
Where is The Family Tree Care Services based?
The Family Tree Care Services is headquartered in Louisville, United States, in the North America region.
How does The Family Tree Care Services make money?
Five revenue lines are on record. Client Registration Fees are the primary driver. The others are elder Care Service Fees, child Care Service Fees, enrollment Fees and childcare Center Staffing.
Who are The Family Tree Care Services's main competitors?
Emerging players on record are Honor Technology, UrbanSitter, Care.com and Sittercity. Direct peers are ComForCare, Home Instead, BrightStar Care, Visiting Angels and Synergy HomeCare. Bright Horizons Family Solutions is listed as a broad incumbent.
Does The Family Tree Care Services have an API?
No public API is recorded for The Family Tree Care Services.
What industry is The Family Tree Care Services in?
The Family Tree Care Services's product category is Home Care Services. Its primary akta.pro industry code is BPAGAEAC, Family & Parenting Support Services, with a secondary code of HSAAAAAG, Mother’s Helper (Short-Shift In-Home Support). Its NAICS code is 6244 and its SIC code is 8351.