Clean Design

What Clean Design does

Clean Advertising & Design (operating as Clean or Clean Design) is an independent, full-service creative agency headquartered at 806 McCulloch St., Suite 102, Raleigh, North Carolina. Founded in 1996 and reformulated in 2020 into its current advertising-and-design identity, the agency provides strategy, research, brand identity, advertising, digital design, production, experiential, media and public relations services to clients across healthcare, travel and tourism, technology, consumer packaged goods, manufacturing, education and government. Named clients include the North Carolina Department of Health and Human Services, North Carolina Healthcare Association, Cone Health, Vidant Health, Lenovo, Epic Games, Orangina, Nature's Twist, Builders Mutual, Swanson Health Products, The Carolina Inn, and municipalities such as Chapel Hill and Mecklenburg County, NC.

The agency's underlying offering is human-driven creative production rather than software or technology: it delivers campaigns across TV, radio, social, out-of-home, print, packaging, websites and on-the-ground activations, and invests in case-study content via its website, "The Dirt" blog, "The Clothesline" newsletter, LinkedIn, Instagram, and earned-media placements. It has no public API, no proprietary technology platform, and no disclosed AI/ML capabilities. Its work is differentiated by an emphasis on simplicity, beauty and measurability, exemplified by a 2023 Modern Healthcare Marketing Impact Silver Award for its NC DHHS QuitlineNC smoking-cessation campaign, which delivered a 12.3% lift in hotline call volume and 63% website-traffic increase within two months.

Commercially, Clean operates as a privately held professional-services firm with 101–250 employees, project-based and quote-based pricing (no publicly disclosed rates or retained-fee structure), and a regional go-to-market concentrated in North Carolina with selective Southeast-US reach. Revenue is not disclosed, funding rounds are absent, and there is no parent company or institutional investor. Lee Davis serves as Head of Agency, and the firm is run as a management-led independent with no observed M&A, recapitalization or restructuring events on record.

Name

Clean Design

Legal name

Clean Advertising & Design

Website

https://cleaninc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Clean Advertising & Design is an independent full-service creative agency in Raleigh, NC, providing strategy, branding, advertising, digital and production services to enterprise, healthcare and government clients across the Southeast U.S.

Ownership category

akta.pro rank

Product category

Advertising & Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Advertising agency services
• Creative brand design
• Marketing campaign production
• Healthcare marketing agency
• Brand strategy consulting

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Design Services: Full-service creative agency providing strategy, research, advertising, brand design, digital design, production, experiential, media, and public relations services to B2B and government clients across multiple industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Clean Advertising & Design is a full-service creative agency that develops advertising and design work for clients across healthcare, tourism, technology, consumer packaged goods, manufacturing, education, and government verticals. The agency delivers three integrated service areas — Strategy (market entry, audience capture, market share growth planning), Creative (brand identity, voice, look and feel), and Production (TV, radio, social media, billboards, outdoor, experiential). Engagements span brand creation, rebrands, packaging design, public health campaigns, destination marketing, and technology advertising.

Product overview

Clean Advertising & Design is a creative agency that provides advertising and design services. The agency offers three core service areas: Strategy (market entry, audience capture, market share growth planning), Creative (brand identity, voice, look and feel), and Production (TV, radio, social media, billboards, outdoor advertising). The agency works across multiple industry verticals including Healthcare, Travel & Tourism, Technology, Consumer Packaged Goods, Manufacturing, and Education. Their portfolio of work includes campaigns for government clients (NCDHHS), consumer brands (Nature's Twist, Orangina, Swanson), hospitality (The Carolina Inn, Chapel Hill), insurance (Builders Mutual), and various special activations. They do not offer a software product or technology platform; their offerings are professional services in advertising strategy, creative design, and campaign production.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services

Quantifiable outcome

• 12.3% increase in average call volume to QuitlineNC hotline and 63% increased traffic to website within two months of NC DHHS Quit and Live campaign launch
• +1 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• North Carolina Healthcare Association (NCHA)coreStrategic or Co-development Partner · 1 January 2023NCHA, representing over 130 hospitals, health systems and healthcare providers across North Carolina, partnered with Clean for a healthcare workforce development campaign targeting teenagers to consider healthcare careers. Campaign includes creative materials, content creation, and campaign website. NCHA is a Top 3 employer in 45 NC counties and Top 10 in 92 counties.
• Carolina BreweryminorStrategic or Co-development Partner · 1 January 2023Collaboration for The Carolina Inn's 100th anniversary commemorative beer product. Clean handled packaging and naming for the beer product as part of the centennial celebration campaign.
• Carrboro Coffee RoastersminorStrategic or Co-development Partner · 1 January 2023Collaboration for The Carolina Inn's 100th anniversary commemorative coffee blend. Clean handled packaging design and naming for the coffee product as part of the centennial celebration.
• North Carolina Department of Health and Human Services (NC DHHS)coreStrategic or Co-development Partner · 1 January 2020Long-standing partnership since 2020 with NC DHHS for public health campaigns including QuitlineNC smoking cessation, diabetes awareness (Diaboss), reproductive health services, COVID-19 safer socializing awareness, and sickle cell disease prevention. Partnership has resulted in measurable outcomes including 12.3% increase in hotline call volume and significant website traffic increases.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Variable: Raleigh, NC-based creative and content agency serving consumer and healthcare brands. Directly comparable as a mid-size independent creative shop in the same regional market.
• Baldwin&: Raleigh, NC creative agency with comparable brand and advertising offering. Same geographic and scale profile, focused on brand strategy, design, and campaign work.
• McKinney: Durham, NC-based full-service creative agency with similar scope (brand, advertising, digital, content). Closest geographic and capability peer to Clean Advertising & Design.

Broad incumbents

• Anomaly: Independent creative agency with full-service brand, advertising, and content capabilities. Comparable mid-large independent positioning with diversified vertical expertise.
• Fallon: Independent creative agency with full-service advertising and brand capabilities, historically known for healthcare and consumer work. Comparable in service mix and independent agency positioning.
• TBWA Worldwide: Global creative agency network providing advertising, brand strategy, and campaign execution. Comparable service offering, but with global scale and media network integration.
• Wieden+Kennedy: Large independent creative agency network with full-service advertising, brand, and campaign capabilities. Comparable in offering but operates at significantly greater scale across multiple offices.
• 72andSunny: Independent creative agency known for brand advertising and campaign work across verticals. Comparable offering with brand-building emphasis and larger scale.
• MullenLowe Group: Global creative and media network offering advertising, brand, and integrated marketing services. Comparable full-service creative scope at a much larger organizational scale.

Regional players

• GSD&M: Austin-based independent creative agency with strong regional/consumer brand focus. Comparable mid-size independent model but geographically distinct from Clean Design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clean-design
• Instagraminstagram.com/cleanagencyinc
• Xx.com/cleandesigninc
• Facebookfacebook.com/cleandesigninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Design