Connect Meetings
Connect Meetings is a US-based division of Informa Connect that organizes business travel and meetings events for corporate exhibitors and sponsors across 450 international events annually, and delivers AI-powered year-round lead generation services via its MatchPoint Vendor Marketplace partnership.
- Company typePrivate
- Founded1974
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Connect Meetings does
Connect Meetings is a US-headquartered division of Informa Connect (a subsidiary of Informa PLC, listed on the London Stock Exchange) that operates as a market-leading business travel and meetings event organizer serving corporate exhibitors and sponsors across 20+ industry verticals including finance, healthcare, technology, tourism, and real estate. Founded in 1974 with 101-250 employees, the company runs a B2B events portfolio that, as of March 2026, has been extended through an expanded strategic partnership with MatchPoint to deliver AI-powered lead generation services via the MatchPoint Vendor Marketplace — providing event sponsors with year-round company visibility, GDPR-compliant lead matching, and data-driven follow-up insights beyond traditional 2-3 day event windows.
The core product is the Connect Meetings event sponsorship and exhibition platform, now augmented by an always-on lead generation service. Underlying technology includes text-based AI-powered lead matching, a recommendation engine for vendor-to-lead pairing, and generative AI capabilities delivered through MatchPoint's Vendor Marketplace. The platform integrates with Informa Connect's broader infrastructure of 450 international events, 800+ professional training courses, 2,800+ expert articles, and 600+ expert videos, reaching a community of 698,000+ industry peers.
The business model centers on event sponsorship and exhibition services revenue, with a stated shift toward recurring, subscription-style revenue through the MatchPoint-enabled always-on lead generation offering. Distribution is direct enterprise field sales to corporate exhibitors and sponsors. Geographic operations span North America (US), Europe (UK), Middle East (Saudi Arabia, UAE), Asia Pacific (Australia), and Africa (South Africa). Connect Meetings is part of Informa Connect Limited, the operating entity, which is wholly owned by Informa PLC.
Connect Meetings firmographics
Firmographics- Name
- Connect Meetings
- Legal name
- Informa Connect Limited
- Website
- https://connectmeetings.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Connect Meetings is a US-based division of Informa Connect that organizes business travel and meetings events for corporate exhibitors and sponsors across 450 international events annually, and delivers AI-powered year-round lead generation services via its MatchPoint Vendor Marketplace partnership.
- Ownership category
- akta.pro rank
Connect Meetings industry classification
Industry- Product category
- Business Events & Conferences
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industries
- General & Multi-Industry Trade Show Organizers (THAHABAA), Conference & Trade Show Registration Platforms (THAHAFAB), Meeting & Conference Planning & Coordination (HSACADAA)
Keywords
Where Connect Meetings is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Connect Meetings business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Sponsorship and Exhibition Services: Revenue generated from exhibitors and sponsors at Connect Meetings events who pay for participation, now expanded through the MatchPoint partnership to include year-round lead generation services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Connect Meetings product offering
Product offeringCore offering
Connect Meetings organizes B2B conferences, trade shows, and corporate meeting events for industry verticals, selling exhibitor and sponsor participation to enterprise clients. Through its expanded strategic partnership with MatchPoint, it delivers AI-powered, year-round lead generation services—connecting event sponsors with qualified leads via a Vendor Marketplace, GDPR-compliant lead matching, and data-driven follow-up insights beyond the live event dates.
Product overview
Connect Meetings is a division of Informa offering an AI-powered lead generation platform for event sponsors. The core offering provides always-on lead generation services through a partnership with MatchPoint, extending exhibitor ROI from traditional 2-3 day event windows to continuous year-round lead generation. The platform features GDPR-compliant lead matching and data-driven insights for follow-up.
Differentiator
Problem solved
Functional benefit
Products and services
- Connect Meetings (B2B Conferences and Trade Show Sponsorship Services) Organization and management of B2B conferences, trade shows, and corporate meeting events for enterprise sponsors and exhibitors across multiple industry verticals, including sponsorship sales, exhibitor program management, and live event execution.
- Always-On Lead Generation via MatchPoint Partnership Program AI-powered, year-round lead generation service delivered to Connect Meetings event sponsors and exhibitors through MatchPoint's Vendor Marketplace, offering GDPR-compliant lead matching and data-driven post-event follow-up insights for continuous always-on lead generation.
Quantifiable outcome
- Extends exhibitor ROI from a limited 2-3 day window to continuous, always-on lead generation throughout the year
Companies that use Connect Meetings
Customer profileSegments1 record
Ideal customer profiles1 record
Connect Meetings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Connect Meetings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MatchPointcoreConnect Meetings has expanded its strategic partnership with MatchPoint to deliver AI-powered lead generation services for event sponsors beyond traditional event dates. Under the expanded Partnership Program, exhibitors at participating Connect Meetings events gain access to MatchPoint's Vendor Marketplace, featuring year-round company visibility, GDPR-compliant lead matching, and data-driven insights for follow-up. The partnership extends exhibitor ROI from a limited 2-3 day window to continuous, always-on lead generation throughout the year.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
Connect Meetings competitors and assessment
Company assessmentDirect peers
- Reed Exhibitions (RX): One of the world's largest B2B event organizers, operating trade shows and conferences across numerous industry verticals. Directly comparable to Connect Meetings in business model, sponsor/exhibitor monetization, and event categories.
- Emerald (Emerald X): B2B event organizer and media company with trade shows across multiple verticals. Directly comparable to Connect Meetings in event sponsorship monetization and vertical-specific event offerings.
- Clarion Events: Global B2B event organizer spanning multiple verticals including defense, energy, and finance. Closely comparable to Connect Meetings in event portfolio structure, vertical breadth, and exhibitor/sponsor revenue model.
Others
- Freeman: Largest brand experience and event services company in the US, providing production, logistics, and digital services for B2B events. Comparable as an enabler and partner in the B2B event ecosystem where Connect Meetings operates.
Broad incumbents
- Informa Markets: The exhibitions and events division of Informa PLC, directly related to Connect Meetings through shared parent ownership. Comparable as a global B2B trade show and event organizer with massive scale and overlapping verticals.
- Eventbrite: Public event marketplace and ticketing platform. Comparable as a wider event technology and ticketing platform, though with primarily consumer/small-business focus rather than Connect Meetings' B2B enterprise sponsorship model.
Emerging players
- Cvent: Event management software platform serving corporate event planners and organizers. Comparable in event technology and attendee management, increasingly overlapping with Connect Meetings' MatchPoint-enabled digital lead generation capabilities.
- Bizzabo: Event experience platform for B2B events offering registration, engagement, and lead capture tools. Comparable to the MatchPoint-enabled lead generation capabilities Connect Meetings is building for sponsors.
- Bizzabo / Swapcard: Event engagement platform with networking, lead retrieval, and matchmaking capabilities. Comparable to the MatchPoint Vendor Marketplace in offering AI-enabled lead matching and year-round sponsor engagement.
Regional players
- GL Events: International event organizer with strong European presence and growing global footprint. Comparable in event portfolio management and B2B sponsor/exhibitor monetisation, though with greater European geographic concentration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Connect Meetings social profiles
Digital presenceConnect Meetings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connect Meetings leadership team
Management profileNumber of profiles
Profiles1 record
Connect Meetings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connect Meetings M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connect Meetings
What does Connect Meetings do?
Connect Meetings organizes B2B conferences, trade shows, and corporate meeting events for industry verticals, selling exhibitor and sponsor participation to enterprise clients. Through its expanded strategic partnership with MatchPoint, it delivers AI-powered, year-round lead generation services—connecting event sponsors with qualified leads via a Vendor Marketplace, GDPR-compliant lead matching, and data-driven follow-up insights beyond the live event dates.
Is Connect Meetings a public or private company?
Connect Meetings is a private company. It is classified as corporate owned and is currently operating.
When was Connect Meetings founded?
Connect Meetings was founded in 1974. It employs 101 to 250 people.
Where is Connect Meetings based?
Connect Meetings is headquartered in Atlanta, United States, in the North America region.
How does Connect Meetings make money?
One revenue line is on record: event Sponsorship and Exhibition Services.
Who are Connect Meetings's main competitors?
Direct peers on record are Reed Exhibitions (RX), Emerald (Emerald X) and Clarion Events. Freeman is listed as an others. Broad incumbents are Informa Markets and Eventbrite. Emerging players are Cvent, Bizzabo and Bizzabo / Swapcard. GL Events is listed as a regional player.
Does Connect Meetings have an API?
No public API is recorded for Connect Meetings.
What industry is Connect Meetings in?
Connect Meetings's product category is Business Events & Conferences. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of THAHABAA, General & Multi-Industry Trade Show Organizers. Its NAICS code is 561920 and its SIC code is 8600.