What Trebel does

Trebel is a free, ad-supported music streaming and download application launched at the end of 2018 that serves consumers in markets where socioeconomic factors make subscription music services inaccessible. The core technology is a mobile app for Android and iOS that enables users to download and listen to music offline without an internet connection, positioning itself as the first legal and licensed service of its kind. The company is remote-first, with team members distributed across Mexico, Armenia, Indonesia, Colombia, Brazil, and the United States, and operates across four continents with ongoing geographic expansion.

The product ecosystem includes the consumer-facing TREBEL Music app, the Uforia by TREBEL sub-brand, the TREBEL for Artists B2B platform serving record labels, distributors, and content producers, and TREBEL Studio, an in-house content production unit creating podcasts and social media content featuring artists. The company claims partnerships with the most influential record labels in the industry to supply its content library, while monetization is achieved entirely through advertising and brand sponsorship rather than user fees. Named advertisers include Amazon, Coca-Cola, P&G, Diageo, Walmart, KFC, Bimbo, Volkswagen, and Colgate.

Trebel's go-to-market combines product-led growth on the consumer side (free app downloads via Apple App Store and Google Play, social media presence across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Twitter) with enterprise field sales to acquire music industry partners. The company targets the approximately 90% of the 6.5 billion global smartphone users who do not pay for music, citing barriers including lack of credit card access, income constraints, and expensive data connectivity. The company is privately held and led by CEO Gary Mekikian, with a leadership team that includes a President, CRO, CFO, CTO, Head of Business Development, and General Manager of Latin America, supported by a Board of Directors and Board Advisors that include music industry figures.

Name

Trebel

Legal name

Trebel

Website

https://trebel.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Trebel operates a free, ad-supported mobile music app for Android and iOS that enables offline music downloads without internet connectivity, targeting the approximately 90% of global smartphone users who cannot afford subscription music services. The company monetizes through brand sponsorship from major global advertisers and partners with record labels for content.

Ownership category

akta.pro rank

Product category

Mobile Music Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Ad-Supported Music Streaming (Freemium Tiers) (MPAIACAO)

akta.pro secondary industry

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

Keywords

• Free music streaming
• Offline music downloads
• Ad-supported music app
• Mobile music application
• Music distribution platform

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Supply Chain

Revenue model

1. Advertising/Sponsorship: Monetization through partnerships with global advertisers and brands that sponsor the free music experience for users. Brands pay for advertising placement and sponsorship of the platform, enabling free access for consumers without credit cards or internet connectivity.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Trebel operates a free, legal, licensed music streaming and download application for Android and iOS that allows users to download songs and listen to music offline without requiring an internet connection. The service is monetized entirely through advertising and brand sponsorship partnerships with major global advertisers rather than user subscriptions, and complements the consumer app with a B2B content distribution platform (TREBEL for Artists) that enables record labels and distributors to reach global audiences through prime in-app placements and curated playlists.

Product overview

TREBEL is a music streaming and download platform consisting of the TREBEL Music consumer app for Android and iOS, the Uforia by TREBEL branded application, the TREBEL for Artists platform for music industry partners, and TREBEL Studio for original content production. The ecosystem is unified by offering free, legal, and licensed music accessible offline without internet connectivity, monetized entirely through advertising and brand sponsorship rather than user subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• TREBEL Music App A free music downloader and streaming application for Android and iOS that allows users to download and listen to music offline without requiring an internet connection, monetized through brand sponsorship and advertising. Targeted at consumers worldwide who lack credit cards or reliable internet access.
• Uforia by TREBEL

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Major Record LabelscoreStrategic or Co-development PartnerTREBEL has strong partnerships with the most influential record labels in the industry, providing the best musical content in the world on the platform. These partnerships enable legal music distribution to millions of users.
• Global Advertisers (Brands)coreGTM or Marketing PartnerTREBEL partners with the biggest global advertisers to sponsor the free music experience. Current advertisers include Amazon, Coca-Cola, P&G, Diageo, Walmart, KFC, Bimbo, Volkswagen, and Colgate. These brands fund the service enabling free user access.
• International Music and Media CompaniescoreStrategic or Co-development PartnerPartnerships with international music and media companies to create the first legal and licensed service offering music without the need for an internet connection, enabled by brand sponsorship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Spotify: Global leader in music streaming with both premium subscription and ad-supported freemium tiers. Directly comparable to Trebel on the ad-supported tier and content-licensing model, though Spotify is subscription-first and serves a much broader paying audience; an incumbent benchmark for Trebel's freemium economics and label relationships.
• YouTube Music: Google's music streaming service with both ad-supported (YouTube Music free) and premium tiers, including offline downloads for premium users. Comparable to Trebel on the ad-supported freemium tier and on licensed content distribution, but operates as part of Google's broader video platform with vastly greater scale.
• Deezer: Global music streaming service offering both freemium (ad-supported) and premium tiers with offline downloads. Comparable to Trebel on freemium model and licensed content; Deezer is more subscription-heavy and serves a different geographic mix.
• Pandora: Ad-supported and subscription music streaming service with strong lean-back radio experience. Comparable to Trebel on ad-supported model and curated/lean-back listening, though Pandora is primarily US-focused and lacks Trebel's emerging-market and offline-first positioning.

Direct peers

• Audiomack: Free, ad-supported music streaming and download platform with strong emerging-market presence (LATAM, Africa, Caribbean). Closely comparable to Trebel on product (free downloads, offline listening, ad-funded monetization), target audience (non-paying users in emerging markets), and GTM (artist/label promotion tools).
• Boomplay: Leading music streaming service in Africa with freemium and paid tiers, strong offline-download feature, and deep focus on serving smartphone users in emerging markets. Highly comparable to Trebel in business model (free + ads), offline capability, and emerging-market user base.
• SoundCloud: Music streaming platform with free (ad-supported) and Go+ (paid, offline) tiers, plus a strong artist-upload ecosystem. Comparable to Trebel on free-tier ad-supported model, artist promotion tools, and underground/independent music orientation.

Regional players

• JioSaavn: India-focused music streaming service offering freemium and ad-supported tiers with offline downloads. Comparable to Trebel on product (free legal music, offline listening, mobile-first) and on serving emerging-market users without credit cards, though it does not directly compete outside its regional focus.
• Resso: ByteDance-owned music streaming app focused on emerging markets (India, Indonesia, Brazil) with freemium + offline model. Comparable to Trebel on emerging-market focus, free legal music, mobile-first design, and offline-download feature, though primarily serves the South/Southeast Asian and Latin American geos differently.
• Wynk Music: Airtel-India's music streaming app with freemium (ad-supported) and subscription tiers plus offline downloads for Indian consumers. Comparable to Trebel on freemium + offline model and emerging-market focus, but operates regionally in India rather than globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trebelapp
• YouTubeyoutube.com/channel/UCPy1kySujznHGx2wHXwUWTg
• Facebookfacebook.com/trebelapp
• LinkedInlinkedin.com/company/trebelmusic
• Instagraminstagram.com/trebelmusic
• TikToktiktok.com/@trebelmusic?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trebel