Crossroads Truck & Bus

What Crossroads Truck & Bus does

Crossroads Truck & Bus is a Birstall, United Kingdom-based authorized dealer operating within the Volvo Trucks UK & Ireland distribution network. Established in 1928 and employing 51-100 people, the company sells new Volvo trucks, used trucks, genuine parts and accessories, and financial services; it also delivers workshop services and uptime service contracts. Its customer base spans commercial fleet operators in long-haul and regional transport, distribution, construction, waste and recycling, mining and quarry, agriculture, public services, and other verticals — including named enterprise accounts such as Biffa, Tesco Distribution, Boortmalt, Nationwide Platforms, and Fox Group.

The product portfolio carried by Crossroads is anchored on Volvo Trucks' proprietary platform technologies, including the I-Shift automated manual transmission, I-See predictive cruise control, Volvo Dynamic Steering, the Camera Monitoring System, and connected uptime services. The portfolio spans eight diesel models (FH16 Aero, FH Aero, FH16, FH, FMX, FM, FE, FL), seven fully electric variants (FH Aero Electric through FL Electric), and three gas-powered options, with supporting software products such as the Volvo Connect fleet management platform and the MyTruck driver app.

Revenue mechanics for Crossroads combine transactional hardware sales (new trucks, used trucks, parts, accessories), recurring service-contract revenue, financing commissions through Volvo Financial Services, and a subscription model specifically applied to gas-powered trucks. Pricing for trucks is quote-based on configuration; service contracts run on an annual subscription cadence. Distribution is via the authorized Volvo dealer channel complemented by direct phone-based enterprise sales (+44 1926 401777) and online self-service tools including the Volvo Truck Builder configuration tool and Environmental Footprint Calculator.

Name

Crossroads Truck & Bus

Website

https://dealer.volvotrucks.co.uk

Company type

Private

Founded year

1928

Headcount range

101–250 employees

Short description

Crossroads Truck & Bus is a 1928-founded, Birstall (UK)-based authorized Volvo Trucks dealer employing 51-100 people, selling new and used Volvo trucks, parts, service contracts, and financial products to commercial fleet operators across UK industries.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire, Wheel-End & Alignment Service (HD-Specific) (TLAKABAM)

Keywords

• Commercial truck sales
• Truck dealership services
• Commercial vehicle financing
• Truck maintenance services
• Parts and accessories

Headquarters

HQ city

Birstall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Truck Sales: Sale of new Volvo Trucks including FH16, FH, FMX, FM, FE, and FL models. Available in diesel, electric, and gas-powered variants.
2. Used Truck Sales: Pre-owned Volvo trucks sold through dealer network.
3. Service Contracts: Workshop and maintenance services offered through dealer network including uptime-focused service agreements.
4. Parts & Accessories: Genuine Volvo parts and accessories sold through Volvo Trucks stores and dealer locations.
5. Financial Services: Vehicle financing and financial products for truck purchases.
6. Gas-Powered Subscription: Subscription model specifically for gas-powered trucks providing alternative ownership options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Crossroads Truck & Bus operates as an authorized Volvo Trucks dealer in the UK, selling new and used Volvo commercial trucks (diesel, electric, and gas-powered), providing workshop and uptime maintenance services, supplying genuine Volvo parts and accessories, and offering vehicle financing and leasing through the Volvo Trucks dealer network. The dealership supports fleet operators across long-haul, construction, distribution, waste management, and other commercial transport segments.

Product overview

Volvo Trucks UK offers a comprehensive portfolio of trucks and services through its dealer network. The core product lineup spans eight diesel truck models (FH16 Aero, FH Aero, FH16, FH, FMX, FM, FE, FL) covering light to heavy-duty applications. These are complemented by seven fully electric variants (FH Aero Electric, FH Electric, FMX Electric, FM Electric, FM Low Entry, FE Electric, FL Electric) and three gas-powered options (FH Aero Gas-Powered, FH Gas-Powered, FM Gas-Powered) for lower-emission operations. The portfolio includes technology features such as I-Shift automated transmission, I-See predictive cruise control, and Volvo Dynamic Steering. Supporting services include the Volvo Connect fleet management platform, MyTruck driver app, and Volvo Truck Builder configuration tool. Crossroads Truck & Bus serves as a dealer within this network.

Differentiator

Problem solved

Functional benefit

Products and services

• Volvo FH16 Aero Flagship heavy-duty truck offering maximum power and performance for long-haul and heavy transport applications, sold through the authorized dealer network.
• Volvo FH Aero Aerodynamically optimized heavy-duty truck for long-haul and regional transport operations.
• Volvo FH16 High-power heavy-duty truck variant for demanding transport and construction applications.
• Volvo FH Heavy-duty truck designed for long-haul and regional transport with driver-focused features.
• Volvo FMX Rugged construction truck built for demanding job site and heavy-duty applications.
• Volvo FM Versatile truck for regional and long-haul transport with flexible configuration options.
• Volvo FE Medium-duty truck for urban and regional distribution transport.
• Volvo FL Light-duty truck for urban distribution and local transport operations.
• Volvo Electric Truck Range Electric variants including FH Aero Electric, FH Electric, FMX Electric, FM Electric, FM Low Entry, FE Electric, and FL Electric for zero-emission commercial transport operations.
• Volvo Gas-Powered Truck Range Gas-powered truck variants including FH Aero gas-powered, FH gas-powered, and FM gas-powered for lower-emission heavy transport, available with subscription ownership options.
• Used Volvo Trucks Pre-owned Volvo trucks sold through the dealer network for customers seeking lower-cost vehicle acquisition options.
• Volvo Service Contracts Comprehensive service and maintenance packages including workshop services, uptime services, and flexible coverage tiers for Volvo truck owners.
• Volvo Parts & Accessories Genuine Volvo parts and accessories sold through Volvo Trucks stores and dealer locations for truck maintenance and customization.
• Volvo Financial Services Vehicle financing, leasing options, and financial products for Volvo truck purchases arranged through the dealer network.
• Volvo Connect Digital fleet management platform providing centralized connectivity, remote diagnostics, proactive maintenance alerts, and uptime optimization for Volvo truck fleets.

Quantifiable outcome

• Electric trucks available across full model range from FE to FH for various applications
• +1 more outcomes

Named customers21 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• AB Volvo GroupcoreOthersAB Volvo Group is the parent company of Volvo Trucks. The Group provides overarching governance, R&D investment, technology platforms, and brand portfolio across commercial vehicles including trucks, buses, and construction equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northside Truck & Van: UK commercial vehicle dealer network for Mercedes-Benz Trucks and FUSO vans, operating sales, service, and parts locations across multiple regions. Directly comparable as a franchised commercial truck dealer serving fleet customers with new/used sales and aftersales service in the UK.
• Hartshorne Group: UK commercial vehicle dealer group representing DAF Trucks and MAN Truck & Bus across multiple locations. Comparable as a multi-site franchised commercial truck dealer offering new/used sales, servicing, parts, and fleet solutions to UK operators.
• Guest Truck & Van: UK commercial vehicle dealer group for IVECO, Fiat Professional, and related brands. Direct comparable as a franchised commercial truck dealer providing new vehicle sales, aftersales service, parts, and fleet support to UK enterprise and SME customers.
• Marsh Plant & Commercial Vehicles: UK dealer and service provider for commercial vehicles and plant equipment. Comparable as a regional commercial vehicle dealer offering sales, service, and parts for fleet operators across the UK.

Broad incumbents

• Marshall Motor Group: Public UK automotive dealer group operating across multiple brands. While broader than a single-brand truck dealer, it competes for the same fleet B2B customers and showcases scale dynamics relevant to assessing dealership-group economics.
• Scania UK: Heavy commercial vehicle manufacturer with a fully owned UK dealer network. Comparable to a Volvo authorised dealer model — same line of business (truck sales, service, parts, financing) — and a direct brand competitor for fleet customers.
• Mercedes-Benz Trucks UK: UK truck operations of Mercedes-Benz, operating a national dealer and service network. Directly competitive brand-level incumbent offering the same full-service commercial vehicle value proposition as a Volvo dealer.
• DAF Trucks UK: UK arm of DAF Trucks (PACCAR), selling trucks through an authorised dealer network with service and parts support. Comparable as a competing brand whose dealers pursue the same UK fleet customers.
• IVECO UK: UK commercial vehicle subsidiary of Iveco Group, distributing light, medium, and heavy trucks through authorised dealers. Comparable brand-level incumbent offering competing commercial vehicles, with a dealer-network model that overlaps with Crossroads' role.

Emerging players

• Ryder UK: North American-headquartered commercial vehicle rental, leasing, and fleet management provider with UK operations. Adjacent rather than directly competing — offers trucks on contract rather than selling them — but competes for the same fleet-customer wallet and represents an alternative fleet acquisition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CrossroadsTruck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Truck & Bus