Guest Motors

Name

Guest Motors

Legal name

Guest Motors Limited

Website

https://guests.co.uk

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Used Car Dealers (441120)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industries

Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)

Keywords

• Commercial vehicle sales
• Truck and van dealership
• Fleet management services
• Commercial vehicle servicing
• Commercial vehicle parts

Headquarters

HQ city

West Bromwich

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and pre-owned commercial vehicles (trucks and vans) from IVECO, Fiat Professional, and Electra brands. One-time purchase transactions at listed prices plus VAT.
2. Service and Repair: Servicing and repairs for commercial vehicles. Includes routine maintenance, bodyshop services, and repairs using genuine and aftermarket parts.
3. Parts Sales: Sale of genuine parts for IVECO, Fiat Professional vehicles and aftermarket parts through Partscomm and Distrigo brands.
4. Fleet Management: Sentinel Fleet Management services for commercial vehicle fleet management solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Guest Motors is one of the UK's largest independent commercial vehicle dealers, selling new and pre-owned IVECO and Fiat Professional vans and trucks (including electric eDAILY, E-Doblo, E-Scudo, E-Ducato and CNG models) directly to commercial fleet operators through 14 dealer sites. The company complements vehicle sales with in-house servicing and repairs, genuine and aftermarket parts supply (Partscomm, Distrigo, DealerFit), a commercial bodyshop, and Sentinel-branded fleet management and telematics services.

Product overview

Guest Motors (Guest Motor Group) operates as one of the UK's largest independent commercial vehicle dealers, offering a comprehensive portfolio of products and services. The company sells and services IVECO commercial vehicles (Daily van, eDAILY electric van, Eurocargo medium truck, S-WAY and X-WAY heavy trucks) and Fiat Professional vehicles (Doblo, Scudo, Ducato and their electric variants). Beyond vehicle sales, Guest Motors provides full commercial vehicle solutions including servicing, genuine and aftermarket parts supply (Partscomm, Distrigo), Sentinel Fleet Management telematics, and bodyshop services. The company operates 14-16 sites across the UK, serving businesses of all sizes with new, pre-owned, and alternative fuel vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• IVECO: IVECO commercial vehicle dealer - trucks and vans including Daily, Eurocargo, S-WAY, X-WAY, and eDaily electric models
• Fiat Professional
• Electra
• Partscomm
• Distrigo
• DealerFit
• Sentinel Fleet Management

Products and services

• New IVECO Commercial Vehicles Sale of new franchised IVECO light, medium and heavy commercial vehicles (vans, chassis cabs, rigid trucks and tractor units, including the electric eDAILY) to UK commercial fleet operators through 14 dealer sites, with prices listed per unit plus VAT ranging from approximately £17,995 to £80,995+VAT.
• New Fiat Professional Commercial Vehicles Sale of new franchised Fiat Professional light commercial vans (Doblo, Scudo, Ducato and their fully electric variants E-Doblo, E-Scudo, E-Ducato) to UK commercial fleet operators, with prices listed from approximately £17,995 to £35,500 per unit plus VAT.
• Pre-Owned Commercial Vehicles Sale of quality used commercial vans and trucks (mainly ex-fleet IVECO and Fiat Professional) listed from approximately £8,995 to £80,995 per unit plus VAT, aimed at businesses seeking cost-effective commercial transport.
• Commercial Vehicle Service, Maintenance and Repair Scheduled servicing, repairs and MOT testing for IVECO, Fiat Professional and other commercial vehicles, delivered through the 14 UK dealer workshops using genuine and aftermarket parts, with quote-based pricing.
• Genuine Parts Supply Supply of original manufacturer parts for IVECO and Fiat Professional vehicles, ensuring warranty compliance and original-equipment quality for fleet operators and service customers.
• Aftermarket Parts Supply (Partscomm, Distrigo, DealerFit) Aftermarket parts supply under the Partscomm, Distrigo and DealerFit brands offering competitively priced alternative components and parts logistics for commercial vehicle operators beyond genuine manufacturer parts.
• Commercial Bodyshop and Accident Repair Accident damage repair, bodywork and refinishing services for commercial vehicles, aimed at fleet operators needing rapid return-to-road of vans and trucks.
• Sentinel Fleet Management Managed fleet management and telematics service for tracking, monitoring and optimising commercial vehicle fleets, delivered under the Sentinel Fleet Management brand alongside Guest Motors' dealer footprint.
• Alternative Fuel Vehicle Consultation and Supply Consultation and supply of alternative fuel commercial vehicles including fully electric IVECO eDAILY and Fiat Professional E-Doblo, E-Scudo and E-Ducato plus CNG variants, aimed at fleet operators transitioning to lower-emission transport.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• IVECOcoreChannel Partner/ Reseller/ DistributorOfficial authorized IVECO dealer for the UK market. Sells full range of IVECO vehicles including Daily van, Daily chassis cab, Daily 4x4, eDAILY electric van, Eurocargo trucks, S-WAY trucks, and X-WAY trucks. Provides new and pre-owned IVECO vehicles along with service and parts support.
• Fiat ProfessionalcoreChannel Partner/ Reseller/ DistributorOfficial authorized Fiat Professional dealer. Sells full range of Fiat Professional vans including Doblo, E-Doblo, Scudo, E-Scudo, Ducato, and E-Ducato electric vans. Provides sales, service, and parts support.
• ElectrasupportingChannel Partner/ Reseller/ DistributorBrand partner for electric vehicle offerings. Logo displayed alongside IVECO and Fiat Professional as supported brands.
• PartscommsupportingChannel Partner/ Reseller/ DistributorAftermarket parts supplier brand. Provides alternative parts options for commercial vehicles beyond genuine manufacturer parts.
• DistrigosupportingChannel Partner/ Reseller/ DistributorParts distribution brand partner. Part of Guest Motor Group's parts supply ecosystem alongside Partscomm.
• Sentinel Fleet ManagementsupportingStrategic or Co-development PartnerFleet management services partner. Provides telematics and fleet management solutions for commercial vehicle operators. Website at sentinelfleet.co.uk.
• DealerFitsupportingChannel Partner/ Reseller/ DistributorParts and accessories brand partner. Logo displayed in partner section alongside other parts suppliers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Northgate Vehicle Hire: UK's largest commercial vehicle rental and leasing operator; competes for fleet customers considering rental/leasing alternatives to outright purchase from Guest's dealer network.
• DAF Trucks UK Dealer Network: Established UK commercial vehicle dealer network for DAF Trucks with full sales, service and parts coverage — comparable in scale, OEM-aligned model and customer type to Guest's IVECO truck franchise.
• Fraikin: Major European commercial vehicle rental, leasing and fleet management provider with UK operations — adjacent competitor in fleet management and contract hire overlapping with Sentinel Fleet Management.
• Dawsongroup: UK commercial vehicle and asset finance group offering commercial vehicle rental, leasing and fleet management — adjacent to Guest's Sentinel Fleet Management service and competes for the same commercial fleet customer wallet.
• Renault Trucks UK Dealer Network: OEM-aligned commercial vehicle dealer network in the UK selling and servicing heavy commercial vehicles; competes for similar long-haul and distribution fleet customers as Guest's IVECO S-WAY and Eurocargo offering.

Direct peers

• Marshall Motor Group: UK-based multi-franchise dealer group operating across commercial and passenger vehicle brands with regional dealer sites, broadly comparable to Guest's multi-site, multi-OEM retail/service model.
• Motus Commercials (formerly Imperial Commercials): UK commercial vehicle dealer group with multiple OEM franchises and service/parts operations — directly comparable in multi-brand CV dealership scale and aftersales structure to Guest.
• JCT600: Large UK family-owned automotive retailer with commercial vehicle franchises alongside passenger brands, operating multi-site sales, service and parts operations similar to Guest's integrated dealership offering.
• Marshall Commercial (part of Marshall Motor Group): Commercial vehicle division of Marshall Motor Group handling van and truck sales, service and parts — direct functional peer to Guest's IVECO/Fiat Professional dealer operation.
• Greenhous Group: UK multi-franchise dealer group with commercial vehicle franchises including DAF and other truck brands, providing sales, service, and parts coverage through regional dealer locations — directly comparable to Guest's CV dealer model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/guestmotors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guest Motors