The Recreation Vehicle Industry Association

What The Recreation Vehicle Industry Association does

The Recreation Vehicle Industry Association (RVIA), legally "RV Industry Association," is a U.S. nonprofit trade association founded in 1974 and headquartered at 13221 Woodland Park Road, Herndon, Virginia, with an additional operations/training facility at 3333 Middlebury Street, Elkhart, Indiana. The association represents over 430 RV manufacturers and component and aftermarket suppliers who together produce 98% of all RVs made in the United States and approximately 60% of RVs produced worldwide, supporting an industry that contributes $159 billion annually to the U.S. economy, sustains 640,000+ jobs, and pays $19.6 billion in federal, state, and local taxes.

RVIA's core offering is membership-based industry representation combined with three flagship brands: the parent RVIA (advocacy, ANSI-adopted standards, unannounced plant inspections, industry data), Go RVing (the consumer-facing awareness campaign that grows the RV market), and the RV Technical Institute (the only industry-backed training and certification program for RV technicians). Supporting these are data and research products — the Monthly Shipment Report, RV RoadSigns Quarterly Forecast (prepared by ITR Economics), the Market Pulse Dashboard, the RVs Move America Economic Impact Study, and the Go RVing RV Owner Demographic Profile — plus a portfolio of standards documents, handbooks, and the RV-C open communications standard that enables device interoperability within RVs.

The association generates revenue primarily through annual membership dues from manufacturers, component suppliers, and aftermarket suppliers (pricing not publicly disclosed), supplemented by event/conference fees (RVs Move America Week, Leadership Conference, RV Aftermarket Conference, webinars), training and certification revenue through RV Technical Institute, and the sale of data subscriptions and publications. Go-to-market is community-led: member engagement is anchored by direct account management (standards compliance, inspections, advocacy) and the online member portal at my.rvia.org, with consumer demand generated through the Go RVing multi-channel campaign (social, newsletter, earned PR).

Name

The Recreation Vehicle Industry Association

Legal name

RV Industry Association

Website

https://rvia.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

The Recreation Vehicle Industry Association (RVIA) is a U.S. nonprofit trade association representing 430+ RV manufacturers, component suppliers, and aftermarket suppliers producing 98% of all U.S.-made RVs, providing standards, advocacy, industry data, technician training (RV Technical Institute), and consumer marketing (Go RVing).

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Travel Trailer and Camper Manufacturing (336214), Motor Home Manufacturing (336213), Recreational Vehicle Dealers (441210)

SIC

Motor Homes (3716)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

akta.pro secondary industries

Auto, Boat & RV Shows (MPAGAFAC), Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)

Keywords

• Rv industry association
• Rv trade association
• Rv technician training
• Rv industry standards
• Rv market research

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Dues: The association operates primarily through membership dues from RV manufacturers and component/aftermarket suppliers. The association provides standards compliance, inspections, advocacy, industry data, training through RV Technical Institute, and the Go RVing consumer awareness campaign as member services.
2. Events and Conferences: Revenue from events including RVs Move America Week, Leadership Conference, RV Aftermarket Conference, webinars, and in-person seminars.
3. Training and Certification: RV Technical Institute provides educational services, certifications, and training programs for RV technicians.
4. Publications and Reports: Sale of industry reports, data subscriptions, and research publications to members and the public.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The RV Industry Association is a trade association representing over 430 RV manufacturers and component/aftermarket suppliers producing 98% of all U.S.-made RVs. Its core offerings include industry standards compliance and unannounced manufacturing plant inspections, federal and state government advocacy, industry data and market research publications, the Go RVing consumer awareness campaign, and the RV Technical Institute's technician training and certification program.

Product overview

The RV Industry Association operates as a multi-faceted trade organization offering a platform of interconnected services. The core offering is the association itself, which provides standards, advocacy, and member services to 430+ manufacturers producing 98% of U.S. RVs. Supporting this are key sub-brands: Go RVing (consumer marketing campaign), RV Technical Institute (technician training and certification), and RV-C (communications standard enabling RV system interoperability). The portfolio also includes data and research products (Market Pulse Dashboard, Shipment Reports, RoadSigns Forecast, Economic Impact Studies, Demographic Profiles), awards programs, and standards/regulatory services. Together these form an ecosystem supporting the entire RV industry lifecycle from manufacturing standards through consumer marketing to technician training.

Differentiator

Problem solved

Functional benefit

Brands

• Go RVing: Consumer awareness campaign promoting RV travel and outdoor recreation
• RV Technical Institute
• RV-C
• RV RoadSigns

Products and services

• RV Industry Association Membership Annual membership for RV manufacturers, component suppliers, and aftermarket suppliers, providing standards compliance, unannounced plant inspections, federal and state advocacy, industry data, networking through the Board of Directors and Emerging Leaders Coalition, and inclusion in the Go RVing consumer awareness campaign.
• RV Technical Institute (RVTI) Training and Certification

Quantifiable outcome

• The RV industry has an annual economic impact of $159 billion to the US economy, supporting over 640,000 jobs
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Sandy VansminorChannel Partner/ Reseller/ Distributor · 1 January 2026Sandy Vans, a San Diego-based luxury adventure van conversion company, became an official member of RVIA in January 2026, signifying alignment with national manufacturing standards and best practices.
• Canadian Recreational Vehicle Association (CRVA)coreStrategic or Co-development Partner · 1 April 2025The CRVA works with RVIA on cross-border industry matters. In April 2025, CRVA updated members on scheduled RV tariffs, including 25% counter-tariffs on U.S.-imported recreational vehicles starting April 2, as part of retaliatory measures against American tariffs on Canadian goods.
• RV Technical InstitutecoreStrategic or Co-development PartnerThe RV Technical Institute is a subsidiary of the RV Industry Association that provides training and certification programs for RV technicians. It is the only industry-backed training program for RV technicians, dedicated to enhancing the RV customer experience and advancing professionalism among RV technicians nationwide.
• Outdoor Recreation Roundtable (ORRA)coreStrategic or Co-development PartnerRVIA participates in Outdoor Recreation Roundtable, working with government agencies to modernize publicly-owned campgrounds to accommodate today's RVs. ORRA praised House Committee action on Legacy Restoration Fund legislation in June 2026.
• Go RVing CoalitioncoreGTM or Marketing PartnerThe Go RVing consumer awareness campaign is a flagship brand of the RV Industry Association, designed to grow and expand the RV consumer market while cultivating a positive experience for current RVers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Association of Home Builders (NAHB): Major US trade association for the residential construction industry. Comparable as a long-standing, large-membership trade body running industry data programs, advocacy campaigns, and an industry training institute—relevant as a structural benchmark for trade-association scale and operations.
• Auto Care Association: Trade association representing the automotive aftermarket including parts manufacturers, distributors, and service providers. Highly comparable in serving component and aftermarket suppliers—a core RVIA constituency—and in publishing industry data and conducting training programs.
• National Association of Manufacturers (NAM): The largest US manufacturing trade association, representing manufacturers across all sectors. Comparable as a broader incumbent providing federal advocacy, economic data, and policy research to industrial members—though RVIA specializes in the narrower RV vertical.

Direct peers

• Motorcycle Industry Council: Trade association representing motorcycle manufacturers, distributors, and dealers in the US. Operates a similar model of membership dues, statistical reporting, advocacy, and consumer marketing, and serves a comparable powersports/recreational-vehicle manufacturing base.
• RV Dealers Association (RVDA): A US trade association specifically representing RV dealerships rather than manufacturers. Highly comparable in mission and operating model—membership dues, education (RVDA/RVTI-style technician tracks), advocacy, and industry data—serving the downstream half of the same RV value chain.
• National Marine Manufacturers Association (NMMA): The leading US trade association for the recreational boating industry, analogous to RVIA for marine manufacturing. Provides standards, advocacy, market data, and consumer marketing (Discover Boating) for boat manufacturers and suppliers—a directly comparable trade-association business model.
• Outdoor Industry Association (OIA): Trade association for outdoor recreation apparel, footwear, and equipment brands. Closely comparable as a peer trade body promoting outdoor recreation, conducting industry research, and lobbying on public-lands and outdoor-policy issues that intersect with RVIA's advocacy work.

Others

• American Horse Council: US trade association representing the equine industry. Comparable in size and as a niche recreational-industry trade body conducting advocacy and industry research; useful as a structural analog for a smaller, specialty recreational trade association.
• National Marine Electronics Association (NMEA): Trade association that, like RVIA via RV-C, develops and owns a technical standards/communications framework (NMEA 2000) used across the marine industry. Directly comparable as a peer that monetizes an industry interoperability standard through certifications and training.

Regional players

• Canadian Recreational Vehicle Association (CRVA): The Canadian counterpart trade association representing RV manufacturers and suppliers in Canada. Directly comparable in mission and structure, and already a strategic partner to RVIA on cross-border tariff and trade matters—serving the same industry in the adjacent Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RV_Industry
• YouTubeyoutube.com/user/RVIACommunications
• Facebookfacebook.com/RVIndustryAssoc
• LinkedInlinkedin.com/company/rvia
• Instagraminstagram.com/rvindustryassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Recreation Vehicle Industry Association