Go RVing

What Go RVing does

Go RVing, Inc. is the consumer-facing marketing program of the US RV industry, operating since 1994 as a coalition campaign uniting RV manufacturers, RV dealers, and campground operators. The program is jointly supported by the RV Industry Association — whose members manufacture more than 98% of all RVs produced in the United States — and the RV Dealers Association. Its primary product is the gorving.com website, a content and education hub featuring 14 distinct RV type categories, an interactive 'Right RV For You' quiz, a side-by-side comparison tool, expert advice articles, travel guides, and a dealer/campground locator. A companion Industry Portal distributes consumer leads and marketing materials to manufacturers, dealers, campground operators, state associations, and show promoters.

The business model is a coalition-funded marketing program rather than a commercial product business. Revenue derives from a portion of all income generated from RV Industry Association seal purchases (required on every RV produced by member manufacturers) and from coalition member support, classified in source material as licensing royalties and recurring coalition contributions. The consumer-facing website is free; Go RVing does not sell RVs or take a direct transaction fee. The campaign reaches consumers through a multi-channel mix spanning content marketing, organic social (Pinterest, Facebook, TikTok, YouTube, Instagram), email newsletters, PR/earned media, and event presence at major US RV shows. The entity is privately held, headquartered in Herndon, VA, with 1-10 employees and heavy reliance on outsourced creative (BVK appointed as Agency of Record in April 2025).

Recent strategic activity centers on audience expansion toward younger and more diverse demographics — specifically Millennials, Gen Z, and growth audiences (Hispanic-American, African American, Asian American, LGBTQ+) — and on themed marketing campaigns (RV-2-50 for the nation's 250th birthday, Ultimate Tailgate, Explore Camping sponsorship program, the Don't Go There campaign which won two MUSE Awards). Go RVing's customer base is the industry itself (manufacturers, dealers, campground operators), with no disclosed consumer revenue stream.

Name

Go RVing

Legal name

Go RVing, Inc.

Website

https://gorving.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Go RVing is the US RV industry's coalition-funded consumer marketing program, operating since 1994 as a joint effort of the RV Industry Association and RV Dealers Association. It educates consumers, generates leads, and connects buyers to dealers and campgrounds via its website, content tools, and event presence.

Ownership category

akta.pro rank

Product category

RV Industry Marketing Services

NAICS

Recreational Vehicle Dealers (44121), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

RV Rental Marketplaces & Booking Platforms (THADAIAI)

Keywords

• Rv industry marketing
• Recreational vehicle promotion
• Consumer rv education
• Rv dealer network
• Rv travel resources

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Industry Association Support: A portion of all income generated from the purchase of RV Industry Association seals (required on every RV produced by member manufacturers) goes to support the Go RVing campaign. Every RV produced by a member manufacturer must display the association's seal, representing compliance with uniform RV standards.
2. Coalition Member Support: Go RVing is a partnership between the RV Industry Association and the RV Dealers Association. The campaign relies on manufacturer members and dealer partners to provide support to grow the campaign and raise awareness of RVing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Go RVing operates a coalition-based consumer marketing program for the U.S. RV industry, providing free RV education, travel inspiration, dealer and campground connections, and expert advice through its consumer website. It also operates an Industry Portal that distributes consumer leads and marketing materials to RV manufacturers, dealers, campground operators, and show promoters as coalition partners.

Product overview

Go RVing operates a consumer-facing marketing website that serves as the primary digital presence for the RV industry. The platform is structured as a content and education hub featuring 14 distinct RV type categories (Travel Trailers, 5th Wheel Trailers, Class A/B/C Motorhomes, Pop-Up Campers, Teardrop Trailers, Expandable Trailers, Sport Utility RVs, Truck Campers, Park Model RVs, and Ice Fish Houses), interactive tools including a quiz and comparison tool, and curated travel content including the RV-2-50 campaign itineraries. A companion Industry Portal provides marketing materials and leads to RV manufacturers, dealers, and campground operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Go RVing Consumer Website
• The Right RV For You Quiz
• Compare RV Types Tool
• Go RVing Industry Portal
• RV-2-50 Itineraries

Quantifiable outcome

• Go RVing campaign has introduced millions of Americans to the freedom of RV travel over its 20+ year history

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• RV Industry AssociationcoreStrategic or Co-development Partner · 1 January 1994Go RVing is a partnership between the RV Industry Association and the RV Dealers Association. A portion of all income from RV Industry Association seal purchases funds the Go RVing campaign. The association represents manufacturers producing 98%+ of all US RVs.
• RV Dealers AssociationcoreStrategic or Co-development PartnerGo RVing is co-supported by the RV Dealers Association, which represents RV dealers who benefit from the marketing campaign and consumer leads generated.
• National Association of RV Parks & Campgrounds (ARVC)coreChannel Partner/ Reseller/ DistributorCampground operators who are members of ARVC can access the Industry Portal to receive consumer leads and marketing materials connected to the national Go RVing campaign.
• RV Manufacturers (Coalition Members)coreStrategic or Co-development PartnerManufacturer members who display the RV Industry Association seal on their products contribute to and benefit from the Go RVing marketing campaign, gaining access to consumer leads and marketing materials.
• RV Dealers (Coalition Members)coreChannel Partner/ Reseller/ DistributorRV dealers who join the Go RVing coalition receive consumer leads from the national campaign and access to marketing materials. Contact: Samantha Pinto at [email protected]
• BVK (Strategic Creative Agency)majorImplementation/ SI/ Consulting PartnerBVK was named Go RVing's strategic and creative Agency of Record in April 2025, responsible for developing the national Go RVing campaign creative strategy.
• America's Largest RV ShowmajorGTM or Marketing PartnerGo RVing partners with America's Largest RV Show in Hershey, PA, one of the largest RV shows in the country featuring nearly 1,500 RVs and hundreds of vendors.
• Real RVers (Content Contributors)minorStrategic or Co-development PartnerGo RVing partners with real RVers who share their authentic experiences through the Adventure Log and expert advice articles, featuring diverse voices and travel styles.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• RV Industry Association: RVIA is the parent industry association co-founding Go RVing and providing the seal-purchase revenue stream. Comparable as the upstream coalition partner rather than a direct competitor.
• National Association of RV Parks & Campgrounds (ARVC): ARVC is the industry association representing private RV parks and campgrounds, and is a channel partner receiving leads from Go RVing. Comparable as a coalition partner on the campground side of the ecosystem.

Emerging players

• Togo RV: Togo RV offers digital RV trip planning and member services, targeting a similar digitally native RV audience. Comparable as an emerging digital-first player in RV consumer engagement.
• AllStays Pro: AllStays provides campground, RV park, and travel-stop locator data via app and web. Comparable as an emerging niche player in the RV/campground discovery space that intersects with Go RVing's Campground Finder.

Broad incumbents

• Good Sam Club: Good Sam is a membership-based RV consumer services brand offering roadside assistance, discounts, and travel resources. Comparable as an established incumbent in RV consumer marketing, services, and member engagement.
• Camping World: Camping World is the largest U.S. retailer of RVs and RV-related services, with its own consumer marketing programs. Comparable as a broader incumbent owning RV retail, service, and consumer finance touchpoints that overlap with Go RVing's dealer-locator role.
• Kampgrounds of America (KOA): KOA is the largest campground franchise system in North America with a strong consumer-facing brand, directory, and marketing engine. Comparable as a broader incumbent in the campground/RV-stay ecosystem that Go RVing's Campground Finder routes traffic to.

Direct peers

• Cruise America: Cruise America is one of the largest RV rental operators in North America and competes for the same first-time and family RV travelers that Go RVing educates. Comparable as a consumer-facing brand in the RV rental category.
• Outdoorsy: Outdoorsy operates an RV rental marketplace connecting RV owners with renters. Like Go RVing, it serves as a consumer-facing discovery layer for RV travel, although with a transactional peer-to-peer rental model rather than coalition marketing.
• RVshare: RVshare is an RV rental marketplace operating in the same consumer RV-discovery space as Go RVing, with a transactional rental model. Comparable because it sits at the intersection of RV consumer education, rental booking, and travel inspiration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/gorving
• YouTubeyoutube.com/user/OfficialGoRVing
• Facebookfacebook.com/GoRVing
• Instagraminstagram.com/gorving
• Pinterestpinterest.com/GoRVing
• TikToktiktok.com/@go_rving
• LinkedInlinkedin.com/company/go-rving-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go RVing