What Money does

Money is a privately held digital personal finance media platform operating as Money Group, LLC, headquartered in Puerto Rico. The business traces its origin to Money magazine, founded in 1972, and now publishes editorial content, product rankings, and consumer tools at money.com across credit, insurance, loans, mortgages, credit cards, banking, and investing categories. Core product assets include a 389,000+ profile financial advisor database aggregated from SEC, FINRA, state regulators, and certification bodies; a Data Breach Checker covering 17.7 billion breached accounts; interactive financial calculators; and signature annual rankings such as Best Colleges (covering 700+ institutions). The company reaches consumers through SEO-driven editorial on money.com, a Spanish-language site, social channels, and a daily newsletter exceeding 700,000 subscribers, while claiming 300M+ brand reach in its media kit. Money monetizes primarily through affiliate advertising partnerships with financial product providers including LifeLock, CIT Bank, and Robinhood, supplemented by free (and nominally premium) newsletter subscriptions. The business model is B2C, product-led, and asset-light, with no venture funding, parent company, or subsidiaries disclosed.

Name

Money

Legal name

Money Group, LLC

Website

https://money.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Money is a privately held personal finance digital media platform founded in 1972 that publishes editorial rankings, comparison guides, and financial tools across credit, insurance, banking, and investing categories, monetized primarily through affiliate advertising and reaching 700,000+ newsletter subscribers.

Ownership category

akta.pro rank

Product category

Personal Finance Media

NAICS

Finance and Insurance (52), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282)

akta.pro primary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

akta.pro secondary industries

Budgeting & Cash-Flow Management (FSAGADAA), Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD)

Keywords

• Personal finance content
• Financial product rankings
• Affiliate advertising
• Financial education tools
• Consumer finance media

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Affiliate Advertising: Money earns commissions when users click on links or make purchases through affiliate partnerships with financial product providers including banks, insurance companies, loan lenders, and investment platforms. The company clearly discloses these relationships to readers.
2. Newsletter Subscriptions: Free newsletter subscriptions delivering daily financial news to over 700,000 readers. The company also mentions premium subscription options for enhanced content and features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Money operates money.com as a digital personal finance media platform that publishes editorial content, product rankings, comparison guides, and interactive tools (calculators, data breach checker, financial advisor database) across consumer financial categories including credit, insurance, loans, mortgages, credit cards, banking, and investing. The company monetizes primarily through affiliate referral partnerships with banks, insurers, lenders, and investment platforms, supplemented by free and premium newsletter subscriptions reaching over 700,000 daily readers.

Product overview

Money is a financial media and editorial platform offering news, advice, and rankings across major consumer finance categories including credit, insurance, loans, mortgages, credit cards, banking, investing, health, and education. The platform operates primarily through affiliate marketing relationships with financial service providers, earning commissions when users click through to partner products. The core offering consists of editorial content and comparison rankings (such as Best Credit Repair Companies, Best Banks, Best Colleges) supplemented by interactive tools including financial calculators, a data breach checker, and a financial advisors database. The company also publishes daily newsletters reaching over 700,000 subscribers and maintains specialized ranking methodologies for evaluating financial products and institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Newsletter Subscriptions Free email newsletters delivering daily financial news and advice to over 700,000 subscribers, with premium subscription options available for enhanced content.
• Financial Advisors Database Free searchable database of over 389,000 financial advisor profiles sourced from SEC, FINRA, state regulators, and professional certification bodies, spanning all 50 states and updated monthly. Users can search by experience, services, disclosures, certifications, and compensation type at no cost; 18% of listed advisors hold CFP certifications and 88% have clean disclosure records.
• Financial Calculators Interactive financial calculators including home affordability, mortgage payment, refinance savings, and debt-to-income ratio calculators that help users make financial decisions.
• Data Breach Checker A free tool allowing users to check if their email has been compromised in data breaches, displaying breach statistics and affected organizations across 1.013 billion tracked organizations and 17.7 billion breached accounts.
• Best Colleges Rankings Annual rankings evaluating over 700 colleges using 25 data points focused on affordability, graduation rates, debt levels, and post-graduation earnings, featuring 42 five-star schools including all eight Ivy League institutions.

Quantifiable outcome

• Over 700,000 newsletter subscribers receiving daily financial content
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• LifeLock by NortonminorGTM or Marketing PartnerMoney promotes LifeLock identity theft protection services through affiliate links on its data breach checker page. Users are directed to LifeLock through sponsored content and affiliate arrangements.
• CIT BankminorGTM or Marketing PartnerCIT Bank is featured as an affiliate partner for high-yield savings accounts, with promotional content appearing throughout money.com's banking and savings content sections.
• RobinhoodminorGTM or Marketing PartnerRobinhood is featured as an affiliate partner for investment platform recommendations, appearing in sponsored content about investing tools and stock trading apps.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NerdWallet: NerdWallet is the leading US personal finance media and comparison platform, monetizing via affiliate referrals across credit cards, banking, loans, insurance and investing. Direct competitor to Money across nearly every editorial category and product comparison vertical.
• The Balance Money: The Balance Money is a personal finance editorial site covering banking, credit, investing, and household money management, monetized through affiliate partnerships. Comparable to Money's editorial structure and target audience.
• Investopedia: Investopedia is a major financial education and reference site covering investing, banking, insurance and personal finance, monetized through advertising and affiliate links. Highly comparable as a content-led personal finance brand serving US consumers.
• The Motley Fool: The Motley Fool provides investing advice, stock recommendations, and personal finance content to consumers, monetized through subscription products and affiliate partnerships. Comparable as a content-driven personal finance brand with strong audience and advisor-style content.
• Kiplinger: Kiplinger is a heritage personal finance media brand (founded 1920) providing editorial content on investing, taxes, retirement, and financial planning. Highly comparable as a long-running US personal finance editorial brand with a similar audience profile.
• LendingTree: LendingTree operates a loan and financial product comparison marketplace monetized through lead generation and affiliate referrals. Comparable to Money in the lending and credit verticals, though LendingTree operates more as a transactional marketplace than an editorial brand.
• Forbes Advisor: Forbes Advisor is the personal finance and product comparison arm of Forbes, covering credit cards, loans, insurance, banking and investing via affiliate monetization. Operates the same editorial + affiliate model as Money and competes directly for the same intent-rich search traffic.
• MagnifyMoney: MagnifyMoney is a personal finance comparison site covering credit cards, banking, loans and investing, monetized via affiliate referrals. Smaller but comparable niche player in the same affiliate-driven comparison space as Money.
• Bankrate: Bankrate is a long-running personal finance media brand providing rate comparisons and editorial content for mortgages, credit cards, banking, and investing. Operates the same affiliate-referral business model targeting US consumers, with overlapping editorial coverage.
• Credit Karma: Credit Karma is a personal finance platform offering free credit scores, credit card and loan comparisons, and affiliate-driven product recommendations. Direct competitor to Money's credit and credit card verticals with much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/money
• YouTubeyoutube.com/channel/UCGFBKGwap9wa9npMd1n-1Vw
• Facebookfacebook.com/MoneyMagazine
• LinkedInlinkedin.com/company/money-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money