Novulo
Novulo is a Netherlands-based composable low-code platform provider serving insurance, retail, automotive, and aviation/MRO enterprises. It enables organizations to assemble business applications from 3,000+ pre-built components through a partner ecosystem of 200+ collaborators.
- Company typePrivate
- Founded2007
- HeadquartersEnschede, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Novulo does
Novulo is a Netherlands-based enterprise software company, founded in 2007 and headquartered in Enschede, that provides an AI-native composable low-code platform for building and running business-critical applications. The company serves enterprises across four primary verticals—insurance, retail, automotive, and aviation/MRO—targeting regulated and operationally complex buyers who need to replace legacy systems or fragmented application landscapes with an integrated, adaptable core. Its named customer base spans 19+ logos including KLM Cargo, Air France, DAK Intermediairscollectief (1,500 offices, 6,000 users), Anker Insurance, Kookpunt, Kiwa, and ENNIA Aruba, with 180,000+ end users across the installed footprint.
The platform is structured in three layers: the Novulo Platform (a reference architecture, ontology, and runtime environment for composing applications without code dependencies), the Novulo Store (a library of 3,000+ pre-built components and ready-made applications complete with datasets and configurations), and the Novulo Ecosystem (a network of 200+ partners, developers, and customers collaborating on the same architecture). Pre-packaged vertical solutions cover insurance policy administration and claims handling, retail POS and omnichannel, automotive wholesale ERP, and aviation/MRO planning. A production-deployed 'planautomaat' (planner/optimizer) at KLM Cargo reduces workforce planning time from 2-3 hours to 15 minutes, then to 2 minutes, demonstrating the platform's optimization capabilities.
Novulo generates revenue through platform licensing (Platform, Developer, and Content Licenses on subscription/recurring terms), tiered SLAs (Basic included, Silver/Gold as add-ons), and content licensing arrangements, with multi-year contracts as the standard. Pricing is quote-based and not publicly disclosed. Distribution is sales-led through direct enterprise engagement (personalized 30-minute demos) supported by a tiered partner network of system integrators (EY), specialized implementation partners (Insurance Data, Brickin), consultancies (IG&H), and channel resellers. The company holds ISO 27001 certification and positions as GDPR-ready, with 51-100 employees and no disclosed external funding despite 18 years of operation, suggesting a cash-flow-positive, bootstrapped operating profile.
Novulo firmographics
Firmographics- Name
- Novulo
- Legal name
- Novulo Nederland B.V.
- Website
- https://novulo.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Novulo is a Netherlands-based composable low-code platform provider serving insurance, retail, automotive, and aviation/MRO enterprises. It enables organizations to assemble business applications from 3,000+ pre-built components through a partner ecosystem of 200+ collaborators.
- Ownership category
- akta.pro rank
Novulo industry classification
Industry- Product category
- Enterprise Low-Code Application Platform
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industries
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Process & Case Management Low-Code Platforms (HDAEAKAE)
Keywords
Where Novulo is headquartered
LocationHeadquarters
- HQ city
- Enschede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Novulo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Licensing: Platform licenses are required for any application model built on the Novulo platform. Various license types include Platform License, Developer License, and Content License with different SLA levels (Basic, Silver, Gold).
- Developer Licenses: Developer licenses provide access to Novulo Developer tools, including Novulo Architect, for building and customizing applications.
- Content Licenses: License agreements with content providers or resellers for content added to Novulo applications from the Store.
- Professional Services: Implementation partners provide deployment, configuration, and consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Basic SLA - Included with platform license |
| Subscription | Multi-year contract | Silver and Gold SLA Add-ons |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Novulo product offering
Product offeringCore offering
Novulo develops and sells an AI-native composable low-code platform that enables enterprises to build, deploy, and manage business-critical applications by assembling pre-built components from a library of 3,000+ reusable building blocks. The platform is delivered through a three-layer architecture (Novulo Platform, Novulo Store, Novulo Ecosystem) and packaged into vertical solutions for Insurance, Retail, Automotive, and Aviation/MRO, covering front-, mid-, and back-office operations.
Product overview
Novulo is a composable business platform organized around three core layers: the Novulo Platform (the foundational low-code application development and runtime environment), the Novulo Store (a library of over 3,000 pre-built, reusable components and ready-to-use applications), and the Novulo Ecosystem (a network of 200+ partners, developers, and customers). The platform is positioned as an AI-native, enterprise-grade solution for building and running business-critical applications. Organizations start with proven industry solutions from the Store and extend them through modeling and configuration without requiring developers. Novulo also delivers pre-packaged vertical solutions for Insurance, Retail, Automotive, and Aviation (MRO) sectors, covering front-office, mid-office, and back-office operations on a single platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Novulo Platform AI-native composable low-code application platform providing reference architecture, ontology, and runtime environment for assembling and managing enterprise business applications across the full product lifecycle. Sold to enterprise customers via platform licensing with tiered SLAs.
- Novulo Insurance Solution Ready-to-deploy vertical insurance software solution covering policy administration, claims handling, underwriting, renewals, collections, accounting, reporting, and customer portals for insurers, intermediaries, volmachtbedrijven, and insurance brokers.
- Novulo Retail Solution Pre-packaged composable retail solution providing integrated inventory management, point-of-sale, omnichannel sales, webshop, service and repair operations, and loyalty program support for omnichannel retailers with complex product offerings.
- Novulo Automotive Solution Full wholesale ERP solution for automotive parts distributors covering catalog management, dealer portal, purchasing, inventory, parts management, and logistics on a single platform.
- Novulo Aviation / MRO Solution Ready-to-deploy Maintenance, Repair, and Overhaul software solution for airlines and MRO providers covering fleet planning, hangar and capacity management, day planning and execution, personnel scheduling, and compliance.
Quantifiable outcome
- Insurance companies achieve 88% straight-through processing (STP) ratio
- +5 more outcomes
Companies that use Novulo
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Novulo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature6 records
Novulo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- EYcoreEY joined as implementation partner of the Novulo platform, bringing expertise in finance, change management, and technology implementations. EY developed a quality framework to ensure consistently high implementation levels for insurance sector customers.
- Insurance DatacoreImplementation partner responsible for translating insurance processes into technical configurations and supporting Novulo customers with insurance expertise. Worked with JW Volmacht and Anker Insurance on data migrations and implementations.
- BrickincoreImplementation partner responsible for project delivery together with Novulo. Delivered ENNIA Aruba MVP in 7 months over 9 sprints with geographically distributed team.
- BiT InnovationminorPartner handling concept and market strategy development for Novulo customer projects (e.g., ENNIA Aruba implementation).
- IndiciaminorPartner responsible for frontend development integrated with Novulo applications for customer projects.
- NovatechminorChannel partner providing Novulo solutions with simplified business processes and improved team performance. Customer order processing time halved, leading to faster delivery times.
- SQLIminorPartner benefiting from seamless integration with existing systems, saving time and costs in data management. Smooth implementation supported by Novulo team.
- RetailstarsminorRetail partner leveraging Novulo to start quickly with standard components without losing retailer uniqueness. Enables rapid deployment while maintaining customer-specific processes.
- EMS (Expert Maintenance Services)minorClaims service provider building scalable claims handling solution on Novulo platform from the insured's perspective. Solution directly available to all Novulo customers.
- IG&HminorConsultancy partner promoting Novulo insurance platform to insurers. Views composable technology transition as inevitable for insurers to keep up with competitors.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Novulo competitors and assessment
Company assessmentDirect peers
- OutSystems: Pure-play low-code application platform for enterprise applications with strong vertical focus and a partner-led GTM. Closest direct competitor to Novulo's composable, citizen-development positioning.
- Mendix (Siemens): Enterprise low-code platform owned by Siemens, competing head-to-head with Novulo in composable application development for regulated and industrial verticals.
- Appian: Low-code platform with deep process automation and case-management capabilities, directly comparable to Novulo's process/case management and insurance process strengths.
- Pegasystems (Pega): Low-code process automation platform with deep insurance industry specialization; directly overlaps Novulo's strongest vertical and process/case management positioning.
- Betty Blocks: Dutch-origin low-code/no-code platform with similar citizen-development GTM and European enterprise focus; a near-twin competitor from the same Benelux ecosystem.
Broad incumbents
- Microsoft Power Platform: Microsoft's low-code suite (Power Apps, Power Automate) bundled into the enterprise agreement. Represents a massive incumbent threat Novulo must differentiate against.
- ServiceNow: Enterprise workflow and low-code platform with broad industry coverage and large installed base; competes for the same composable application budgets in insurance and operations.
- Salesforce (Lightning Platform): CRM giant with low-code capabilities on its Lightning Platform; relevant adjacency because Novulo integrates with CRM systems and competes for customer-experience application budgets.
Emerging players
- Unqork: No-code enterprise application platform purpose-built for regulated industries (notably insurance); competes for the same composable-insurance-modernization deals as Novulo.
Regional players
- Thinkwise: Dutch low-code platform provider focused on model-driven enterprise application development in the Benelux market; comparable peer due to regional overlap and similar model-driven approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Novulo social profiles
Digital presenceNovulo compliance and trust
Trust signalCompliance1 record
Novulo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novulo leadership team
Management profileNumber of profiles
Profiles2 records
Novulo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novulo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novulo
What does Novulo do?
Novulo develops and sells an AI-native composable low-code platform that enables enterprises to build, deploy, and manage business-critical applications by assembling pre-built components from a library of 3,000+ reusable building blocks. The platform is delivered through a three-layer architecture (Novulo Platform, Novulo Store, Novulo Ecosystem) and packaged into vertical solutions for Insurance, Retail, Automotive, and Aviation/MRO, covering front-, mid-, and back-office operations.
Is Novulo a public or private company?
Novulo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novulo founded?
Novulo was founded in 2007. It employs 51 to 100 people.
Where is Novulo based?
Novulo is headquartered in Enschede, Netherlands, in the Europe region.
How does Novulo make money?
Four revenue lines are on record. Platform Licensing is the primary driver. The others are developer Licenses, content Licenses and professional Services.
Who are Novulo's main competitors?
Direct peers on record are OutSystems, Mendix (Siemens), Appian, Pegasystems (Pega) and Betty Blocks. Broad incumbents are Microsoft Power Platform, ServiceNow and Salesforce (Lightning Platform). Unqork is listed as an emerging player. Thinkwise is listed as a regional player.
Does Novulo have an API?
No public API is recorded for Novulo.
What industry is Novulo in?
Novulo's product category is Enterprise Low-Code Application Platform. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms). Its NAICS code is 5132 and its SIC code is 7372.