Campaign Against Living Miserably

Name

Campaign Against Living Miserably

Legal name

Campaign Against Living Miserably

Website

https://thecalmzone.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Campaign Against Living Miserably (CALM) is a UK-registered suicide prevention charity that provides free, confidential crisis support via a national helpline, webchat, and WhatsApp service to adults struggling with suicidal thoughts, alongside bereavement and community programmes.

Ownership category

akta.pro rank

Product category

Suicide Prevention Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Suicide prevention services
• Mental health helpline
• Crisis support charity
• Bereavement support services
• Mental health awareness

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual donations from the public, both one-time and regular monthly contributions, as primary funding source for life-saving helpline services.
2. Fundraising Events: Charity challenge events including running, cycling, Lost Hours Walk, and other fundraising activities. Includes ballot places for events like the London Marathon.
3. Corporate Partnerships: Partnerships with businesses including Charity of the Year arrangements, corporate fundraising, and brand partnerships with organizations joining CALM's life-saving mission.
4. Merchandise Sales: Sale of CALM merchandise through the online shop (shop.thecalmzone.net) including apparel and supporter gear.
5. Major Gifts: Dedicated program for significant individual donations and legacy giving.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Campaign Against Living Miserably (CALM) is a UK suicide prevention charity that delivers free, confidential, anonymous crisis support via a national telephone helpline (0800 58 58 58), live webchat, and WhatsApp messaging, available 5pm to midnight every day of the year. Beyond crisis intervention, the charity provides educational guides, a service directory, a mobile app, community engagement programs (CALM Clubs), and national campaigns to reduce stigma around suicide.

Product overview

CALM (Campaign Against Living Miserably) is a suicide prevention charity offering a suite of life-saving services centered around its free, confidential helpline and webchat (open 5pm-midnight daily). The organization provides educational guides on mental health topics, maintains a comprehensive service directory of external support organizations, and enables fundraising through donation platforms and community clubs. Their digital presence includes a mobile app (CALMzone) and various campaign programs focused on suicide prevention and awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• CALM Helpline and Webchat Free, confidential, anonymous telephone helpline (0800 58 58 58) and webchat service providing life-saving support to UK adults struggling with suicidal thoughts or mental health crises, available 5pm to midnight every day of the year.
• Service Directory Comprehensive online directory of external support organizations and services covering mental health, bereavement, addiction, domestic abuse, LGBTQ+, and other support categories, used by individuals seeking further help.
• CALM Guides Educational content and guides covering topics such as mental wellbeing, suicide prevention, grief, relationships, bereavement by suicide, and supporting others, designed for the general public.
• Donation Platform Online donation system enabling supporters to make one-time or regular donations to fund CALM's suicide prevention services, processed via Stripe, PayPal, and GoCardless.
• Fundraising Tools Tools and resources for supporters to create fundraising campaigns, participate in challenge events (running, cycling, Lost Hours Walk), and raise money for CALM.
• CALM Clubs Community groups enabling supporters to organize local activities, fundraising events, and awareness-building initiatives in communities across the UK.
• Campaign Programs National awareness and advocacy campaigns addressing suicide prevention, including Support Your Mates, Lost Hours Walk, and United Against Suicide movement, aimed at changing societal attitudes toward suicide and mental health.
• CALMzone App Mobile-accessible platform (care.thecalmzone.net) providing mental health support and resources, particularly used for supporting young people and adults worried about a young person.
• CALM Merchandise Shop Online shop (shop.thecalmzone.net) selling CALM-branded apparel and supporter gear to raise funds and increase brand visibility, operated via WooCommerce.

Quantifiable outcome

• 125 lives lost to suicide per week in UK (ONS 2020 figures) - CALM's mission is to reduce this number through prevention and support

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Corporate PartnerscoreGTM or Marketing PartnerOrganizations partnering with CALM through Charity of the Year arrangements, corporate fundraising, and staff support programs. Partners join CALM's life-saving mission, support employee mental wellbeing, and help smash the silence around suicide.
• Brand PartnerscoreGTM or Marketing PartnerBrand partnerships with organizations aligned with CALM's mission to prevent suicide and promote mental health awareness. Joint campaigns and initiatives to reach broader audiences.
• CALM ClubsminorChannel Partner/ Reseller/ DistributorCommunity groups and organizations signing up to form local CALM Clubs, building grassroots support networks and spreading awareness in communities across the UK.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mind: Larger UK mental health charity providing information, support, and advocacy across the full mental health spectrum. Overlaps with CALM on mental health information, signposting, and campaigning, but Mind's portfolio is much broader (not suicide-prevention specific) and includes local Mind network services.
• Rethink Mental Illness: Large UK charity supporting people affected by severe mental illness through services, information, and advocacy. Overlaps with CALM in mental health information and signposting but operates across a wider set of conditions and service types rather than crisis/suicide-specific support.
• NHS 111 (Mental Health Pathway): UK government-funded 24/7 non-emergency health service with a dedicated mental health pathway, providing clinical triage and crisis routing. Directly competes with CALM for crisis calls, with the structural advantages of 24/7 coverage and public funding, but lacks CALM's charity-specific brand and listening-led approach.

Direct peers

• SANE: UK mental health charity providing emotional support, information, and a national helpline as well as the SANEforum online peer-support community. Comparable helpline and community support offering to CALM, with a broader mental health remit rather than suicide-prevention specificity.
• Shout: UK's 24/7 text-based crisis support service, free and confidential, run in partnership with Mental Health Innovations and Crisis Text Line. Directly competes with CALM's webchat and WhatsApp offering, particularly for users who prefer text-based channels, and operates on a true 24/7 basis.
• Samaritans: UK's other major emotional support and suicide prevention charity, operating a 24/7 free helpline, email, and letter service for people in distress. Directly comparable to CALM in mission, free confidential model, and UK adult audience, with the key differentiator being 24/7 phone coverage vs CALM's 5pm–midnight window.
• PAPYRUS Prevention of Young Suicide: UK charity dedicated specifically to suicide prevention, with a particular focus on young people (under 35) via HOPELINEUK. Directly comparable mission to CALM, but targets a younger demographic and operates a separate helpline, splitting the UK suicide prevention charity space.
• Cruse Bereavement Support: UK's largest bereavement charity providing support to people grieving any cause of death. Directly comparable to CALM's 'bereaved by suicide' support offering and bereavement-by-suicide guide, though Cruse covers all bereavement causes while CALM's bereavement work is suicide-specific.

Emerging players

• YoungMinds: UK charity focused on children and young people's mental health, providing information, advice, and a parent helpline. Partial overlap with CALM's 'worried about a young person' pathway (CALMzone) and complementary in the UK youth mental health ecosystem.
• Crisis Text Line: US-based 24/7 text-based crisis intervention service powered by volunteer Crisis Counselors. Conceptually comparable to CALM's webchat/WhatsApp channels but operates as a model for peer services globally and influences UK equivalents like Shout.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theCALMzone
• Facebookfacebook.com/theCALMzone

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaign Against Living Miserably