Fizen
Fizen is a Hong Kong-based crypto neobank founded in 2022 that offers a non-custodial super app for stablecoin payments, a USDT-funded Visa card, a merchant crypto payment gateway, and tokenized U.S. stocks via Ondo Finance, serving 500,000+ digital nomads, crypto traders, media buyers, and merchants across 160+ countries.
- Company typePrivate
- Founded2022
- HeadquartersSheung Wan, Hong Kong SAR China
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Fizen does
Fizen Ltd. is a Hong Kong-based, privately held crypto neobank founded in 2022 by CEO Leo Vu, operating a non-custodial super-app stack for stablecoin payments, yield, and investment. Its core products are the Fizen Super App (self-custody wallet supporting USDT, USDC, BTC, ETH, and tokenized RWAs), the Fizen Card (a Visa prepaid card issued by DBS Bank Singapore via an MAS-licensed provider, funded directly with USDT on Solana, supporting up to 100 virtual cards per account, Apple Pay, Google Pay, and acceptance at 150M+ merchants across 160+ countries), Fizen Pay (a non-custodial merchant payment gateway with a 0.5% flat transaction fee, WooCommerce and PrestaShop plugins, and a REST API), and QR Pay (stablecoin QR payments via VietQR in Vietnam and the Philippines). The platform also offers tokenized U.S. stocks and ETFs via Ondo Finance (100+ at launch, scaling to 1,000+ by year-end), on/off-ramp via Fizen Ramp, and a FiPoint cashback program convertible to $FIZEN token. Underlying technology is a non-custodial wallet architecture where private keys remain on user devices and Fizen never custodies funds, audited end-to-end, running on Solana for card settlement and integrating multi-chain stablecoin support.
Fizen targets four primary segments: digital nomads and travelers seeking global stablecoin spending; crypto traders and DeFi users wanting to spend USDT profits without P2P or bank friction; media buyers and ad agencies needing multiple isolated virtual cards with US BIN compatibility; and merchants and e-commerce operators seeking lower-cost crypto payment acceptance. Distribution is product-led and self-serve — primarily iOS App Store, Google Play, and the card.fizen.io web portal — supported by an affiliate program ($4 per card activation, lifetime attribution), content marketing via the Fizen blog, and community channels on X, Telegram, Discord, YouTube, LinkedIn, and Substack.
The business generates revenue through three streams: a 0.5% flat merchant transaction fee on Fizen Pay, a $10 first-card issuance fee on Fizen Card (with volume discounts and promotional free periods), and affiliate-driven card activations. Tether made a strategic investment in April 2025 (amount undisclosed), positioning Fizen as one of Tether's three major 2025 portfolio moves alongside stakes in Be Water ($11M) and a $385M South American farming bid. The company claims 500,000+ users across 160+ countries and 101–250 employees, with no public revenue disclosure.
Fizen firmographics
Firmographics- Name
- Fizen
- Legal name
- Fizen Ltd.
- Website
- https://fizen.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fizen is a Hong Kong-based crypto neobank founded in 2022 that offers a non-custodial super app for stablecoin payments, a USDT-funded Visa card, a merchant crypto payment gateway, and tokenized U.S. stocks via Ondo Finance, serving 500,000+ digital nomads, crypto traders, media buyers, and merchants across 160+ countries.
- Ownership category
- akta.pro rank
Fizen industry classification
Industry- Product category
- Crypto Payments and Neobanking
- NAICS
- Credit Card Issuing (52221), Depository Credit Intermediation (5221)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Crypto Payment Gateways & Checkout APIs (FSADAIAA)
Keywords
Where Fizen is headquartered
LocationHeadquarters
- HQ city
- Sheung Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Fizen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees (Fizen Pay): 0.5% flat-rate transaction fee charged to merchants for each crypto payment processed through the Fizen Pay gateway
- Fizen Card Issuance: Virtual card issuance fees; $10 for first card with volume discounts available; promotional periods offering free cards
- Affiliate Referrals: Affiliate program paying $4 per referred Fizen Card activation with lifetime attribution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fizen Pay - Pay-as-you-go merchant payment gateway |
| Unit Pricing | One time/ perpetual license | Fizen Card - Virtual Visa card issuance |
| Other | Pay-as-you-go | Affiliate Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Fizen product offering
Product offeringCore offering
Fizen operates a crypto banking super app that combines a non-custodial self-custody wallet with stablecoin payments and tokenized real-world asset investment. Its core consumer offering is the Fizen Card, a Visa prepaid card funded directly with USDT, accepted at 150M+ merchants in 160+ countries. For merchants, Fizen Pay provides a non-custodial crypto payment gateway charging a 0.5% flat-rate transaction fee.
Product overview
Fizen is a cryptocurrency neobank offering a suite of interconnected financial products. The core offering is the Fizen Super App, a mobile super app providing self-custody wallets, QR payments, and tokenized asset investment. This integrates with Fizen Card, a Visa prepaid card funded with USDT offering up to 10% cashback and global merchant acceptance. For merchants, Fizen Pay provides a non-custodial crypto payment gateway with 0.5% flat fees and WooCommerce/PrestaShop integrations. The ecosystem also includes QR Pay for in-store stablecoin payments, FiPoint rewards, Fizen Wallet for self-custody, and Fizen Ramp for on/off-ramping. Backed by Tether with 500,000+ users across 160+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Fizen Pay: A non-custodial crypto payment gateway enabling merchants to accept cryptocurrency payments globally
- Fizen Card
- Fizen Super App
- Fizen Wallet
Products and services
- Fizen Super App A mobile super app enabling consumers to spend, earn yield on, and invest cryptocurrency. Supports self-custody wallets, QR payments, tokenized real-world assets (U.S. stocks, T-Bills, ETFs, Gold), and stablecoin management, trusted by 500,000+ users across 160+ countries.
- Fizen Card A Visa prepaid card funded directly with USDT, supporting virtual and physical cards, up to 10% cashback via FiPoint, Apple Pay and Google Pay, accepted at 150M+ merchants globally, with $150K per-transaction limit, up to 100 virtual cards per account, and zero FX fees. Issued by DBS Bank (Singapore).
- Fizen Pay A non-custodial crypto payment gateway enabling merchants to accept cryptocurrency payments globally. Features a 0.5% flat-rate transaction fee, invoicing, point-of-sale, and API integrations, with WooCommerce and PrestaShop plugins available, and funds going directly to merchant-controlled wallets.
Quantifiable outcome
- Accepted at 150M+ merchants in 160+ countries via Visa network
- +5 more outcomes
Companies that use Fizen
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Fizen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Fizen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Ondo FinancecoreFizen partnered with Ondo Finance to launch 'Wall Street On-chain', providing Fizen users direct access to 100+ tokenized U.S. stocks and ETFs including Apple, Tesla, Nvidia, Microsoft, and S&P 500. Ondo GM enables instant minting/burning of stock tokens in exchange for stablecoins with 1-3 bps slippage. Fizen serves as the gateway for global investors to access Ondo's tokenized securities.
- DBS Bank (Singapore)coreFizen Card is a Visa card issued by DBS Bank (Singapore) through a MAS-licensed provider. DBS Bank provides the banking infrastructure and card issuance backing for the Fizen Visa card product.
- VisacoreFizen Card operates on the Visa network, enabling acceptance at 150M+ merchants globally in 160+ countries. The Visa network partnership enables the core card functionality for spending USDT.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Fizen competitors and assessment
Company assessmentDirect peers
- RedotPay: Hong Kong-based crypto Visa card and payments company offering USDT-funded cards and merchant acquiring. Most direct competitor to Fizen across card, payments, and target customer (crypto holders in Asia); explicitly cited in Fizen's own pricing comparisons.
- Wirex: Crypto-linked Visa/Mastercard with multi-currency wallet, in-store crypto payments, and tokenized rewards. Closely comparable to Fizen Card across product, target user (travelers and crypto spenders), and merchant-side payment gateway.
- Alchemy Pay: Crypto payment gateway serving merchants globally with fiat on/off-ramp and Visa/Mastercard acquiring. Most direct analog to Fizen Pay on the merchant acquiring side, with similar cross-border stablecoin settlement positioning.
- Nexo: Crypto lending and card issuer offering a Visa card with crypto-backed credit lines. Comparable product surface to Fizen Card with similar travel/digital-nomad positioning, though Nexo's model is custodial and credit-backed rather than self-custody.
Broad incumbents
- Crypto.com: Large crypto exchange and super-app offering a Visa card, payments, and on-chain yield. Significantly larger scale than Fizen, but the same core product set (card + payments + wallet) makes it the primary incumbent Fizen competes with for the same user personas.
- Bybit: Major crypto exchange with a Visa/Mastercard card program targeted at active traders. Overlaps with Fizen's crypto-trader and DeFi-user segment on the card side and competes for the same USDT-spending use case.
Emerging players
- Gnosis Pay: Self-custody crypto Visa debit card using Gnosis Chain stablecoins. Niche overlap with Fizen Card on the non-custodial architecture angle, but smaller scale and EU-focused rather than Asia/global.
- Bitget Wallet: Self-custody crypto wallet with QR Pay support in Vietnam and Southeast Asia. Direct comparator to Fizen's QR Pay feature and explicitly named by Fizen in product comparisons; serves overlapping crypto-trader and SEA traveler segments.
- Trust Wallet: Binance-owned self-custody wallet with historical QR payment features in SEA. Fizen's blog notes Trust Wallet's QR Pay has ended—positioning Fizen to capture that user base, making Trust Wallet a relevant adjacent competitor in the same persona.
Others
- Ondo Finance: Tokenized U.S. securities infrastructure provider and Fizen's launch partner for tokenized stocks/ETFs. Not a direct competitor—Ondo is the underlying rails and Fizen is the consumer distribution layer—but the partnership makes Ondo the most relevant adjacent infrastructure peer for Fizen's InvestFi vertical.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fizen social profiles
Digital presenceFizen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fizen leadership team
Management profileNumber of profiles
Profiles1 record
Fizen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fizen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fizen
What does Fizen do?
Fizen operates a crypto banking super app that combines a non-custodial self-custody wallet with stablecoin payments and tokenized real-world asset investment. Its core consumer offering is the Fizen Card, a Visa prepaid card funded directly with USDT, accepted at 150M+ merchants in 160+ countries. For merchants, Fizen Pay provides a non-custodial crypto payment gateway charging a 0.5% flat-rate transaction fee.
Is Fizen a public or private company?
Fizen is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fizen founded?
Fizen was founded in 2022. It employs 101 to 250 people.
Where is Fizen based?
Fizen is headquartered in Sheung Wan, Hong Kong SAR China, in the Asia region.
How does Fizen make money?
Three revenue lines are on record. Transaction Fees (Fizen Pay) is the primary driver. The others are fizen Card Issuance and affiliate Referrals.
Who are Fizen's main competitors?
Direct peers on record are RedotPay, Wirex, Alchemy Pay and Nexo. Broad incumbents are Crypto.com and Bybit. Emerging players are Gnosis Pay, Bitget Wallet and Trust Wallet. Ondo Finance is listed as an others.
Does Fizen have an API?
Yes. Fizen offers APIs for merchants to integrate custom backends with Fizen Pay. The platform supports API-based integration for merchants requiring advanced functionality beyond standard plugins. Test mode (sandbox) is available for development and integration testing at merchant-testmode.fizen.io. Developer documentation is at pay-apidocs.fizen.io.
What industry is Fizen in?
Fizen's product category is Crypto Payments and Neobanking. Its primary akta.pro industry code is FSADAIAC, Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid), with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 52221 and its SIC code is 6200.