Cyrus Security

Name

Cyrus Security

Legal name

Cyrus Inc.

Website

https://cyrus.app

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Cybersecurity

NAICS

Investigation and Security Services (5616)

akta.pro primary industry

Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM)

akta.pro secondary industries

Network Security & Privacy Liability (Third-Party) (FSAJAOAE), Cyber Crime & Financial Loss (Computer Fraud, Invoice Manipulation) (FSAJAOAJ)

Keywords

• Identity theft protection
• Credit monitoring
• Personal cybersecurity
• Dark web monitoring
• VPN security

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based Identity Protection: Recurring subscription model providing comprehensive personal cybersecurity, identity theft protection, credit monitoring, VPN, and dark web monitoring. VPN is included at no extra charge to all subscribers. Available tiers include individual consumer plans and enterprise employee protection packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cyrus Security sells a mobile-first personal cybersecurity subscription product that combines identity theft protection, triple-bureau credit monitoring, online account protection with dark web scanning, a no-log VPN, and 24/7 white-glove cybersecurity expert support, bundled with $1M identity theft insurance. For businesses, Cyrus additionally sells Employee Protection packages, white-label Customer Protection offerings, and the Cyrus Risk API for KYC and fraud detection workflows.

Product overview

Cyrus Security offers a personal cybersecurity platform providing identity theft protection and credit monitoring services. The core offering is the Cyrus App, an all-in-one mobile application that combines credit monitoring (3-bureau), online account protection with dark web scanning, VPN network security, and 24/7 cybersecurity expert support. For businesses, Cyrus provides Employee Protection (enterprise security for workforce personal accounts and devices) and Customer Protection (white-label identity protection for end customers). The Cyrus Risk API enables enterprises to integrate cybersecurity intelligence into their KYC and authentication workflows. Premium features include Instagram Account Protection and the Cyrus VPN. All personal plans include $1M identity theft insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Cyrus Risk API: Enterprise security solution that complements KYC, account opening and authentication processes with identity fraud detection capabilities.

Products and services

• Cyrus App All-in-one mobile cybersecurity subscription providing identity theft protection, credit monitoring, online account protection, VPN network security, and 24/7 expert support for individual consumers.
• Cyrus VPN Virtual private network service that hides IP address and location, encrypts browsing traffic, and blocks unwanted ads and malicious URLs, available at no extra charge to Cyrus subscribers.
• Employee Protection Enterprise cybersecurity solution protecting employees' personal accounts and devices, including account takeover protection, dark web threat detection, anti-malware defense, mobile threat detection, VPN, 3-bureau credit monitoring, and $1M identity theft insurance.
• Customer Protection Business offering that enables companies to provide modern identity theft protection and personal cybersecurity to their customers to build trust and reduce churn from fraud.
• Cyrus Risk API Enterprise API that complements KYC, account opening, and authentication processes with cybersecurity intelligence for identity fraud detection, accompanied by an API documentation library for self-serve integration.
• Instagram Account Protection Proactive security service for Instagram accounts offering suspicious activity scanning, real-time alerts for account takeover attempts, and step-by-step account recovery support.

Quantifiable outcome

• 10K+ accounts recovered by Cyrus this year
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• MalwarebytesflagshipStrategic or Co-development Partner · 24 August 2023Acquisition by Malwarebytes, a pioneering leader in malware protection. The union merges Cyrus's expertise in privacy and identity protection with Malwarebytes's cutting-edge malware defense. Cyrus mission aligns with Malwarebytes mission to democratize cyber protection.
• Notch InsurancecoreStrategic or Co-development Partner · 27 October 2022Partnership with Notch Insurance, the first insurance product for Instagram accounts. Provides daily payments up to $1,100/day if hacked, 24/7 real-time monitoring and alerts, and professional teams working to retrieve accounts.
• Hudson RockcoreTechnology or Integration · 6 June 2022Partnership with Hudson Rock, a cybercrime intelligence company with data from over 5 million compromised devices. Cyrus integrates this intelligence to inform customers if their email was involved in info-stealer attacks and to detect compromised corporate access points.
• American ExpressminorGTM or Marketing PartnerAmerican Express uses Cyrus to protect their employees from cyber threats. Mentioned as a trusted partner who trusts Cyrus to keep employees safe.
• ITRC (Identity Theft Resource Center)minorGTM or Marketing PartnerPartner logo displayed on website footer, indicating partnership in identity theft resources and support.
• Iris GeneraliminorGTM or Marketing PartnerInsurance partner mentioned in the Our Partners section for the business protection product.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Optery: Optery focuses on personal data removal from broker sites and people-search engines, an adjacent category to Cyrus's dark web monitoring and privacy protection features. Emerging player with partial overlap on the privacy/data exposure side of Cyrus's offering.
• IronVest: IronVest offers decentralized identity protection with biometric authentication, email masking, and account takeover prevention. Emerging player with overlapping use cases around account protection and identity theft prevention, particularly relevant given Cyrus's account recovery partnerships with major platforms.

Direct peers

• Aura: Aura is an all-in-one digital security platform offering identity theft protection, credit monitoring, VPN, antivirus, and parental controls via a single subscription. Closely comparable to Cyrus given the overlapping feature set, consumer-first positioning, and bundled security model.
• ID Watchdog: ID Watchdog (an Equifax company) provides identity theft protection, credit monitoring, and resolution services. Direct competitor to Cyrus in the consumer identity protection category with similar feature scope and a credit bureau parent.
• Allstate Identity Protection: Allstate Identity Protection (formerly InfoArmor) provides identity monitoring, credit protection, and identity theft insurance. Directly comparable to Cyrus given similar bundled approach combining monitoring, insurance, and recovery support.
• IdentityGuard: IdentityGuard provides identity theft protection services including credit monitoring, dark web scanning, and identity insurance. Direct competitor to Cyrus's core consumer identity protection offering with similar feature scope and target customer.
• Experian IdentityWorks: Experian IdentityWorks leverages Experian's credit bureau data to offer identity monitoring, credit reports, and fraud resolution. Directly comparable to Cyrus's credit-monitoring-led consumer identity protection, with the structural advantage of owning the underlying credit data.

Broad incumbents

• Bitdefender Digital Identity Protection: Bitdefender Digital Identity Protection extends the established antivirus vendor's portfolio into identity monitoring and digital footprint protection. Broad incumbent with overlapping capabilities to Cyrus bundled into a wider consumer security suite.
• McAfee+: McAfee+ extends the legacy antivirus suite into identity protection, VPN, and personal data cleanup. A broad incumbent offering overlapping capabilities to Cyrus as part of a wider security portfolio rather than a focused identity platform.
• Norton LifeLock: Norton LifeLock (now part of Gen Digital) is the market-leading identity theft protection and cybersecurity suite, serving tens of millions of subscribers. A broad incumbent with substantially larger scale, broader security portfolio, and established brand trust that Cyrus competes against directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/safe_with_cyrus
• LinkedInlinkedin.com/company/cyrus-security
• Instagraminstagram.com/safe_with_cyrus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyrus Security