Optery
Optery is a US-based, AI-augmented personal data removal platform that automates opt-outs from 640+ to 945+ data broker sites for hundreds of thousands of consumers, plus enterprise and family plans, using patented search technology and a hybrid human-and-machine workflow.
- Company typePrivate
- Founded2020
- HeadquartersClayton, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Optery does
Optery is a US-based personal data removal platform, founded in 2020 and headquartered in the San Francisco Bay Area as a Delaware C-corporation. The company's product automates the discovery and removal of consumer and employee personal information — including home addresses, phone numbers, and email addresses — from data broker and people-search websites. Coverage spans 640+ sites on standard paid plans and 945+ sites on the Ultimate plan via automated removals plus unlimited custom removal requests. Optery is differentiated by two US patents on search technology, live screenshot-based Exposure and Removals Reports, and a hybrid 'humans + machines' model that pairs AI/ML-driven opt-out automation with human privacy agents for edge cases. The platform is SOC 2 Type II certified and explicitly avoids affiliate or ownership relationships with data brokers.
The business operates a multi-segment go-to-market. For consumers, a free basic tier with quarterly exposure reports and self-service tools feeds a four-tier subscription ladder — Free, Core, Extended, and Ultimate ($24.99/month at the top) — supplemented by Family plans and one-time Custom Scans. For enterprises, Optery for Business delivers self-service employee and executive PII removal with SSO/SCIM/SAML integrations, a Public API, and a Partner API, positioning the product within the attack surface management and anti-phishing categories of enterprise cybersecurity. Distribution combines PLG self-serve (web at app.optery.com, iOS, Android) with enterprise field sales augmented by RSAC presence, an affiliate/referral program via PartnerStack, content/SEO, and earned media.
Operationally, Optery has raised over $8 million in total venture funding (including a $2.7M seed extension led by Bayhouse Capital in May 2023) and grew headcount into the 11-50 range. The company has been named PCMag Editors' Choice in the personal data removal category for five consecutive years (2022-2026), ranked #1 most effective in a 2024 Consumer Reports study, and earned multiple cybersecurity industry awards from 2024-2026. Recognized by Business Insider as a 2025 Future Unicorn and ranked #12 on the 2026 Inc. Regionals: Pacific list with 763% revenue growth over two years. Revenue is not publicly disclosed beyond these growth signals.
Optery firmographics
Firmographics- Name
- Optery
- Legal name
- Optery, Inc.
- Website
- https://www.optery.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Optery is a US-based, AI-augmented personal data removal platform that automates opt-outs from 640+ to 945+ data broker sites for hundreds of thousands of consumers, plus enterprise and family plans, using patented search technology and a hybrid human-and-machine workflow.
- Ownership category
- akta.pro rank
Where Optery is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Optery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Consumer): Monthly or annual subscription plans for personal data removal services. Plans range from free basic tier to paid Core, Extended, and Ultimate tiers with varying levels of broker coverage and automation.
- Family Plans: Family plans allowing users to protect multiple family members with discounted pricing.
- Business/Enterprise Plans: Business subscription plans for organizations to remove employee and executive personal information from data broker sites, with features like SSO/SCIM/SAML integrations.
- Custom Scans: One-time custom scan purchases for users who want targeted scanning of specific data brokers.
- Affiliate/Referral Programs: Commission-based revenue from affiliates promoting Optery's services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Basic - Quarterly exposure reports and self-service opt-out tools |
| Subscription | Monthly | Core Plan - Low-cost basic coverage |
| Subscription | Monthly | Extended Plan - Best value coverage |
| Subscription | Monthly | Ultimate Plan - Most comprehensive coverage with automated removals from 630+ sites |
| Subscription | Monthly | Family Plans - Multi-member protection |
| Subscription | Annual | Business Plans - Enterprise employee data removal |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Optery product offering
Product offeringCore offering
Optery is a personal data removal software platform that scans hundreds of data broker and people-search sites to find exposed home addresses, phone numbers, emails, and other PII, then automates opt-out submissions on the user's behalf. The product is sold as tiered consumer subscriptions (Free, Core, Extended, Ultimate), a separate enterprise "Optery for Business" product for employee/executive PII removal, and supporting offerings including family plans, a public API, mobile apps, custom scans, and a Global Privacy Control browser extension.
Product overview
Optery is a personal data removal platform offered as a unified consumer and enterprise solution. The core product automates the discovery and removal of personal information from data broker and people-search websites. Consumer plans include a Free Basic tier (quarterly exposure reports and self-service tools), Core (low-cost ongoing coverage), Extended (best value mid-tier), and Ultimate (automated removals from 630+ sites with unlimited custom removals for 945+ total). The Business product provides enterprise-grade employee data removal with SSO/SCIM/SAML integrations and API access. Family plans extend coverage to multiple family members. Supporting products include mobile apps (iOS/Android), a Global Privacy Control browser extension, Custom Scans, and a free open-source data broker directory. The platform differentiates through patented search technology, live screenshot verification, AI-powered automation combined with human experts, and monthly ongoing scanning for paid subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- Optery Personal Data Removal Service Core consumer subscription product that automates discovery of a user's home address, phone number, email, and other PII across hundreds of data broker and people-search sites, then submits and follows up on opt-out requests on the user's behalf. Includes Exposure Reports and Removals Reports with live screenshots and is offered through a freemium Core/Extended/Ultimate tiered pricing model targeted at US residents.
- Optery for Business Enterprise product that helps organizations reduce the human attack surface by removing employee and executive personal information from 640+ data broker and people-search sites. Includes self-service platform, SSO/SCIM/SAML integrations, API access, and is sold under annual contracts with SOC 2 Type II compliance; targeted at CISOs, security operations, and executive protection stakeholders.
- Optery for Family Family plan product that lets a primary subscriber protect multiple family members (including children) under a single Optery subscription, with each member receiving their own profile scanning and removal service at a discounted bundled rate.
- Custom Scans On-demand, one-time scan offering that lets users run targeted searches across hundreds of data broker sites using custom inputs such as alternative names, cities, and states. Sold as a discrete purchase rather than a subscription, complementing the recurring personal data removal service.
- Optery Public API and Partner API Developer-facing API product that exposes Optery's data broker search and removal capabilities to partners and enterprise integrators, enabling them to embed personal data removal into their own products, security platforms, and workflows.
- Optery Global Privacy Control (GPC) Browser Extension Browser extension that broadcasts the Global Privacy Control (GPC) opt-out signal to websites, helping users exercise statutory opt-out rights for the sale or sharing of personal information under US state privacy laws.
- Optery Mobile App (iOS) Native iOS application of the Optery personal data removal service, allowing users to view Exposure Reports, track removal progress, and manage their subscription from iPhone and iPad.
- Optery Mobile App (Android) Native Android application of the Optery personal data removal service, allowing users to view Exposure Reports, track removal progress, and manage their subscription from Android phones and tablets.
- Open-Source Data Broker Directory Free public directory and resource maintained by Optery that lists over 640 data brokers along with instructions and opt-out guidance for users who want to attempt manual removals; also drives top-of-funnel SEO and supports Optery's broader removal service.
Quantifiable outcome
- 763% revenue growth over two years
- +2 more outcomes
Companies that use Optery
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Optery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature5 records
Optery partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Optery competitors and assessment
Company assessmentDirect peers
- Incogni: Incogni, owned by NordVPN/Surfshark parent, is the most direct head-to-head competitor in personal data removal for consumers. Like Optery, it automates opt-out submissions across data brokers and is frequently compared against Optery in third-party reviews.
- DeleteMe: DeleteMe (operated by Abine/Blur) is one of the longest-standing personal data removal services, offering subscription plans for consumers and businesses. It targets the same SMB and high-risk-user segments as Optery and is a regular benchmark in product comparisons.
- Mozilla Monitor: Mozilla Monitor (formerly Firefox Monitor) is Mozilla's free data-breach and data-broker exposure service. It offers free exposure scans overlapping with Optery's Free Basic tier and competes for the same privacy-conscious consumer audience.
- OneRep: OneRep is a direct consumer data-removal service that automates opt-outs from data brokers and people-search sites. It competes with Optery across consumer and small-business plans with similar pricing tiers.
- Privacy Duck: Privacy Duck is a personal data removal service offering subscription plans to remove customer information from data brokers. It targets the same privacy-conscious individuals and families as Optery and is commonly listed alongside Optery in best-of comparisons.
- Kanary: Kanary is a personal data removal service that scans data brokers and submits opt-out requests on behalf of users. It targets consumers and families with a product experience similar to Optery's free plus paid tier structure.
Emerging players
- Mine: Mine offers a privacy management platform that helps consumers discover and request removal of their data, plus a B2B privacy compliance product. It overlaps with Optery's consumer offering while extending into enterprise data governance.
Broad incumbents
- Reputation Defender (Reputation.com): Reputation.com's Reputation Defender offering includes personal data removal from data brokers as part of a broader online reputation management suite. It targets the same high-net-worth and executive segment as Optery for Business, but is bundled with broader reputation services.
- ZeroFox: ZeroFox (which acquired IDX and its privacy/data removal product) is an external digital risk protection platform that addresses executive and employee PII exposure as part of a broader attack surface management suite. It overlaps with Optery for Business but competes as part of a much larger enterprise security portfolio.
- Norton LifeLock: Gen Digital's Norton LifeLock bundles identity theft protection with personal data removal from data brokers within a much larger consumer cybersecurity subscription. It competes with Optery at the consumer end but with the advantage of an established brand and bundling with antivirus/VPN.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Optery social profiles
Digital presenceOptery compliance and trust
Trust signalCompliance2 records
Optery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optery leadership team
Management profileNumber of profiles
Profiles3 records
Optery funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optery
What does Optery do?
Optery is a personal data removal software platform that scans hundreds of data broker and people-search sites to find exposed home addresses, phone numbers, emails, and other PII, then automates opt-out submissions on the user's behalf. The product is sold as tiered consumer subscriptions (Free, Core, Extended, Ultimate), a separate enterprise "Optery for Business" product for employee/executive PII removal, and supporting offerings including family plans, a public API, mobile apps, custom scans, and a Global Privacy Control browser extension.
Is Optery a public or private company?
Optery is a private company. It is classified as venture growth investor backed and is currently operating.
When was Optery founded?
Optery was founded in 2020. It employs 51 to 100 people.
Where is Optery based?
Optery is headquartered in Clayton, United States, in the North America region.
How does Optery make money?
Five revenue lines are on record. Subscription Plans (Consumer) is the primary driver. The others are family Plans, business/Enterprise Plans, custom Scans and affiliate/Referral Programs.
Who are Optery's main competitors?
Direct peers on record are Incogni, DeleteMe, Mozilla Monitor, OneRep, Privacy Duck and Kanary. Mine is listed as an emerging player. Broad incumbents are Reputation Defender (Reputation.com), ZeroFox and Norton LifeLock.
Does Optery have an API?
Yes. Optery offers a Public API and API for Partners enabling organizations to integrate data removal capabilities. The company also provides SSO/SCIM/SAML integration options for enterprise customers. No additional technical details such as protocol type, authentication method, rate limits, or versioning are specified in the available source material. Developer documentation is at www.optery.com/api.