SportClips

What SportClips does

Sport Clips, Inc. is a privately held, founder-controlled American men's and boys' haircut salon franchise headquartered at 110 Sport Clips Way in Georgetown, Texas. Founded in 1993 by Gordon Logan, the company operates approximately 1,800 franchise locations across all 50 U.S. states and Canada, supported by a network of more than 13,000 stylists. The chain differentiates itself from general salons through sports-themed environments (TVs playing sports, "Guy-smart Stylists" specifically trained in men's and boys' hair), a walk-in and online check-in service model with no appointment requirement, and a tiered service hierarchy anchored by the MVP Haircut Experience — a signature bundle of precision haircut, massaging shampoo with leave-in conditioner, hot steamed towel (with custom lavender-eucalyptus-chamomile scents), and neck/shoulder treatment.

The business model is fundamentally franchise-driven. Sport Clips generates franchisor revenue from initial franchise fees, ongoing royalties, marketing fund contributions, and wholesale/retail margins on its hair care product line (shampoos, conditioners, styling tools, beard care). Service pricing follows a unit, pay-as-you-go model: Varsity haircuts typically $25–$30, with the MVP Haircut Experience adding $3–$7 and Ultimate MVP as a premium tier. Age-based tiers (Jr. Varsity, Varsity, Sr. Varsity) extend customer reach across kids, adults, and seniors. Customer engagement is supported by a mobile app (iOS/Android) for real-time wait-time tracking, store discovery, favorite stylist selection, and online check-in, plus SMS marketing (JOIN/CLIPS to 21993) for promotional and transactional alerts.

Technology and marketing infrastructure have become a focus area under a renewed senior leadership team. As of June 2026, more than 3,400 SOCi Genius AI Agents are deployed across nearly 1,800 locations to automate local review management and local search optimization — generating more than 7,000 customer reviews monthly. National agency partnerships with Horizon Media (media planning/buying on its Blu AI platform, signed December 2025) and Get Engaged (social media and influencer marketing) anchor a brand modernization effort, while a new CTO (June 2024), CMO (June 2025), and CFO are executing technology, marketing, and financial transformation. Customer-facing technology also includes a co-branded product line (e.g., the March 2026 Rawlings Playmaker Scents launch) and a Social Media presence across X, Facebook, Instagram, and YouTube. Distribution is overwhelmingly through the franchise network, with mobile app stores and direct text/SMS as supporting channels; there is no public API, developer SDK, or integrations marketplace disclosed.

Name

SportClips

Legal name

Sport Clips, Inc.

Website

https://sportclips.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sport Clips is a privately held, founder-controlled American franchise of men's and boys' haircut salons operating nearly 1,800 stores across the U.S. and Canada, generating franchisor revenue through franchise fees, royalties, and hair care product sales anchored by its MVP Haircut Experience.

Ownership category

akta.pro rank

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Haircut Services: Sport Clips generates revenue through haircut services including Varsity haircuts ($25-30 range), MVP Haircut Experience (additional $3-7), Triple Play Haircut, and Ultimate MVP. Most stores are owned and operated by independent franchisees.
2. Franchise Fees: Revenue generated from franchise ownership model where entrepreneurs own and operate individual Sport Clips locations.
3. Hair Care Products: Sales of pro-level hair styling products including shampoos, conditioners, styling tools, and beard care products. Product partners support the Help A Hero Scholarship program through Hero Deals six times a year.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sport Clips is a men's and boys' hair salon franchise offering structured haircut service tiers including the signature MVP Haircut Experience (precision haircut, massaging shampoo, hot steamed towel, neck and shoulder treatment), Varsity haircuts, Triple Play, and Ultimate MVP. The franchise operates nearly 1,800 store locations across the U.S. and Canada, most owned and operated by independent franchisees, with walk-in service and online check-in.

Product overview

Sport Clips is a men's and boys' hair salon franchise offering a structured service hierarchy. The core offering is the MVP Haircut Experience, a signature service combining precision haircut with hot steamed towel, massaging shampoo, and neck/shoulder treatment. Supporting services include Ultimate MVP (enhanced version), Triple Play Haircut, and Varsity Haircuts for all ages. Individual add-on services include Precision Haircut, Beard Trim & Detail, All-Star Treatment, and Neck Trim. The company also operates a mobile app and online check-in platform for convenience, and retails hair care products in-store. The franchise operates approximately 1,800 U.S. and Canada locations owned primarily by independent franchisees.

Differentiator

Problem solved

Functional benefit

Products and services

• MVP Haircut Experience The signature Sport Clips haircut service combining a one-on-one precision haircut consultation, massaging shampoo with leave-in conditioner, hot steamed towel treatment with custom-blended lavender-eucalyptus-chamomile scents, and a neck and shoulder treatment; available for men and boys at all nearly 1,800 locations.
• Ultimate MVP Haircut Experience Enhanced version of the MVP experience with doubled relaxation services including twice the hot steamed towel, massaging shampoo and conditioning treatment, and neck and shoulder relaxation; premium service tier at participating Sport Clips locations.
• Triple Play Haircut A Varsity cut combined with hot steamed towel and massaging shampoo for a comprehensive grooming experience; mid-tier service available at Sport Clips locations.
• Varsity Haircuts Classic haircut services for all ages including Jr. Varsity (Kids), Varsity (Men), and Sr. Varsity (Seniors), featuring one-on-one consultation, precision cut, and style by stylists trained specifically for men's and boys' hair; typically priced $25-30 range.
• Beard Trim & Detail Line and clean up beard services with premium beard care products available for purchase at Sport Clips locations.
• All-Star Treatment Hot steamed towel, massaging shampoo, and neck and shoulder treatment available without a full haircut; standalone relaxation and grooming service at Sport Clips.
• Sport Clips Mobile App Mobile application for iOS and Android enabling online check-in, store selection based on shortest wait time or nearest location, favorite stylist selection, and real-time wait time tracking for Sport Clips customers.
• Online Check-In System Digital check-in platform accessible via website allowing customers to check in for haircuts online before walking into a Sport Clips location.
• Hair Care Products Range of men's grooming products including shampoos, conditioners, styling tools, and beard care products sold in-store at Sport Clips locations, with brand partners supporting the Help A Hero Scholarship program through Hero Deals.
• Rawlings Playmaker Scents Limited-edition custom-blended scents inspired by baseball, created in partnership with Rawlings Sporting Goods, used with hot steamed towel treatments at participating Sport Clips locations.
• Sport Clips Franchise Ownership Franchise ownership opportunity for entrepreneurs to own and operate Sport Clips men's hair salon locations under the Sport Clips brand; nearly 1,800 stores across the U.S. and Canada are operated by independent franchisees.

Quantifiable outcome

• Over 7,000 customer reviews generated monthly through SOCi AI agent deployment
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SOCicoreTechnology or Integration · 3 June 2026Sport Clips deployed more than 3,400 SOCi Genius AI Agents across nearly 1,800 locations to automate local review management and local search optimization. The AI agents handle customer review responses and local search tasks autonomously, trained on brand guidelines while adapting to each location's unique characteristics.
• RawlingsminorGTM or Marketing Partner · 24 March 2026Sport Clips introduced limited-edition Playmaker Scents inspired by baseball, created in partnership with Rawlings Sporting Goods. The scents are available at participating locations and aim to enhance the grooming experience by capturing the energy of spring baseball.
• Veterans of Foreign Wars (VFW)coreStrategic or Co-development Partner · 12 January 2026Sport Clips' 2025 Help A Hero Scholarship Campaign raised $1.22 million to support military service members and veterans pursuing higher education. Funds are administered by VFW to provide education and career training opportunities. Total contributions exceed $16 million since 2013.
• Horizon MediacoreGTM or Marketing Partner · 18 December 2025New national agency partnership for media planning and buying. Horizon Media leverages its AI-native platform Blu for precision targeting across consumer segments and hyper-local store-level marketing to elevate brand vision and drive sustainable long-term growth.
• Get EngagedcoreGTM or Marketing Partner · 18 December 2025New national agency partnership for social media and influencer marketing to elevate the brand's vision and drive sustainable long-term growth alongside the Horizon Media partnership.
• Discovery Channel (Shark Week)minorGTM or Marketing Partner · 17 July 2025Sport Clips was a Shark Week 2025 partner featuring limited-edition product launches and promotional giveaways tied to the July 20-27 broadcast period.
• Dream FlightsminorStrategic or Co-development PartnerHaircuts with Heart program providing bi-plane flights for senior veterans through partnership with Dream Flights organization.
• St. Baldrick's FoundationminorStrategic or Co-development PartnerHaircuts with Heart program supporting childhood cancer research through partnership with St. Baldrick's Foundation.
• American Red CrossminorStrategic or Co-development PartnerHaircuts with Heart program providing free haircuts for blood donors in partnership with American Red Cross.
• The Gratitude InitiativeminorStrategic or Co-development PartnerHaircuts with Heart program assisting children of Gold Star families through partnership with The Gratitude Initiative.
• Honor Flight NetworkminorStrategic or Co-development PartnerHaircuts with Heart program transporting veterans to the nation's capital through Honor Flight Austin.
• VetFranminorStrategic or Co-development PartnerHaircuts with Heart program providing support for veterans entering franchising through VetFran initiative.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bishops Barbershop: Premium men's barbershop franchise concept that overlaps with Sport Clips on male-targeted haircut services, albeit in a higher price tier and smaller footprint.
• Great Clips: Largest direct competitor among haircut chains. Operates a comparable franchise model of walk-in/no-appointment hair salons and competes head-to-head with Sport Clips for the same walk-in haircut customer in U.S. suburban markets.
• Cost Cutters Family Hair Salon: Value-priced haircut franchise under the Regis Corporation umbrella. Closely comparable franchise structure, walk-in model, and price-sensitive customer overlap with Sport Clips.
• Fantastic Sams Cut & Color: Full-service haircut franchise chain that competes with Sport Clips in the family/value haircut segment and shares a comparable franchise system model.
• Roosters Men's Grooming Center: Men's-only barbershop franchise offering haircuts, hot towel shaves, and grooming services. Directly comparable in single-gender focus and franchise growth model.
• Floyd's 99 Barbershop: Men-focused full-service barbershop franchise with sports-rock vibe and signature scalp-massage service. Closest direct competitor in concept and target demographic to Sport Clips.
• Supercuts: National walk-in haircut chain owned by Regis Corporation with overlapping franchise/corporate mix. Targets value-conscious haircut customers with similar convenience positioning and competes directly for Sport Clips' traffic.
• The Barbers, A Hair Salon for Men: Men's haircut specialty chain using a franchise/salon hybrid model in select markets. Competes with Sport Clips for the same walk-in male grooming customer.

Broad incumbents

• Hair Club for Men and Women: Established men's hair solutions brand (now under Wella) overlapping with Sport Clips on the male grooming customer, but focused on hair-restoration services rather than walk-in haircut convenience.
• JCPenney Salon: Department-store-based salon operator with an in-store haircut offering that historically overlaps with Sport Clips' walk-in male grooming value proposition. Wider retail parent dilutes focus relative to Sport Clips' pure-play men-only concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportclips
• YouTubeyoutube.com/user/SportClipsOfficial/videos
• Facebookfacebook.com/sportclipshaircuts
• Instagraminstagram.com/sportclipshaircuts
• LinkedInlinkedin.com/company/sport-clips-haircuts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportClips