SOCi
SOCi provides an AI-powered agentic marketing platform that automates local search, social media, reputation management, and advertising for multi-location enterprises. The platform serves 500+ franchise, restaurant, retail, financial services, and property management brands managing millions of locations globally.
- Company typePrivate
- Founded2012
- HeadquartersSan Diego, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What SOCi does
SOCi is an AI-powered marketing platform purpose-built for multi-location enterprises — franchises, restaurant chains, retail brands, financial services firms, healthcare systems, and property management companies operating dozens to thousands of locations. The company's core offering centers on its Genius Agentic Workforce: brand-trained autonomous AI agents that execute localized marketing tasks across search, social, reputation, ads, and customer engagement channels without requiring proportional marketing headcount. The platform is organized around three core Genius Agents (Local Search for SEO and listings optimization, Social for content creation and engagement, Reputation for review response automation) and a set of add-on modules (SOCi Chat, Pages, Surveys, Shield for compliance, Ads & Boost), with industry-specific solutions spanning restaurants, franchises, property management, financial services, healthcare, and retail.
The underlying technology integrates with 140+ platforms — including Google, Apple Maps, Meta, Yelp, TikTok, Salesforce, Yardi, and major delivery platforms — enabling real-time synchronization of location data, reviews, and engagement signals across the consumer discovery stack. The platform holds SOC 2 Type II, ISO 27001, and ISO/IEC 42001 certifications (the latter being a Responsible AI governance standard held by only a handful of companies globally), positioning it for regulated industries including financial services (FINRA/SEC compliance via SOCi Shield) and healthcare (HIPAA-aligned controls). The Brandify acquisition in July 2021 brought search expertise and brought the combined entity to over 3 million managed locations.
SOCi operates a SaaS subscription model with quote-based enterprise pricing, tiered by location count and feature scope, typically structured as annual or multi-year contracts. Distribution is primarily through direct enterprise field sales augmented by a reseller program (co-branded, white-label, and API options for agencies and MSPs), a referral partner program, and self-serve product tours. The company is privately held, founded in 2012, headquartered in San Diego with offices in Austin and West Hollywood, and has raised approximately $237.75M in total funding led primarily by growth-equity sponsor JMI Equity across multiple rounds including an $80M round in 2021 and a $120M round in March 2023.
SOCi firmographics
Firmographics- Name
- SOCi
- Legal name
- SOCi, Inc.
- Website
- https://soci.ai
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SOCi provides an AI-powered agentic marketing platform that automates local search, social media, reputation management, and advertising for multi-location enterprises. The platform serves 500+ franchise, restaurant, retail, financial services, and property management brands managing millions of locations globally.
- Ownership category
- akta.pro rank
Where SOCi is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SOCi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: SOCi operates as a SaaS platform with subscription-based pricing for its marketing management platform. The platform is sold to multi-location enterprises on a per-location or enterprise-wide basis with tiered plans. Enterprise deals typically involve multi-year contracts with annual billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for multi-location brands with full platform access |
| Subscription | Annual | Mid-market tier for growing multi-location businesses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
SOCi product offering
Product offeringCore offering
SOCi is an AI-powered agentic workforce platform that enables multi-location brands to centrally manage and automate local marketing across search, social, reputation, listings, and ads. Its core offering is a suite of brand-trained Genius Agents (Search, Social, Reputation) that autonomously execute localized marketing tasks at every location, supported by add-on modules for landing pages, paid ads, chatbots, surveys, compliance, and store locators. The platform is sold on a SaaS subscription basis to multi-location enterprises across verticals such as restaurants, franchises, retail, property management, financial services, and healthcare.
Product overview
SOCi is an AI-powered multi-location marketing platform that provides a unified platform-plus-modules architecture organized around its Genius Agentic Workforce. The core offering centers on three AI-powered Genius Agents (Genius Local Search Agent for SEO and listings optimization, Genius Social Agent for content creation and social management, and Genius Reputation Agent for review response automation), complemented by add-on modules including SOCi Chat (chatbot), SOCi Pages (local landing pages), SOCi Surveys (feedback collection), SOCi Shield (compliance), and SOCi Boost (paid social advertising). The platform is organized by industry verticals including Restaurant, Franchise, Property Management, Financial Services, Healthcare, and Retail. SOCi also publishes research indices including the SOCi100 rankings and Local Visibility Index. The platform integrates with 140+ networks across search, social, reviews, directories, and business systems.
Differentiator
Problem solved
Functional benefit
Brands
- Genius Agents: AI-powered autonomous agents that handle local marketing tasks including search optimization, social media management, review responses, and listings management for multi-location brands.
- Genius Search Agent
- Genius Social Agent
- Genius Reputation Agent
- Genius Local Search Agent
- SOCi Ads & Boost
- SOCi Surveys
- SOCi Chat
- SOCi Pages
- SOCi Shield
Products and services
- Genius Search Agent AI-powered agent that analyzes location data and automates local SEO and listings optimizations to unlock local visibility, traffic, and conversion potential for multi-location brands.
- Genius Social Agent AI agent that automatically creates social content calendars, responds to engagements, and drives local social branding and awareness at scale across every location.
- Genius Reputation Agent AI agent that automatically delivers on-brand, authentic responses to every review across every location and network, boosting local brand visibility and reputation.
- SOCi Ads & Boost Paid social advertising solution that auto-generates and deploys hyper-localized ad campaigns across Facebook, Instagram, and Google at scale for every location.
- SOCi Chat Localized chatbot solution that responds to customer questions 24/7 across Facebook, SMS, and local websites to drive lead generation and engagement.
- SOCi Pages Auto-generated, customizable, search-optimized local landing pages designed to maximize online visibility and drive higher conversions for multi-location brands.
- SOCi Surveys Automated survey and feedback collection platform that captures real-time customer insights across locations via email, SMS, web embeds, and QR codes.
- SOCi Shield Brand and regulatory compliance enforcement platform that blocks off-brand content and flags risky phrases or logos across locations, supporting HIPAA, FINRA, and SEC compliance.
- SOCi Locator Store and product locator feature that helps customers find nearby locations and products through customizable, search-optimized locator pages.
- SOCi Platform Central SaaS platform that powers Genius Agents and integrates search, social, reputation, ads, pages, chat, surveys, and compliance for multi-location brands.
- Genius Agents Collective brand-trained autonomous AI agentic workforce that executes localized marketing tasks across every location without adding headcount.
Quantifiable outcome
- 55% less time spent responding to reviews
- +8 more outcomes
Companies that use SOCi
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles6 records
SOCi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration132 records
AI capability8 records
Feature10 records
SOCi partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- YardicoreIntegration partnership to enhance resident feedback using automated surveys. Yardi property management users can automate surveys and collect resident feedback through SOCi platform.
- SmarshcoreStrategic partnership to streamline social management and archiving for regulated industries. Smarsh provides compliance archiving for financial services and other regulated sectors using SOCi.
- PAR Technology (Punchh)coreStrategic partnership for localized listings and review management. Punchh loyalty platform integrates with SOCi for combined location management and customer engagement capabilities.
- BrandifycoreAcquisition of Brandify, a location-based digital marketing solutions provider based in Anaheim, CA. The acquisition strengthened SOCi's platform and enhanced its search expertise, with the combined entity managing over three million locations.
- OlocoreRestaurant platform integration partner. SOCi syncs location data with Olo platform and manages review ratings from loyalty feedback in SOCi dashboard.
- Google (Business Profile, Maps, Assistant)coreCore integration with Google Business Profile, Google Maps, and Google Assistant for real-time sync and AI-driven optimization. Deep partnership including joint research study on social signals as ranking factor.
- Meta (Facebook, Instagram)coreCore integration for local Facebook and Instagram profiles management, enabling on-brand automation and local engagement across Meta platforms.
- SalesforcecoreIntegration allowing access to full SOCi Platform without leaving Salesforce CRM environment.
- Apple (Maps, Siri, App Store)coreEnsures every location is discoverable across iPhones, Siri, and Apple Maps automatically.
- YelpcoreSmart responses and real-time profile updates on Yelp review platform.
- TikTokcoreExpanded channel integrations including TikTok and LinkedIn for multi-location brand management.
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
SOCi competitors and assessment
Company assessmentEmerging players
- Vendasta: Vendasta offers a white-label platform for agencies and SMBs covering listings, reputation, social, and marketing automation. It overlaps with SOCi at the SMB and channel-partner tier rather than direct enterprise.
Direct peers
- Yext: Yext provides a Listings, Pages, Reviews, and Search platform for multi-location brands. It is the closest direct competitor to SOCi, serving similar enterprise customers with overlapping listings-management and local-search functionality.
- Birdeye: Birdeye offers a customer experience and reputation management platform including reviews, listings, social, and messaging for multi-location businesses. It directly overlaps with SOCi's Genius Reputation and Genius Social Agents.
- Chatmeter: Chatmeter provides a multi-location marketing platform for enterprise brands covering listings, reviews, social, and local SEO. It competes head-to-head with SOCi in the franchise and retail verticals.
- Uberall: Uberall delivers a multi-location marketing platform focused on listings management, local search, and reputation for global enterprise brands. It is a direct international competitor to SOCi.
- Reputation.com: Reputation.com offers a reputation experience platform with reviews, listings, social, and surveys for multi-location enterprises, overlapping directly with SOCi's core reputation and listings modules.
- Podium: Podium provides a customer interaction and messaging platform including reviews, AI-driven responses, and local marketing tools. It overlaps with SOCi's Genius Reputation Agent and chatbot offerings.
- Rio SEO (Dexter): Rio SEO (formerly Rio SEO and part of the Dexter platform) provides enterprise local marketing automation including listings, pages, and analytics for multi-location brands, competing directly with SOCi's Genius Search.
Broad incumbents
- Moz Local: Moz Local, part of the broader Moz SEO platform, offers listings management and local SEO tools. It serves a similar buyer but with a less specialized, broader SEO toolset rather than SOCi's enterprise agentic platform.
- BrightLocal: BrightLocal provides local SEO tools including listings management, review monitoring, and local search rank tracking. It targets agencies and SMBs and is an incumbent adjacent to SOCi's enterprise offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SOCi social profiles
Digital presenceSOCi compliance and trust
Trust signalCompliance9 records
SOCi financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOCi leadership team
Management profileNumber of profiles
Profiles9 records
SOCi subsidiaries and ownership
Company hierarchySubsidiaries1 record
SOCi funding detail
Funding detailFunding overview
Funding rounds9 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOCi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOCi
What does SOCi do?
SOCi is an AI-powered agentic workforce platform that enables multi-location brands to centrally manage and automate local marketing across search, social, reputation, listings, and ads. Its core offering is a suite of brand-trained Genius Agents (Search, Social, Reputation) that autonomously execute localized marketing tasks at every location, supported by add-on modules for landing pages, paid ads, chatbots, surveys, compliance, and store locators. The platform is sold on a SaaS subscription basis to multi-location enterprises across verticals such as restaurants, franchises, retail, property management, financial services, and healthcare.
Is SOCi a public or private company?
SOCi is a private company. It is classified as venture growth investor backed and is currently operating.
When was SOCi founded?
SOCi was founded in 2012. It employs 501 to 1,000 people.
Where is SOCi based?
SOCi is headquartered in San Diego, United States, in the North America region.
How does SOCi make money?
One revenue line is on record: saaS Platform Subscription.
Who are SOCi's main competitors?
Vendasta is listed as an emerging player. Direct peers are Yext, Birdeye, Chatmeter, Uberall, Reputation.com, Podium and Rio SEO (Dexter). Broad incumbents are Moz Local and BrightLocal.
Does SOCi have an API?
Yes. SOCi offers an API integration for enterprise customers. The platform provides API-based integrations allowing brands to build their own front-end experience powered by SOCi's APIs. The API supports data sync including location data, content, and customer engagement signals in real-time. SOCi states that they maintain official relationships with top platforms and adapt integrations to meet updated requirements.