Easy Healthcare

What Easy Healthcare does

Easy Healthcare Corporation, operating under the Easy@Home brand, is a US-based privately held direct-to-consumer e-commerce company founded in 2013 and headquartered in Burr Ridge, Illinois. The company sells home diagnostic and monitoring devices and consumables across four core verticals: family planning (ovulation test strips, pregnancy test strips, combo packs, basal thermometers, PdG strips, fertility supplements), personal health (digital and infrared thermometers, pulse oximeters, blood pressure monitors, glucose monitors, TENS units), diagnostic testing (multi-panel urine drug tests, urinalysis strips, UTI strips, vaginal pH tests, FSH tests), and post-pregnancy care (baby nasal aspirators, lactation massagers, breastmilk alcohol strips). The underlying technology spans infrared thermometry, pulse oximetry, electrochemical sensor strips, fuel-cell breathalyzer modules, and Bluetooth-enabled devices that sync with a portfolio of companion mobile apps — Premom for fertility prediction, MyHeartPal for blood pressure, GlucoseEase for glucose, MyPainOff for TENS, and Easy Nasal Care for nasal aspirators. Multiple products hold FDA 510(k) or OTC clearance (pulse oximeter EHP050, blood pressure monitors EBP-095L/EBP-020, TENS units, pregnancy strips, UTI strips), creating a regulatory compliance layer uncommon for a small DTC operator.

The business model is asset-light e-commerce: products ship from US-based stock with 1-day processing and free standard shipping, priced as unit purchases across a broad $4.99–$94.99 band, with most products FSA-eligible. Revenue derives from one-time hardware sales (thermometers, monitors, oximeters, TENS units) and a recurring consumables tail (test strips, mouthpieces, electrode pads, lancets). The customer base is a long tail of individual consumers served via healthcare-manager.com, supplemented by a B2B channel ([email protected]) that handles bulk orders for medical providers, employers, schools, rehabilitation centers, and DOT-regulated transportation buyers. The Premom app acts as the retention anchor in the fertility vertical, with auto-syncing basal thermometers feeding BBT data into an algorithmic ovulation prediction layer; however, the depth and proprietary nature of this AI/ML capability is not externally validated.

Name

Easy Healthcare

Legal name

Easy Healthcare Corporation

Website

https://healthcare-manager.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy Healthcare (Easy@Home) is a US-based DTC e-commerce company selling FDA-cleared home diagnostic devices and consumables across fertility, personal health, drug testing, and pain management. It serves individual consumers, clinics, employers, and schools through healthcare-manager.com with a dedicated B2B sales channel.

Ownership category

akta.pro rank

Product category

Home Healthcare Diagnostic Products

NAICS

Pharmacies and Drug Retailers (456110), Medical Equipment and Supplies Manufacturing (3391)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)

akta.pro secondary industries

Pregnancy, Fertility & Women’s Health Rapid Tests (hCG, ovulation, vaginal infection) (HLAHAOAF), Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

Keywords

• Home diagnostic devices
• Fertility test strips
• Drug testing supplies
• Personal health monitors
• Pregnancy ovulation tests

Headquarters

HQ city

Ridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware/Device Sales: One-time sale of durable medical devices (thermometers, blood pressure monitors, oximeters) and disposable diagnostic products (test strips, drug tests, pregnancy tests). Revenue generated through direct e-commerce transactions with individual and bulk business purchasers.
2. Consumables and Accessories: Ongoing revenue from consumable products including test strips, replacement electrode pads for TENS units, breathalyzer mouthpieces, and lancing devices for glucose monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Easy Healthcare (operating under the Easy@Home brand) manufactures and sells a comprehensive portfolio of home healthcare diagnostic products organized into four main categories: family planning (ovulation and pregnancy test strips, basal thermometers), personal health devices (thermometers, pulse oximeters, blood pressure monitors, glucose monitors, TENS units), drug testing (multi-panel urine drug test kits), and diagnostic consumables (urinalysis strips, UTI tests, vaginal pH tests). Many devices are FDA-cleared and integrate with companion mobile apps such as Premom for fertility tracking.

Product overview

Easy Healthcare (Easy@Home) offers a comprehensive portfolio of home healthcare products organized into four main categories: (1) Family Planning products including ovulation test strips (LH), pregnancy test strips (HCG), combo packs, digital basal thermometers (BBT), and PdG test strips, all integrated with the Premom companion app for fertility tracking and prediction; (2) Personal Health devices including digital/infrared thermometers, fingertip pulse oximeters, digital blood pressure monitors (upper arm and wrist), wireless glucose monitors with GlucoseEase app, and breathalyzers; (3) Diagnostic Testing including multi-panel urine drug test kits (4-14 panels), urinalysis reagent strips, UTI test strips, vaginal pH tests, and FSH tests; and (4) Pain Management via TENS/EMS units controlled via MyPainOff app. Many products are FDA-cleared or approved and support companion mobile apps for Bluetooth data sync, charting, and predictive analytics. The company also offers prenatal supplements and professional-use products like fetal dopplers.

Differentiator

Problem solved

Functional benefit

Brands

• Premom: Ovulation predictor app integrated with Easy@Home fertility products for cycle tracking and fertility prediction

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iProven: DTC home medical device brand offering thermometers, blood pressure monitors, oximeters, and nebulizers. Direct peer in the personal health device category with overlapping FDA-cleared products and similar e-commerce GTM.
• Clearblue: Procter & Gamble-owned brand and the dominant premium player in ovulation and pregnancy test kits. Directly competes with Easy@Home's Easy@Home-branded LH/HCG strips at the higher price point, with overlapping fertility-tracking app functionality.
• ClinicalGuard: Direct-to-consumer seller of ovulation, pregnancy, and drug test strips at budget price points. Competes head-to-head with Easy@Home on Amazon and Shopify storefronts in identical SKUs.
• First Response: Church & Dwight-owned pregnancy and ovulation test brand. Direct competitor in the same OTC fertility diagnostic category, with comparable FDA-cleared positioning and similar mass-retail distribution.
• Wondfo: Chinese manufacturer selling low-cost ovulation, pregnancy, and drug test strips globally, primarily through Amazon and DTC channels. Closest price-tier competitor to Easy@Home's strip-based offerings.

Emerging players

• Flo Health: Leading global period and fertility tracking app with millions of MAUs. Competes with Premom for the same end-user, weakening Easy@Home's app-as-moat strategy in its core fertility segment.
• Kinsa: Connected thermometer brand with companion app for symptom and fever tracking. Adjacent peer in the smart thermometer + app ecosystem that overlaps with Easy@Home's Bluetooth basal thermometer and Premom-style app play.
• Premom (App Competitive Set — Clue): Berlin-based period and fertility tracking app with a large global user base. Competes directly with the Premom app for the same user persona (women tracking cycles and trying to conceive), though without integrated hardware.

Broad incumbents

• Withings: Established connected health device maker offering smart thermometers, BP monitors, and sleep/weight products. Overlaps with Easy@Home's personal health device portfolio but at a premium price tier with broader retail and clinical presence.
• Quest Diagnostics: Large clinical laboratory network offering pregnancy, fertility hormone, drug, and UTI testing through physician ordering. Represents the lab-based alternative to Easy@Home's at-home self-tests and a structural risk to consumer demand for self-administered diagnostics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/easyreview2000
• Facebookfacebook.com/Healthcare-Managercom-387333784756517
• LinkedInlinkedin.com/company/easy-at-home-medical-llc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Healthcare