Pizza Factory

What Pizza Factory does

Pizza Factory is a privately held, community-oriented pizza franchise chain founded in 1985 in the United States, operating 110 restaurant locations across the country (108 franchised and 2 corporate). Its primary consumer offering is hand-tossed pizza prepared with 100% real mozzarella and a proprietary signature sauce, sold through dine-in, takeout, delivery, and catering at neighborhood locations, with a marketing positioning centered on family-friendly, hometown dining ('We Toss'em, They're Awesome').

The company builds its restaurant technology on PAR Technology Corporation's unified platform, deployed across all 110 locations and including PAR PoS for front-of-house ordering and payments, PAR OPS modules (Recovery, Intelligence, Labour, Inventory) for real-time back-office visibility and data-driven decision-making, PAR Ordering for digital ordering, PAR Hardware, and the PAR Punchh loyalty system. Customer-facing digital products include the Pizza Factory Rewards program (with a $5 sign-up bonus), web-based online ordering at ordering.pizzafactory.com, and a mobile app on iOS and Android.

Pizza Factory's revenue model rests on three streams: licensing royalties and franchise fees from 108 franchised units, direct food-and-beverage sales at 2 corporate-operated stores (including Sparks/Spanish Springs, NV), and a subscription/rewards-based revenue layer tied to the loyalty program. The customer base is predominantly individual consumers and families using dine-in, takeout, and delivery, supplemented by secondary B2B activity such as school district food-service partnerships (e.g., Denair Unified School District). The company markets through a dedicated franchise-recruitment website, social media channels (Facebook, Twitter, Instagram, TikTok), and the mobile app, while outsourcing core restaurant technology through its strategic partnership with PAR Technology.

Name

Pizza Factory

Legal name

Pizza Factory

Website

https://spanishsprings.pizzafactory.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Pizza Factory is a privately held U.S. pizza franchise chain founded in 1985, operating 110 community-focused pizzeria locations (108 franchised, 2 corporate) and serving families and individual diners through dine-in, takeout, and delivery, with technology standardized on PAR Technology's unified POS, ops, ordering, and loyalty platform.

Ownership category

akta.pro rank

Product category

Casual Dining Pizza Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant chain
• Franchised pizzeria operations
• Casual family dining
• Hand-tossed pizza
• Pizza delivery takeout

Headquarters

HQ city

Oakhurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Operations: Pizza Factory generates revenue through franchised restaurant locations. The company offers franchise opportunities allowing entrepreneurs to open Pizza Factory locations under the established brand, operating model, and proprietary recipes.
2. Direct Restaurant Sales: Revenue from food and beverage sales at restaurant locations including dine-in, takeout, delivery, and catering services.
3. Rewards Program: Pizza Factory Rewards program where customers sign up for rewards and receive promotional offers such as a $5 reward upon sign-up.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pizza Factory sells hand-tossed pizzas made with 100% real mozzarella and a signature sauce, along with related Italian-American menu items, through a 110-location franchise network of pizzerias in the United States. Customers can dine in, take out, order delivery, or purchase catering, fundraisers, and gift cards, with digital ordering via website and mobile app supported by the PAR Technology unified platform (POS, OPS, Ordering, Loyalty, Hardware). The franchise system also licenses the brand, recipes, and operating model to entrepreneurs seeking to open new locations.

Product overview

Pizza Factory is a restaurant franchise chain operating over 110 locations across the United States. The company offers a unified platform of restaurant technology solutions powered by PAR Technology, encompassing point-of-sale (PAR PoS), operations management (PAR OPS with Recovery, Intelligence, Labour, and Inventory modules), digital ordering (PAR Ordering), hardware infrastructure, and customer loyalty (PAR Punchh). The franchise also maintains its own customer-facing services including Pizza Factory Rewards loyalty program, online ordering capabilities, and a mobile application for iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Factory Rewards Free-to-join customer loyalty program that gives members a $5 reward on sign-up and ongoing promotional offers and points for repeat purchases at participating Pizza Factory locations.
• Online Ordering Digital ordering service at ordering.pizzafactory.com that lets customers place delivery or takeout orders from individual Pizza Factory restaurant locations.
• Pizza Factory Mobile App Mobile application for iOS (Apple App Store id 1439042482) and Android (Google Play, com.pizzafactory.app) that lets customers place online orders and manage their Pizza Factory Rewards membership.
• Pizza Factory Gift Cards Stored-value gift cards that can be purchased through pizzafactory.com and redeemed for food and beverage purchases at participating Pizza Factory restaurant locations.
• Catering and Fundraisers Catering service for events and group orders, plus a community fundraising program via pizzafactory.force4good.com where organizations can raise funds through Pizza Factory events.
• Pizza Factory Franchise Opportunity Franchise license offering allowing entrepreneurs to open and operate Pizza Factory restaurant locations under the company's brand, recipes, training, and operating systems, marketed via pizzafactoryfranchises.com.

Quantifiable outcome

• 110 locations powered by unified technology platform

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PAR Technology CorporationcoreTechnology or Integration · 16 June 2026Pizza Factory has selected PAR Technology's unified platform solution to modernize restaurant technology across its 110 locations. The implementation covers PAR PoS, OPS with Recovery, Intelligence, Labour, and Inventory modules, Ordering, Hardware, and a renewal of Punchh loyalty. The partnership aims to unify front- and back-of-house operations, providing real-time visibility into ordering, labor planning, inventory management, payments, and guest engagement. PAR CEO Savneet Singh stated that the platform will help Pizza Factory simplify operations, act on real-time insights, and build a stronger foundation for growth.
• Denair Unified School DistrictminorStrategic or Co-development Partner · 31 January 2026The Denair Unified School District partnered with Pizza Factory to provide students with pizza for lunch. The partnership allows the district to offer healthier pizza options and saves money on food costs. This represents a B2B community partnership where Pizza Factory supplies food services to the educational institution.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Round Table Pizza: Round Table Pizza is a California-based pizza franchise chain with a similar hometown, family-friendly casual dining orientation and comparable unit count in the same Western U.S. geography. Both target families and community dining with dine-in pizza parlor formats.
• Mountain Mike's Pizza: Mountain Mike's Pizza is a California-founded pizza franchise chain known for its family-friendly dine-in atmosphere, hand-tossed pizzas, and loyalty program, operating in similar Western U.S. small-to-mid markets as Pizza Factory and competing head-to-head for franchisee talent and family dining occasions.
• Godfather's Pizza: Godfather's Pizza is a national pizza franchise chain with comparable dine-in, delivery and takeout operations and a similar franchise-heavy unit economics structure. Both compete for the same franchisee pool and serve value- and family-oriented pizza customers.

Broad incumbents

• Pizza Hut: Pizza Hut is one of the largest global pizza QSR/fast-casual chains and a dominant franchise brand across the U.S. It competes with Pizza Factory for the same broad pizza-eating occasions, but operates at vastly greater scale across dine-in, delivery, and digital ordering.
• Domino's Pizza: Domino's is the largest U.S. pizza delivery chain and a technology-driven franchise system that defines industry standards for digital ordering and delivery speed. It is the principal share-of-wallet competitor for any local pizza franchise, including Pizza Factory.
• Papa John's Pizza: Papa John's is a major national pizza franchise chain with comparable dine-in, carryout, and delivery formats and an established loyalty program. It competes with Pizza Factory for similar family and value-conscious pizza occasions across the U.S.
• Little Caesars: Little Caesars is a high-volume, value-positioned national pizza QSR/franchise chain that competes with Pizza Factory on takeout and delivery occasions. Its scale and unit economics define the lower bound of the competitive set that Pizza Factory benchmarks against.

Emerging players

• MOD Pizza: MOD Pizza is a fast-casual, build-your-own pizza franchise chain that competes in the same dine-in family casual segment as Pizza Factory. Both emphasize customization and counter-service ordering but differ on the build-your-own angle versus Pizza Factory's traditional hand-tossed model.
• Blaze Pizza: Blaze Pizza is a fast-casual, assembly-line pizza franchise chain with a similar dine-in footprint and a tech-forward ordering experience. It overlaps with Pizza Factory's customer base of younger, family-oriented casual diners.
• Pieology Pizzeria: Pieology is a fast-casual, build-your-own pizza franchise chain similar in size and operating model to a regional player like Pizza Factory. It competes for similar franchisees and casual dining occasions in suburban Western U.S. markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PizzaFactoryInc
• Facebookfacebook.com/pizzafactoryinc
• Instagraminstagram.com/pizzafactoryinc
• TikToktiktok.com/@pizzafactoryinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Factory