Dagens industri

What Dagens industri does

Dagens industri (Di) is a Stockholm-based Swedish business media company and the self-described "Nordic region's largest business newspaper," publishing since 1976 and operating as a wholly-owned subsidiary of the Bonnier News media group. Its core operation is the flagship subscription digital masthead di.se, which delivers Swedish and Nordic business news, real-time stock market data (covering OMXSPI, Large/Mid/Small Cap, First North, Spotlight, and NGM venues), proprietary analysis, and expert commentary to business professionals, investors, and executives, with tiered B2C subscriptions priced at 99 kr for the first 3 months and 419 kr/month thereafter on a 12-month commitment.

The product portfolio extends well beyond the di.se masthead. Di TV provides live market broadcasts (including the daily Börsmorgon program) plus on-demand video; multiple podcasts cover markets, technology, and policy; Di Gasell runs a growth-company awards franchise; Di Weekend operates a lifestyle vertical; Di Digital covers technology and strategy; and Di Akademi offers professional training. Eight Nyhetstjänster vertical news services monetize sector-specific workflows across business law, energy, finance, pharma, medtech, insurance, pensions, and forestry. In June 2026, Di launched Di Investor Relations, an enterprise platform enabling listed Swedish companies to publish quarterly reports, video presentations, and live capital markets day streams directly on Di.se — built on video infrastructure from Qbrick AB and featuring AI avatars in 50 languages, automated transcription, and live Q&A.

The business model blends recurring subscription revenue (B2C Di Digitalt and B2B corporate subscriptions), enterprise/platform fees from listed companies using Di Investor Relations, display and Brand Studio advertising, and event sponsorships anchored by the annual Almedalsveckan editorial presence (236 speakers, 97 program points in 2026). Distribution is multi-channel: di.se and e-tidning for direct digital access; Di TV, podcasts, and newsletters for engagement; social media (LinkedIn, X, Facebook, Instagram) for amplification; and large-scale editorial events for in-person/earned media reach. Di retained the FH Ranking's title of best business media in Sweden in 2026.

Name

Dagens industri

Legal name

Dagens industri

Website

https://di.se

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Dagens industri is Sweden's largest business newspaper, operating subscription-based digital masthead di.se with real-time Nordic stock-market coverage and serving business professionals, investors, and listed companies across multiple sub-brands and verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscriptions: Recurring subscription revenue from digital access to di.se, including e-tidningen (e-newspaper), premium analysis, and all locked content. Di Digitalt offering at 99 kr for 3 months, then 419 kr/month with 12-month commitment.
2. B2B Corporate Subscriptions: Enterprise and corporate subscriptions for business customers requiring company-wide access to financial news and analysis.
3. Di Investor Relations Platform: Revenue from listed companies using the Di Investor Relations platform for financial communications distribution.
4. Advertising: Display advertising and branded content on di.se, including Brand Studio sponsored content.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dagens industri is a Swedish business newspaper and digital media company providing Nordic financial news, stock market data, expert analysis, and sector-specific journalism to business professionals, investors, and listed companies. Its core offerings include subscription-based access to di.se, the E-tidning digital newspaper, Di TV video streaming, sector-specific Nyhetstjänster, and the Di Investor Relations platform enabling listed companies to publish financial communications on di.se.

Product overview

Dagens industri operates a multi-platform business media portfolio centered on di.se, comprising core news and subscription services alongside specialized sub-brands. The flagship Di Investor Relations platform (launched June 2026) enables listed companies to distribute financial communications directly on Di.se. The core di.se website provides business news, stock market data, and subscription access. Supporting sub-brands include Di TV (video content including Börsmorgon live broadcasts), Di Gasell (growth company awards), Di Weekend (lifestyle), Di Digital (technology coverage), Di Akademi (education), and sector-specific news services covering business law, energy, finance, pharma, medtech, insurance, pensions, and forestry. The E-tidning provides digital newspaper editions. All offerings are distributed through Bonnier News.

Differentiator

Problem solved

Functional benefit

Brands

• Di Investor Relations: A platform enabling listed companies to share financial communications including video presentations, live streaming of capital markets days, and quarterly reports directly on Di.se
• Di Hållbart Näringsliv
• Di Mobilitet
• Di Tech & Strategi

Products and services

• Di Investor Relations Platform An investor relations platform enabling listed companies to publish quarterly reports, video presentations, live streaming of capital markets days, and other financial communications directly on Di.se. Targeted at Swedish listed companies' IR, CFO, and corporate communications teams.
• Di Digitalt — Digital Subscription (di.se + E-tidning) Premium subscription-based digital access to di.se including real-time stock market data, premium analysis, all locked editorial content, and the E-tidning digital newspaper edition. Priced at 99 kr for first 3 months, then 419 kr/month (vs. 599 kr regular price) on a 12-month commitment. Targets individual business professionals, investors, and consumers.
• Di TV Live and on-demand video streaming service for business and financial news, including the Börsmorgon (market morning) live broadcasts, news streams, and video coverage of business topics. Targets individual subscribers and the broader Di audience.
• E-tidning (Digital Newspaper) Digital newspaper edition accessible via etidning.di.se and the e-arkiv archive for Di Digitalt subscribers, providing the digital replica of the printed Dagens industri newspaper.
• Nyhetstjänster (Sector-specific News Services) Specialized subscription news services covering specific sectors including Affärsjuridik (Business Law), Energimarknaden (Energy Markets), Finansmarknaden (Financial Markets), Läkemedelsmarknaden (Pharmaceutical Market), Medtech & Digital Hälsa (Medical Tech & Digital Health), Risk & Försäkring (Risk & Insurance), Pensioner & Förmåner (Pensions & Benefits), and Skogsindustrin (Forest Industry). Targeted at professionals and enterprises requiring sector-specific intelligence.
• Di Akademi Educational offerings including training programs and courses for business professionals, supporting professional development and continuing education in business and finance topics.
• Di Weekend Lifestyle magazine covering luxury topics, travel, food, and culture, available digitally as part of the Di offering to subscribers.
• Di Corporate Subscriptions (Di +Pro) B2B enterprise subscriptions for business customers requiring company-wide multi-seat access to Di's financial news, stock market data, sector analyses, and editorial content. Targeted at corporations, financial institutions, and large enterprises for research and competitive intelligence.

Quantifiable outcome

• FH Ranking 2026: Retained title as best business media in Sweden

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Qbrick ABcoreTechnology or Integration · 24 June 2026Qbrick AB provides video and streaming technology infrastructure for the Di Investor Relations platform. The partnership with Bonnier News enables listed companies to share financial communications including video presentations, live streaming, and quarterly reports directly on di.se.
• Bonnier NewscoreTechnology or Integration · 24 June 2026Bonnier News partnered with Qbrick AB to deliver the Di Investor Relations platform, providing technology infrastructure for investor communications on di.se.
• ExpressencoreStrategic or Co-development Partner · 23 June 2026Di and Expressen co-organize televised party leader debate on August 17, marking the start of the Swedish election campaign. The debate focuses on economic competitiveness and growth, moderated by Di TV's Ylva Johansson and Expressen's Viktor Barth-Kron.
• Privata Affärer, Resumé, Dagens Media (Bonnier News sister publications)minorStrategic or Co-development Partner · 16 June 2026Di's sister publications including Privata Affärer, Resumé, and Dagens Media are present at Almedalsveckan 2026 to cover the event alongside Dagens industri's major editorial presence.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dagens Nyheter: Sweden's other flagship subscription daily newspaper based in Stockholm. DN competes directly with DI for premium subscribers and advertising budgets among Swedish business and political decision-makers; both operate paywalled di.se/dn.se digital properties under the same Bonnier/Schibsted-adjacent competitive set.
• Svenska Dagbladet (SvD): Premium Stockholm-based daily newspaper with a similar audience of business professionals, executives, and policy readers. SvD directly competes with DI for high-margin corporate subscriptions, recruiter advertising, and thought-leadership event sponsorships in the Swedish market.
• Affärsvärlden: Long-standing Swedish stock-market and business magazine with a deep investor-research heritage. Affärsvärlden competes with DI for retail-investor subscriptions and stock-pick advisory readership, and overlaps with DI's Börs & Marknad and Aktietips franchises.
• Privata Affärer: Sister Bonnier News publication focused on personal finance, investing, and consumer-stock research. It competes directly with DI's Privatekonomi section and with DI's Aktietips offering for the same retail-investor subscriber wallet in Sweden.

Broad incumbents

• Financial Times: Global English-language business newspaper targeting senior executives and institutional investors. FT is the international reference for the same premium business-news subscription model DI sells (Di Digitalt/Pro), increasingly competing for the same Nordic C-suite readership.
• Bloomberg News: Global financial news and data provider with a subscription digital news property. Bloomberg's real-time market coverage, company analysis, and Swedish-market reporting compete with DI for institutional subscribers and capital-markets advertising in the Nordics.
• The Wall Street Journal: Flagship US business daily with a global subscription digital edition. WSJ is the larger-scale analogue of DI's paywalled business-news franchise, both in print-heritage and digital-subscription business model targeting professional investors.
• Reuters: Global business and financial news wire plus consumer subscription product. Reuters competes with DI's Börsnyheter and breaking-news coverage in real-time Nordic market reporting, while operating at significantly greater scale.

Others

• Nasdaq Corporate Solutions (IR Platform): Investor relations and governance SaaS suite from Nasdaq serving listed companies on the Nordic and other exchanges. It is the most direct alternative to the new Di Investor Relations platform for listed-company IR communications, video streaming, and disclosure workflows.

Emerging players

• Q4 Inc. Dedicated IR engagement and capital-markets communications platform serving public companies globally. Q4 represents the specialized pure-play vendor competing with DI's new IR platform for listed-company budgets on integrated video, Q&A, and analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dagensindustri
• Facebookfacebook.com/Dagensindustri
• LinkedInlinkedin.com/company/dagens-industri
• Instagraminstagram.com/dagensindustri

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagens industri