Dagens Nyheter
Dagens Nyheter (DN) is Sweden's largest morning newspaper, founded in 1864, serving approximately two million readers weekly through print, web, mobile, and podcast channels. It operates as a Bonnier News subsidiary on a subscription-based recurring revenue model.
- Company typePrivate
- Founded1864
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dagens Nyheter does
Dagens Nyheter (DN) is Sweden's largest morning newspaper, founded on December 23, 1864 by Rudolf Wall and headquartered in Stockholm. The newspaper serves approximately two million readers per week across print and digital channels, providing coverage of Swedish national and international news, economy, culture, sports, climate, and opinion. DN operates as a subsidiary of Bonnier News, a privately held Swedish media conglomerate (legal entity Dagens Nyheter AB; Bonnier News org.nr 559080-0917) and is staffed by 251-500 employees across editorial, digital, commercial, and operational functions. Leadership comprises Anders Eriksson as Chief Executive Officer (Vd), Peter Wolodarski as Editor-in-Chief (Chefredaktör), and Anna Åberg as Editor and Acting Publisher (Redaktionschef och tf ansvarig utgivare), supported by heads of digital, culture, foreign, and political desks.
The product portfolio centers on the DN.se digital news platform, supplemented by the E-DN digital edition (etidning.dn.se), native iOS and Android applications, the DN Direkt real-time news service, the DN Arkivet historical archive covering every issue from 1864 to present (arkivet.dn.se), the DN Podd podcast network featuring shows such as 'Kära dagbok', 'Spotlight', and 'Älskade politik', DN Spel (crosswords, sudoku, quizzes, word games), DN Nyhetsbrev newsletters, DN Debatt opinion and debate, and Valkompassen as an electoral alignment tool. Underlying technology consists of web-based content delivery for DN.se, mobile applications for iOS and Android, a digital replica e-edition platform, a shared Bonnier News identity and subscription management layer (id.bonniernews.se, konto.bonniernews.se), and a historical archive system.
The revenue model is primarily subscription-based (recurring) with two principal tiers: DN Enkel at approximately 85 SEK per month after promotional periods (basic digital access to DN.se and the DN app) and DN +Allt at approximately 249 SEK per month (premium bundle including Expressen, local news sites, and two additional family accounts), with an optional Annonsfri ad-removal add-on. A secondary advertising revenue stream covers display ads and branded content on DN's digital properties. Distribution is direct-to-consumer through the DN.se website, mobile apps, the E-DN e-edition, and traditional home-delivered print subscriptions. Customer segmentation is horizontal, targeting Swedish-speaking general news consumers with a secondary civic-engagement segment of 18-25 year-old voters granted free DN access ahead of the 2026 election.
Dagens Nyheter firmographics
Firmographics- Name
- Dagens Nyheter
- Legal name
- Dagens Nyheter AB
- Website
- https://dn.se
- Company type
- Private
- Founded year
- 1864
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dagens Nyheter (DN) is Sweden's largest morning newspaper, founded in 1864, serving approximately two million readers weekly through print, web, mobile, and podcast channels. It operates as a Bonnier News subsidiary on a subscription-based recurring revenue model.
- Ownership category
- akta.pro rank
Dagens Nyheter industry classification
Industry- Product category
- Daily Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
Keywords
Where Dagens Nyheter is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Dagens Nyheter business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Subscription Revenue: DN generates revenue primarily through paid subscriptions offering digital and/or print access to content, with multiple tier options including DN Enkel (basic) and DN +Allt (premium). Subscriptions are available on monthly, annual, and multi-year billing cycles.
- Advertising: Dagens Nyheter generates advertising revenue through display ads on its website and digital platforms, as well as branded content and sponsored sections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DN Enkel - Basic digital subscription |
| Subscription | Monthly | DN +Allt - Premium subscription |
| Subscription | Monthly | Annonsfri (Ad-free) subscription add-on |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Dagens Nyheter product offering
Product offeringCore offering
Dagens Nyheter publishes Sweden's largest morning newspaper, founded in 1864, delivering national and international news across politics, economy, culture, sports, and climate. The company operates digital news platforms (DN.se), mobile applications, an e-edition (E-DN), podcasts, newsletters, and a historical archive dating to 1864, monetized primarily through paid subscriptions and advertising.
Product overview
Dagens Nyheter is Sweden's largest morning newspaper, reaching two million readers weekly, operated as a digital-first news platform under the Bonnier News umbrella. The product portfolio centers on DN.se as the primary digital platform, supplemented by the E-DN digital edition, mobile applications, and the DN Direkt live news service. Additional offerings include the DN Podd podcast network featuring shows like 'Kära dagbok' and 'Spotlight', the DN Spel entertainment section with crosswords, sudoku and quizzes, and DN Nyhetsbrev newsletter services. Subscription tiers include DN Enkel (entry-level at 85 SEK/month) and DN +Allt (premium tier including Expressen and family accounts). The company also maintains DN Arkivet, a historical archive dating to 1864, and specialized tools like Valkompassen for electoral coverage. DN Debatt provides an opinion and debate platform.
Differentiator
Problem solved
Functional benefit
Brands
- DN Direkt: Real-time news service providing breaking news updates
- E-DN
- DN Debatt
- DN App
Products and services
- DN.se Main digital news website offering comprehensive coverage of Swedish and international news across Sweden, world, economy, culture, sports, and climate sections. Targeted at Swedish-speaking readers seeking current news and in-depth journalism.
- E-DN (Digital Edition) Digital replica of the print newspaper accessible through etidning.dn.se, allowing readers to access the full print newspaper digitally on web and tablet devices.
- DN App Mobile application for iOS and Android devices providing access to DN news content, articles, and digital subscription on smartphones and tablets.
- DN Direkt Real-time breaking news service providing continuous news updates throughout the day, including live coverage of major events and ongoing stories.
- DN Arkivet Digital archive containing DN newspaper issues dating back to 1864, providing research and historical reference access to the publication's complete content history.
- DN Podd Podcast platform featuring various shows including 'Kära dagbok', 'Spotlight', and 'Älskade politik', distributing DN's journalism in audio format.
- DN Debatt Opinion and debate section featuring signed op-ed articles, commentary, and DN-led debate initiatives on current affairs and public policy issues.
- DN Nyhetsbrev Email newsletter service allowing readers to subscribe to topic-specific news updates and breaking news alerts delivered directly to inboxes.
- Valkompassen Voting guide tool to help Swedish readers determine which political party aligns with their views, offered as part of DN's election coverage.
Companies that use Dagens Nyheter
Customer profileSegments2 records
Ideal customer profiles2 records
Dagens Nyheter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dagens Nyheter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bonnier NewscoreDagens Nyheter is a part of Bonnier News, a major Swedish media conglomerate. DN operates as a subsidiary within the Bonnier News group, sharing infrastructure including customer accounts (id.bonniernews.se) and subscription management systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dagens Nyheter competitors and assessment
Company assessmentDirect peers
- Svenska Dagbladet (SvD): Sweden's other major national morning daily, owned by Schibsted. Directly competes with DN for the same subscriber base, advertisers, and journalistic positioning in the Swedish quality press segment.
- Expressen: Sister publication within Bonnier News and one of Sweden's largest tabloid dailies. Directly comparable subscription/digital model and is even bundled into DN's +Allt premium tier.
- Aftonbladet: Sweden's largest tabloid, owned by Schibsted. Competes for the same Swedish digital news audience and ad budget, primarily via free ad-supported model.
- Göteborgs-Posten (GP): Major regional/national Swedish daily owned by Stampen Group. Comparable subscription model and operates in adjacent quality-press segment with similar print + digital distribution.
- Nyhetsbolaget (SVT Nyheter): Swedish public service broadcaster's news division. Largest free Swedish-language news source, directly competing for news attention and putting paywall pressure on DN's subscriber acquisition.
- Helsingin Sanomat: Finnish leading quality daily owned by Sanoma. Closest geographic/cultural peer: Nordic national subscription newspaper with digital transition challenges similar to DN's market.
- Die Welt: German national quality daily owned by Axel Springer. Comparable in quality positioning, digital subscription model, and operating within a larger media group with cross-product bundling.
- Sydsvenskan: Regional Swedish daily based in Malmö, owned by Bonnier News. Comparable subscription structure and operates under the same Bonnier News infrastructure as DN.
Broad incumbents
- The Guardian: UK quality daily with global audience and pioneering digital subscription model. Highly comparable in transitioning from print to reader-funded digital subscription business at scale.
- Le Monde: French national daily of record with premium subscription model and historical archive. Comparable in quality positioning, subscription tiers, and the role as a national agenda-setter.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Dagens Nyheter social profiles
Digital presenceDagens Nyheter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dagens Nyheter leadership team
Management profileNumber of profiles
Profiles12 records
Dagens Nyheter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dagens Nyheter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dagens Nyheter
What does Dagens Nyheter do?
Dagens Nyheter publishes Sweden's largest morning newspaper, founded in 1864, delivering national and international news across politics, economy, culture, sports, and climate. The company operates digital news platforms (DN.se), mobile applications, an e-edition (E-DN), podcasts, newsletters, and a historical archive dating to 1864, monetized primarily through paid subscriptions and advertising.
Is Dagens Nyheter a public or private company?
Dagens Nyheter is a private company. It is classified as corporate owned and is currently operating.
When was Dagens Nyheter founded?
Dagens Nyheter was founded in 1864. It employs 251 to 500 people.
Where is Dagens Nyheter based?
Dagens Nyheter is headquartered in Stockholm, Sweden, in the Europe region.
How does Dagens Nyheter make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising.
Who are Dagens Nyheter's main competitors?
Direct peers on record are Svenska Dagbladet (SvD), Expressen, Aftonbladet, Göteborgs-Posten (GP), Nyhetsbolaget (SVT Nyheter), Helsingin Sanomat, Die Welt and Sydsvenskan. Broad incumbents are The Guardian and Le Monde.
Does Dagens Nyheter have an API?
No public API is recorded for Dagens Nyheter.
What industry is Dagens Nyheter in?
Dagens Nyheter's product category is Daily Newspaper Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.