Gismart

What Gismart does

Gismart is a London-headquartered mobile app developer founded in 2013 that publishes a portfolio of 21+ consumer applications across health, wellness, fitness, music, and utility categories, distributed globally through the Apple App Store and Google Play. The company originated as a music app company with hits including Guitar Play and Piano Way, then in 2024 rebranded to focus on health, wellness, mindfulness, and self-care under the motto "Gismart — smart apps for happy and healthy living." Its current product lineup includes face yoga (Luvly), dance fitness (Dancebit), nutrition (NutriMate), general fitness (FitMe), heart health (CardiMate), sexual wellness (EnjoyMe), family location (Famio), phone management (HyperCleaner), and music education apps (Dj it!, Hello Piano, Beat Maker Go, Guitar), alongside the Radiotech music sub-brand (23 apps, 500M+ downloads) and newer entries in mental wellbeing (Blessed Path), self-discovery (Testora), and personal development (MyGrowth). Gismart also operates the Gismart Academy and Marketing Academy educational initiatives and recently co-developed the Keychron Nape Pro trackball device that won Best of CES 2026.

The underlying technology stack is built on Firebase (authentication, crashlytics, analytics, remote config, in-app messaging), with Amplitude and AppsFlyer for product analytics and attribution, and Stripe for payment processing. The company runs an ML-powered BI & Analytics platform for LTV and ROI forecasting, cohort analysis, and A/B testing, and uses generative AI tools (Runway, Midjourney, ElevenLabs, Sora) to scale creative production for user acquisition campaigns across Meta, Google, TikTok, and AppLovin.

Gismart monetizes through weekly, monthly, and annual in-app subscriptions and in-app purchases, available via the App Store, Google Play, and direct website. The company operates as a product-led growth business with 30M+ monthly active users, 1B+ cumulative downloads, 250+ employees distributed across London, Kyiv, and Nicosia, and a remote-first working model. Leadership includes CEO Mykola Tymkiv, CTO Oleh Roshnivskyi, CPO Marina Klimenka, CMO Iryna Moskalenko, and VP of Performance Marketing Anastasia Shuishbaeva. The company is privately held with no disclosed external funding.

Name

Gismart

Legal name

Gismart Limited

Website

https://gismart.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Gismart is a London-based mobile app developer with 21+ consumer health, wellness, fitness, and music apps, 30M+ monthly active users, and 1B+ cumulative downloads, monetizing through in-app subscriptions across global App Store and Google Play distribution.

Ownership category

akta.pro rank

Product category

Consumer Mobile Health & Wellness Apps

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Developer Distribution & App Release Platforms (BPAMADAF)

akta.pro secondary industries

Mobile App Stores & Marketplaces (BPAMADAA), Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile health apps
• Wellness applications
• Music learning apps
• App subscription services
• Consumer mobile applications

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. App Subscriptions: Weekly, monthly, and annual subscription options available through App Store, Google Play, and direct website purchases via credit/debit card or PayPal. Subscriptions auto-renew and provide premium access to app features.
2. In-App Purchases: Additional virtual items and content available for purchase within apps

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Gismart develops, manages, and publishes a portfolio of more than 20 consumer mobile applications across health, wellness, fitness, nutrition, mental wellbeing, sexual wellness, family utilities, and music education. Apps are distributed globally through the Apple App Store and Google Play, monetized primarily via weekly, monthly, and annual subscriptions and in-app purchases. The portfolio has collectively surpassed 1 billion downloads and 30 million monthly active users.

Product overview

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads globally. Founded in 2013 and rebranded in 2024 from a music-focused company to a comprehensive wellness company, Gismart's portfolio spans face yoga (Luvly), dance fitness (Dancebit), nutrition (NutriMate), general fitness (FitMe), heart health (CardiMate), sexual wellness (EnjoyMe), family location tracking (Famio), phone management (HyperCleaner), and music education apps (Dj it!, Hello Piano, Beat Maker Go, Guitar). The company also operates sub-brands including Radiotech (music apps with 23 products and 500M+ downloads), MyGrowth (personal development), Blessed Path (mental wellbeing), Testora (self-discovery), and educational initiatives like Gismart Academy and Marketing Academy. With 30+ million monthly active users and operations across 250+ employees, Gismart leverages AI and ML technologies to power personalized wellness experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Luvly: Face yoga app with personalized programs for smooth and glowing skin
• Dancebit
• NutriMate
• EnjoyMe
• FitMe
• Dj it!
• Hello Piano
• Beat Maker Go
• Guitar
• Famio
• HyperCleaner
• CardiMate
• Radiotech
• Blessed Path
• Testora
• MyGrowth

Products and services

• Luvly Face yoga app with personalized programs for smooth and glowing skin. Offers expert-led face yoga and face massage routines to help users sculpt facial features, reduce wrinkles, and achieve glowing skin naturally.
• Dancebit Dance fitness app offering dance workouts set to energizing beats with professional instructors guiding users through easy-to-follow choreographies to reach fitness goals.
• NutriMate Nutrition app for establishing and maintaining healthy eating habits without unnecessary restrictions. Offers intermittent fasting tracking and diet management features.
• FitMe Fitness app that makes fitness personal with short, easy-to-follow routines that can be done at home with no equipment, designed for busy people who want to maintain health without going to the gym.
• EnjoyMe Sexual wellness app that helps users explore their sexuality and maximize pleasure through erotic stories and guided content.
• CardiMate App for tracking and monitoring vital signs and heart health metrics, allowing users to monitor pulse and cardiovascular health indicators.
• Famio Family location tracker that lets users keep tabs on loved ones with smart travel notifications and real-time location sharing for family coordination.
• HyperCleaner Phone gallery management app that deletes duplicates and keeps the phone organized through automated cleanup features.
• Dj it! Music app that teaches users how to mix music like a real DJ through a virtual music mixer interface.
• Hello Piano Digital piano tutor app with lessons and tutorials that teaches users how to play the keyboard like a pro.
• Beat Maker Go Drum pad machine app for learning, playing, and recording music, allowing users to create beats and rhythms with virtual drum pads.
• Guitar Guitar playing app where users can try different guitars, learn chords, and create music with various guitar sounds and learning features.
• Radiotech Music-focused product company within the Gismart ecosystem, managing 23 music apps across iOS and Android with over 500 million downloads worldwide.
• Blessed Path Mental wellbeing app that helps users reduce stress, manage anxiety, and restore emotional balance through guided meditations, breathing exercises, and mindfulness practices.
• MyGrowth Personal development app that offers daily micro-lessons, practical exercises, and habit-building activities to make continuous learning simple and engaging.
• Testora Self-discovery app that helps users explore and analyze their personality, intelligence, relationships, and career strengths through engaging tests with personalized challenges and habit tracking.

Quantifiable outcome

• Over 1 billion total app downloads globally
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RadiotechcoreStrategic or Co-development PartnerRadiotech is a product company inside the Gismart ecosystem focused on music apps. With 23 apps across iOS and Android and over 500 million downloads worldwide, Radiotech develops apps that make music feel approachable and fun, including Dj it!, Hello Piano, Beat Maker Go, and Guitar apps.
• KeychronminorStrategic or Co-development PartnerCo-development partnership for Keychron Nape Pro trackball device, which originated from an editor-driven concept at Gizmodo Japan and won Tom's Hardware's Best of CES 2026 award.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sweat: Sweat is a subscription women's fitness app featuring trainer-led home workouts. It is a direct competitor to Gismart's Dancebit and FitMe in the at-home fitness subscription category.
• Flo Health: Flo Health is a leading subscription women's health and wellness app. It competes with Gismart's wellness portfolio for the same health-conscious female consumer subscription segment.
• Smule: Smule is a music creation and singing app with a large global user base. It overlaps with Gismart's music app portfolio (Beat Maker Go, Dj it!) for users interested in mobile music creation and performance.
• Headspace Health: Headspace is a major mindfulness and mental wellbeing subscription app. It overlaps directly with Gismart's Blessed Path meditation/mental wellness app and competes for the same health-conscious subscriber.
• BetterMe: BetterMe is a subscription wellness app suite spanning fitness, nutrition, mindfulness and health — a direct multi-app competitor to Gismart's FitMe, NutriMate and Dancebit in the consumer wellness category.
• MyFitnessPal: MyFitnessPal is a leading nutrition and fitness tracking subscription app. It directly competes with Gismart's NutriMate (nutrition) and FitMe (fitness) apps in the diet and exercise tracking category.
• Yousician: Yousician is a subscription music-learning app (guitar, piano, singing). It directly competes with Gismart's Hello Piano, Dj it!, Beat Maker Go and Guitar apps for music learners and enthusiasts.
• Calm: Calm is a leading subscription wellness/meditation app with tens of millions of users. It directly competes with Gismart's wellness apps (Luvly, Blessed Path) for the same consumer wellness subscription wallet.

Emerging players

• Simple Habit: Simple Habit is a subscription mindfulness and wellness app. It is a smaller-scale direct competitor to Gismart's Blessed Path in the meditation and mental wellbeing subscription category.
• Strava: Strava is a leading fitness tracking and social subscription app. It is an adjacent competitor to Gismart's FitMe and CardiMate for active users who track workouts and health metrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gismartmusic
• LinkedInlinkedin.com/company/gismart
• Instagraminstagram.com/gismartpeople
• TikToktiktok.com/@gismart
• Xtwitter.com/gismart

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gismart