BetterMe
BetterMe is a Cyprus-based health and wellness platform offering personalized fitness, nutrition, and mental health programs through mobile apps for individual consumers and corporate clients. It serves a global audience in 30+ languages, supported by an AI personalization engine and an enterprise wellness sub-brand.
- Company typePrivate
- Founded2017
- HeadquartersPaphos, Cyprus
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What BetterMe does
BetterMe is a global health and wellness platform founded in 2017 and headquartered in Paphos, Cyprus, operating as BetterMe International Limited. The company offers a dual-app consumer ecosystem: BetterMe: Health Coaching provides personalized fitness programming, nutrition guidance, and over 4,000 workouts (including Wall Pilates, Calisthenics, and Intermittent Fasting programmes), while BetterMe: Mental Health delivers guided meditations, breathing exercises, sleep stories, and habit-formation courses. Underlying technology is an AI-powered personalization engine that processes multimodal health data — user inputs, Apple Health, Google Health Connect, and the proprietary BetterMe Band wearable — to deliver adaptive difficulty workouts, cycle tracking and syncing, mood tracking, and smart reminders.
The company serves two primary customer segments: individual consumers globally (with 50% of users in the United States and availability across iOS, Google Play, and Huawei AppGallery in 30+ languages) and corporate/enterprise clients via the BetterMe Business sub-brand, which delivers per-seat corporate wellness programs with engagement dashboards, 1-on-1 coaching, team challenges, corporate wellness gifts, and team retreats. Revenue streams include auto-renewing consumer subscriptions (weekly, 4-week, and 12-week billing intervals), B2B per-seat licensing, session-based coaching, one-time corporate wellness gifts and retreats, and hardware sales through BetterMe Store (including the BetterMe Band fitness tracker and Pilates Power Kit).
BetterMe has assembled a clinical advisory team led by Chief Medical Advisor Dr. Z. Colette Edwards, MD MBA (formerly Humana Corporate Medical Executive), supported by 20+ medical doctors, PhDs, dietitians, and certified trainers. The company has received external recognition including the Reuters Events Sustainability Award (Diversity, Equity & Inclusion, 2024), Stevie Award for Best AI-Driven Inclusive Health & Wellness Platform (2025), and World Future Awards (2025). A March 2026 partnership with Diabetes UK extended the platform into chronic-condition-specific fitness with a diabetes-friendly workout programme. BetterMe remains privately held with 251-500 employees and no disclosed institutional investors, funding rounds, or revenue figures in the available data.
BetterMe firmographics
Firmographics- Name
- BetterMe
- Legal name
- BetterMe International Limited
- Website
- https://betterme.world
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BetterMe is a Cyprus-based health and wellness platform offering personalized fitness, nutrition, and mental health programs through mobile apps for individual consumers and corporate clients. It serves a global audience in 30+ languages, supported by an AI personalization engine and an enterprise wellness sub-brand.
- Ownership category
- akta.pro rank
BetterMe industry classification
Industry- Product category
- Digital Health & Wellness Software
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where BetterMe is headquartered
LocationHeadquarters
- HQ city
- Paphos
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
BetterMe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Operations
Revenue model
- Consumer App Subscriptions: Individual users subscribe to BetterMe Health Coaching and Mental Health apps on a recurring basis. Subscriptions auto-renew at the end of each billing period (weekly, 4-week, 12-week options). First fee charged at subscription, then at beginning of each new period.
- Corporate Wellness Program (BetterMe Business): B2B corporate wellness solution sold to employers on a per-employee subscription basis. Pricing varies based on number of subscriptions and functionality purchased. Includes additional services like coaching, corporate gifts, and team challenges.
- Session-based Coaching: Personalized 1-on-1 coaching sessions with niche experts available as add-on to main corporate wellness program. Session-based pricing tailored to customer needs.
- Corporate Wellness Gifts: Curated wellness boxes for employees and partners offered as additional corporate wellness offering. One-time purchase option.
- Team Retreats: Custom corporate retreat planning services including location selection, activity planning, and seamless execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual app subscription with auto-renewal |
| Per seat | Annual | Corporate wellness program pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
BetterMe product offering
Product offeringCore offering
BetterMe is a personalized holistic wellness platform that sells mobile app subscriptions for AI-driven fitness coaching, nutrition planning, and mental health support through two core apps (BetterMe: Health Coaching and BetterMe: Mental Health), complemented by specialized programs such as Wall Pilates, Calisthenics, Intermittent Fasting, and diabetes-friendly workouts. It also operates BetterMe Business, a B2B corporate wellness platform sold to employers on a per-seat basis, along with connected hardware (BetterMe Band) and a fitness essentials e-commerce store. The company monetizes primarily through auto-renewing consumer subscriptions and annual corporate per-seat contracts.
Product overview
BetterMe is a personalized holistic wellness platform offering a dual-app ecosystem: BetterMe: Health Coaching (workouts, nutrition, fitness tracking) and BetterMe: Mental Health (meditation, mindfulness, sleep). The platform operates through sub-brands including BetterMe Business for corporate wellness, and offers specialized programmes such as Wall Pilates, Calisthenics, and Intermittent Fasting. Hardware offerings include the BetterMe Band fitness tracker, complemented by the BetterMe Store for fitness equipment. The diabetes-friendly workouts programme, developed with Diabetes UK, extends the platform's specialized health focus. The ecosystem integrates with Apple Health and Health Connect for health data synchronization, and serves both individual consumers (B2C) and enterprise clients (B2B).
Differentiator
Problem solved
Functional benefit
Products and services
- BetterMe: Health Coaching
Quantifiable outcome
- NPS of 93 demonstrated in case studies for corporate wellness program
- +2 more outcomes
Companies that use BetterMe
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
BetterMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
BetterMe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Diabetes UKnotableBetterMe launched a diabetes-friendly workout programme in collaboration with Diabetes UK. The programme features 28 beginner-friendly sessions designed to help people living with diabetes build confidence with movement. The collection was reviewed by Diabetes UK and proceeds from new sign-ups will support the charity, with at least £25,000 expected to be raised over the year. Available globally within the BetterMe: Health Coaching app.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
BetterMe competitors and assessment
Company assessmentDirect peers
- MyFitnessPal: MyFitnessPal is a leading nutrition and fitness tracking app serving consumers seeking personalized health coaching. It is directly comparable to BetterMe's Health Coaching app in target user (health-conscious consumers), business model (freemium subscription), and core offering (workout + nutrition tracking).
- Calm: Calm is a leading meditation, sleep, and mental wellness app offering guided meditations, sleep stories, and masterclasses. It is directly comparable to BetterMe: Mental Health app in product category (digital mindfulness), business model (subscription), and target customer (wellness-oriented consumers).
- Headspace: Headspace is a meditation and mindfulness app with both consumer and B2B (Headspace for Work) offerings, directly comparable to BetterMe's dual consumer mental health app and BetterMe Business corporate wellness model. Both target the same mindfulness-seeking consumers and enterprise HR buyers.
- Noom: Noom is a subscription-based weight loss and behavior change coaching platform using personalization and content-driven programming. It is directly comparable to BetterMe Health Coaching in target user (weight management consumers), business model (subscription coaching), and AI-personalized program delivery.
- Strava: Strava is a leading fitness tracking and social fitness app used by runners, cyclists, and athletes. While more activity-focused than BetterMe, both compete for the same health-conscious consumer with subscription-based premium offerings and community-driven engagement.
- Virgin Pulse: Virgin Pulse is a leading corporate wellness platform explicitly named alongside BetterMe Business as a top US corporate wellness provider. Both compete for the same enterprise HR buyers with employee engagement, fitness, and mental health programming under per-seat subscription models.
Emerging players
- Aaptiv: Aaptiv is an audio-based fitness coaching app offering guided workouts across multiple modalities. It is comparable to BetterMe Health Coaching in app-based virtual fitness delivery and subscription model, though it specializes in audio-only workouts rather than video/AI-driven programs.
- Wellable: Wellable is a corporate wellness platform offering challenges, content, and biometric integrations to employers. It is comparable to BetterMe Business as a B2B wellness provider serving SMB and mid-market employers with subscription-based employee wellness programming.
- Centr: Centr is a fitness and wellness app co-founded by Chris Hemsworth, offering personalized workout programs, meal plans, and mindfulness content. It is comparable to BetterMe Health Coaching in holistic fitness + nutrition + mindfulness positioning and subscription-based delivery, though with stronger celebrity-driven brand identity.
- Wellness Corporate Solutions: Wellness Corporate Solutions is an established US corporate wellness provider explicitly named in the same market report as BetterMe Business. Both serve enterprise HR teams with employee wellness programming, though Wellness Corporate Solutions focuses more on biometrics and incentive-based programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights4 records
Customer concentration
BetterMe social profiles
Digital presenceBetterMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterMe leadership team
Management profileNumber of profiles
Profiles3 records
BetterMe funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterMe
What does BetterMe do?
BetterMe is a personalized holistic wellness platform that sells mobile app subscriptions for AI-driven fitness coaching, nutrition planning, and mental health support through two core apps (BetterMe: Health Coaching and BetterMe: Mental Health), complemented by specialized programs such as Wall Pilates, Calisthenics, Intermittent Fasting, and diabetes-friendly workouts. It also operates BetterMe Business, a B2B corporate wellness platform sold to employers on a per-seat basis, along with connected hardware (BetterMe Band) and a fitness essentials e-commerce store. The company monetizes primarily through auto-renewing consumer subscriptions and annual corporate per-seat contracts.
Is BetterMe a public or private company?
BetterMe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BetterMe founded?
BetterMe was founded in 2017. It employs 251 to 500 people.
Where is BetterMe based?
BetterMe is headquartered in Paphos, Cyprus, in the Europe region.
How does BetterMe make money?
Five revenue lines are on record. Consumer App Subscriptions are the primary driver. The others are corporate Wellness Program (BetterMe Business), session-based Coaching, corporate Wellness Gifts and team Retreats.
Who are BetterMe's main competitors?
Direct peers on record are MyFitnessPal, Calm, Headspace, Noom, Strava and Virgin Pulse. Emerging players are Aaptiv, Wellable, Centr and Wellness Corporate Solutions.
Does BetterMe have an API?
No public API is recorded for BetterMe.
What industry is BetterMe in?
BetterMe's product category is Digital Health & Wellness Software. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 713940 and its SIC code is 7372.