What Rose Digital does

Rose Digital (legal entity E.M. Rose Group LLC) is a New York-based private professional services firm founded by Evan M. Rose and operating in the AI consulting, digital transformation, and emerging technology space. The company serves enterprise and government clients with project-based engagements covering four core capabilities: AI Strategy & Implementation (generative AI, ML operationalization, predictive analytics), Digital Transformation (platform redesign, workflow automation), Emerging Technology (WebAR, AR/VR/XR development), and Advisory services. Its technology stack spans WebAR platforms (8th Wall, ARToolkit, Three.js, A-Frame), computer vision, mobile frameworks, and headless CMS architectures, with a stated emphasis on browser-accessible AR that requires no app download.

The firm's delivered solutions include high-profile campaigns such as the Adidas Deerupt WebAR unboxing (120+ countries, 110M views, Webby x Instagram All-Stars), the Patrόn Virtual Gift Wrapper (first user-generated AR in the spirits industry, 53% click-through to purchase), the KHAITE WebAR Fashion Experience (400% sales increase), the New York Lottery digital platform (NYL Ticket Scan, NYL Money Dots, NYL SSO; 15,000 daily scans, $300M+ in tickets processed, 3M players), the JP Morgan Chase AI-powered cash flow analytics platform, and an AI content system for Airbnb's Resource Center and Host Hub. Client logos include Disney, American Express, Lockheed Martin, Fuse, Tom Ford, Global Wildlife Conservation, and Contentstack alongside the named case-study clients.

Rose Digital operates a direct enterprise sales motion with no publicly disclosed pricing and no self-service or productized offerings, generating revenue through custom scoped engagements. The firm is founder-led, identifies as a Black-owned tech company, and maintains thought-leadership distribution via an Insights blog, Medium, LinkedIn, Instagram, and earned media in TechCrunch, Wired, Fast Company, Vogue, and AdWeek. Headcount is reported in the 11-50 range with no disclosed funding rounds or revenue figures.

Name

Rose Digital

Legal name

E.M. Rose Group LLC

Website

https://builtbyrose.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose Digital is a New York-based private consultancy that delivers AI strategy, digital transformation, and WebAR/emerging technology projects for enterprise and government clients including JP Morgan Chase, Airbnb, Disney, Adidas, and the New York Lottery.

Ownership category

akta.pro rank

Product category

IT Consulting and Digital Transformation Services

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• AI consulting services
• Digital transformation consulting
• Augmented reality development
• Enterprise AI implementation
• Emerging technology consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services / Consulting: Custom digital transformation, AI strategy, and emerging technology implementation projects for enterprise clients. Project-based engagements typically involving strategy, design, and development.
2. Digital Product Development: End-to-end product development services including AI integration, workflow automation, and digital platform modernization for enterprise organizations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Rose Digital is a professional services firm delivering AI consulting, digital transformation, and emerging technology (WebAR/XR) implementations for enterprise clients and government agencies. Engagements span strategy, design, and custom development of AI-powered content systems, analytics platforms, AR/XR experiences, and modernized digital platforms. The firm operates as a consultancy rather than a packaged-software vendor, with revenue earned through project-based professional services.

Product overview

Rose Digital is an AI consulting and emerging technology firm offering professional services rather than a packaged software product. The company operates as a consultancy with four core service offerings: AI Strategy & Implementation (encompassing generative AI, machine learning, and predictive analytics), Digital Transformation (platform modernization and workflow automation), Emerging Technology/AR/VR/XR development, and Advisory Services. Their delivered solutions include client-specific implementations such as AI-powered content systems, financial analytics platforms, WebAR retail experiences, and digital transformation projects across government, finance, fashion, entertainment, and consumer goods sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ROSE: AI consulting, digital transformation and emerging technology services

Products and services

• AI Strategy & Implementation

Quantifiable outcome

• 400% sales increase for Khaite fashion AR experience
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Annex 88coreStrategic or Co-development Partner · 1 January 2018Partnership with Annex 88 to create the Adidas Deerupt AR unboxing experience. Annex 88 appears to be an AR/XR development partner specialized in social media-driven augmented reality campaigns. This partnership resulted in a first-of-its-kind WebAR experience.
• Chandelier CreativecoreStrategic or Co-development PartnerCreative agency partnership for Khaite AR fashion experiences. Chandelier Creative created embedded QR code lookbooks while ROSE built the WebAR experiences. Collaboration combined creative direction with technical AR development.
• 8th WallcoreTechnology or IntegrationTechnology partnership using 8th Wall's WebAR platform for Patrón Virtual Gift Wrapper and other AR experiences. 8th Wall enables AR experiences to run directly in mobile web browsers without app downloads.
• McCannminorImplementation/ SI/ Consulting PartnerAgency partner for New York Lottery digital transformation project. McCann served as the primary agency while ROSE provided technical development and AR/emerging technology capabilities.
• Bacardi Global Brands LimitedcoreStrategic or Co-development PartnerPartnership with Bacardi (parent company of Patrón Tequila) to create the spirits industry's first user-generated AR experience. ROSE developed the complete Patrón Virtual Gift Wrapper platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R/GA: Global digital transformation and brand experience agency combining strategy, design, and emerging technology for Fortune 500 clients. Directly comparable to Rose Digital in offering AI/AR-driven customer experiences and digital product development to enterprise brands.
• Deeplocal: Innovation studio designing and engineering emerging-tech experiences (AR, AI, computer vision, IoT) for global brands. Directly comparable niche and client overlap with Rose Digital's WebAR/AI offering.
• Active Theory: Immersive digital experience studio specializing in WebGL, WebXR, and browser-based 3D/AR for brands and entertainment. Directly comparable technology stack and delivery model for app-less AR experiences.
• Unit9: Creative technology agency producing immersive digital experiences, AR/VR activations, and interactive content for global brands. Directly comparable in WebAR/WebXR campaign delivery and enterprise marketing-tech work.
• North Kingdom: Swedish digital experience agency building immersive, interactive, and AR-driven campaigns for global brands. Comparable in marrying creative concept, AR/emerging-tech execution, and enterprise client delivery.
• Tool of North America: Boutique creative technology and AR agency producing award-winning experiential campaigns for major brands. Closely comparable to Rose Digital's AR/emerging-tech campaign work for Adidas, Patrón, and similar consumer clients.
• Jam3: Toronto-based digital experience studio producing interactive, AR/VR, and emerging-tech work for brands. Comparable in delivering measurable, campaign-driven AR and digital transformation engagements for Fortune 500 clients.
• Preloaded: UK-based studio designing VR/AR/MR experiences and applied AI for enterprise and public-sector clients. Directly comparable emerging-tech consulting profile with similar boutique scale and enterprise focus.
• Ustwo: Boutique digital product studio with deep AR/VR and emerging-tech expertise serving enterprises and consumer brands. Comparable to Rose Digital in blending product engineering, immersive experiences, and award-winning creative for major brands.

Broad incumbents

• Accenture Song: Global digital transformation, creative, and technology consulting arm of Accenture covering AI strategy, AR/VR, and enterprise platform modernization. Competes with Rose Digital for the same enterprise AI and emerging-tech RFPs but at vastly larger scale and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rosedigital.co
• LinkedInlinkedin.com/company/rosedigitalco
• Instagraminstagram.com/builtbyroseco
• Xx.com/rosedigitalco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Digital