deeplocal
Deeplocal is a Pittsburgh-based creative technology studio that designs and fabricates custom interactive installations and experiential campaigns for enterprise brand clients including Google, Taco Bell, LinkedIn, Meta, and Nike. It operates as a division of WPP plc.
- Company typePrivate
- Founded2006
- HeadquartersPittsburgh, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What deeplocal does
Deeplocal is a creative technology and experience design studio that designs, engineers, fabricates, and installs custom interactive installations and experiential campaigns for enterprise brand clients. Founded in 2006 and headquartered in Pittsburgh, the firm operates a 55,000-square-foot in-house production facility supporting a multidisciplinary team that includes aerospace engineers, metalsmiths, architects, brand strategists, and roboticists, with approximately 30% of staff classified as engineers or creative technologists. Its work spans experiential marketing installations, robotics, AR/VR experiences, computer-vision-driven interactive walls, generative visual and audio environments, haptic systems, and AI-enabled customer interactions, with notable projects including Google Cloud Space CA (a 26,000 sq ft, 14-installation experience center), Taco Bell's 2025 Super Bowl Live Más Drive-thru Cam, LinkedIn's London Experience Center, and the Museum of the Future's AL WAHA in Dubai.
The company's portfolio reflects a project-based professional services model in which revenue is generated through custom engagement fees that vary with creative scope, technical complexity, fabrication requirements, installation logistics, and duration; pricing is quote-driven with no standard tiers, and contract cadences can span multiple years for anchor clients. Its go-to-market is consultative and enterprise-focused, pursuing RFP processes and creative pitches with global brand marketers across technology, food & beverage, consumer products, entertainment, hospitality, and transportation. Since 2017, Deeplocal has operated as a division of WPP (Wire & Plastic Products), the publicly traded global communications conglomerate, while retaining its independent creative studio identity and Pittsburgh operating base.
deeplocal firmographics
Firmographics- Name
- deeplocal
- Legal name
- DeepLocal
- Website
- http://deeplocal.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Deeplocal is a Pittsburgh-based creative technology studio that designs and fabricates custom interactive installations and experiential campaigns for enterprise brand clients including Google, Taco Bell, LinkedIn, Meta, and Nike. It operates as a division of WPP plc.
- Ownership category
- akta.pro rank
deeplocal industry classification
Industry- Product category
- Experiential Design and Creative Technology Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Other Specialized Design Services (54149), Graphic Design Services (541430)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
Keywords
Where deeplocal is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
deeplocal business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Custom Experiential Design Projects: Project-based creative agency work for enterprise clients, developing custom interactive experiences, installations, and creative technology solutions. Projects span brand activations, experiential marketing, pop-ups, and technology-integrated environments. Revenue is generated through project fees, which vary based on scope, complexity, and duration.
- Creative Technology Development: Custom software engineering, robotics, AR/VR, and hardware prototyping services. Includes design, engineering, production, testing, installation, and ongoing maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
deeplocal product offering
Product offeringCore offering
Deeplocal is a creative agency and production studio that designs, engineers, and builds interactive brand experiences, custom installations, and creative technology products for enterprise clients. The firm combines a 55,000-square-foot fabrication studio with a multidisciplinary team of engineers, creative technologists, strategists, designers, and producers to deliver one-off experiential campaigns and prototypes for brands such as Google, Netflix, Instagram, TikTok, Bose, MLB, the Pittsburgh Steelers, and Anheuser-Busch.
Product overview
Deeplocal is a creative agency and production studio that creates interactive experiences connecting people to brands. Rather than a unified software platform, the company offers experiential design and creative technology services organized into three main divisions: Creative & Design (audience research, story & strategy, concept development, copywriting, experience design, graphic/motion/industrial/scenic design), Engineering & Development (prototyping, mechanical/electrical/software engineering, media systems architecture, AI & machine learning, computer vision, robotics, haptics, mixed reality), and Production (project management, fabrication, testing, logistics, installation). The company's portfolio consists of client projects spanning experiential installations, interactive exhibits, AR/VR experiences, robotics, and product innovations for major brands including Google, Taco Bell, LinkedIn, Meta, Spotify, Netflix, and Virgin Voyages.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Experiential Design Projects
Quantifiable outcome
- 21.3B+ earned impressions from a single Taco Bell campaign
- +6 more outcomes
Companies that use deeplocal
Customer profileNamed customers17 records
Segments2 records
deeplocal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature8 records
deeplocal partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights5 records
deeplocal competitors and assessment
Company assessmentDirect peers
- Meow Wolf: Immersive art and experiential design company building large-scale interactive installations; comparable to Deeplocal in combining physical fabrication, custom technology, and brand/IP-driven experiences for consumer audiences.
- Moment Factory: Montreal-based multimedia studio creating immersive environments combining lighting, video, sound and interactive technology; closely comparable as a multidisciplinary experiential production studio serving enterprise and cultural clients globally.
- Unit9: Global creative production studio delivering interactive experiences, branded content, AR/VR, and immersive installations; directly comparable to Deeplocal in offering end-to-end creative technology services for major brands.
- Jam3: Canadian creative and production studio building interactive campaigns, digital experiences and immersive installations for global brands like Nike and Google; overlapping service offering and client base with Deeplocal.
- B-Reel: Creative technology studio producing digital experiences, interactive campaigns and branded content for major brands; comparable in combining creative strategy with custom software and interactive production.
- Tool of North America: Production company and creative studio known for innovative branded content and experiential projects; comparable in producing high-profile, award-winning experiential work for major brands.
- Stink Studios: Global creative studio producing interactive brand experiences, films, and immersive digital work; directly comparable as a creative technology agency delivering innovative branded projects.
Broad incumbents
- Fake Love (formerly, acquired by WPP): New York-based experiential design studio (acquired by WPP parent), known for immersive brand experiences; a sister WPP-owned entity in the same experiential/creative technology space as Deeplocal.
Emerging players
- Observatory: Independent creative agency and production studio building branded experiences and content for global marketers; comparable in producing award-winning integrated experiential campaigns.
- Resn: New Zealand-based interactive design and creative technology studio producing digital experiences and immersive web work; comparable in craft focus on bespoke, technology-driven creative projects for brand clients.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
deeplocal social profiles
Digital presencedeeplocal financial estimates
Financial estimateRevenue estimate
Valuation estimate
deeplocal leadership team
Management profileNumber of profiles
deeplocal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
deeplocal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about deeplocal
What does deeplocal do?
Deeplocal is a creative agency and production studio that designs, engineers, and builds interactive brand experiences, custom installations, and creative technology products for enterprise clients. The firm combines a 55,000-square-foot fabrication studio with a multidisciplinary team of engineers, creative technologists, strategists, designers, and producers to deliver one-off experiential campaigns and prototypes for brands such as Google, Netflix, Instagram, TikTok, Bose, MLB, the Pittsburgh Steelers, and Anheuser-Busch.
Is deeplocal a public or private company?
deeplocal is a private company. It is classified as corporate owned and is currently operating.
When was deeplocal founded?
deeplocal was founded in 2006. It employs 51 to 100 people.
Where is deeplocal based?
deeplocal is headquartered in Pittsburgh, United States, in the North America region.
How does deeplocal make money?
Two revenue lines are on record. Custom Experiential Design Projects are the primary driver. The others are creative Technology Development.
Who are deeplocal's main competitors?
Direct peers on record are Meow Wolf, Moment Factory, Unit9, Jam3, B-Reel, Tool of North America and Stink Studios. Fake Love (formerly, acquired by WPP) is listed as a broad incumbent. Emerging players are Observatory and Resn.
Does deeplocal have an API?
No public API is recorded for deeplocal.
What industry is deeplocal in?
deeplocal's product category is Experiential Design and Creative Technology Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of HDAAACAG, Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains. Its NAICS code is 54151 and its SIC code is 7370.