IDEE PER VIAGGIARE

What IDEE PER VIAGGIARE does

IDEE PER VIAGGIARE S.R.L. is a privately held Italian tour operator founded in Rome in 1995, structured as a limited liability company (S.R.L.) with no external investors or funding rounds disclosed. The company designs, packages, and distributes customized international travel itineraries — including honeymoons, guaranteed-departure group tours, luxury experiences, and seasonal collections — sold to Italian consumers and through a B2B network of Italian travel agencies. It employs 101-250 staff across three Rome offices (Via dei Magazzini Generali, Viale Leonetto Cappiello, and Via Isole del Capo Verde).

The product surface is organized across multiple proprietary sub-brands: Iter Sublime (luxury line), Iter Experientia (guaranteed-departure group tours), Chinasia (China specialist), Viaggi di nozze (honeymoons), Idee Mix (multi-destination packages), Esclusive Idee Per Viaggiare, In viaggio con Jaime, Idee on Tour, plus destination-specific "Living" content brands spanning 50+ countries. Pricing is unit-based per package, with entry-level tours starting around 1,000 EUR per person, mid-range packages 1,500-4,000 EUR, and luxury/tailor-made itineraries exceeding 9,000 EUR (requiring custom quotes). The underlying technology is a tour-operator booking and reservation system supporting instant online booking, custom-quote workflows, and a 24/7 traveler assistance operation staffed by local correspondents and headquarters personnel.

The go-to-market is hybrid: direct-to-consumer bookings via ideeperviaggiare.it and B2B distribution through Italian travel agencies who resell packages on commission. The company is a member of ASTOI Confindustria Viaggi (Italian tourism trade association) and ASTOI Fondo Turismo (traveler financial protection fund), holds a GDPR-compliant data-handling framework, complies with Italian Legislative Decree 24/2023 whistleblowing requirements, and received the Credit Passport creditworthiness certification for the second consecutive year in 2025.

Name

IDEE PER VIAGGIARE

Legal name

IDEE PER VIAGGIARE S.R.L.

Website

https://ideeperviaggiare.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

IDEE PER VIAGGIARE is a Rome-based Italian tour operator founded in 1995 that designs and distributes tailor-made international travel packages, honeymoons, and guaranteed-departure group tours to 50+ global destinations via direct website sales and a B2B travel agency network in Italy.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510), Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Multi-Country/Regional Circuit Tour Operators (THAKADAK), Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Tailor-made travel packages
• Luxury tour operator
• Honeymoon travel services
• Guided group tours
• International vacation packages

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Package Tours and Vacation Packages: The primary revenue stream comes from selling comprehensive travel packages that include flights (scheduled airlines), ground transfers, accommodations, tours, and travel insurance. Packages are sold at fixed prices displayed on the website and through travel agencies.
2. Customized Travel Planning Services: Revenue generated from creating personalized travel itineraries and providing expert consultation for tailor-made trips. Pricing varies based on destination, duration, and complexity of the trip.
3. Travel Agency Distribution: Revenue is shared with travel agency partners who resell IDEE PER VIAGGIARE packages. The company operates through a network of travel agencies throughout Italy.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

IDEE PER VIAGGIARE is an Italian tour operator established in Rome in 1995 that designs and sells tailor-made international travel packages covering flights, ground transfers, accommodations, tours, and travel insurance. The company sells through its own website and a network of Italian travel agencies, with branded product lines spanning luxury travel, guaranteed group tours, honeymoon trips, specialized China itineraries, multi-destination combinations, and seasonal collections, supported by 24/7 in-trip assistance and destination expertise covering 50+ countries.

Product overview

IDEE PER VIAGGIARE is a tour operator established in Rome in 1995 offering customized travel packages and tours. The company provides a comprehensive portfolio of travel products organized under distinct brands: the core IDEE PER VIAGGIARE service handles tailor-made travel packages; luxury offerings through Iter Sublime; guaranteed group tours via Iter Experientia; specialized China travel under Chinasia; honeymoon packages under Viaggi di nozze; seasonal collections for Summer, New Year, and Winter getaways; professional tourism training through Accademia Creativa Turismo (ACT); and destination-specific Living brands covering over 50 global locations. The company distributes through travel agencies and its website, offering 24/7 assistance, flight+hotel packages, tours, and travel insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Iter Sublime: Luxury travel line offering premium experiences
• Iter Experientia
• Chinasia
• Accademia Creativa Turismo (ACT)

Products and services

• Tailor-Made Travel Packages (IDEE PER VIAGGIARE core) Full-service customized travel packages since 1995 including flights, ground transfers, accommodations, tours, and travel insurance for individual travelers, couples, and groups to global destinations.
• Iter Sublime (Luxury Travel Line) Luxury travel line featuring high-end accommodations and premium experiences, including stays at prestigious properties such as Ritz-Carlton Al Bustan Palace in Oman, for travelers seeking premium-tier itineraries.
• Iter Experientia (Guaranteed Group Tours) Guided group tour series with confirmed departure dates, including destinations like Japan, Vietnam, and Oman, designed for small groups of typically 6-10 participants seeking coordinated group travel.
• Chinasia (China Travel Brand) Specialized China travel brand offering curated tours to China including Marco Polo, Silk Road, and Prisma di Giada itineraries for travelers seeking in-depth China experiences.
• Idee on Tour Standard tour packages combining flights and accommodations for various global destinations, suited to travelers seeking ready-made rather than fully tailor-made itineraries.
• Idee Mix (Multi-Destination Combinations) Combined destination packages linking multiple locations in a single trip, such as Singapore combined with Bali and Indonesia, for travelers wanting to visit more than one country per vacation.
• Esclusive Idee Per Viaggiare Exclusive tour offerings with guaranteed departures and special access experiences, with minimum 2-6 participants, for small groups and premium travelers.
• Viaggi di Nozze (Honeymoon Packages) Honeymoon travel packages including partner hotel gifts, romantic experiences, and personalized planning for newlyweds and couples celebrating special occasions.
• Estate 2026 (Summer 2026 Collection) Summer 2026 travel collection featuring seasonal destinations and special offers for travelers planning summer vacations.
• Capodanno 2027 (New Year 2027 Collection) New Year 2027 holiday travel packages to various destinations worldwide for travelers planning end-of-year celebrations.
• Mare d'Inverno 2027 (Winter Sun 2027 Collection) Winter 2027 beach and warm weather destinations collection for travelers seeking sun during the European winter.
• Living Destinations Curated destination pages and experiences including Living Maldive, Living Mauritius, Living Seychelles, Living Dubai, Living Giappone, and 50+ other destination brands, providing destination-specific content and offers.
• Accademia Creativa Turismo (ACT) Educational and training academy for tourism professionals offering master courses and professional development programs.

Quantifiable outcome

• 30 years of continuous operation in the Italian tourism market
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ASTOI Confindustria ViaggicoreOthersIDEE PER VIAGGIARE is a member of ASTOI Confindustria Viaggi, the Italian tourism professionals association. This membership indicates the company operates within established industry standards and best practices of Italian tourism professionals.
• ASTOI Fondo旅游 (Fondo Astoi)coreOthersThe company is part of ASTOI Fondo Turismo, which provides financial protection and guarantees for travelers booking through member agencies, ensuring secure bookings and travel safety.
• Credit Data Research Italia / Moody's AnalyticsminorOthersCreditworthiness certification partnership providing international financial stability assessment. The company received Credit Passport certification for demonstrating creditworthiness and financial transparency.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alidays: Italian luxury tour operator offering tailor-made international travel with strong focus on bespoke itineraries and high-end accommodations. The most direct competitive analog in the Italian tailor-made luxury tour segment, sharing IDEE PER VIAGGIARE's Iter Sublime-style premium positioning and DTC + agency distribution model.
• Turisanda: Long-standing Italian tour operator (founded 1925) operating multi-day package tours across global destinations and distributing through Italian travel agencies. Highly comparable in product (multi-country circuits and group tours) and Italy-centric B2B distribution.
• Veratour: Italian tour operator specializing in long-haul package holidays (Africa, Asia, Americas, Indian Ocean) sold mainly through travel agency networks. Comparable product mix (multi-day escorted tours to long-haul destinations) and B2B agency-led distribution in Italy.
• Audley Travel: UK-based bespoke travel company building tailor-made multi-country itineraries with dedicated country specialists. Closely mirrors IDEE PER VIAGGIARE's destination-expert model and customized high-touch trip planning, with a similar premium positioning.
• Kensington Tours: Global luxury tour operator creating fully customized private itineraries with destination experts and 24/7 in-trip support. Directly comparable to Iter Sublime for service intensity and comparable to IDEE PER VIAGGIARE for tailor-made multi-country design.
• Travel翼 (Kel 12): Italian tour operator specializing in long-haul tailor-made and luxury travel with strong presence in Africa, Asia, Indian Ocean, and South America, distributing via Italian travel agencies and DTC. Direct competitor with overlapping destination footprint (Chinasia analog) and tailor-made positioning.

Emerging players

• TourRadar: Online marketplace for multi-day organized tours connecting travelers with tour operators globally. Addresses the same multi-day-package traveler persona as IDEE PER VIAGGIARE but via a digital-first marketplace model that competes for discovery and booking.

Broad incumbents

• Viator (Tripadvisor): Global online tours, activities, and experiences marketplace owned by Tripadvisor. A much larger, broader player in adjacent tour/attractions booking, relevant as a distribution and disintermediation threat to multi-day tour operators.
• Booking.com: World's largest online travel agency offering accommodation, flight, and attractions booking. While not a direct tour-operator competitor, it is the dominant self-service channel for components of IDEE PER VIAGGIARE's packages and a structural disintermediation threat.
• Tripadvisor: Global travel guidance platform with reviews, forums, and booking across accommodations, flights, and experiences. Comparable only at the meta-level via its content-marketing and review-driven discovery, which competes for the same Italy-based consumer search before booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks8 records

Key highlights7 records

Customer concentration

• Xx.com/ideexviaggiare
• Facebookfacebook.com/ideeperviaggiare
• LinkedInlinkedin.com/company/idee-per-viaggiare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEE PER VIAGGIARE