Artillery
Artillery Magazine is a Los Angeles-based contemporary art publication founded in 2006, publishing a print magazine six times per year and a free weekly newsletter, serving art enthusiasts, working artists, critics, and the LA art community.
- Company typePrivate
- Founded2006
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Artillery does
Artillery Magazine is a Los Angeles-based contemporary art publication founded in 2006 by Tulsa Kinney and Charles Rappleye. It operates as a private California LLC with 11-50 employees, headquartered in Los Angeles, CA 90041, and self-positions as "Los Angeles' longest-running contemporary art magazine." The publication is owned and operated by working artists, writers, and critics, distinguishing it from externally observed art media.
The core product is a print magazine published six times per year, featuring essays, criticism, reviews, and articles on contemporary art by award-winning authors. The publication distributes a free weekly "Gallery Rounds Newsletter" every Thursday covering reviews, art opportunities, and events. Digital content is freely accessible on artillerymag.com, while certain pieces are designated "Print Exclusive," indicating a tiered access model. The publication underwent a full redesign in January 2025 and launched live community programming ("The Take Room" at LA Art Week 2026), extending its brand beyond print and digital.
Revenue derives from three streams: annual print and digital subscriptions (auto-renewing via Stripe with a 6-8 week initial delivery window), advertising sales (supported by a dedicated Sales Director and Account Executive), and community/event programming. Pricing is not publicly disclosed and requires form submission, suggesting a curated, relationship-based commercial model. The company enforces strict editorial integrity policies—no sponsored content, no coverage-for-advertising exchanges, and no events with commercial galleries—which limits monetization optionality but reinforces brand positioning. Operating geographies are stated as California/USA, though print subscriptions are distributed globally via the company's own storefront.
Artillery firmographics
Firmographics- Name
- Artillery
- Legal name
- Artillery LLC
- Website
- https://artillerymag.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Artillery Magazine is a Los Angeles-based contemporary art publication founded in 2006, publishing a print magazine six times per year and a free weekly newsletter, serving art enthusiasts, working artists, critics, and the LA art community.
- Ownership category
- akta.pro rank
Artillery industry classification
Industry- Product category
- Arts & Culture Magazine Publishing
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Artillery is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Artillery business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Print Magazine Subscriptions: Artillery is published six times a year. The magazine offers print subscriptions with automatic annual renewal, delivered to subscribers with a stated 6-8 week delivery window for first issues.
- Digital Newsletter Subscriptions: Weekly Gallery Rounds Newsletter delivered to subscribers every Thursday, covering new Reviews, Art opps, and Art Events.
- Advertising and Sponsorships: The magazine sells advertising space as indicated by the 'Advertise with Us' page and dedicated Sales Director and Account Executive roles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print and digital subscription |
Distribution channels3 records
Marketing channels5 records
Artillery product offering
Product offeringCore offering
Artillery publishes a contemporary art magazine in print six times per year, featuring essays, criticism, reviews, and profiles of exhibitions and artists. The publication is complemented by a free weekly Gallery Rounds Newsletter distributed every Thursday covering new reviews, art opportunities, and events. The magazine is owned and operated by working artists, writers, and critics, with a stated editorial policy of no sponsored content and no exchange of coverage for advertising.
Product overview
Artillery is a single unified print and digital magazine product offering. Artillery Magazine is Los Angeles' longest-running contemporary art publication, published six times a year and owned/run by working artists, writers and critics. The publication offers incisive criticism and informed commentary on contemporary art through features, reviews, and articles. The product is available via print subscription (with automatic renewal) and a weekly Gallery Rounds Newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- Artillery Magazine
- Gallery Rounds Newsletter
Companies that use Artillery
Customer profileSegments3 records
Ideal customer profiles2 records
Artillery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Artillery partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Artillery competitors and assessment
Company assessmentDirect peers
- Art in America: Long-running contemporary art magazine covering criticism, exhibitions, and art market news. Comparable in editorial mission and audience to Artillery, though with a national/international readership.
- ARTnews: One of the oldest and most widely recognized art magazines, covering the global art market, exhibitions, and criticism. Comparable in editorial mission to Artillery but operates as a much larger, multi-platform publication.
- Flash Art: International contemporary art magazine covering exhibitions, criticism, and the global art scene. Comparable in editorial scope and audience to Artillery, though operating internationally and at larger scale.
- Frieze: Contemporary art magazine and media platform with a strong focus on the global art world, including editorial coverage, reviews, and event-driven content. Comparable in editorial mission and audience to Artillery, but operates globally with significantly more resources.
- Artforum: Long-established contemporary art magazine publishing critical essays, reviews, and feature coverage with a global scope. Directly comparable to Artillery in editorial mission and audience, though operating at a much larger scale with international reach.
- Hyperallergic: Online arts publication providing contemporary art criticism, reviews, and cultural commentary. Comparable in editorial mission to Artillery, with overlapping coverage of artists and exhibitions, though distributed digitally rather than primarily in print.
- Juxtapoz: Art magazine focused on contemporary art, street art, and lowbrow/emerging movements with a print and digital presence. Comparable in its artist-friendly, independent editorial voice and print+newsletter content model.
- The Brooklyn Rail: Non-profit magazine and online platform publishing critical essays on contemporary art, culture, and politics. Comparable in its independent, critic-led editorial model and arts criticism focus to Artillery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Artillery social profiles
Digital presenceArtillery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artillery leadership team
Management profileNumber of profiles
Profiles8 records
Artillery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artillery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artillery
What does Artillery do?
Artillery publishes a contemporary art magazine in print six times per year, featuring essays, criticism, reviews, and profiles of exhibitions and artists. The publication is complemented by a free weekly Gallery Rounds Newsletter distributed every Thursday covering new reviews, art opportunities, and events. The magazine is owned and operated by working artists, writers, and critics, with a stated editorial policy of no sponsored content and no exchange of coverage for advertising.
Is Artillery a public or private company?
Artillery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artillery founded?
Artillery was founded in 2006. It employs 11 to 50 people.
Where is Artillery based?
Artillery is headquartered in Los Angeles, United States, in the North America region.
How does Artillery make money?
Three revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Newsletter Subscriptions and advertising and Sponsorships.
Who are Artillery's main competitors?
Direct peers on record are Art in America, ARTnews, Flash Art, Frieze, Artforum, Hyperallergic, Juxtapoz and The Brooklyn Rail.
Does Artillery have an API?
No public API is recorded for Artillery.
What industry is Artillery in?
Artillery's product category is Arts & Culture Magazine Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.