Art in America
Art in America is a 110+ year-old art magazine founded in 1913, owned by Penske Media Corporation and operated as a section within ARTnews. It serves art professionals, collectors, galleries, and enthusiasts through print, digital, newsletters, and a companion guide platform.
- Company typePrivate
- Founded1913
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Art in America does
Art in America is a 110+ year old art publication (founded 1913) that markets itself as "The World's Premier Art Magazine." It is owned and operated by Art Media, LLC, a subsidiary of Penske Media Corporation (PMC), and currently operates as a curated section within the ARTnews brand on artnews.com. The product portfolio consists of a flagship print magazine (covering features, columns, reviews, and interviews), an email newsletter suite, a digital content platform hosting editorial and video (studio visits, interviews), the annual New Talent feature highlighting 20 emerging artists, back-issue sales, and the A.I.A. Guide companion service (artguide.pro) providing exhibition and event listings.
Revenue is generated through three streams: recurring print and digital subscriptions sold via w1.buysub.com and gift-subscription channels, display advertising and sponsored content partnerships (including with the Armenian Arts Council, The Bennett Prize, and Museum Rietberg), and one-time back-issue sales. The primary customer base is a horizontal persona segment — art professionals, collectors, galleries, museums, and enthusiasts — rather than enterprise accounts. Distribution is global via direct subscriptions and PMC's aggregated content syndication network.
The company has no proprietary technology stack of its own; it operates on PMC's shared publishing infrastructure. Pricing is not publicly disclosed, and the subscription model is annual. The publication maintains active social media presence across Facebook, Twitter, Instagram, LinkedIn, and YouTube, and uses email newsletters and editorial content as primary marketing channels. There are no disclosed AI capabilities, no funding rounds, no headcount disclosures, and no pending M&A activity. Art in America is a legacy brand asset being maintained within a larger media conglomerate rather than an independent growth-stage company.
Art in America firmographics
Firmographics- Name
- Art in America
- Legal name
- Art Media, LLC
- Website
- https://artinamericamagazine.com
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Art in America is a 110+ year-old art magazine founded in 1913, owned by Penske Media Corporation and operated as a section within ARTnews. It serves art professionals, collectors, galleries, and enthusiasts through print, digital, newsletters, and a companion guide platform.
- Ownership category
- akta.pro rank
Art in America industry classification
Industry- Product category
- Art Magazine Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industry
- Art, Photography & Illustrated Books Publishing (MPAJAAAF)
Keywords
Where Art in America is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Art in America business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions offered through the website. Subscribers can sign up through the buy subscription portal at w1.buysub.com with various subscription tiers and gift subscription options available.
- Advertising: Display advertising and sponsored content placements within the magazine and on the website. The publication features advertising opportunities and has sponsored content partnerships with arts organizations.
- Back Issues and Archives: Sale of back issues of the magazine through their website and magazine shop partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print and Digital Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Art in America product offering
Product offeringCore offering
Art in America publishes a flagship print and digital art magazine featuring features, columns, reviews, and interviews covering the contemporary art world. The publication extends its reach through email newsletters, the annual New Talent editorial feature showcasing emerging artists, the A.i.A. Guide companion service, and a digital content platform hosted on artnews.com. Subscriptions, advertising placements, and back-issue sales form the commercial foundation.
Product overview
Art in America operates as a multi-platform art publishing company centered around its flagship print magazine (published since 1913) and extending through digital channels. The portfolio consists of the core print magazine publication, an email newsletter suite, the annual New Talent editorial feature highlighting emerging artists, the A.I.A. Guide companion service, and a digital content platform publishing features, columns, reviews, and interviews online. The company is part of the ARTnews/Penske Media Corporation media group.
Differentiator
Problem solved
Functional benefit
Products and services
- Art in America Magazine The flagship print and digital magazine covering the art world, published since 1913, featuring features, columns, reviews, and interviews on contemporary and historical art. Available via subscription through w1.buysub.com with print and digital access tiers.
- Art in America Newsletters Weekly email newsletter delivering art world insider information to subscribers, with multiple newsletter options available through the preferences page, including ARTnews and Art in America branded editions.
Companies that use Art in America
Customer profileSegments1 record
Ideal customer profiles1 record
Art in America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Art in America partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Armenian Arts CouncilminorSponsored content partner featured on the Art in America platform as part of the publication's sponsored content program. Armenian Arts Council content about painter Haroutiun Galentz's European comeback was published on the platform.
- The Bennett PrizeminorSponsored content partner for The Bennett Prize, an award for artists. The partnership includes sponsored content articles encouraging artists to apply for the prize.
- Museum RietbergminorSponsored content partnership with Museum Rietberg covering exhibition content on contemporary photography and colonial history topics.
- Penske Media Corporation (PMC)coreArt in America is owned and operated by Penske Media Corporation (PMC), a major media conglomerate that owns numerous prominent publications including Rolling Stone, Variety, Billboard, Deadline, The Hollywood Reporter, IndieWire, and others.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Art in America competitors and assessment
Company assessmentDirect peers
- The Art Newspaper: Direct peer in art journalism with a global editorial footprint covering the art market, museums, exhibitions, and policy. The Art Newspaper serves a similar art professional and collector audience through print, digital, and event channels, overlapping meaningfully with Art in America's readership and advertising base.
- Apollo Magazine: Direct peer covering the visual arts, antiques, and the art market from a more historical and collecting-oriented perspective. Apollo competes with Art in America for high-end collectors, museum professionals, and gallery readers with comparable subscription and advertising economics.
- Frieze: Direct peer combining a print magazine with the global Frieze art fair network. Frieze covers contemporary art and the art market with editorial authority comparable to Art in America, and offers a multi-platform model including fairs, events, and digital content that competes for similar readers and advertisers.
- Artforum: Direct peer in the contemporary art magazine category. Artforum is one of the most influential English-language art magazines covering contemporary art criticism, reviews, and artist features, competing with Art in America for the same art professional and serious enthusiast readership.
- ARTnews: Direct peer and now-sister publication under PMC. ARTnews is a long-established art magazine covering the global art market, exhibitions, and auctions, and Art in America is operated as a section under the ARTnews brand, making them the closest possible comparator in product, audience, and revenue model.
Broad incumbents
- Artsy: Broader incumbent operating an online art marketplace and editorial platform that combines auction listings, gallery content, and art journalism. Artsy overlaps with Art in America in editorial coverage and competes for both reader attention and high-end gallery and collector advertising dollars.
Emerging players
- Juxtapoz Magazine: Emerging player focused on contemporary and street art, with strong cultural credibility among artists and a younger readership. Juxtapoz competes with Art in America for advertising and reader mindshare in the contemporary art segment, particularly in the underground and emerging artist spaces.
- Hyperallergic: Emerging digital-first player in art criticism and cultural commentary. Hyperallergic focuses on contemporary art with a younger and more diverse audience than legacy magazines, representing the kind of digital-native competitor that pressures Art in America's share of next-generation art enthusiasts and online advertising.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Art in America social profiles
Digital presenceArt in America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art in America leadership team
Management profileNumber of profiles
Art in America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art in America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art in America
What does Art in America do?
Art in America publishes a flagship print and digital art magazine featuring features, columns, reviews, and interviews covering the contemporary art world. The publication extends its reach through email newsletters, the annual New Talent editorial feature showcasing emerging artists, the A.i.A. Guide companion service, and a digital content platform hosted on artnews.com. Subscriptions, advertising placements, and back-issue sales form the commercial foundation.
Is Art in America a public or private company?
Art in America is a private company. It is classified as corporate owned and is currently operating.
When was Art in America founded?
Art in America was founded in 1913. It employs 1 to 10 people.
Where is Art in America based?
Art in America is headquartered in New York, United States, in the North America region.
How does Art in America make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising and back Issues and Archives.
Who are Art in America's main competitors?
Direct peers on record are The Art Newspaper, Apollo Magazine, Frieze, Artforum and ARTnews. Artsy is listed as a broad incumbent. Emerging players are Juxtapoz Magazine and Hyperallergic.
Does Art in America have an API?
No public API is recorded for Art in America.
What industry is Art in America in?
Art in America's product category is Art Magazine Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAJAAAF, Art, Photography & Illustrated Books Publishing. Its NAICS code is 513120 and its SIC code is 2721.