FORCE America
FORCE America is a US-based distributor and manufacturer of mobile hydraulic components, custom power units, and electronic controls, serving 12 vertical end markets across agriculture, construction, municipal public works, and related industries through 15 regional sales and service centers.
- Company typePrivate
- Founded1960
- HeadquartersBurnsville, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What FORCE America does
FORCE America, Inc. is a US-based distributor and light manufacturer of mobile hydraulic components and systems, headquartered in Burnsville, Minnesota (corporate office at 8633 Eagle Creek Pkwy, Savage, MN) and operating 15 regional sales and service centers across the United States. The company sells adapters, fittings, couplers, hydraulic hoses, motors (bent axis and low-speed high-torque), power take-offs, custom gas/diesel and AC/DC power units, gear and piston pumps, reservoirs/filters/coolers, and custom-integrated mobile hydraulic valve systems and manifolds — over 50,000 SKUs stocked across its network. FORCE America also designs and manufactures proprietary electronic controls (spreader controls, joystick systems such as Patrol Commander and CommandAll, wire and cable harnessing, sensors, and control towers) and operates the PreCise MRM telematics platform for vehicle and equipment monitoring, alongside VariTech Industries' brine production, storage, and deicing systems.
The company's customer base spans 12 vertical end markets — agriculture, construction, forestry, lawn & landscaping, mining, municipal public works, oil & gas, on/off highway work trucks, refuse, snow & ice removal, towing & recovery, and utility — with products sold to OEMs, dealers, and end-customers through direct e-commerce, inside sales (1-888-99-FORCE), and field sales at its 15 service centers. Revenue is generated predominantly through one-time component and system sales with a smaller recurring subscription line via PreCise MRM; the company is 100% employee-owned through an ESOP, was founded circa 1953-1960 (the website references 65+ years of operation), and employs between 251 and 500 people. FORCE America is privately held with no disclosed institutional investors, parent company, or public ticker, and revenue is not publicly disclosed.
The business model blends value-added distribution of third-party hydraulic components (e.g., Parker Chelsea PTOs) with in-house manufacturing of custom manifolds, power units, and electronic controls, positioning FORCE America as a single-source supplier for mobile hydraulic motion and control systems rather than a pure reseller. Pricing spans from $3 fittings to roughly $5,000 power units, with free shipping offered on orders over $500, and some custom-engineered products quoted on request.
FORCE America firmographics
Firmographics- Name
- FORCE America
- Legal name
- FORCE America, Inc.
- Website
- https://forceamerica.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FORCE America is a US-based distributor and manufacturer of mobile hydraulic components, custom power units, and electronic controls, serving 12 vertical end markets across agriculture, construction, municipal public works, and related industries through 15 regional sales and service centers.
- Ownership category
- akta.pro rank
FORCE America industry classification
Industry- Product category
- Mobile Hydraulic Systems
- NAICS
- Fluid Power Pump and Motor Manufacturing (333996), Other General Purpose Machinery Manufacturing (3339)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)
- akta.pro secondary industries
- Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK), Municipal & Utility Specialty Vehicle MRO (Refuse Trucks, Sweepers, Bucket Trucks) (TLAKAHAF)
Keywords
Where FORCE America is headquartered
LocationHeadquarters
- HQ city
- Burnsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FORCE America business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hydraulic Component Sales: Sale of hydraulic components including adapters, fittings, couplers, hydraulic hoses, motors, pumps, power take-offs, valves, and accessories. Large in-stock inventory of over 50,000 products.
- Custom Power Units Manufacturing: Manufacture of custom Gas/Diesel Power Units as well as AC/DC Power Units, Accessories and Integrated Systems.
- Electronic Controls Manufacturing: Design and manufacture of electronic controls for spreader controls, joystick systems, and related control products.
- Fleet Management Solutions: PreCise MRM fleet management solution providing asset management tools for monitoring vehicles and equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
FORCE America product offering
Product offeringCore offering
FORCE America designs, manufactures, and distributes mobile hydraulic components, integrated valve systems, custom power units, and electronic controls for on- and off-road vehicles. Through 15 US sales and service centers it inventories 50,000+ SKUs (pumps, motors, valves, fittings, hoses, PTOs, power units, reservoirs) and complements these with proprietary electronic controls, joystick systems, and the PreCise MRM fleet management platform, serving OEMs, dealers, and end-customers across 12+ industries.
Product overview
FORCE America is a distributor and manufacturer of mobile hydraulic components and systems serving as a single-source supplier for motion and control solutions. The company operates a platform-plus-products model centered on hydraulic components (pumps, motors, valves, fittings, hose, reservoirs, PTOs, power units) complemented by proprietary electronic controls and fleet management technology. Their product portfolio includes Adapters/Fittings/Couplers, Fluid Conveyance (hydraulic hoses), Hydraulic Motors (bent axis and LSHT), Power Take-Offs (10+ series from Parker Chelsea and others), Power Units (gas/diesel and electric), Hydraulic Pumps (gear and piston), Reservoirs/Filters/Coolers, Hydraulic Valves (custom and standard), and Electronic Controls & Harnessing (spreader controls, joysticks, sensors). The proprietary PreCise MRM fleet management platform and Varitech Industries liquid systems (brine/deicing) extend the core hydraulic business into adjacent technology markets. Products are sold primarily to mobile equipment OEMs, dealers, and end-users across 12+ industries including construction, agriculture, municipal public works, and snow & ice removal. The company maintains 15 sales and service centers across the US warehousing over 50,000 products in inventory.
Differentiator
Problem solved
Functional benefit
Brands
- Mobile Equipment Systems: Mobile equipment systems brand
- PreCise MRM
- VariTech Industries
- LDI Industries
- FORCE America Valve Division
Companies that use FORCE America
Customer profileSegments12 records
Ideal customer profiles3 records
FORCE America technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FORCE America partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Mobile Equipment SystemsminorPartner brand offering mobile equipment solutions. Referenced as one of FORCE America's brand partners.
- PreCise Fleet ManagementcorePreCise MRM (Mobile Resource Management) provides comprehensive fleet management solutions including GPS tracking, vehicle speed monitoring, location tracking, and equipment accessory activity monitoring to improve mobile asset management and operating efficiencies.
- Varitech IndustriescoreVaritech Industries provides liquid systems including brine production and storage, deicing systems, and liquid blending solutions. FORCE America offers their products for municipal public works and snow & ice removal applications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FORCE America competitors and assessment
Company assessmentDirect peers
- Bucher Hydraulics: Manufacturer of hydraulic pumps, motors, valves, and power units for mobile and industrial applications. Directly comparable to FORCE America's custom power unit manufacturing and mobile hydraulic component lines.
- Bailey International: Manufacturer and distributor of hydraulic cylinders, pumps, motors, valves, and mobile electronic controls. Closely matches FORCE America's integrated mobile hydraulic component portfolio and serves overlapping agriculture, construction, and material handling customers.
- HYDAC: Manufacturer and distributor of hydraulic components including filters, reservoirs, valves, accumulators, and electronic controls. Comparable to FORCE America's fluid power components and conditioning products with strong mobile equipment presence.
- Sun Hydraulics (Helios Technologies): Specialized manufacturer of hydraulic cartridge valves, manifolds, and integrated packages for mobile and industrial equipment. Closely comparable to FORCE America's custom manifold and integrated valve system capabilities for mobile applications.
- Vonberg Valve: US-based manufacturer of hydraulic cartridge valves, custom manifolds, and integrated hydraulic packages. Direct peer to FORCE America's FORCE America Valve Division, serving similar mobile equipment OEMs with custom engineered solutions.
Broad incumbents
- Bosch Rexroth: Global leader in drive and control technologies, including mobile hydraulics (pumps, motors, valves, electronic controls). Comparable product portfolio and direct overlap with FORCE America's mobile-equipment OEM and aftermarket customers.
- Danfoss Power Solutions: Major global supplier of mobile hydraulics including pumps, motors, valves, and electronic controls for off-highway vehicles. Direct peer in mobile hydraulic components with broader international reach than FORCE America.
- Parker Hannifin: Global motion and control leader with a major mobile hydraulics division (pumps, motors, valves, hose, fittings). Directly comparable to FORCE America's core product categories but operates at vastly greater scale across aerospace, industrial, and mobile markets worldwide.
- Eaton: Diversified power management company with a significant hydraulics business (formerly Eaton Hydraulics, now part of Danfoss-Eaton JV). Competes with FORCE America in mobile hydraulic components and is a major supplier to OEMs in construction, agriculture, and vocational vehicles.
Emerging players
- Webtec Products (Stauff Group): Specialized manufacturer of hydraulic measurement, valve, and electronic control products for mobile and industrial hydraulics. Comparable to FORCE America's controls and instrumentation offering with a more focused, niche product set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FORCE America social profiles
Digital presenceFORCE America financial estimates
Financial estimateRevenue estimate
Valuation estimate
FORCE America leadership team
Management profileNumber of profiles
FORCE America subsidiaries and ownership
Company hierarchySubsidiaries4 records
FORCE America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FORCE America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FORCE America
What does FORCE America do?
FORCE America designs, manufactures, and distributes mobile hydraulic components, integrated valve systems, custom power units, and electronic controls for on- and off-road vehicles. Through 15 US sales and service centers it inventories 50,000+ SKUs (pumps, motors, valves, fittings, hoses, PTOs, power units, reservoirs) and complements these with proprietary electronic controls, joystick systems, and the PreCise MRM fleet management platform, serving OEMs, dealers, and end-customers across 12+ industries.
Is FORCE America a public or private company?
FORCE America is a private company. It is classified as management employee owned and is currently operating.
When was FORCE America founded?
FORCE America was founded in 1960. It employs 251 to 500 people.
Where is FORCE America based?
FORCE America is headquartered in Burnsville, United States, in the North America region.
How does FORCE America make money?
Four revenue lines are on record. Hydraulic Component Sales are the primary driver. The others are custom Power Units Manufacturing, electronic Controls Manufacturing and fleet Management Solutions.
Who are FORCE America's main competitors?
Direct peers on record are Bucher Hydraulics, Bailey International, HYDAC, Sun Hydraulics (Helios Technologies) and Vonberg Valve. Broad incumbents are Bosch Rexroth, Danfoss Power Solutions, Parker Hannifin and Eaton. Webtec Products (Stauff Group) is listed as an emerging player.
Does FORCE America have an API?
No public API is recorded for FORCE America.
What industry is FORCE America in?
FORCE America's product category is Mobile Hydraulic Systems. Its primary akta.pro industry code is TLAKAHAI, Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses), with a secondary code of TLAKAOAK, Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners). Its NAICS code is 333996 and its SIC code is 3560.