What SDI Media does

SDI Media (now operating under the Iyuno brand) is a US-headquartered, global media localization company founded in 1965 and based in Culver City, California, with 501-1,000 employees. The company provides end-to-end localization services including dubbing, subtitling, media services (processing, mastering, delivery), creative post-production (color, VFX for international release), and accessibility solutions (audio description, sign language). Content is delivered in 100+ languages through what the company describes as "the world's largest media localization infrastructure," comprising in-house studios and a global voice talent network spanning every major market.

The company's core revenue model is enterprise professional services, sold through a direct consultative "Partner With Us" sales motion targeting major Hollywood studios and global entertainment brands. The customer base is concentrated among tier-one content owners and streamers, with publicly named logos including Netflix, Apple, Disney, Warner Bros. Discovery, Paramount, NBCUniversal, Sony, Amazon, BBC, Mattel, The Pokémon Company International, and Riot Games. Preferred-vendor designations include Netflix Preferred Partner (Audio Localization), Apple Preferred Plus Encoding House (Video Delivery), and Amazon Video Preferred Vendor (Fulfillment & Localization).

The technical layer is built around CLOE, a proprietary AI-powered localization intelligence platform that captures story context once (spanning script, video, audio, metadata, subtitles, and dubbing) and activates it across localization workflows. CLOE combines generative AI, NLP, speech/audio processing, and process automation, and is paired with human linguists and studio talent. The company holds ISO 27001 certification for information security, signaling enterprise-grade data handling required by global content rights-holders. Pricing is not publicly disclosed.

Name

SDI Media

Website

https://sdimedia.com

Company type

Private

Founded year

1965

Headcount range

501–1,000 employees

Short description

SDI Media (operating as Iyuno) is a global media localization company providing dubbing, subtitling, creative post-production, and accessibility services in 100+ languages to major Hollywood studios and entertainment brands, powered by its proprietary AI platform CLOE.

Ownership category

akta.pro rank

Product category

Media Localization Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199), Translation and Interpretation Services (541930)

SIC

Services-Allied To Motion Picture Distribution (7829), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text) (MPAHAFAH)

akta.pro secondary industries

Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH), Media Localization Operations & Fulfillment (Packaging, Naming, File Prep, Delivery) (MPAHAFAI), Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management) (MPAHAFAC), Territory & Language Rights (International, Dubbing/Subtitling) (MPADALAH)

Keywords

• Media localization services
• Dubbing and subtitling
• AI localization platform
• Creative post-production
• Content accessibility services

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Media Localization Services: End-to-end localization services including dubbing, subtitling, creative post-production, and accessibility solutions for global media content. Services span across the entire media workflow from processing to mastering and delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SDI Media (operating as Iyuno) provides end-to-end media localization services for film, television, and streaming content, encompassing dubbing, subtitling, media processing/mastering/delivery, creative post-production (colour and VFX), and accessibility solutions (audio description, sign language). At the center of the offering is CLOE, a proprietary AI-powered localization intelligence platform that captures story context once and activates it across dubbing, subtitling, and metadata workflows to enable faster, more consistent global releases in 100+ languages.

Product overview

Iyuno is a media localization platform offering a comprehensive suite of services powered by its proprietary AI platform, CLOE. The product architecture combines AI-driven intelligence (CLOE) with core localization services including dubbing, subtitling, media services, creative post-production, and accessibility solutions. CLOE serves as the central AI engine that captures and activates story intelligence across all workflows, enabling consistent creative intent across languages, seasons, and markets. The company operates the world's largest media localization infrastructure with studios, talent, and technology across every major market.

Differentiator

Problem solved

Functional benefit

Products and services

• CLOE AI-powered localization intelligence platform that captures story context once and activates it across script, video, audio, metadata, subtitles, dubbing, and marketing workflows, enabling faster turnaround with enterprise governance and consistent creative intent worldwide. Designed for major studios and entertainment brands running large-scale global content releases.
• Dubbing Global voice production service powered by AI-enhanced workflows, delivering premium dubbing at scale across the company's worldwide studio network and voice talent. Built for major studios, streaming platforms, and content owners releasing international versions of their entertainment properties.
• Subtitling Subtitling service providing precision at scale across hundreds of languages, combining AI-enhanced workflows with expert linguists for global subtitle delivery for film, television, and streaming content.
• Media Services End-to-end media workflow solutions covering processing, mastering, and delivery for global content releases. Built for studios and entertainment brands that need full-service post-production throughput for international distribution.
• Creative Post-Production Creative finishing, enhancement, and execution services for global content, spanning colour grading and VFX, built for international release. Designed for studios and content owners preparing premium entertainment properties for global audiences.
• Accessibility Accessibility services that make content inclusive through audio description, sign language, and other accessibility solutions, helping studios and platforms meet global accessibility compliance and audience-reach goals.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• NetflixcoreGTM or Marketing PartnerNetflix Preferred Partner Program — Audio Localization. Iyuno holds preferred status within Netflix's partner ecosystem for audio localization services, indicating a significant strategic relationship with one of the largest streaming platforms globally.
• ApplecoreGTM or Marketing PartnerApple Preferred Plus Encoding House — Video Delivery. Iyuno holds preferred plus status for encoding and video delivery services, demonstrating deep integration with Apple's content delivery infrastructure.
• Amazon VideocoreGTM or Marketing PartnerPreferred Vendor Program for Fulfillment & Localization. Iyuno is part of Amazon's preferred vendor program for content fulfillment and localization services, indicating a strategic preferred vendor relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lionbridge: Global translation and localization services provider with media and entertainment practice covering subtitling, dubbing, and accessibility. Comparable as a large-scale language-services incumbent, though broader and less entertainment-specialized than SDI Media.
• RWS Group: Global language, content, and intellectual-property services company combining translation services with proprietary technology (Trados). Comparable as a broad incumbent with significant localization capability and overlap with SDI Media's enterprise media customers, though not entertainment-specialized.
• TransPerfect: One of the world's largest language services companies, offering translation, localization, and media services across enterprise customers globally. Comparable as a broad incumbent in language services with overlap in media localization, though its center of gravity is corporate/enterprise translation rather than entertainment dubbing.

Direct peers

• Keywords Studios: Dublin-based global provider of technical and creative services to the gaming and entertainment industries, including dubbing, subtitling, localization QA, and audio post-production. Comparable as an enterprise-scale localization and content-services vendor serving major studios and platforms.
• ZOO Digital Group: UK-based media localization specialist focused on dubbing, subtitling, and digital distribution services for streamers and studios. Comparable as a direct competitor in premium streaming-era localization, with similar enterprise customer base and AI-enabled workflow investments.
• Deluxe Media: Long-established post-production and media services provider offering localization, dubbing, subtitling, and distribution services to major studios. Directly comparable as a vertically integrated media-services incumbent with global footprint and studio-grade customer roster.
• VSI Group (Voice & Script International): Dubbing, voiceover, and subtitling specialist serving film, TV, and gaming clients globally. Comparable as a focused media-localization competitor with multi-language studio coverage and entertainment-industry customer base.
• Iyuno: Iyuno is the post-merger parent/brand of SDI Media itself, formed via the merger of SDI Media and BTI Studios. Directly comparable as the world's largest media localization infrastructure with overlapping services (dubbing, subtitling, post-production) and the same anchor studio customer base.

Emerging players

• Lingo24: Translation and localization services provider with media and entertainment capabilities. Comparable as an emerging player in multilingual media localization with technology-enabled workflows, though smaller and less entertainment-specialized than SDI Media.
• AppTek: AI-focused speech, translation, and media-localization technology vendor offering machine translation, speech recognition, and dubbing automation. Comparable as an emerging AI-driven competitor whose technology could disrupt traditional dubbing/subtitling economics, positioning it as a partial-overlap peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sdimediagroup
• Facebookfacebook.com/sdimediagroup
• LinkedInlinkedin.com/company/sdi-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDI Media