What Flipper Devices does

Flipper Devices Inc. is a privately held US hardware company founded in 2020 that designs, manufactures, and sells portable multi-tool devices for hardware exploration, wireless protocol debugging, and embedded systems education. The company's flagship product, the Flipper Zero, is a $199 pocket-sized device integrating NFC, RFID, Bluetooth, infrared, sub-GHz radio, and GPIO interfaces, marketed to hardware hobbyists, programming learners, cybersecurity enthusiasts, and tinkerers. The company is vertically integrated across mechanical, electrical, embedded software, and mobile/desktop application development, with a globally distributed team of 80 and end-to-end control of product development from design through mass production.

The business model is direct-to-consumer hardware sales via the company's own e-commerce site and Kickstarter, supplemented by an accessory ecosystem priced from $7.50 to $49. The company bootstrapped from a $4.8 million 2020 Kickstarter campaign and has since generated over $150 million in cumulative sales from more than one million Flipper Zero units, building a community of 500,000+ users. Distribution is primarily through owned channels, with the core device restricted from Amazon due to regulatory scrutiny. In 2026, the company announced Flipper One, a next-generation Linux-based device built around the Rockchip RK3576 SoC with a Raspberry Pi RP2350 co-processor, Wi-Fi 6E, 5G, dual Gigabit Ethernet, and M.2/PCIe expansion, targeted at under $350 via a second Kickstarter campaign. The company has also formalized a partnership with Collabora for mainline Linux kernel support to position Flipper One as an open, well-documented ARM computing platform.

Name

Flipper Devices

Legal name

Flipper Devices Inc.

Website

https://flipperdevices.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Flipper Devices designs and sells portable multi-tool hardware devices for hardware hacking, wireless protocol exploration, and embedded systems learning. It serves hardware hobbyists, programming learners, cybersecurity enthusiasts, and tinkerers through direct-to-consumer sales, having sold over 1 million Flipper Zero units.

Ownership category

akta.pro rank

Headquarters

HQ city

Claymont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Primary revenue from selling Flipper Zero devices at $199 MSRP and accessories ranging from $7.50 to $49. The company has sold over 1 million units generating over $150 million in sales. New Flipper One planned at ~$350 via Kickstarter.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Flipper Devices designs, manufactures, and sells portable multi-tool hardware devices for hardware exploration, debugging, and wireless protocol interaction. Its flagship product, the Flipper Zero, is a $199 pocket-sized device integrating NFC, RFID, Bluetooth, infrared, sub-1GHz radio, and GPIO capabilities, sold primarily direct-to-consumer and supported by a portfolio of accessories and an open-source firmware community. The upcoming Flipper One extends the concept into a Linux-based cyberdeck with an 8-core Rockchip processor, Wi-Fi 6E, 5G, and modular M.2/PCIe expansion.

Product overview

Flipper Devices offers a portfolio of portable multi-tool devices centered on open-source hardware and software. The flagship product is the Flipper Zero ($199), a pocket-sized device for exploring access control systems with NFC, RFID, Bluetooth, IR, sub-1GHz, and GPIO capabilities. The upcoming Flipper One expands this concept into a full Linux-based cyberdeck with enhanced processing power, networking capabilities, and modular expansion. The product line is supported by a growing ecosystem of accessories including Wi-Fi devboards, infrared extenders, and protective cases. Third-party developers have also created companion apps like V3SP3R that add AI-powered natural language control to the Flipper Zero.

Differentiator

Problem solved

Functional benefit

Brands

• Flipper Zero: A portable multi-tool device for hacking and exploring access control systems, featuring sensors for NFC, RFID, Bluetooth, infrared, and sub-1GHz communication with GPIO expandability.
• Flipper One

Products and services

• Flipper Zero A $199 portable multi-tool device that integrates NFC, RFID, Bluetooth, infrared, sub-1GHz radio, and GPIO pins for hardware exploration, security testing, and learning embedded systems, targeted at hardware and DIY enthusiasts, cybersecurity hobbyists, and programming learners.
• Flipper One A next-generation Linux-based portable multi-tool device featuring an octa-core Rockchip RK3576 processor, dual Gigabit Ethernet, Wi-Fi 6E, 5G, NTN satellite, and M.2/PCIe expansion for NVMe storage, AI accelerators, or cellular modules, designed for advanced tinkering and cybersecurity use cases.
• Wi-Fi Devboard An accessory module for the Flipper Zero that adds Wi-Fi capability, extending wireless penetration testing and network analysis functionality for hobbyists and security researchers.
• Infrared Range Extender An accessory that extends the Flipper Zero's infrared control range up to 200 meters, enabling longer-distance IR device control and experimentation.
• Video Game Module A $49 accessory module for the Flipper Zero that adds video game emulation capabilities, broadening the device's entertainment and hobby use cases.
• Silicone Case A $15 protective silicone case accessory for the Flipper Zero, providing physical protection and grip for everyday carry.

Quantifiable outcome

• Over 1 million Flipper Zero units sold since 2020
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CollaboracoreTechnology or Integration · 21 May 2026Flipper Devices has partnered with open-source software firm Collabora to push mainline Linux Kernel support for the Flipper One device. This partnership is critical for achieving the company's goal of building the most open and well-documented ARM computer with minimal vendor dependencies and binary blobs.
• Design HeroesminorStrategic or Co-development PartnerFlipper Devices formed in collaboration with Design Heroes, industrial design and manufacturing experts who contribute to product development and manufacturing processes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Espressif Systems: Espressif makes the ESP32 microcontroller family that powers much of the IoT and maker ecosystem, including competing portable hacking tools. Flipper Zero and many clones are built around ESP32-class chips for Wi-Fi/Bluetooth functionality.
• Arduino: Arduino is a broad maker/hobbyist hardware and software platform serving DIY electronics, embedded programming, and STEM education — overlapping significantly with Flipper's hardware enthusiast and programming learner segments.
• Raspberry Pi Foundation: Raspberry Pi is the dominant low-cost single-board computer platform serving makers, educators, and developers. Flipper One explicitly uses Raspberry Pi's RP2350 microcontroller and competes for the same portable computing/Linux hobbyist segment.

Direct peers

• Great Scott Gadgets (HackRF): Great Scott Gadgets makes HackRF One SDR, Ubertooth, and other open-source wireless security research hardware. Directly comparable to Flipper Zero on RF protocol exploration, pentesting use cases, and security researcher customer base.
• LILYGO: LILYGO produces ESP32-based portable hacking/dev tools (T-Embed, T-Display, T-Deer) that overlap with Flipper Zero on multi-protocol capabilities, microcontroller-based architecture, and the hacker/maker hobbyist customer base.
• M5Stack: M5Stack makes modular portable embedded computing devices with stacked modules and multi-protocol support. They compete directly with Flipper Zero in the maker/IoT/hacker multi-tool category with similar form factor and price points.
• Proxmark (Proxgrind): Proxmark is the leading dedicated RFID/NFC reader/writer/emulator hardware used by security researchers. Comparable to Flipper Zero on NFC/RFID-focused hacking workflows, though narrower in protocol scope.

Emerging players

• Bus Pirate (Dangerous Prototypes): Bus Pirate is an open-source hardware debugging and protocol analysis multi-tool. Comparable to Flipper Zero on hardware hacking/bus protocol exploration use cases, though with a different form factor and lower adoption.
• Chameleon Mini (Kasper & Oswald): Chameleon Mini is a portable NFC/RFID emulation and sniffing tool used in security research. Overlaps with Flipper Zero's NFC/RFID functionality but is open-source, lower-volume, and focused exclusively on contactless protocols.

Others

• Hackaday.io / Supplyframe: Hackaday is a hardware hacking community and project platform that serves as an ecosystem and distribution channel adjacent to Flipper's developer community. Thematically connected to the open-source hardware maker movement rather than a direct competitor.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flipper_zero
• Facebookfacebook.com/flipperzero
• Instagraminstagram.com/flipper_zero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flipper Devices