ISRA VISION

What ISRA VISION does

ISRA VISION is a German industrial machine vision company headquartered in Darmstadt that designs and manufactures high-resolution camera systems, fast-switching LED illumination, and software for inline surface inspection, 3D robot guidance, and automated metrology. Its products detect and classify surface defects on glass, metal, plastic film, paper, semiconductors, and other continuous-web or discrete-manufacturing materials, with deep-learning-based inspection systems cited as achieving greater than 99.5% detection accuracy and inspection speeds up to 2,500 meters per second. The platform serves 12+ industry verticals — automotive, battery/EV, glass, solar, metals, semiconductors, print/packaging, security, paper/board/tissue, nonwovens, composites, and plastic film — through a portfolio of product families (SMASH, Plate-Master, FloatScan, FPM, P2, PowerPick3D, EPROMI, Cloud-X) and sub-brands including Perceptron, QUISS, Parsytec, and ISRA SURFACE VISION.

The company sells primarily through direct enterprise field sales with industry-dedicated teams and quote-based custom pricing, generating revenue from one-time hardware system sales, recurring software licenses and updates (including the EPROMI intelligence platform and Cloud-X), and professional services for training, calibration, and maintenance. Multi-year contracts and deep system integration into customer production lines create high switching costs, evidenced by long-tenure relationships such as a 20-year partnership with Papeterie Le Bourray. In 2025 Atlas Copco completed its $1.19 billion acquisition of ISRA VISION, integrating it as the core of the Machine Vision Solutions division and providing distribution reach into 180+ countries alongside regional engineering and sales offices in the US, China, Korea, Japan, India, Taiwan, Brazil, and across Europe.

Name

ISRA VISION

Legal name

ISRA VISION GmbH

Website

https://isravision.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ISRA VISION is a German industrial machine vision company providing inline surface inspection, 3D robot guidance, and automated metrology systems to manufacturers in automotive, battery, glass, solar, semiconductor, print, and metals industries worldwide, operating as Atlas Copco's Machine Vision Solutions division.

Ownership category

akta.pro rank

Headquarters

HQ city

Darmstadt

HQ country

Germany

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Machine Vision Hardware Systems: Sale of industrial vision inspection systems, sensors, cameras, and integration hardware for automated quality control applications
2. Software Licenses and Updates: Software licensing for inspection algorithms, vision processing, and system management software with ongoing update services
3. Service and Maintenance: Technical support, calibration, preventive maintenance, and spare parts services for installed systems
4. Training Services: ISRA VISION Academy training programs including e-learning and in-person classes for operating machine vision systems

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ISRA VISION develops and manufactures industrial machine vision systems for surface inspection, 3D robot guidance, and automated metrology. The company builds high-resolution cameras, fast-switching LED lighting, and AI-powered inspection software integrated into inline quality control systems for automotive, battery, glass, semiconductor, solar, metals, print, and packaging manufacturers. Its product portfolio includes specialized hardware-software systems such as the SMASH inline inspection system, Plate-Master for hot-rolled steel, FPM family for flat panel display glass, and EPROMI production management intelligence software.

Product overview

ISRA VISION is a comprehensive machine vision platform providing surface inspection, robot guidance, and automated metrology solutions. The platform spans multiple industry-specific product lines including: Automotive solutions (Helix, AccuSite, CAPMES, CarPaintVision, RTVision for body shop, paint shop, and final assembly); Battery inspection (SMASH, CellInspector, Cell-Q for battery cell and EV battery production); Glass inspection (FloatScan family, FPM family, P2 family for float glass, automotive glass, solar glass, flat panel display glass); Metal inspection (Plate-Master, Slab-Master, Surface-Master, CrackScan, EdgeScan for steel and non-ferrous metals); Print and packaging inspection (PrintSTAR, ViewSTAR, CartonSTAR, DecoSTAR EVO, ColorSTAR for flexible packaging, corrugated, metal packaging, security printing); Semiconductor inspection (Waf-Q, DicingScan for wafer production and back-end processes); and Robot guidance (PowerPick3D, MiniPick3D, ShapeMatch3D, Q-Gage3D). The platform includes production intelligence tools (EPROMI) and cloud management (Cloud-X). Key sub-brands include Perceptron (industrial metrology and 3D measurement) and QUISS (quality inspection systems), all operating under Atlas Copco Group's Machine Vision Solutions division.

Differentiator

Problem solved

Functional benefit

Brands

• Perceptron: Industrial metrology solutions for automated 3D inline metrology and precision robot guidance, serving automotive body shop applications
• QUISS
• ISRA Parsytec
• ISRA SURFACE VISION

Products and services

• ISRA VISION Machine Vision Platform Comprehensive industrial image processing platform providing surface inspection, robot guidance, and automated metrology solutions across automotive, battery, glass, metals, semiconductors, and print industries.
• Perceptron Industrial metrology brand specializing in automated 3D inline metrology and precision robot guidance, offering gap and flush measurement solutions for automotive body shops.
• QUISS Quality inspection systems and service subsidiary focused on industrial vision solutions, part of the ISRA VISION portfolio under Atlas Copco Group.
• Helix 3D measurement system for automotive applications providing high-definition inspection capabilities for body shop and paint shop quality control.
• SMASH Inline inspection system for surface defect detection and classification in battery component manufacturing and other web processing industries, including aluminum-coated plastic films used in lithium-ion batteries.
• Plate-Master Combined 2D/3D inspection system with laser triangulation for surface inspection of metal sheets in hot rolling mills, detecting topographical defects including cracks and indentations with depth information.
• FloatScan Product Family Comprehensive float glass inspection systems including Basic, Premium, ColdGauge, HotGauge, Color, Stress, and Thin Superior variants for different glass processing stages and requirements.
• FPM Product Family Flat panel display glass inspection systems including FPM-Edge, FPM-Inspect, FPM-Particle, FPM-Review, and FPM-Smart for detecting defects in thin glass used in TFT-LCD substrate glass for display manufacturing.
• CartonSTAR 100% inline inspection system for corrugated packaging quality control with integrated LiveSheetView functionality, deployed at SAICA PACK.
• ViewSTAR Print image inspection system with automated register settings for reduced make-ready time and sustainable production.
• DecoSTAR EVO Inline inspection system for decorated metal sheets with enhanced inspection performance for offset printing and capability to inspect digitally decorated tin and aluminum sheets for packaging applications.
• Bankstar Product Family Security printing inspection systems including Bankstar-CC (currency), Bankstar-Holo (holographic inspection), Bankstar-Foil, Bankstar-OV, Bankstar-PM, Bankstar-PR, Bankstar-WS for banknote and security document quality control.
• PrintSTAR Print inspection system for quality control in printing and packaging production, detecting print defects and register variations.
• PowerPick3D 3D robot guidance system for automated pick and place operations in battery production and logistics applications.
• MiniPick3D Compact 3D robot guidance system for precision part handling and assembly applications.
• EPROMI Production management intelligence tool providing real-time data display and analysis, end-to-end process monitoring, and comprehensive evaluation of inspection and production data.
• Cloud-X Cloud-based monitoring and management platform for vision systems.
• CellInspector Inspection system for battery cell production quality control and defect detection.
• Waf-Q Wafer quality inspection system for semiconductor manufacturing, including back-end process inspection.
• Paper-Master Paper and board inspection system for web production quality control, targeting at least 50% web break reduction in tissue, board, and paper production.
• CarPaintVision Automated paint inspection system for automotive paint shop applications, detecting defects in painted surfaces.
• ScreenScan Product Family Display and screen inspection systems including ScreenScan-FaultFinder, ScreenScan-Inspect, ScreenScan-LabScan, and ScreenScan-Reflected-Distortion for various display inspection requirements.
• P2 Product Family Comprehensive inspection systems including P2-3D, P2-3D-XL, P2-Coating, P2-Color, P2-Edge, P2-Inspect (Architectural, Automotive, Solar), P2-Lami, P2-Mirror, P2-Powder for various glass and coating inspection applications.
• AccuSite Precision measurement system for robot guidance and positioning in automotive assembly applications.

Quantifiable outcome

• Web break reduction in paper production of at least 50%
• +3 more outcomes

Named customers5 records

Segments12 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Keyence Corporation: Keyence is a Japanese industrial automation leader offering machine vision systems, sensors, and measurement instruments. It directly competes with ISRA VISION in inline inspection and metrology, particularly in automotive and electronics manufacturing, with a strong direct-sales model similar to ISRA's enterprise sales motion.
• SICK AG: SICK AG is a German manufacturer of industrial sensors and machine vision solutions for factory, logistics, and process automation. It overlaps with ISRA VISION in 2D/3D vision, quality inspection, and robotic guidance, particularly in automotive and manufacturing customers across EMEA.
• Cognex Corporation: Cognex is a leading global provider of machine vision systems and industrial barcode readers, with deep overlap to ISRA VISION in surface inspection, 3D vision, and quality control across automotive, electronics, and packaging. Both compete for similar Fortune 500 OEM customers with comparable inspection platforms.
• Basler AG: Basler AG is a German-based manufacturer of industrial cameras and machine vision components used in factory automation, inspection, and robotics. It competes with ISRA VISION's vision hardware and 3D camera offerings and serves overlapping OEMs and system integrators.

Broad incumbents

• Teledyne Technologies (Teledyne DALSA / FLIR): Teledyne's DALSA and FLIR divisions provide industrial cameras, image sensors, and machine vision platforms serving semiconductor inspection, electronics, and machine builders. While part of a much larger conglomerate, these divisions directly compete with ISRA VISION in wafer and surface inspection applications.
• Omron Corporation: Omron is a broad Japanese industrial automation incumbent offering machine vision, sensors, robotics, and quality control solutions. Its vision portfolio directly overlaps with ISRA VISION's surface inspection and gap/flush measurement products in automotive and electronics manufacturing.
• National Instruments (NI, part of Emerson): National Instruments provides test, measurement, and automated vision inspection systems used in electronics and industrial manufacturing. It competes with ISRA VISION in machine vision-based test and inspection, particularly in semiconductor and electronics production environments.

Emerging players

• Matrox Imaging: Matrox Imaging offers machine vision software, hardware, and 3D vision components for industrial inspection and factory automation. It competes with ISRA VISION in vision systems for manufacturing quality control, particularly in packaging and electronics inspection applications.
• Stemmer Imaging AG: Stemmer Imaging is a European machine vision technology provider and system integrator offering vision components, software, and custom solutions. It overlaps with ISRA VISION in industrial inspection solutions and serves similar OEMs across packaging, automotive, and electronics.
• MVTec Software GmbH: MVTec is a German provider of machine vision software (HALCON, MERLIC) used in industrial inspection, factory automation, and robotics. It is an emerging player in the machine vision software layer that complements or competes with ISRA VISION's proprietary inspection algorithms in industrial deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ISRAVISION-in-motion
• LinkedInlinkedin.com/company/isra-vision

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISRA VISION