Matrox Imaging
Matrox Imaging is a Canadian provider of machine vision and image-based barcode reading hardware and software for industrial manufacturing and automation customers. Founded in 1976 in Dorval, it was acquired by Zebra Technologies in March 2026 and now sells through Zebra's machine vision division.
- Company typePrivate
- Founded1976
- HeadquartersDorval, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Matrox Imaging does
Matrox Imaging is a Canadian provider of machine vision hardware and software, and of image-based barcode reading technology, founded in 1976 and headquartered in Dorval, Quebec. The unit serves industrial manufacturing and automation customers with solutions for quality control, automated visual inspection, inventory management, and production-line barcode reading, and it has been characterized in the input data as offering "AI-assisted readers" within a machine vision portfolio that combines proprietary vision IP with reference hardware and software stacks. The broader Matrox organization — to which Matrox Imaging belongs — also encompasses a video/broadcast division (Matrox Video) that delivers broadcast developer hardware (Matrox ORIGIN, ST 2110 NIC cards, SDI I/O, H.264 codec cards), AV-over-IP encoders/decoders (Maevex MGX/7100/6100, ConvertIP, Monarch EDGE), KVM extenders (Avio 2, Extio 3, KMLync), video wall controllers (Mura DVW, QuadHead2Go, LUMA Pro, Mura C4K, Mura IPX), IP gateways and routing (Vion, ConvertIP DSH, ConductIP), and a chips/modules and IP-licensing program, addressing broadcast, Pro AV/IT, enterprise, military & defense, medical, and government end markets.
On March 24, 2026, Matrox Imaging was acquired by Zebra Technologies as part of Zebra's strategy to strengthen its machine vision and industrial automation portfolio by combining Matrox's image-based barcode reading capability with Zebra's existing offerings. The Matrox Imaging brand continues to operate under Zebra's ownership, with products now marketed through Zebra's machine vision channel at zebra.com/machine-vision. Revenue model specifics, pricing, and customer counts are not publicly disclosed; the business appears to be a hardware-and-software-led enterprise sale with developer ecosystems (SDKs, IP licensing) layered on top, but no pricing models, named customer logos, or revenue figures are present in the available data. Matrox Imaging competes inside addressable markets sized at approximately $19.26B in 2024 for global machine vision and vision-guided robotics (6.9% CAGR), $12.71B in 2024 for the broader machine vision system market (6.57% CAGR), $17.28B in 2024 for automatic visual inspection (12.6% CAGR), $24.1B in 2024 growing to $193.78B by 2034 for AI visual inspection (22.92% CAGR), and $2.68B by 2030 for image-based barcode readers (5.4% CAGR).
Matrox Imaging firmographics
Firmographics- Name
- Matrox Imaging
- Legal name
- Matrox Imaging
- Website
- https://matrox.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Matrox Imaging is a Canadian provider of machine vision and image-based barcode reading hardware and software for industrial manufacturing and automation customers. Founded in 1976 in Dorval, it was acquired by Zebra Technologies in March 2026 and now sells through Zebra's machine vision division.
- Ownership category
- akta.pro rank
Matrox Imaging industry classification
Industry- Product category
- Machine Vision Systems
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Machine Vision & Industrial Imaging Systems (IMAHAHAE)
- akta.pro secondary industries
- Industrial Vision & Quality Inspection (HDAAAEAG), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), Sensors, MEMS & Imaging ICs (HDAHAAAG)
Keywords
Where Matrox Imaging is headquartered
LocationHeadquarters
- HQ city
- Dorval
- HQ country
- Canada
- HQ region
- North America
Markets served
Matrox Imaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Matrox Imaging product offering
Product offeringCore offering
Matrox Imaging is a provider of hardware and software products used in machine vision applications for industrial automation. The company's offerings center on machine vision systems and image-based barcode readers used for quality control, automated visual inspection, inventory management, and production efficiency in manufacturing environments. Following acquisition by Zebra Technologies, the products are now marketed through Zebra's machine vision division.
Product overview
Matrox Video provides a comprehensive portfolio of video products for broadcast, live entertainment, and AV/IT markets. The product lineup includes broadcast developer hardware and software (Matrox ORIGIN, ST 2110 NIC cards, SDI I/O cards, H.264 codec cards, DSX SDK), encoders/decoders/converters (Maevex MGX Series, ConvertIP Series, Maevex 7100/6100 Series, Monarch EDGE Series), KVM extenders and KM switches (Avio 2 Series, Extio 3 Series, KMLync), video wall hardware and software (Mura DVW, QuadHead2Go Series, LUMA Pro Series, Mura C4K Series, Mura IPX Series), IP video gateways (Vion Series, ConvertIP DSH), IP routing (ConductIP Media Routing Appliance), and core technology products including chips, modules, intellectual property licensing, and M-Series graphics cards. Note: This content describes Matrox Video products; Matrox Imaging products (machine vision, barcode readers) are now part of Zebra following acquisition and are not detailed in this source.
Differentiator
Problem solved
Functional benefit
Products and services
- Machine Vision Systems
- Image-Based Barcode Readers
Companies that use Matrox Imaging
Customer profileSegments1 record
Ideal customer profiles1 record
Matrox Imaging technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Matrox Imaging partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zebra TechnologiescoreZebra acquired Matrox Imaging to enhance its machine vision capabilities. This acquisition combines Matrox Imaging's image-based barcode reading technology with Zebra's existing portfolio, strengthening Zebra's position in the machine vision and industrial automation market.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Matrox Imaging competitors and assessment
Company assessmentDirect peers
- SICK AG: SICK AG is a German manufacturer of sensors and machine vision systems for industrial automation, including image-based code readers for logistics and manufacturing — directly competing with Matrox Imaging in factory and supply chain vision applications.
- Basler AG: Basler manufactures industrial cameras and machine vision components used in factory automation, quality inspection, and image-based barcode reading — a direct competitor in the hardware layer that Matrox Imaging's solutions integrate with.
- Cognex Corporation: Cognex is the largest pure-play machine vision company globally, offering industrial vision systems, barcode readers, and vision software for factory automation — directly competing with Matrox Imaging in the same product categories and customer base.
- Keyence Corporation: Keyence is a major global supplier of machine vision systems, sensors, and industrial automation equipment with overlapping product lines in image-based inspection and barcode reading, serving the same industrial manufacturing customers.
- Banner Engineering: Banner Engineering produces industrial sensors, machine vision systems, and lighting used in factory automation and part inspection — overlapping with Matrox Imaging's industrial vision and barcode reading offerings for manufacturing customers.
- IDS Imaging Development Systems: IDS is a specialized manufacturer of industrial cameras and machine vision software for factory automation, quality assurance, and embedded vision — a focused peer competing in the same component and system layer as Matrox Imaging.
Emerging players
- MVTec Software: MVTec is a specialized vendor of machine vision software (HALCON, MERLIC) used by integrators and OEMs for industrial inspection and quality control — complementary to Matrox's vision stack and competitive in software-only vision deployments.
Broad incumbents
- Teledyne Technologies (FLIR/DALSA): Teledyne, through DALSA and FLIR, offers a broad portfolio of industrial imaging sensors, cameras, and machine vision components — comparable technology stack serving overlapping factory automation and inspection use cases as part of a much larger instrumentation portfolio.
- National Instruments (NI): NI provides test, measurement, and machine vision systems used in industrial inspection and automation — overlapping with Matrox Imaging on vision-based quality inspection in manufacturing and laboratory environments.
- Zebra Technologies (parent context): Zebra Technologies acquired Matrox Imaging and already operated its own machine vision and fixed industrial scanning portfolio pre-acquisition; Zebra's broader enterprise mobility and data capture stack sets the strategic and competitive context for Matrox Imaging inside the parent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Matrox Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrox Imaging leadership team
Management profileNumber of profiles
Matrox Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrox Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrox Imaging
What does Matrox Imaging do?
Matrox Imaging is a provider of hardware and software products used in machine vision applications for industrial automation. The company's offerings center on machine vision systems and image-based barcode readers used for quality control, automated visual inspection, inventory management, and production efficiency in manufacturing environments. Following acquisition by Zebra Technologies, the products are now marketed through Zebra's machine vision division.
Is Matrox Imaging a public or private company?
Matrox Imaging is a private company. It is classified as corporate owned and is currently acquired.
When was Matrox Imaging founded?
Matrox Imaging was founded in 1976. It employs 501 to 1,000 people.
Where is Matrox Imaging based?
Matrox Imaging is headquartered in Dorval, Canada, in the North America region.
Who are Matrox Imaging's main competitors?
Direct peers on record are SICK AG, Basler AG, Cognex Corporation, Keyence Corporation, Banner Engineering and IDS Imaging Development Systems. MVTec Software is listed as an emerging player. Broad incumbents are Teledyne Technologies (FLIR/DALSA), National Instruments (NI) and Zebra Technologies (parent context).
Does Matrox Imaging have an API?
No public API is recorded for Matrox Imaging.
What industry is Matrox Imaging in?
Matrox Imaging's product category is Machine Vision Systems. Its primary akta.pro industry code is IMAHAHAE, Machine Vision & Industrial Imaging Systems, with a secondary code of HDAAAEAG, Industrial Vision & Quality Inspection. Its NAICS code is 33451 and its SIC code is 3823.