Allsides Technologies, Inc.
Allsides Technologies, Inc. is a Denver-based public benefit corporation that operates an AI-enhanced media bias transparency platform, serving individual news consumers, schools, newsrooms, and organizations with bias ratings, balanced news aggregation, and cross-partisan dialogue tools.
- Company typePrivate
- Founded2012
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Allsides Technologies, Inc. does
Allsides Technologies, Inc. is a Denver-based public benefit corporation founded in 2012 that operates an online media platform focused on media bias transparency and cross-partisan dialogue. The core product surface consists of the AllSides Bias Checker™ (an AI-enhanced, patent-pending tool that estimates bias of any news article on demand), the AllSides Media Bias Ratings™ covering over 2,400 sources, and the AllSides Media Bias Chart™, a visual spectrum from Left to Right. Around these, AllSides runs Headline Roundups that juxtapose left/center/right coverage of major stories, the AllSides Roundtables video dialogue platform that uses AI voice matching to anonymize and transcribe small-group conversations across political divides, and supplemental tools such as AllStances, Red Blue Translator, Balanced Search, and Similarity Hub. The company's underlying methodology pairs expert editorial review with blind bias surveys of everyday Americans across the political spectrum, and the company holds its human-rated data library as a primary differentiator.
Revenue is generated across multiple streams. A freemium consumer subscription model offers three paid tiers (Reader $4.99/month, Analyst $9.99/month, Expert $14.99/month) differentiated by Bias Checker usage limits, with annual billing yielding roughly 17% savings. B2B/B2G revenue comes from Institutional Memberships (schools, districts, organizations, newsrooms), professional Bias Audits and Balance Certification for media companies, Balanced News Studio custom aggregation, and the AllSides For Executives offering. A separate licensing/API business exposes the Bias Checker API and the Bias Ratings License & API to third-party developers and content publishers. Named enterprise customers include Associated Press, Axel Springer, and Newsweek, and education buyers include schools and districts using ad-free memberships, lesson plans, and Mismatch for Schools. AllSides operates primarily through its allsides.com website and iOS/Android mobile apps as self-serve distribution, supplemented by an active partnership and events layer (Living Room Conversations, Listen First Foundation, America Talks, and Civic Dialogue initiatives). The company is registered as a public benefit corporation, achieved GOLD recognition on Pepperdine Graziadio's Most Fundable Companies list, and was founded with three co-founders of technology backgrounds led by CEO John Gable.
Allsides Technologies, Inc. firmographics
Firmographics- Name
- Allsides Technologies, Inc.
- Legal name
- AllSides Technologies, Inc.
- Website
- https://allsides.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Allsides Technologies, Inc. is a Denver-based public benefit corporation that operates an AI-enhanced media bias transparency platform, serving individual news consumers, schools, newsrooms, and organizations with bias ratings, balanced news aggregation, and cross-partisan dialogue tools.
- Ownership category
- akta.pro rank
Allsides Technologies, Inc. industry classification
Industry- Product category
- Media bias intelligence and balanced news platform
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
- akta.pro secondary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Allsides Technologies, Inc. is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Allsides Technologies, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Three-tier subscription model (Reader $4.99/month, Analyst $9.99/month, Expert $14.99/month) offering increasing Bias Checker usage limits. Annual billing provides 2 months free discount.
- Freemium Model: Free membership tier provides basic access including partial Insight newsletter and Bias Checker usage. Premium content and full features require paid subscription.
- Institutional Memberships: School and organizational memberships providing ad-free AllSides access for entire institutions. B2B/B2G revenue stream targeting newsrooms, schools, and enterprises.
- Bias Audits & Balance Certification: Professional services for news organizations to discover whether audiences see bias in their news, potentially receiving Balance Certification award.
- Bias Checker API: API licensing for real-time bias detection integrated into third-party workflows and products.
- Bias Ratings License & API: License over 2,400 credible, best-in-class bias ratings for use in research and products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Reader tier - Basic subscription for news consumers |
| Subscription | Monthly | Analyst tier - Mid-level for media professionals |
| Subscription | Monthly | Expert tier - Premium subscription for power users |
| Subscription | Annual | Annual subscription discount |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Allsides Technologies, Inc. product offering
Product offeringCore offering
AllSides Technologies, Inc. operates a media transparency and cross-partisan dialogue platform that rates the political bias of more than 2,400 news outlets, curates balanced news coverage from left, center, and right perspectives, and provides AI-enhanced tools (Bias Checker™, Red Blue Translator, Balanced Search, Similarity Hub) for individuals, newsrooms, educators, and civic organizations. The company also sells Bias Audits & Balance Certification, institutional memberships, and APIs that license its bias ratings and detection technology to third parties.
Product overview
AllSides Technologies, Inc. operates a multi-product platform centered on media bias transparency and cross-partisan dialogue. The core offerings include the AllSides Bias Checker™ (AI-enhanced article bias detection), AllSides Media Bias Ratings™ (2,400+ outlet ratings), and AllSides Media Bias Chart™ (visual bias spectrum). The platform delivers balanced information through Headline Roundups and the Balanced News Studio service. AllSides Roundtables is a video dialogue platform using AI voice matching for transcription. The portfolio extends to API products (Bias Checker API, Bias Ratings License & API), educational tools (Schools Memberships, Mismatch, Lesson Plans), consumer subscriptions (Reader/Analyst/Expert tiers), and specialty tools (AllStances, Red Blue Translator, Balanced Search, Similarity Hub).
Differentiator
Problem solved
Functional benefit
Products and services
- AllSides Bias Checker™ AI-enhanced on-demand tool that instantly estimates the political bias of any news article, built on AllSides' patent-pending bias rating methodology and designed for individual readers, journalists, and editors.
- AllSides Media Bias Ratings™ Database of political leaning ratings for over 2,400 news outlets, derived from blind surveys of Americans and analysis by politically balanced expert panels, made available to consumers and licensable to third parties.
- AllSides Media Bias Chart™ Visual chart displaying rated media outlets across the political spectrum from Left to Right, helping users understand the ideological positioning of news sources at a glance.
Quantifiable outcome
- Over 2,400 rated media sources in the bias database
- +1 more outcomes
Companies that use Allsides Technologies, Inc.
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Allsides Technologies, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Allsides Technologies, Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- NewsweekflagshipAllSides and Newsweek co-hosted the National Roundtable on Political Violence on November 6, 2025, to foster dialogue among Americans with different political views. The event drew 637 participants and aimed to reduce polarization and encourage civic engagement. This is a flagship partnership for AllSides' civic dialogue mission.
- Living Room ConversationscoreKey partner for AllSides Roundtables initiative. Living Room Conversations provides conversation guides and methodology for facilitating respectful cross-partisan dialogue. Partnership enables AllSides to leverage proven dialogue frameworks.
- Listen First FoundationcorePartner for National Week of Conversation and ongoing civic dialogue initiatives. Listen First Foundation promotes listening-first approaches to political discourse, aligning with AllSides' mission to reduce polarization.
- America TalkscoreKey partner for cross-partisan dialogue initiatives. America Talks brings together Americans from different political backgrounds for meaningful conversations, complementing AllSides' Roundtables technology.
- Project CivilityminorCo-hosted Carmel, Indiana Housing Affordability Roundtable with 60 participants. Partnership supports local civic dialogue initiatives.
- Civics for ColoradominorCo-hosted civics-focused roundtable discussion in Colorado with 10 participants. Partnership supports educational civic engagement.
- Living Room Conversations Youth CouncilminorCo-hosted Media Polarization and Digital Wellbeing discussion with 20 participants. Partnership focuses on youth engagement in media literacy and civil discourse.
- Reunion Films LLCminorCo-hosted Bridging the Gap screening event. Partnership supports documentary-based dialogue initiatives.
- USAFactsminorMentioned alongside Ground News and NewsGuard as organizations working to address perceived bias in journalism. Part of broader media transparency ecosystem.
- Ground NewsminorMentioned alongside USAFacts and NewsGuard as organizations aggregating news across political perspectives. Part of broader media bias-fighting ecosystem.
- NewsGuardminorMentioned alongside USAFacts and Ground News as organizations addressing bias in journalism. Competitor in the media credibility/bias analysis space.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Allsides Technologies, Inc. competitors and assessment
Company assessmentDirect peers
- NewsGuard: NewsGuard rates the credibility of news and information sources using trained journalists, sells an API and enterprise tools to newsrooms, platforms, and advertisers. It is the closest direct competitor to AllSides in the media credibility-rating category.
- Ground News: Ground News aggregates headlines from left-, center-, and right-leaning sources and exposes bias and factuality data on each story behind a freemium/paywall. It competes head-on with AllSides' bias-aware news consumption and subscription product.
- Ad Fontes Media: Ad Fontes Media produces the Media Bias Chart and rates individual articles and outlets for bias and reliability using trained analysts. It directly competes in the same media bias-rating niche AllSides occupies.
- Media Bias/Fact Check: Media Bias/Fact Check publishes bias and factual ratings for thousands of news outlets and is referenced widely in media-literacy curricula. It is a long-standing direct competitor in the outlet bias-rating category.
Others
- USAFacts: USAFacts aggregates nonpartisan government data to improve public understanding of how tax dollars are spent, and is referenced in AllSides' ecosystem as a media transparency partner. Mission-aligned but solves a different transparency problem.
Emerging players
- Snopes: Snopes is one of the largest fact-checking organizations, originally focused on urban legends and now extending to political claims. It overlaps with AllSides in the broader media-literacy and misinformation category, though its core product is fact-checks rather than bias ratings.
- PolitiFact: PolitiFact rates the accuracy of political claims via the Truth-O-Meter and is widely cited by journalists and educators. It shares AllSides' audience of news consumers seeking transparency about political content but focuses on claim-level fact-checking.
Broad incumbents
- Flipboard: Flipboard is a major news aggregation platform that curates stories from publishers into personalized magazines. It overlaps with AllSides' balanced-news use case at a much larger scale, although it does not surface explicit bias metadata per story.
- SmartNews: SmartNews aggregates and ranks news from publishers, emphasizing political-balance views in its US product and operating a freemium model. As a broader-incumbent aggregator, it competes with AllSides for consumer attention in balanced news consumption.
- Apple News: Apple News aggregates publisher content into curated feeds for hundreds of millions of iOS users and has invested in human editorial curation. As a platform-scale incumbent, it competes for the same news-consumption mindshare, though it does not surface outlet bias ratings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Allsides Technologies, Inc. social profiles
Digital presenceAllsides Technologies, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allsides Technologies, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Allsides Technologies, Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allsides Technologies, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allsides Technologies, Inc.
What does Allsides Technologies, Inc. do?
AllSides Technologies, Inc. operates a media transparency and cross-partisan dialogue platform that rates the political bias of more than 2,400 news outlets, curates balanced news coverage from left, center, and right perspectives, and provides AI-enhanced tools (Bias Checker™, Red Blue Translator, Balanced Search, Similarity Hub) for individuals, newsrooms, educators, and civic organizations. The company also sells Bias Audits & Balance Certification, institutional memberships, and APIs that license its bias ratings and detection technology to third parties.
Is Allsides Technologies, Inc. a public or private company?
Allsides Technologies, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allsides Technologies, Inc. founded?
Allsides Technologies, Inc. was founded in 2012. It employs 1 to 10 people.
Where is Allsides Technologies, Inc. based?
Allsides Technologies, Inc. is headquartered in Denver, United States, in the North America region.
How does Allsides Technologies, Inc. make money?
Six revenue lines are on record. Subscription Revenue is the primary driver. The others are freemium Model, institutional Memberships, bias Audits & Balance Certification, bias Checker API and bias Ratings License & API.
Who are Allsides Technologies, Inc.'s main competitors?
Direct peers on record are NewsGuard, Ground News, Ad Fontes Media and Media Bias/Fact Check. USAFacts is listed as an others. Emerging players are Snopes and PolitiFact. Broad incumbents are Flipboard, SmartNews and Apple News.
Does Allsides Technologies, Inc. have an API?
Yes. AllSides offers two API products: (1) Bias Checker API - enables real-time bias detection into workflows for content publishers and developers; (2) Bias Ratings License & API - licenses over 2,400 media bias ratings for use in research and products. Developer documentation is at www.allsides.com/tools-services/bias-checker-api.
What industry is Allsides Technologies, Inc. in?
Allsides Technologies, Inc.'s product category is Media bias intelligence and balanced news platform. Its primary akta.pro industry code is MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights), with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 541910 and its SIC code is 7370.