What Ground News does

Ground News, operated by Snapwise Inc., is a news aggregation and comparison platform founded in 2014 that allows users to view how the same story is covered by Left, Center, and Right-leaning outlets side by side. The platform aggregates content from 154,000+ sources globally, applies proprietary bias and factuality ratings, and surfaces coverage gaps through a feature called Blindspot, which highlights stories disproportionately covered by one side of the political spectrum. Core products include a web platform, iOS and Android mobile apps, a Chrome browser extension, three email newsletters (Daily Ground, Blindspot Report, Burst Your Bubble), and an AI-powered summarization and analysis feature called Ground AI. The product also includes a personalized "For You" feed, a Local News feature, chronological Timelines, and an Original Reporting shield that flags primary sources (currently at 73% of indexed sources).

Ground News operates a product-led, freemium go-to-market motion. The free tier provides basic aggregation and bias comparison; the premium subscription is priced at $9.99 per year and unlocks full bias analysis, an ad-free experience, and detailed source ratings. Group Subscriptions extend the model to teams, organizations, and educational institutions as a higher-touch B2B/team offering. Distribution is primarily self-serve through app stores, the browser extension, the website, newsletters, and an owned Reddit community (r/News_Blindspot), supplemented by earned media coverage in Forbes, Wall Street Journal, USA Today, Mashable, and CTV. The company reports operations across at least six geographies (USA, UK, Canada, India, Australia, Brazil) and discloses 10,000+ five-star app-store reviews alongside Apple App Store "App of the Day" recognition. Revenue, headcount growth, and subscriber counts are not disclosed; only a $100,000 funding round from Right Side Capital Management in 2016 is on record, with three subsequent rounds at $0 likely representing grants or accelerator participation. The company is led by founder and CEO Harleen Kaur.

Name

Ground News

Legal name

Snapwise Inc

Website

https://www.ground.news

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ground News, operated by Snapwise Inc., is a news aggregation platform that lets consumers compare coverage of the same story across 154,000+ Left-, Center-, and Right-leaning sources, surfacing bias blindspots and serving individual readers plus team/organization subscribers via web, mobile, and a browser extension.

Ownership category

akta.pro rank

Product category

News Aggregation Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

akta.pro secondary industry

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

Keywords

• News aggregation platform
• Media bias analysis
• News comparison tool
• Bias rating system
• Media literacy software

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Ground News operates on a subscription-based freemium model. Free tier provides basic access to news aggregation and bias comparison. Premium subscriptions unlock full features including advanced bias analysis, ad-free experience, and detailed source ratings.
2. Group Subscriptions: The platform offers group subscription plans for organizations, teams, or educational institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ground News is a news aggregation and comparison platform that aggregates coverage of the same story from Left, Center, and Right-leaning outlets across 154,000+ sources. The platform applies proprietary bias ratings and factuality scores to sources, surfaces underreported stories via its Blindspot feature, detects original reporting to credit first publishers, and offers Ground AI for AI-assisted news reading. The product is delivered as a web platform, iOS and Android mobile apps, and a Chrome browser extension, supported by subscription-based individual and group access.

Product overview

Ground News is a news aggregation platform operated by Snapwise Inc. that helps users compare news sources and understand media bias. The core offering consists of a web platform and mobile apps (iOS/Android) with a browser extension, providing centralized access to news from multiple outlets. Key features include the For You personalized feed, Local News, Blindspot (underreported stories detection), Daily Briefing, and Timelines. The platform also offers AI-powered insights through Ground AI for automated story summaries and bias comparisons. Additional services include newsletters (Daily Ground, Blindspot Report, Burst Your Bubble) and group subscription plans. Ground News categorizes sources by political bias (Left, Center, Right) and factuality ratings.

Differentiator

Problem solved

Functional benefit

Products and services

• Ground News Platform
• Ground AI
• Group Subscription
• Daily Ground Newsletter
• Blindspot Report Newsletter
• Burst Your Bubble Newsletter

Quantifiable outcome

• 73% of sources provide Original Reporting
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• MrBeast (Jimmy Donaldson)minorGTM or Marketing Partner · 21 October 2025Ground News was mentioned alongside MrBeast as leading players in the YouTube creator economy boom, with YouTube sponsorships surging 54% in H1 2025. Ground News was cited as one of the major players in this trend, indicating brand partnerships or influencer marketing relationships.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Flipboard: Flipboard is a larger personalized news aggregation platform with magazine-style curation across publishers and topics, comparable to Ground News' For You and topic-driven feeds but at significantly greater scale.
• Google News: Google News aggregates headlines from thousands of publishers worldwide with personalization, directly competing with Ground News for mobile and desktop news consumption.
• Apple News: Apple News is a default-installed news aggregator on iOS devices that competes with Ground News for consumer news attention and has begun emphasizing curated, trusted source features.

Direct peers

• AllSides: AllSides is a direct competitor that rates media outlets on Left/Center/Right bias and presents multiple perspectives on the same news story, mirroring Ground News' core bias comparison value proposition.
• Ad Fontes Media: Ad Fontes Media publishes media bias and factuality ratings of news sources, overlapping directly with Ground News' bias rating system and Blindspot-style analysis of coverage gaps.
• Media Bias/Fact Check: Media Bias/Fact Check publishes bias ratings and factual reporting classifications for news outlets, offering a directly comparable service to Ground News' bias and factuality rating system.
• SmartNews: SmartNews is a news aggregation app that curates stories from multiple publishers with bias-aware ranking, overlapping with Ground News' multi-source aggregation and personalized feed.
• NewsGuard: NewsGuard rates the credibility of news and information websites using transparency and trustworthiness criteria, comparable to Ground News' factuality and bias rating methodology.
• News360: News360 is an AI-driven news aggregation and personalization platform that curates stories across publishers, with comparable personalization and multi-source discovery mechanics to Ground News.

Emerging players

• Ground News Group Subscriptions / Media Literacy Programs: Media literacy curriculum and group subscription programs targeting schools and universities address a related mission of bias awareness; comparable buyers and use cases could overlap with Ground News' group subscription growth motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Ground_app
• Facebookfacebook.com/ground.newsapp
• LinkedInlinkedin.com/company/groundnews
• Instagraminstagram.com/groundnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ground News