Intertops
Intertops, operating as Everygame, is a private online gambling platform offering sports betting, live in-play wagering, and casino gaming through a unified account system serving global consumers since 1996.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Intertops does
Intertops, now operating under the Everygame brand, is a private online gambling company that claims to operate the world's first online sportsbook, established in 1996. The firm runs a multi-vertical platform comprising three core products accessible through a unified account and shared wallet: Sportsbook (covering American Football, Basketball, Baseball, Soccer, Tennis, and other sports) with a live in-play betting capability, Casino Red featuring over 200 slot games and daily tournaments, and Casino Classic offering table games. The underlying technology is a web-based gambling platform supporting real-time wagering, multiple payment integrations, and cross-vertical account unification. The company is registered in London, UK, operates 101-250 employees, and distributes approximately $50 million in customer winnings every month.
The business operates on a direct-to-consumer, self-serve model, reaching customers globally through owned digital properties at everygame.eu and product-specific subdomains, supplemented by an affiliate program for partner-driven acquisition. Revenue is generated through sports betting margins (the spread/juice on wagers) and casino house edge on player wagers, with customer acquisition supported by tiered sign-up bonuses (100% for Sportsbook and Casino Classic, 125% for Casino Red). Payment infrastructure supports VISA, Mastercard, and four cryptocurrency options including Lightning Network Bitcoin. The target customer base is horizontally segmented between online sports bettors and online casino players, served across global markets with no documented geographic restrictions. Ownership, management, and financial performance are not publicly disclosed.
Intertops firmographics
Firmographics- Name
- Intertops
- Website
- https://intertops.eu
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Intertops, operating as Everygame, is a private online gambling platform offering sports betting, live in-play wagering, and casino gaming through a unified account system serving global consumers since 1996.
- Ownership category
- akta.pro rank
Intertops industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (71321)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Intertops is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Intertops business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Sports Betting Margins: Revenue generated from the spread/juice on sports wagers. The company takes a commission on losing bets while paying out winners.
- Casino Gaming Revenue: Revenue from casino games including slots and table games, generated through house edge on player wagers.
- Sign-up Bonuses and Promotions: Attracts customers with deposit match bonuses (100% Sportsbook, 125% Casino Red) to drive player acquisition and engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Sportsbook Sign-up Bonus - 100% match |
| Other | One time/ perpetual license | Casino Red Sign-up Bonus - 125% match |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Intertops product offering
Product offeringCore offering
Intertops (operating as Everygame) is the world's first online sportsbook, established in 1996, providing online sports betting, live in-play wagering, and online casino gaming through a unified account system. The platform offers wagering on American Football, Basketball, Baseball, Soccer, Tennis, and other sports, along with slot games, table games, and daily poker tournaments. It supports deposits and withdrawals via traditional payment methods (VISA, Mastercard) and multiple cryptocurrencies including Bitcoin, Bitcoin Cash, Litecoin, and Lightning Bitcoin.
Product overview
Everygame (formerly Intertops) operates a multi-platform online gambling portfolio comprising three core products: Sportsbook (the world's first online sportsbook since 1996) with Live Betting capabilities, Casino Red featuring slot games, and Casino Classic offering table games. All three products share a unified account system with shared wallet functionality, allowing users to access Sportsbook, Casino Red, and Casino Classic with a single login. The platform also integrates poker action and hosts free daily tournaments. Promotional offerings include sign-up bonuses (100% for Sportsbook, 125% for Casino Red) and ongoing promotions across all product lines.
Differentiator
Problem solved
Functional benefit
Brands
- Sportsbook: Online sports betting platform offering 100% sign-up bonus with betting on American Football, Basketball, Baseball, Soccer, Tennis, and other sports.
- Casino Red
- Casino Classic
- Live Betting
Products and services
- Sportsbook
- Live Betting
- Casino Red
- Casino Red Slots
- Casino Classic
- Casino Classic Table Games
Quantifiable outcome
- $50 million in customer winnings distributed monthly
Companies that use Intertops
Customer profileSegments2 records
Ideal customer profiles2 records
Intertops technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Intertops partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Intertops competitors and assessment
Company assessmentDirect peers
- Bet365: One of the largest global online sportsbook and casino operators, offering sports betting, in-play wagering, and casino gaming via a unified account. Directly comparable to Intertops/Everygame on product mix, digital-only distribution, and target bettor segments.
- William Hill: Long-established UK-based sportsbook and gaming operator with online sports betting and casino verticals. Comparable to Intertops/Everygame in legacy brand status, multi-product portfolio, and global online reach.
- Betway: Online sportsbook and casino operator offering pre-match and in-play betting, casino games, and cryptocurrency-friendly payments. Direct competitor to Intertops/Everygame on product set and digital distribution model.
- 888 Holdings (888sport / 888 Casino): Multi-brand online gambling operator with sportsbook and casino products under one corporate umbrella. Comparable to Intertops/Everygame's unified sportsbook-plus-casino positioning and cross-vertical account model.
- Pinnacle: Online sportsbook known for competitive odds and reduced-margin wagering model, also offering casino. Comparable to Intertops/Everygame on the bettor-facing sportsbook experience and online-only distribution.
- Bodog / Bovada: Online sportsbook and casino operator focused on international and offshore markets with combined sportsbook and casino product set. Comparable to Intertops/Everygame on global reach and offshore-style positioning.
- 1xBet: Global online sportsbook and casino operator with extensive sports coverage, casino games, and cryptocurrency payment support. Comparable to Intertops/Everygame on worldwide reach, multi-product portfolio, and crypto-friendly rails.
Broad incumbents
- DraftKings: Large publicly listed US-focused online sportsbook and casino operator with mobile-first product and deep product innovation. Comparable to Intertops/Everygame on sportsbook and casino products but at much larger scale and with stronger product velocity.
- BetMGM: Joint-venture online sportsbook and casino operator backed by MGM Resorts and Entain. Comparable to Intertops/Everygame on combined sportsbook and casino offering and integrated wallet across products.
Emerging players
- Cloudbet: Crypto-native online sportsbook and casino operator with Bitcoin and altcoin support. Comparable to Intertops/Everygame on the cryptocurrency-friendly payment positioning and global online distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Intertops social profiles
Digital presenceIntertops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intertops leadership team
Management profileNumber of profiles
Intertops funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intertops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intertops
What does Intertops do?
Intertops (operating as Everygame) is the world's first online sportsbook, established in 1996, providing online sports betting, live in-play wagering, and online casino gaming through a unified account system. The platform offers wagering on American Football, Basketball, Baseball, Soccer, Tennis, and other sports, along with slot games, table games, and daily poker tournaments. It supports deposits and withdrawals via traditional payment methods (VISA, Mastercard) and multiple cryptocurrencies including Bitcoin, Bitcoin Cash, Litecoin, and Lightning Bitcoin.
Is Intertops a public or private company?
Intertops is a private company. It is classified as unknown and is currently operating.
When was Intertops founded?
Intertops was founded in 1996. It employs 101 to 250 people.
Where is Intertops based?
Intertops is headquartered in London, United Kingdom, in the Europe region.
How does Intertops make money?
Three revenue lines are on record. Sports Betting Margins are the primary driver. The others are casino Gaming Revenue and sign-up Bonuses and Promotions.
Who are Intertops's main competitors?
Direct peers on record are Bet365, William Hill, Betway, 888 Holdings (888sport / 888 Casino), Pinnacle, Bodog / Bovada and 1xBet. Broad incumbents are DraftKings and BetMGM. Cloudbet is listed as an emerging player.
Does Intertops have an API?
No public API is recorded for Intertops.
What industry is Intertops in?
Intertops's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7990.