BTTS Holdings

What BTTS Holdings does

BTTS Holdings Inc., operating commercially as BTTS Events (Bigger Than The Sky), is a privately held, family-owned hospitality company founded by Joy Brooks in 1998 as Wedding Joy and headquartered in Westerville, Ohio. The company operates a portfolio of nine all-inclusive event venues across Central Ohio — Brookshire (Lewis Center), The Ellis (Italian Village, Columbus), The Estate (New Albany), Lakeview at WatersEdge and The Cove at WatersEdge (Hilliard), The FIG Room (Short North, Columbus), Vue Columbus (Brewery District), Darby House (Galloway), and Meadow & Vine — supplemented by two wholly owned in-house service lines, Gourmet Fresh Catering and Fiori Florals Design Studio. The company self-describes as the largest exclusive event venue operator in Central Ohio.

The business model is an all-inclusive package play: clients pay a single bundled price that combines venue rental, catering, floral design, AV equipment, event coordination, setup, and teardown, with pricing generated quote-by-quote based on venue, guest count (25–400 guests supported across the portfolio), and service scope. Revenue streams therefore span venue rental, professional catering services, floral design services, and ancillary event revenue. Distribution is direct via a sales-led model with venue coordinators segmented into Suburban and Downtown zones and a Director of Business Development managing recurring corporate accounts (e.g., Columbus Metropolitan Club, Delaware Area Rotary Club, Nationwide Children's Hospital). Marketing is multi-channel, emphasizing content, social media, industry awards (Smart 50, Pillar Award, C-Suite Award, Top Workplaces), and the community-differentiated Gives Back program that donates $100 per weekend booking to a client-chosen charity.

The company is led by Managing Partner John A. Brooks (joined 2015, previously Executive Vice President at Equity Inc.) alongside Founder Joy Brooks and Co-founder John S. Brooks, with a director-level management team covering Finance, HR, Marketing, Business Development, Catering Operations, and Florals. Recent strategic activity has centered on inorganic expansion — notably the January 2024 acquisitions of Vue Columbus and Darby House, the 2023 opening of The Cove at WatersEdge expansion (20,000 sq ft), and the June 2025 addition of Meadow & Vine — alongside a September 2024 consumer rebrand to BTTS Events and an ecosystem of exclusive partnerships (High Bank Distillery cocktails, Lovely Grain Studio details, Fiori Florals preferred-florist arrangements). The company has no disclosed external institutional investors and remains family-owned.

Name

BTTS Holdings

Legal name

BTTS Holdings Inc.

Website

https://btts.biz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

BTTS Holdings, operating as BTTS Events, is a family-owned Central Ohio hospitality company operating nine all-inclusive event venues with in-house catering (Gourmet Fresh) and floral design (Fiori Florals), serving weddings, corporate events, and social celebrations across the region.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Party Invitations, Stationery & Guest Management (HSACACAK)

akta.pro secondary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event venue services
• Wedding catering
• Corporate event hosting
• Floral design
• Event planning

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Venue Rental: Primary revenue from renting event venues for weddings, corporate events, and social gatherings. BTTS operates 8 exclusive venues across Central Ohio offering all-inclusive packages.
2. Catering Services: In-house catering through Gourmet Fresh, providing food and beverage services for events at BTTS venues.
3. Floral Design Services: In-house floral design through Fiori Florals Design Studio, providing wedding and event florals.
4. Charitable Program Fees: For events booked on Friday, Saturday, or Sunday, clients choose from a list of charitable organizations and BTTS donates $100 on their behalf. This creates community goodwill while generating event revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BTTS Holdings operates a portfolio of eight exclusive event venues across Central Ohio, providing all-inclusive wedding, corporate, and social event packages. Each package bundles venue rental with in-house Gourmet Fresh catering, in-house Fiori Florals floral design, AV equipment, dedicated venue coordination, and setup/teardown. For every Friday, Saturday, or Sunday booking, the company donates $100 to a client-chosen charity through the Gives Back program.

Product overview

BTTS Holdings Inc. (operating as BTTS Events / Bigger Than The Sky) is a portfolio company managing eight all-inclusive wedding and event venues across Central Ohio: Brookshire (Lewis Center), The Ellis (Italian Village), The Estate (New Albany), Lakeview at WatersEdge and The Cove at WatersEdge (Hilliard), The FIG Room (Short North), Vue Columbus (Brewery District), Darby House (Galloway), and Meadow & Vine. The company provides two in-house service lines — Gourmet Fresh Catering and Fiori Florals Design Studio — bundled into all-inclusive venue packages that also cover event planning, coordination, AV, and décor. BTTS Events rebranded from BTTS Holdings as an operating brand name in late 2024 while the legal entity remains BTTS Holdings Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Gourmet Fresh: In-house catering company providing award-winning food services for BTTS event venues.
• Fiori Florals

Products and services

• Brookshire Wedding and event venue located in Lewis Center, Ohio, offering all-inclusive event packages that include in-house catering, in-house floral design, and dedicated venue coordination.
• The Ellis Private event venue in Italian Village, Columbus, Ohio, featuring a brick facade, outdoor courtyard, custom built-in bar, and original historical arched windows. Capacity up to 200 guests (175 with dance floor).
• The Estate Wedding and event venue located in New Albany, Ohio, offering all-inclusive packages for weddings, corporate events, and social celebrations.
• Lakeview at WatersEdge Wedding and event venue at the WatersEdge Event and Conference Center in Hilliard, Ohio, with water views and all-inclusive event services.
• The Cove at WatersEdge Modern, mid-century styled venue at WatersEdge in Hilliard, Ohio, part of a 20,000 sq ft facility that is one of Central Ohio's largest event and conference centers. Offers all-inclusive concierge services including event planning, AV, catering, and floral decor.
• The FIG Room All-inclusive event venue in the Short North arts district of Columbus, Ohio.
• Vue Columbus Modern, urban event space at 95 Liberty Street in Columbus's Brewery District, hosting weddings, corporate events, and meetings. Phase-one renovations were completed in 2024.
• Darby House Historic event venue at 801 Darby Creek Drive in Galloway, Ohio, with a transformed ballroom, updated suites, and new outdoor spaces following a $600,000 renovation in 2020.
• Gourmet Fresh Catering BTTS Holdings' in-house catering company providing gourmet food services for events at all BTTS venues, as well as off-site catering throughout Central Ohio.
• Fiori Florals Design Studio BTTS Holdings' in-house floral design studio providing wedding and event florals for all BTTS venues, with a focus on sustainability and locally sourced flowers including a partnership with Retreat 21 flower farm.
• Meadow & Vine BTTS Events' venue (previously known as Creekside Farms) offering all-inclusive wedding and event services.

Quantifiable outcome

• Largest exclusive event venues operator in central Ohio
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Lovely Grain StudiominorStrategic or Co-development Partner · 28 June 2023Exclusive partnership for curating event details. Couples booking at BTTS venues have exclusive opportunity to work with Lovely Grain Studios for cake toppers, statement displays, and curated wedding day details. Woman-owned, locally-owned business with community focus.
• Fiori Florals (Retreat 21 and Vue Columbus)coreStrategic or Co-development Partner · 1 March 2023Preferred florist partnership between Fiori Florals and Retreat 21 and Vue Columbus venues. Focus on sustainability with locally grown flowers from Retreat 21's flower farm. Tree planting initiative with portion of proceeds going back into land.
• High Bank DistillerycoreStrategic or Co-development Partner · 24 May 2022Exclusive cocktail partnership creating 12 signature curated cocktails for BTTS venues. High Bank serves as exclusive cocktail partner at all BTTS venues. Portion of proceeds supports local charity FLOW (Friends of the Lower Olentangy Watershed) and 4 Ocean environmental efforts.
• OnlyincbusminorStrategic or Co-development Partner · 28 February 2022Partnership to celebrate locally owned businesses in Short North. BTTS is exclusive events partner at Onlyincbus headquarters at 11 Price Avenue. Location hosts Onlyincbus offices, podcast broadcast, and event space. BTTS venues serve as drop-off locations for food and clothing donations.
• Food Rescue CbuscoreStrategic or Co-development Partner · 1 January 2021Partnership to reduce food waste from events. Excess food from BTTS events is sent to local social service agencies throughout central Ohio. In 2021, over 13,000 meals were provided; in 2022, over 29,000 meals and 8,000 floral arrangements were donated. Partnership expanded to include floral donations to senior living facilities.
• Center of Hope (Victory Ministries)coreOthersAnnual Thanksgiving food drive partnership. BTTS has helped provide Thanksgiving meal kits to families in need for 5 years, serving 50-120 families annually. Meal kits feed families of 4-6 people including turkey breast, vegetable sides, stuffing, and desserts.
• 3rd & Goal FoundationcoreOthersVeteran support partnership through Adopt-A-Hero program. BTTS adopts military families for holidays, provides meals to veterans shopping for essentials, and supports 3rd & Goal Foundation fundraising events including the Blue Jacket Golf Outing.
• Columbus Dream CenterminorOthersCommunity service partner for Gives Back Week. BTTS staff volunteer to serve breakfast and hot meals to approximately 75-100 community guests. Provides resources such as socks, wipes, deodorant, clothing, and sleeping bags.
• Flying Horse FarmsminorOthersChildren's camp volunteer partner during Gives Back Week. BTTS staff assist in cabin preparation, grounds maintenance, and trail clearing for campers.
• Columbus Metropolitan ClubminorChannel Partner/ Reseller/ DistributorWeekly meeting and event partner. BTTS hosts recurring corporate events for this business organization.
• Delaware Area Rotary ClubminorChannel Partner/ Reseller/ DistributorMonthly meeting and event partner. BTTS provides venue and catering services for rotary club gatherings.
• Nationwide Children's HospitalminorChannel Partner/ Reseller/ DistributorQuarterly event partner. BTTS supports hospital's toy drive and hosts events for the healthcare organization.
• Two Tigers CoffeeminorOthersCoffee vendor partnership for grand opening events. Provided latte service at The Cove at WatersEdge ribbon-cutting ceremony and corporate luncheon.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Others

• Zola: Wedding planning platform offering registries, websites, and vendor marketplaces targeting the same engaged couples BTTS serves. Adjacent ecosystem participant that influences wedding customer acquisition funnels but does not operate event venues.
• The Knot Worldwide: Wedding planning marketplace and content platform (including WeddingWire) connecting couples with venues, vendors, and registries. Adjacent to BTTS's wedding venue business through customer acquisition channels and vendor ecosystem rather than direct venue competition.
• Eventbrite: Self-service event ticketing and management platform used by event organizers globally. Adjacent infrastructure provider in the events industry rather than a venue competitor, but serves as a useful comparable for the broader events marketplace.
• Sodexo Live!: Hospitality services provider specializing in food and beverage catering at stadiums, arenas, convention centers, and cultural venues. Comparable as a venue hospitality and catering operator supporting the same in-house F&B capabilities BTTS leverages through Gourmet Fresh Catering.

Direct peers

• Pinstripes: Upscale dining and entertainment venue chain combining Italian-American cuisine, bowling, and bocce with private event spaces across multiple U.S. locations. Comparable as a multi-venue operator with in-house F&B and dedicated event programming serving both social and corporate clients.
• Noah's Event Venue: Multi-location event venue chain offering flexible indoor event spaces for weddings, corporate events, and social gatherings across multiple U.S. states. Closely comparable to BTTS as a multi-venue operator with standardized event experiences serving both consumer and corporate clients.
• Wedgewood Weddings: The largest all-inclusive wedding and event venue operator in the United States, operating 70+ venues across multiple states with bundled catering, coordination, and event services. Wedgewood's multi-venue all-inclusive model directly parallels BTTS Holdings' vertically integrated venue + Gourmet Fresh catering + Fiori Florals approach.

Broad incumbents

• Hilton Worldwide: Global hospitality company operating hotel brands with significant meeting and event space offerings. Overlaps with BTTS for corporate event bookings and group business, though Hilton lacks BTTS's dedicated wedding venue focus and in-house floral design.
• Cvent: Leading event management software platform serving corporate event planners and venues globally. Comparable as a broader incumbent in the corporate events space that competes for the same corporate meeting and conference spend BTTS captures with the Cove at WatersEdge.
• Marriott International: Global hotel chain with extensive ballroom, meeting, and event space inventory across thousands of properties. Competes with BTTS for corporate event and conference business, particularly larger conventions, though Marriott does not focus on the wedding segment BTTS specializes in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/btts-holdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTTS Holdings