Evening Standard
Evening Standard (The Standard) is a London-focused news publication delivering local news, sport, business, lifestyle, culture, property, and shopping content via a free print newspaper and the standard.co.uk digital platform, monetized through digital and print advertising and serving London residents and commuters.
- Company typePrivate
- Founded1827
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Evening Standard does
Evening Standard (also trading as The Standard and The London Standard) is a London-focused news publication operating across print and digital channels, headquartered in London, United Kingdom. The company publishes a free physical newspaper distributed across the Greater London commuter market and operates the digital platform standard.co.uk as its primary audience surface. Its editorial scope spans London and UK news, politics, crime, transport, sport, business, lifestyle, culture, property, and opinion, organized into distinct content verticals including Standard Sport, Standard Business, Standard Lifestyle, Standard Culture, Going Out, Homes & Property, ES Best (a shopping/commerce vertical), and Standard Comment.
The publication's underlying technology footprint is conventional for a digital news outlet: a content-managed website at standard.co.uk with no disclosed proprietary platform, no public APIs or developer-facing integrations, and no native mobile applications. Distribution runs through two channels — physical newspaper distribution across London and the global standard.co.uk website — supplemented by email newsletters and social media. A distribution partnership with Readly, a European digital magazine subscription app, extends archived content reach onto third-party newsstand platforms.
Evening Standard's business model is advertising-led across both digital and print inventory, with no subscription paywall or disclosed pricing model. It serves London residents and commuters as its primary audience segment, with vertical segmentation across news, sport, business, lifestyle, culture, going-out, property, and shopping use cases. The company is privately held and operates as part of the Independent Media group, which also owns The Independent and The Independent US.
Evening Standard firmographics
Firmographics- Name
- Evening Standard
- Legal name
- Evening Standard
- Website
- https://standard.co.uk
- Company type
- Private
- Founded year
- 1827
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Evening Standard (The Standard) is a London-focused news publication delivering local news, sport, business, lifestyle, culture, property, and shopping content via a free print newspaper and the standard.co.uk digital platform, monetized through digital and print advertising and serving London residents and commuters.
- Ownership category
- akta.pro rank
Evening Standard industry classification
Industry- Product category
- London Daily Newspaper & Digital News
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- Newsletter Publishing Platforms (MPACAIAA), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
Keywords
Where Evening Standard is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Evening Standard business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Digital advertising: Revenue generated through display advertising on the standard.co.uk website, including sponsored content sections and partner promotions.
- Print advertising: Revenue from print newspaper advertising in the Evening Standard physical edition distributed across London.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Evening Standard product offering
Product offeringCore offering
Evening Standard publishes a daily London-focused newspaper distributed free to commuters and operates a digital news platform at standard.co.uk with verticals covering news, sport, business, lifestyle, culture, going out, property, and opinion. The publication is monetised through digital and print advertising rather than reader subscriptions.
Product overview
Evening Standard (The Standard) is a London-focused news media publication operating as a unified digital platform with distinct content verticals. The core product is the Evening Standard news platform delivering news, sport, business, lifestyle, culture, and entertainment coverage. The portfolio includes specialized sub-products: Standard Sport (sports journalism with live coverage), Standard Business (City and financial news), Standard Lifestyle (travel, fashion, beauty, wellness via ES Best shopping), Standard Culture (theatre, film, TV, music, exhibitions), Going Out (restaurants, bars, events), Homes & Property (real estate coverage), and Comment (opinion journalism). These sections share the core platform infrastructure but operate as distinct content verticals with their own editorial focus and audience segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Evening Standard (daily newspaper and standard.co.uk) The flagship Evening Standard print newspaper and digital news site covering London news, sport, business, lifestyle, culture and property for London readers and advertisers.
- Standard Sport Sport-focused vertical of Evening Standard delivering sports news, analysis and coverage to London-based readers and sport-interested advertisers.
- Standard Business Business-focused vertical of Evening Standard covering business, finance and professional news relevant to a London business audience and advertisers.
- Standard Lifestyle Lifestyle-focused vertical of Evening Standard providing lifestyle content to London readers and lifestyle advertisers.
- Standard Culture Culture-focused vertical of Evening Standard covering arts, culture and entertainment for London readers and culture-sector advertisers.
- Going Out Going-out-focused vertical of Evening Standard offering recommendations and listings for restaurants, bars and entertainment in London.
- Homes & Property Property-focused vertical of Evening Standard covering London residential property news, advice and listings for London readers and property-sector advertisers.
- ES Best Product review and shopping recommendations vertical of Evening Standard aimed at London consumers and retail advertisers.
- Standard Comment Opinion and commentary vertical of Evening Standard publishing editorial viewpoints and analysis for London readers.
- Evening Standard on Readly Evening Standard content made available to Readly subscribers via the Readly all-you-can-read digital news magazine platform.
Companies that use Evening Standard
Customer profileSegments1 record
Ideal customer profiles2 records
Evening Standard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Evening Standard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ReadlyminorEvening Standard partnered with Readly, a European digital magazine and newspaper subscription app, to launch a nostalgic Winter Olympic retro series featuring archived coverage of historic Olympic moments. The collaboration coincided with the Winter Olympics in Cortina, Milan, offering Readly users access to Evening Standard's archived Olympic coverage.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Evening Standard competitors and assessment
Company assessmentDirect peers
- The Independent: Sister publication under Independent Media ownership. Both are UK online-first news outlets monetized through advertising, operating under the same parent conglomerate with overlapping digital infrastructure and editorial resources.
- The Guardian: Major UK national newspaper with a strong London editorial presence and a leading digital-first strategy. Competes directly with Evening Standard for London readers and digital advertising inventory.
- Metro (UK): UK free newspaper distributed in London and other major cities, with a digital site. Most directly comparable to Evening Standard's free-distribution print model and digital advertising revenue mix.
- Time Out London: London-focused media brand covering restaurants, bars, culture, and events. Directly comparable to Evening Standard's Going Out and lifestyle verticals for both audience and advertiser competition.
- City AM: London-based free business newspaper distributed in the City. Overlaps directly with Evening Standard's Standard Business vertical and London commuter audience.
Broad incumbents
- The Times: Established UK national newspaper with paywalled digital subscriptions. Competes for London advertising and premium readers, and represents the paywall model Evening Standard has not adopted.
- Daily Mail / MailOnline: Largest UK tabloid with a globally dominant digital news site. Competes for the same mass-market London audience and digital advertising pools.
- BBC News (London): Publicly-funded UK broadcaster with dedicated London news coverage. Competes for the same London news audience and draws digital advertising dollars that would otherwise flow to commercial publishers.
- Financial Times: UK-based business newspaper with a successful paywall. Competes for Standard Business advertising and reader attention in London's City/finance market.
- The Telegraph: UK national newspaper with strong London coverage and a paywalled digital subscription model. Competes for premium London readers and digital advertising spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Evening Standard social profiles
Digital presenceEvening Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evening Standard leadership team
Management profileNumber of profiles
Profiles3 records
Evening Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evening Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evening Standard
What does Evening Standard do?
Evening Standard publishes a daily London-focused newspaper distributed free to commuters and operates a digital news platform at standard.co.uk with verticals covering news, sport, business, lifestyle, culture, going out, property, and opinion. The publication is monetised through digital and print advertising rather than reader subscriptions.
Is Evening Standard a public or private company?
Evening Standard is a private company. It is classified as corporate owned and is currently operating.
When was Evening Standard founded?
Evening Standard was founded in 1827. It employs 51 to 100 people.
Where is Evening Standard based?
Evening Standard is headquartered in London, United Kingdom, in the Europe region.
How does Evening Standard make money?
Two revenue lines are on record. Digital advertising is the primary driver. The others are print advertising.
Who are Evening Standard's main competitors?
Direct peers on record are The Independent, The Guardian, Metro (UK), Time Out London and City AM. Broad incumbents are The Times, Daily Mail / MailOnline, BBC News (London), Financial Times and The Telegraph.
Does Evening Standard have an API?
No public API is recorded for Evening Standard.
What industry is Evening Standard in?
Evening Standard's product category is London Daily Newspaper & Digital News. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513110 and its SIC code is 2711.