What KORA Organics does

KORA Organics is a privately held, certified organic skincare company founded in 2009 by Miranda Kerr and headquartered in Sydney, Australia. The company develops and sells a portfolio of 25+ plant-based skincare products organized into cleansers, serums, moisturizers, face and body oils, eye care, masks, body care, SPF, pregnancy/postpartum skincare, and wellness tools. Its formulation technology centers on proprietary blends of botanical ingredients including Noni extract, Turmeric, Kakadu Plum-derived Vitamin C, Bakuchiol, and plant stem cells positioned as natural alternatives to mainstream cosmetic actives such as retinol and niacinamide. KORA holds a stack of third-party certifications, including ECOCERT organic, EWG Verified, Climate Label, PETA cruelty-free, Vegan Society, Non-GMO Project, Sorette pregnancy-safe, and Clean at Sephora, which collectively anchor its clean beauty positioning.

The business operates almost exclusively on a direct-to-consumer e-commerce model through its own regional storefronts deployed across 12+ markets including the US, Australia, Canada, the UK, Europe, GCC, Hong Kong, India, Japan, Mexico, New Zealand, and Singapore, with limited physical retail exposure via Sephora. Product pricing spans $28 to $140, complemented by bundles with 15-24% savings, a KORA Rewards loyalty program offering up to 10% off, and seasonal promotions (e.g., 25% Cyber Monday). Customer acquisition relies primarily on founder Miranda Kerr's personal brand, content marketing through The Organic Edit blog, organic and influencer-driven social media, email/SMS marketing, and earned media coverage in outlets such as Vogue, Allure, Forbes, and Marie Claire. The company employs 51-100 people and has no disclosed institutional investors or external funding rounds.

Name

KORA Organics

Legal name

KORA Organics

Website

https://koraorganics.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

KORA Organics is a privately held, certified organic skincare brand founded in 2009 by Miranda Kerr. It sells 25+ plant-based skincare products direct-to-consumer across 12+ regional e-commerce storefronts, targeting women seeking clean, pregnancy-safe alternatives to mainstream cosmetic actives.

Ownership category

akta.pro rank

Product category

Organic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Certified organic skincare
• Natural face care
• Vegan cosmetics
• Clean beauty products
• Plant-based skincare

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: KORA Organics generates revenue primarily through direct-to-consumer e-commerce sales of certified organic skincare products. Products include cleansers, serums, moisturizers, oils, masks, eye care, body care, and wellness tools. The company offers various pricing tiers with individual products and bundled sets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

KORA Organics develops, manufactures, and sells certified organic skincare products including cleansers, serums, moisturizers, face oils, eye care, masks, mists, body care, sun care, and wellness tools. The brand formulates plant-powered alternatives to conventional actives such as retinol and niacinamide using botanical ingredients like Noni extract, Turmeric, Bakuchiol, Alfalfa Extract, and Kakadu Plum Vitamin C. Products are sold primarily through direct-to-consumer e-commerce with regional websites serving global markets.

Product overview

KORA Organics is a direct-to-consumer certified organic skincare brand founded by Miranda Kerr. The product portfolio consists of a comprehensive range of skincare solutions organized into categories including cleansers, serums, treatments, SPF, moisturizers, eye care, oils, masks, body care, pregnancy/postpartum, and wellness tools. Core products center around key ingredient franchises: Noni (Noni Glow Face Oil, Noni Radiant Eye Oil, Noni Glow Body Oil), Turmeric (Turmeric Glow Foaming Cleanser, Turmeric Glow Moisturizer, Turmeric Brightening & Exfoliating Mask), and Plant Stem Cell Retinol Alternatives (serum and moisturizer). The brand also offers vitamin C products (Kakadu Plum line), Active Algae products, and specialty items like the Rose Quartz Facial Sculptor tool. KORA Organics emphasizes certified organic, vegan, cruelty-free formulations with botanical ingredients and plant-powered alternatives to common skincare actives like retinol and niacinamide.

Differentiator

Problem solved

Functional benefit

Products and services

• Turmeric Glow Foaming Cleanser A foaming cleanser formulated with turmeric that is uplifting and invigorating without drying the skin. Targeted at consumers seeking organic, turmeric-based daily cleansing.
• Turmeric Brightening & Exfoliating Scrub + Mask A dual-purpose product that works as both an exfoliating scrub and a leave-on detoxifying mask, featuring turmeric for brightening and evening skin tone. Recognized by Allure Best of Beauty.
• Noni Glow Face Oil A nourishing treatment face oil combining Certified Organic Noni Extract, Rosehip Oil, Pomegranate Oil, and Sea Buckthorn Oil for antioxidant protection and brightening. Recognized by Beauty Insider.
• Plant Stem Cell Retinol Alternative Serum A retinol-alternative serum using plant stem cells, Bakuchiol, and Alfalfa Extract to deliver retinol-like firming and smoothing of fine lines without irritation, suitable for sensitive skin.
• Active Algae Calming Cleansing Balm A cleansing balm that melts away makeup for buttery soft skin, designed to calm and nourish while cleansing. Recognized in Get the Gloss Beauty Awards.
• Noni Radiant Eye Oil An eye oil formulated with Kahai Oil (natural Vitamin A source), Noni, Tomato Fruit, and Marine Bamboo Extract to smooth, tone, and brighten the delicate eye area.
• Turmeric Glow Moisturizer A rich, nourishing, and brightening moisturizer providing hydration while addressing dullness and uneven skin tone.
• Kakadu Plum Vitamin C Serum A vitamin C serum featuring Kakadu Plum as a rich natural source of vitamin C, stabilized with Ascorbyl Glucoside, for brightening and antioxidant protection.
• Turmeric Glow Drops Niacinamide Alternative Serum A pore-blurring, tone-evening serum serving as an alternative to niacinamide, formulated with turmeric and botanical ingredients. Launched in September 2025 as a niacinamide alternative.
• Plant Stem Cell Retinol Alternative Moisturizer A moisturizer using plant stem cell technology to smooth, plump, and firm fine lines without the irritation of traditional retinol.
• Kakadu Plum Vitamin C Eye Cream An eye cream designed to brighten and smooth fine lines using Kakadu Plum vitamin C.
• Active Algae Minty Mist A mineral hydration mist with mint that hydrates and refreshes makeup and skin. Recognized by Glamour Beauty Award.
• Milky Mushroom Ultra-Hydrating Mask A mask featuring Silver Ear Mushroom that plumps and hydrates skin in fifteen minutes.
• Noni Glow Body Oil An award-winning multi-purpose body treatment oil combining Noni Extract, Rosehip, and Sunflower Seed Oils for improved skin tone and all-over glow.
• Silky Sun Drops Protection Serum SPF 15 A mineral SPF product combining sun protection with serum and priming benefits in a lightweight formula.
• Rose Quartz Heart Facial Sculptor A rose quartz facial tool designed to sculpt and tone the face while promoting lymphatic drainage and relaxation. Recognized by New Beauty Award.
• Noni Night AHA Resurfacing Serum A night serum using natural AHAs to resurface and renew skin overnight.
• Nourishing Hand and Body Lotion A nutrient-rich hand and body lotion providing hydration from head-to-toe.
• Turmeric Body Scrub A best-selling body scrub for smooth skin all-over, formulated with turmeric.
• Renewing Hand & Body Wash A gentle body wash that cleanses and soothes skin.
• Milky Mushroom Gentle Cleansing Oil An oil-to-milk cleanser with Silver Ear Mushroom for smooth skin, suitable for gentle cleansing.
• Active Algae Lightweight Moisturizer A lightweight moisturizer that balances oily, acne, and redness-prone skin.
• Noni Lip Treatment A deeply nourishing lip treatment that soothes and conditions dry lips, improving the appearance of fine lines around the lip area.
• Noni Lip Tint A tinted lip product with natural minerals and Beetroot Juice providing color while hydrating and nourishing lips.
• The Refloralization™ Kit A microbiome-friendly skincare kit featuring the brand's new Refloralization concept for skin barrier support.
• KORA Organics x Pressed Juicery Turmeric 7-Day Glow System A collaborative wellness bundle combining seven turmeric shots from Pressed Juicery with KORA Organics' Turmeric Glow Foaming Cleanser and Turmeric Brightening & Exfoliating Mask, offering an integrated approach to inner and outer radiance through topical skincare and wellness supplements.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pressed JuicerycoreStrategic or Co-development Partner · 9 November 2024KORA Organics partnered with Pressed Juicery to create the Turmeric 7-Day Glow System, combining KORA's Turmeric Glow Foaming Cleanser and Turmeric Brightening & Exfoliating Mask with Pressed Juicery's Turmeric Vitality Shot. This co-developed product bundle leverages both brands' wellness positioning and turmeric expertise, offering customers an integrated approach to inner and outer radiance through a combination of topical skincare and wellness supplements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RMS Beauty: RMS Beauty is a clean, well-credentialed beauty brand founded by a celebrity makeup artist, with both skincare-adjacent and color cosmetics lines. Comparable founder-driven clean beauty model and global distribution.
• Tata Harper: Tata Harper is a certified organic, luxury DTC skincare brand with comparable positioning around botanical actives, premium pricing, and farm-to-face sourcing. Closely parallels KORA's certified organic + celebrity/founder-led model.
• Drunk Elephant: Drunk Elephant is a leading clean/biocompatible skincare brand sold through Sephora and DTC with comparable ingredient-philosophy positioning (avoiding known 'suspicious' ingredients) and similar premium price points. Acquired by Shiseido in 2019, validates the category's institutional appeal.
• Tatcha: Tatcha is a globally distributed prestige skincare brand built on botanical/Japanese-inspired natural ingredients with strong DTC and Sephora presence. Comparable clean-natural positioning and global retail footprint.
• Juice Beauty: Juice Beauty is an USDA organic-certified skincare and makeup brand directly comparable to KORA's ECOCERT organic certification and clean botanical positioning, with a founder-led brand narrative and similar premium pricing.
• OSEA Malibu: OSEA is a family-founded, certified organic and vegan skincare brand with comparable premium positioning, plant-based formulations (seaweed, essential oils), and direct-to-consumer focus. Overlaps KORA's ECOCERT/vegan/dolphin-free credentials.
• Herbivore Botanicals: Herbivore Botanicals is a clean, plant-based skincare brand sold DTC and at Sephora with naturally derived formulations comparable in ingredient philosophy to KORA. Similar millennial-skewing branding and price tier.
• ILIA Beauty: ILIA Beauty is a clean beauty brand with strong Sephora presence and certifications on ingredient safety, comparable to KORA's Clean at Sephora placement and clean-positioning strategy.

Broad incumbents

• Goop: Goop is a broader wellness and beauty brand founded by Gwyneth Paltrow with comparable celebrity founder, clean beauty, and wellness positioning; broader category scope (food, supplements, apparel) but overlapping prestige organic skincare line.
• Burt's Bees: Burt's Bees is a mass-market natural personal care brand owned by Clorox, with comparable natural ingredients positioning but much broader distribution, lower price points, and a wider category footprint than KORA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KORAORGANICS
• Instagraminstagram.com/koraorganics

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KORA Organics